Tag: Siddharth Roy Kapur

  • ‘Katti Batti:’ Dead loss!

    ‘Katti Batti:’ Dead loss!

    Katti Batti is an attempt to make a contemporary film about love at first sight and the couple deciding to get in to a live-in relationship. If a movie on a live-in relationship is new generation, the germ of the story and the treatment meted out to the film are so old-fashioned, it desensitises your mind and feelings.

    Imran Khan is a student of architecture in Ahmedabad. He is supposed to be a scholar type and to that end the makers add thick-rimmed black spectacles to his look. While walking through the college common passages, he spots some colourful paper birds landing around him. He looks around to see Kangana Ranaut as the maker of the flight of birds. She gestures to say that she is doing it out of boredom in her classroom. While Imran has his name inscribed on his school kit, Kangana has a tattoo printed near her ankle pointing to the anklets she wears to convey that her name is Payal! That establishes she is a trendy girl of today, while he is old school.

    However, Imran is not all that old school for he readily opts for a live-in relationship with Kangana. Imran becomes instantly possessive of her and has a fight with Vivaan Bhatena, a college toughie because he teased his girlfriend aka Kangana. To his chagrin, Kangana informs that the fight was because he happened to be her ex-boyfriend whom she dropped like a hot potato two days after meeting Imran. Imran has a friend who seems to have been pasted on him with Fevicol! At home, at college, at work, so much so that their sexual preferences are questioned. Well, this is the trivia that dominates the contents of this film. 

    Imran and his friends are the star architects of their office with a boss who is a caricature of a South Indian loudmouth, with decibel levels that breaks the sound barrier. In this office, you never see anybody working, let alone looking like architects. Either they are flirting, sleeping around or fighting around office fixtures.

    After spending five years as partners, Imran and Kangana part ways, which Imran celebrates by guzzling down four bottles of phenyl. Constant fights were the reason for them parting. The couple decides to smoke a peace pipe with a break in Goa but end up having a fight just before boarding the flight. Imran turns back leaving Kangana alone and that is the last he sees of her. She has vanished, is incommunicado and none of her friends are willing to help Imran find her. So you spend an hour-long yawn trip with Imran trying to find her, sobbing all the way in regret of losing her. 

    That is about two hours into the film when the filmmakers decide to tell you what this film was all about! Which, in today’s media and social network era, just about everybody seems to know already. 

    The scripting, direction, music – songs as well as background score and editing are not worth discussing. While Kangana is burdened with an ill-conceived characterisation that can’t salvage an inch of the film, Imran proves to be a liability. Rest are inconsequential. 

    Katti Batti has disaster written all over it. The period from Ganesh festival to Diwali was never considered the right period to release a film, except for those which carried no hope.

    Producer: Siddharth Roy Kapur

    Director: Nikhil Advani

    Cast: Imran Khan, Kangana Ranaut, Vivaan Bhatena

    ‘Meeruthiya Gangsters:’ What a waste!

    The movies on UP and Bihar gangs are forced down the audiences’ throat despite regular rejections. The problem is that the audience does not care for a local small-town loser who unwittingly tastes success in a crime and becomes a regular gangster when the real-life one comes from the metros of India!

    Some people may even need to Google where Meeruth (now Meerut) is! One of the best films ever made on these local gangs wasSaher (2005) starring Arshad Warsi but that also failed. What we have here is a film with an utterly senseless story to tell.

    There are six college buddies of irrelevant pedigree as far as Hindi cinema is concerned. They look anything but college-going youth. However, anything goes when you are spinning a story about such a state as UP. The boys seek a job in a big private company for which they are needed to pay Rs 75,000 per head. There is some company in Meerut, which agrees to hire them en masse and promises all of them big posts along with big pay packages! But, they have no means of raising such a huge sum so they take to looting. The first victim is the very bar where this broke gang keeps guzzling beer. 

    Besides the bribe per head, they are also expected to entertain the boss of the company with a party, which means imported booze and a girl to go with it. After meeting the demands of the boss to be, the guys soon realise that the boss and the middleman have both conned them. They take the middleman as a hostage and demand ransom from his family. When they succeed, they decide to make this their regular business.

