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Tag: Siddharth Puri

  • Tyroo|CJ welcomes Sumit Kumar as director – global growth programs

    Tyroo|CJ welcomes Sumit Kumar as director – global growth programs

    Mumbai: Tyroo, an ad tech platform in the APAC region, announced the appointment of Sumit Kumar, who has joined the Tyroo|CJ partnership as director – global growth programs.

    Sumit Kumar brings a wealth of experience driving rapid growth and revenue within the AdTech industry, particularly in startup environments. With a distinguished career that includes leadership roles at InMobi, Mobext, Oxigen wallet and an earlier stint at Tyroo, Sumit has consistently demonstrated a strong track record in sales, business strategy, and team leadership. His appointment to Tyroo|CJ marks a strategic move to bolster the partnership’s global growth initiatives by leveraging his expertise in cross-border mobile and desktop demand and supply.

    “Joining Tyroo|CJ is a thrilling opportunity to contribute to a company and a partnership that is spearheading the performance and affiliate marketing in APAC,” said Sumit Kumar. “I am eager to drive the success of the Tyroo|CJ partnership by focusing on expanding our market presence, optimizing our product offerings, and delivering exceptional client experiences on a global scale.”

    Sumit continued, “Our mission is to generate substantial revenue growth by penetrating new markets, strengthening our collaboration with CJ, and ensuring that our clients in the US, UK, and EU fully benefit from our APAC capabilities. I look forward to leading these efforts and contributing to Tyroo|CJ continued success.”

    “We are thrilled to welcome Sumit to Tyroo|CJ as our Director-Global Growth Programs”, said Tyroo CEO Siddharth Puri. “As more global brands look to expand their presence in the APAC region, they often face the challenge of needing local expertise and support to truly succeed. Our partnership with CJ is designed to bridge that gap, offering brands the regional insights they need. With Sumit on board, we’re further strengthening this commitment. His leadership and experience will be invaluable as we help these brands navigate and thrive in APAC, while also expanding our own global footprint.”

    Sumit Kumar will be based in Bangalore and focus on driving Tyroo|CJ growth across key global markets.

  • Tyroo & Nazara to enable e-commerce in mobile games

    Tyroo & Nazara to enable e-commerce in mobile games

    MUMBAI: Tyroo Technologies, today, announced its partnership with India’s leading mobile game publisher and developer Nazara Games, to power their mobile game ‘Nazara Cricket’; riding on the cricket fever in India with the upcoming World Cup T20. Through this partnership, gamers soak on the spirit of cricket as well as get a chance to shop for their favorite merchandise and avail special e-commerce deals while staying within Nazara Cricket’s app. Going forward, Tyroo will also be powering all other mobile games of Nazara, including the crowd favorites like Chhota Bheem Race Game, Cut the Rope: Magic and Virat Cricket etc.

    It is a major leap in mobile game monetization as Nazara moves beyond interruptive advertising. Nazara will now offer contextual and personal experience to the consumer. In this first of a kind gaming integration, high-affinity products will be curated to the gaming users using Tyroo’s Native Commerce Ad platform. Tyroo’s Native Commerce Platform can curate from more than 20 million SKUs across e-Commerce brands today. On the basis of customer preferences and insights obtained from Nazara, Tyroo will offer relevant products to gamers.

    Speaking about the partnership, Siddharth Puri, CEO, Tyroo Technologies, said “The mobile gaming industry in India is poised to grow exponentially with the unprecedented rise of mobile-first population and Internet penetration. While our first phase was about digital commerce influencing customer choices by capturing their decisions, our objective now is to have a destination-less shopping experience. Nazara has always remained ahead of the innovation curve and this initiative to create a consumer to product relationship with enriched data will definitely help influence, engage and convert audiences into actual paying customers.”

    Commenting on the partnership, Manish Agarwal, CEO, Nazara Technologies said, “Nazara’s IP based games have a huge fan following. IP based gaming builds a highly engaged community with context of gaming and we are offering a great opportunity to e-commerce companies to showcase their relevant merchandise to the millions of engaged fan boys/girls of the IP. This association with Tyroo will allow us to offer gamers on the Nazara network a very contextual shopping experience without interfering in the core game play.”

    Tyroo’s Native Product Ads technology has been developed keeping consumers at the epicenter of the mobile advertising ecosystem. While other e-commerce ads overwhelm and confuse a consumer by showing different products to choose from, Native Product Ads only show relevant products as per consumer interest, reducing their efforts of buying products online.

    Native Product Ads technology allows different formats for app developers based on their mobile app design, font and layout and drive purchase via Product Discovery. It also enables advertisers to monitor native product ad performance through an in-built dashboard and accordingly use product analytics to create more engaging content for the audiences.

  • Tyroo & Nazara to enable e-commerce in mobile games

    Tyroo & Nazara to enable e-commerce in mobile games

    MUMBAI: Tyroo Technologies, today, announced its partnership with India’s leading mobile game publisher and developer Nazara Games, to power their mobile game ‘Nazara Cricket’; riding on the cricket fever in India with the upcoming World Cup T20. Through this partnership, gamers soak on the spirit of cricket as well as get a chance to shop for their favorite merchandise and avail special e-commerce deals while staying within Nazara Cricket’s app. Going forward, Tyroo will also be powering all other mobile games of Nazara, including the crowd favorites like Chhota Bheem Race Game, Cut the Rope: Magic and Virat Cricket etc.

    It is a major leap in mobile game monetization as Nazara moves beyond interruptive advertising. Nazara will now offer contextual and personal experience to the consumer. In this first of a kind gaming integration, high-affinity products will be curated to the gaming users using Tyroo’s Native Commerce Ad platform. Tyroo’s Native Commerce Platform can curate from more than 20 million SKUs across e-Commerce brands today. On the basis of customer preferences and insights obtained from Nazara, Tyroo will offer relevant products to gamers.

    Speaking about the partnership, Siddharth Puri, CEO, Tyroo Technologies, said “The mobile gaming industry in India is poised to grow exponentially with the unprecedented rise of mobile-first population and Internet penetration. While our first phase was about digital commerce influencing customer choices by capturing their decisions, our objective now is to have a destination-less shopping experience. Nazara has always remained ahead of the innovation curve and this initiative to create a consumer to product relationship with enriched data will definitely help influence, engage and convert audiences into actual paying customers.”

    Commenting on the partnership, Manish Agarwal, CEO, Nazara Technologies said, “Nazara’s IP based games have a huge fan following. IP based gaming builds a highly engaged community with context of gaming and we are offering a great opportunity to e-commerce companies to showcase their relevant merchandise to the millions of engaged fan boys/girls of the IP. This association with Tyroo will allow us to offer gamers on the Nazara network a very contextual shopping experience without interfering in the core game play.”

    Tyroo’s Native Product Ads technology has been developed keeping consumers at the epicenter of the mobile advertising ecosystem. While other e-commerce ads overwhelm and confuse a consumer by showing different products to choose from, Native Product Ads only show relevant products as per consumer interest, reducing their efforts of buying products online.

    Native Product Ads technology allows different formats for app developers based on their mobile app design, font and layout and drive purchase via Product Discovery. It also enables advertisers to monitor native product ad performance through an in-built dashboard and accordingly use product analytics to create more engaging content for the audiences.

  • Tyroo strengthens makes two key appointments in a senior management

    Tyroo strengthens makes two key appointments in a senior management

    MUMBAI: Tyroo APAC, a multi-screen performance network has announced the appointment of Ratnakar Bharti and Sandeep Sabharwal as the general manager & India sales head and as global head, delivery