    The guys may all look unkempt and thug-like but the girls they court would give the South Delhi disco crowd a complex! The gang now looks for bigger targets for ransom. They choose a company’s CA where the girlfriend of one of the gangsters works. Here starts the old belief that when a woman enters a scene, a bunch of friends will soon be divided. 

    The next big heist is planned. The target this time is the crorepati boss of the girl in the gang. His kidnap is too big for the UP cops to ignore. Enter Rahul Dev, a Dirty Harry kind of cop who believes neither in wearing a uniform nor discipline. The rest is utter bull, which one wonders if even UPites would identify with!

    The film is poor in all respects. It has no script worth its name, poor direction with jerks and unexplained scenes aplenty. Musical score sounds like a picnic medley. Performances are stagy. Editing is non-existent. Production values are poor and a lot of liberty is taken with location as you don’t know whether the action is taking place in Meerut, Noida, Dehradun or Mumbai.

    Meeruthiya Gangster is a total waste of time. 

    Producers: Prashant Tiwari, Prateek Tiwari, Shoeb Ahmed

    Director: Zeishan Quadri

    Cast: Sanjay Mishra, Rahul Dev, Brijendra Kala and others

    ‘MSG2: The Messenger:’ A selfie

    Late last evening while returning from PVR Juhu, I met three lads and two girls sporting the Gurmet Ram Rahim Singh Ji Insaan (GRRSJI) T-shirts. They wanted to know how to get to CST (VT) to be able to catch a train to Kaylan, which is another town on the outskirts of Mumbai! I told them to take some transport to Sion, which is closer to Kalyan by miles and more approachable than the CST.  But, while they waited for a bus or something, they discussed fare comparison between a bus and a rickshaw. 

    This group was ‘imported’ from Karnal in Punjab and carried the smell of sarson ka tel (mustard oil), applied to body after bath as a routine where they came from. I got used to the smell after a while. They had come to PVR, Juhu all the way from Kalyan to find out if their net booking tickets could be collected a day before. Well, all they had to do was just show the reference of the booking on their cell phone and they could get in. 

    This lot was the typical GRRSJI devotees, who volunteered to ‘throng’ the 75 screens booked by the Guru in Mumbai (though the thronging crowd had to be transported to Mumbai from Karnal, in fact a village nearby Karnal.)

    There you have the story of GRRJI’s foray into filmmaking.

    This time, in the sequel, GRRSJI plays the Superman once again. This time, he recounts his year spent with an Adivasi lot (tribal) who used to roam naked and had no touch with the modern world. GRRJI has a job on his hand. He needs to bring them in touch with the realities. He teaches them to dress, build schools for them, also hospitals and other amnesties albeit, after destroying the traditional evil adivasi leaders who control their lives.

    GRRSJI has superpowers, he overcomes all villains; changes the lot of tribals and comes back happily to his base preparing for his next sequel.

    As I was enlightened by his five followers, MSG1 was completed in 67 days while this one took just 47 days! In the first instalment GRRSJI handled 17 technical departments like story, action and music. His followers are waiting to count how many more he has mastered this time. 

    GRRSJI has his own funds, own marketing (last time PVR did it for him; this time he stayed back in Mumbai at a suburban seven star to find some ‘reputed’ corporate house to do the needful). But, one thing is sure, he also transports in his own audience with a Mumbai sightseeing as a bonus for another 10 days, which he promises, Mumbai like nobody else ever seen before!

    Producer and everything else: GRRSJI.

  • Mukesh Bhatt re-elected as Guild president

    Mukesh Bhatt re-elected as Guild president

    NEW DELHI: Eminent filmmaker Mukesh Bhatt has been unanimously re-elected as president of the Film and Television Producers Guild of India., while Dheeraj Kumar, Siddharth Roy Kapur, Manish Goswami and Vijay Singh have been named vice presidents.

     

    At the first meeting of its newly constituted Guild Council of Management, which was held immediately after the 61st Annual General Meeting in Mumbai, the other office bearers re-elected as part of the Guild Management Team are Ashim Samanta and Srishti Arya as treasurers.

     

    Kulmeet Makkar will continue to manage the affairs of the Guild as its CEO.

     

    In his opening speech, Bhatt said, “Throughout the past three years, our management team has embarked on the path of my illustrious predecessors and worked with dedication, determination and intensity on embellishing and brightening the image and reputation of the Guild.”

     

    He said Makkar had reinvigorated and revitalised the approach and modus operandi of the Guild. “We continue to engage with State and Central Governments over several issues concerning the film and television industry. There have been many fresh initiatives undertaken by Guild such as waiver of all the charges pertaining to Publicity clearance and Titles registration to make the system more transparent and provide enhanced value to the members, release of first edition of the Film incentive Guide which provides processes and incentives in detail to benefit Indian producers for shooting in 12 countries apart from other reports such as Make in Maharashtra, Film tourism, GST way forward,” Bhatt added.

     

    The other members of the newly elected Council of Management of Guild are Ramesh Sippy, Manmohan Shetty, Ashutosh Gowariker, Rakesh Roshan, Karan Johar, Farhan Akhtar, Ekta Kapoor, Vishal Bhardwaj, Sushilkumar Agrawal, Ratan Jain, N P Singh, Madhu Mantena, Hiren Gada, Sabbas Joseph, Kiran Shantaram, Randhir Kapoor, Amit Khanna, Kamalkumar Barjatya (member emeritus) and Rajkumar Kohli (co-opted member).

     

    In addition to these, Subhash Ghai, Ritesh Sidhwani and Guneet Monga along with eight more Guild members and representatives namely Prem Sagar, Asitkumarr Modi, Sneha Rajani, Ajit Andhare, Sameer Nair, Apoorva Mehta, Aashish Singh and Vipul D. Shah were nominated as special invitees.

     

  • Disney to bring Broadway shows to India

    Disney to bring Broadway shows to India

    MUMBAI: Broadway lovers in India need not travel anymore as Disney India gears up to bring Broadway shows to the country now. Starting with timeless classic Beauty and the Beast, Disney India will begin the Broadway journey in October from Mumbai and will then take it to Delhi in December.

     

    While Disney has had a 20 year Broadway journey across the globe, Disney India finally thought of venturing into it in order to give to the people a Disney immersive experience. “Broadway could just be the birth of a new culture in entertainment,” said Disney India managing director Siddharth Roy Kapur.

     

    Kapur is of the opinion that while the country had the vision, dream and talent for live English entertainment, what it actually lacked was infrastructure. Talking about the target group for Broadway in the country, Kapur said, “The audience that we are looking at is families and young adults who have the inclination and the ability to enjoy experiences of this kind.”

     

    According to Kapur, with Indians today travelling extensively to overseas, they have been exposed to theatre and Broadway. “People are looking at experiences to cherish as a family and unfortunately in our country we haven’t been able to offer them those experiences apart from cricket and Bollywood. But, they have the disposable income to be able to afford it and they have the interest and inclination to want to experience it as well,” he opined. 

     

    Disney India will be hosting a number of shows in both Dome at NSCI in Mumbai and Thyagaraj Sports Complex in Delhi. Not revealing the number of shows, Kapur said, “We are looking at an audience ranging from 2000-2500 per show.” 

     

    Explaining the reason behind bringing Broadway to the country with Beauty and the Beast, he said, “Beauty and the Beast has been that show that Disney has always started Broadway with and this is because of the beautiful story, which resonates in different cultures and is not difficult to understand. It has also got great music and performances. So, this seemed like the logical choice for us.” 

     

    Disney India has roped in local talent for the show. Leading it from the front is Disney India show director and creative head, live entertainment Vikranth Pawar. The company has roped in Lesle Lewis as music director, Terence Lewis as choreographer, Varsha Jain as set designer, Gavin Miguel as costume designer, Pallavi Devika for hair and make-up and Suzanne D’Mello as vocal trainer.

     

    “It is a local production with local cast and crew. We believe that we have got the talent in the country. All that was needed to give live English entertainment a boost was infrastructure,” he said.  

     

    Disney India had been mulling bringing Broadway to the country for the past three years. While the company got 8,000 entries from artistes, it conducted 1,000 physical auditions in five cities to get the final 18 artistes who will now perform.

  • Disney Channel snaps up Amitabh Bachchan’s animated series ‘Astra Force’

    Disney Channel snaps up Amitabh Bachchan’s animated series ‘Astra Force’

    MUMBAI: Graphic India and Disney Channel have joined hands with Amitabh Bachchan to produce a 52-episode animated series titled Astra Force

     

    The series created by Bachchan and Graphic India CEO Sharad Devarajan is slated to air on Disney Channel India in 2017.

     

    “I am truly excited to be collaborating with my friends Devarajan at Graphic India and Siddharth Roy Kapur at Disney to launch this exciting new superhero series, Astra Force,” said Bachchan. “In the same way animation from other markets has captured the hearts of audiences worldwide, it’s now India’s time to create new heroes and animated shows to spark the imaginations of children all across the world.”

     

    A funny and fast-paced, action-adventure series, filled with laughs and thrills, it tells the story of a mythical hero from a distant world, who was stranded on Earth millions of years ago after an epic space battle.

     

    When eight-year old brother and sister twins accidentally awaken the mythical superhero from his long hibernation, they must teach him about our modern world and join Astra to save the universe from a new wave of giant monsters and intergalactic threats. If monsters weren’t enough, Astra’s new young friends also have to hide the superhero from their parents and deal with Astra’s insatiable hunger for modern desserts after an eternity spent in hibernation.

     

    “At Disney, we believe in showcasing great stories with compelling characters that are loved by our audiences. It is imperative to get the local texture right for any story to resonate and emotionally connect with the viewers. With Bachchan associating with Graphics India and Disney Channel India on Astra Force, we will be bringing an interesting facet to storytelling in the local animation space,” said Disney India managing director Siddharth Roy Kapur.

     

    “Bachchan is a real life superhero to millions, including myself, so it’s no surprise that he is the perfect person to become immortalized in this new animated avatar,” added Devarajan. “The opportunity to collaborate with Bachchan on Astra Force is made that much stronger by partnering with Disney, a company whose creativity and storytelling I have admired all my life.”

     

    Devarajan is the producer of the series along with Graphic India SVP creative Jeevan J. Kang who is overseeing visual development, character design and art for the project. Graphic’s previous animated superhero, Chakra The Invincible, was created with Stan Lee (co-creator of Spider-ManIron Man and The Avengers) and received over 30 million views globally on Rovio’s ToonsTV platform available through the Angry Birds app.

     

    In addition to the partnership with Disney Channel India, Graphic India will also be launching the character in a series of digital and print comic books available through a special Facebook comic app through Bachchan’s large social media following.

  • Disney India’s ‘Friends For Change’ recognises stewards of change in Delhi-NCR

    Disney India’s ‘Friends For Change’ recognises stewards of change in Delhi-NCR

    NEW DELHI: ‘Friends for Change’, an innovative interschool volunteering program, initiated by Disney India in April 2014, witnessed its culmination today amidst much fanfare in the capital city. The event, held at the PHD Chambers of Commerce and Industry had students, teachers and principals from the nine participating schools, government officials, NGOs working in the conservation space and representatives from other schools in attendance. National Award Winning actress Vidya Balan, who was the Guest of Honour for the event, encouraged and congratulated the participating schools.

     

    At the culmination ceremony, all schools showcased their work tracing their journey of transformation in the adopted parks. The students captured their experiences on how they went about planning the activities, understood native species, and undertook soil testing and plantation drives within the gardens. They put up “street plays” to promote awareness and garnered support from the local authorities and communities.

     

    “Conservation is one of the key pillars of our Citizenship initiatives globally as well as in India. Drawing inspiration from the global initiative, we envisaged the ‘Friends for Change’ program for India, centred around the key issue of depleting urban greenery. We believe that today’s children are tomorrow’s future and as part of the programme, we involved them to be the champions of change. The participation and enthusiasm of students, teachers and schools, coupled with the support and encouragement received from local authorities and the community at large, has been phenomenal and motivates us to grow this initiative in the coming years,” said Disney India  managing director Siddharth Roy Kapur.

     

    Post the schools completing their work in December 2014, an eminent jury panel comprising of technical experts, representatives from Disney India and CMS,  visited all the parks and based on the evaluation parameters of infrastructure development, water source utilization, plantation, stakeholder involvement, sustainability and innovation, chose the winners.  Amity International School, Pushp Vihar was announced as the winner of ‘Friends for Change 2014-2015′, for bringing about an astounding change in Sector IV park in Pushp Vihar. Bal Bharati Public School, Brij Vihar, Ghaziabad was announced as the runners-up, for transforming the Tikona Park in Ghaziabad. There was also a Jury Special Mention winner – Delhi Public School Ghaziabad, Meerut Road for adopting Shaheed Smarak Park, a heritage site and modifying it.

     

    “I strongly believe that parks are an integral part of any child’s formative growing years. As a child I have been fortunate to have easy access to parks, which have I believe have made a huge difference in my life. Since children are stewards of change, I think the idea of inculcating in them a sense of responsibility towards the environment through a participative process is bound to be more effective. While on the one hand, Disney’s Friends for Change is a unique initiative to instill qualities of compassion, creativity & conservation amongst kids, it is also a great platform for fostering team work, collaboration and understanding amongst them,” said Balan, who graced the culmination event and felicitated the winning school.

  • Disney India launches official video game for ICC Cricket World Cup

    Disney India launches official video game for ICC Cricket World Cup

    MUMBAI: Disney India’s Interactive business has launched the official game of the ICC Cricket World Cup 2015 titled ‘ICC Pro Cricket 2015’ for PCs, with cut down versions for smartphones and DTH platforms, which will give users around the world a taste of the real world of Cricket. The highly immersive game was launched at Sydney Cricket Ground (SCG) with renowned names from the world of cricket – Brett Lee and Harsha Bhogle.

     

    Disney India managing director Siddharth Roy Kapur commented, “Globally, Disney is defined by innovation. We have always believed in leveraging technology to enhance the entertainment experience for consumers and we reflect this sentiment in all the products we develop in Disney India. The Interactive business of Disney India has produced an incredible game which sets the benchmark for cricket-based games globally. Cricket is amongst one of the most popular sports not just in India but across the world, and the ICC Cricket World Cup is the biggest possible celebration of the sport. We appreciate the support we have received from the ICC to be able to present this world-class game to Cricket fans on the occasion of the World Cup 2015!”

     

    “We are set out to build cricket as a franchise in the world of gaming. Our latest offering — ICC Pro Cricket 2015, a real cricket simulation game with high quality gameplay and superior visual experience to our global audiences is just the beginning of our journey. This will be the best in cricket games, bringing our consumers as close to a real on-ground cricket experience as possible, thus elevating the overall gameplay. We hope cricket lovers enjoy playing this game as much as they enjoy the ICC Cricket World Cup,” said Disney India vice president   Sameer Ganapathy.

     

    Cricketer Brett Lee opined, “It’s a great honour to launch this video game in conjunction with the ICC and Disney India. The graphics are incredible and I love the fact that this game can be played on not just your PC, but on your phone as well. I’m sure lots of people will be hitting their own sixes and taking the prized wicket of David Warner with this game.”

     

    Now with its latest offering – ICC Pro Cricket 2015, Indiagames has developed an “as close to real” simulation gaming experiences of its kind. It is a cricket fan’s delight – equipped with two gameplay cameras and over 25 in-game camera angles, the action never stops! The game is packed with a super immersive gameplay, stunning graphics and multiple play modes making the gameplay experience as close to the real game on-ground as possible, for PC, mobile and DTH users. In the game, users can earn, trade and collect players to create their own fantasy team and can put their best foot forward against the world’s best players. The gamers also have the opportunity to play with 14 official ICC World Cup 2015 teams from the tournament with real players like MS Dhoni, Michael Clarke, James Anderson and others.

     

    ICC Pro Cricket 2015 will be available on PCs and mobile phones (on iOS and Android) across India and other select international markets closer to the ICC Cricket World Cup 2015. PC users can download the game from www.procricket2015.com for a flat cost of $ 9.99, while DTH players can access this game through Dish TV and Airtel. For smartphones, it is a freemium game which will allow users to download the game for free.

  • ‘PK’ overtakes ‘Dhoom 3’ as the number one Bollywood movie

    ‘PK’ overtakes ‘Dhoom 3’ as the number one Bollywood movie

    MUMBAI: Aamir Khan, one of Bollywood’s stars known for blockbusters like Lagaan, 3 Idiots and Dhoom 3 has officially outdone himself.

     

    The recently released PK, directed by Rajkumar Hirani, has become the highest-grossing Bollywood movie ever making $65.2 million in India, $9.15 million in North America and $1.9 million in Australia at the end of the second week. Clearly, it has proved to be the international market’s top foreign-language title of 2014, accumulating a total of $86.2 million internationally. 

     

    The movie, which released on 19 December 2014 and produced by Rajkumar Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur has beaten records previously set by Aamir Khan’s 2013 megahit Dhoom 3. The story sees Khan as an alien who lands in India with a mission to study life on Earth. He ends up asking innocent questions that hold a deep and valuable meaning about the belief system that humans have created to reach God. The film has stirred up some controversy over its faith-based elements.

     

    Khan has no release in this year but having crossed the unprecedented Rs 300 crore mark at the box office, PK has become the biggest blockbuster of all time. His film Ghajini was the first to cross the Rs 100 crore mark while 3 Idiots followed as the first film to make over Rs 200 crore.

  • GEC is not Disney’s priority, says Siddharth Roy Kapur

    GEC is not Disney’s priority, says Siddharth Roy Kapur

    MUMBAI: The more the merrier seems to be the chant of all networks, these days.

     

    It was in 2011 that Star India launched its second general entertainment offering, Life OK. The sister channel of Star Plus, which replaced the defunct youth-oriented channel Star One, made headlines for its bold steps and differentiating content from the usual melodrama shown on the leading ones.

     

    Soon, Zee, the number two channel as per TAM TV ratings, plunged into already congested market with Zindagi. The second GEC from the network brought in popular shows from across the border to please the niche premium audience.

     

    If the two big networks had ventured into second GEC place, how could Sony stay behind? With Sony Pal, launched on 1 September, the Multi Screen Media (MSM) network added one more channel to its kitty.

    However, Disney, which has created content for channels, has popular television channels as well as numerous successful movies in different genres in its bag, still doesn’t have a GEC on its mind.

     

    “With kids’ channel we have presence among 4 to 14 years old, with bindass offerings we will be strongly placed for 14 to 34 years old and movie channels capture all across the age segments,” says Disney MD Siddharth Roy Kapur. The network will soon launch bindass Play, a music channel, which will take forward the philosophy and brand values of its most revenue generating channel, bindass.

     

    So will we see a GEC coming from the network’s stable? “We want to only concentrate on categories which are profitable and work with our core strengths,” he replies while elaborating that though everyone expects it to come up with a GEC, the network is not even thinking about it.

  • Bindass to ‘Play’ on youth demand

    Bindass to ‘Play’ on youth demand

    MUMBAI: “We want to build on our strengths,” is what Disney India MD Siddharth Roy Kapur believes in and is the reason for the soon-to-launch music channel, Bindass Play, from the network.

     

    Disney India will replace UTV Stars with the new channel which will go on air from 1 October as it wants to build on the youth-targetted brand. “Currently, Bindass is at a very good place and the viewers are aware of our values. Hence, we want to expand on it with the new music channel,” says Kapur.

     

    Early this early Bindass had launched a new brand film – ‘B for Change – to reflect the sentiments of today’s youth who want to explore but at the same time don’t hesitate in going forward to bring about a change.

     

    “Bindass has always spoken the language of youth and it is the only homegrown youth entertainment channel in the genre to have won the loyalty of youngsters in the country. Music is very close to this section of the audience,” says Media Networks content and communication VP and head Vijay Subramaniam.

     

    He adds, “Hence, the unique thing about the channel would be that it will be inspirational and will celebrate the journey of adulthood as a friend and empower the youth.”

     

    But does this mean, Bindass will now only focus on storytelling? ‘No’, comes the response from Subramaniam. The youth entertainment channel will continue to showcase music but only for five hours (7 am to 12 pm) and on relationship based programmes rather than the edgy content like Dadagiri it focused on, earlier.

     

    The latest entrant in the Rs 900 crore business caters to the age group of 14-34 with the tagline ‘Saath hai toh baat hai’. The 13 shows are mood mapped with high energy song in the morning to slow tempo in the night, and with many of them like Tia’s Request, Tweet Meri Beat, Ishq Messenger among others allowing the viewer to choose his/her playlist through social media.

     

    Digital medium plays an important role for the brand and hence, it has tried to capture the youth through it. “As and when newer opportunities come from the medium we will try to engage with them as well,” says Subramaniam.

     

    The network is already in talks with four major brands for the channel. “Advertisers are happy and will want to associate with the channel as it is extension of the brand Bindass,” says Media Networks revenue vice president and head Nikhil Gandhi and will sell the ad slots at “healthy” rates.

     

    However, media planners consider it as ‘just another channel in the genre’ as there are too many players in the genre. “Rs 500 for a 10 second ad should be the rate for the channel,” says a media planner.

     

    UTV Stars was launched in 2011 and showcased popular Bollywood content including music and feature-based programming and since it was not able to catch viewers’ attention, the network now is playing safe by launching a channel focusing on the music genre, point outs another media analyst.

     

    Nonetheless, the channel is very upbeat about its new offering and believes that it will be able to strengthen its position in the category.  An in house team worked on the look for the channel and Subramaniam believes that it will be the ‘sexiest looking channel’ on television.

  • There is a need for uniform tax regime in the country: Siddharth Roy Kapur

    There is a need for uniform tax regime in the country: Siddharth Roy Kapur

    MUMBAI: A country, which is considered filmy, with the kind of movies produced and the impact it has on the people, still faces numerous challenges. And one of this is the lack of cinema screens.

     

    In a panel discussion at the 2nd Media & Entertainment Law Forum 2014 conducted by Legal Era, Walt Disney India MD Siddharth Roy Kapur stressed on how even with a population of 1.2 billion, there are only 13 screens for every one million people. “In fact, 3 Idiots, the greatest hit and revenue generator so far reached out to only 3 per cent of the entire Indian population, in terms of screens. All the others saw it on TV,” informed Kapur.

     

    M&E industry contributes 0.5 per cent of the overall GDP of the country, of which movies is a Rs 12,000 crore business. Theatrical release, satellite rights, international rights and digital screening are all different models of revenue streams for the industry currently.

     

    “We have so far not represented ourselves in a way that we should have to the government. We need to work with the government so that they know how well we can contribute to the economy of the country. It is only then that they will understand our challenges,” added Kapur.

     

    According to Kapur, infrastructure, piracy, regulation and creativity if galvanised in the right direction can take the movie industry forward.  “There is not much regulation on the piracy front as well,” he said.  

     

    The country also needs to invest in talent to ensure creativity. “Apart from that, of course we need good movies. The industry has to focus on writing and paying more to the writers. We need to move out of the south Asian diaspora and cater to a wider audience world over,” he opined.

     

    An interesting point that came out during the panel discussion was the fact that regional movies contribute to 40 per cent of the total revenue the industry generates. “Mostly it comes from the Tamil and Telugu movies,” informed Reliance Big Films CFO Shibasish Sarkar.

     

    Addressing the growth of regional movies, Kapur said that though these are important markets their sensibilities are different. “So it is better to ally with local partners, in terms of directors or producers at least for a couple of initial movies and then get your hands dirty. We do one Tamil movie a year now,” he informed.

     

    Talking on the investment in movies, Sarkar said that any investor today looks at risk return ration before investing in a project. “Unfortunately, we have not yet been able to create an environment such that the investors can be made to feel confident of their investments,” he added.

     

    What’s more, even with popularity of Bollywood world over and 100 per cent FDI, none of that money comes to India. “There is no venture capital environment here,” said Cinema Capital Advisory managing director and founder Samir Gupta.

     

    Investors, according to Gupta, look for incentivised markets and so the government should be working at giving more incentives, if not at the central level, but at the state level. “There should be a legal framework for states, which can help them grow,” he said.

     

    India is a tough market for animation movies, feels Kapur. “Audiences are used to watching animated content on TV for free, and so it is very difficult to get them to buy a movie ticket worth Rs 300 for an animated movie.” Another reason why animation movies have not grown in the country, Kapur opines that it lies in the fact that Indian filmmakers are not good storytellers when it comes to animation.

     

    The panel also felt that there is a need for a uniform tax situation in the country. “Overall Goods and Services Tax (GST) is definitely a positive,” said Kapur. According to the panelists, in a uniform GST regime, entertainment tax will get subsumed into it, and this will be a complete game changer.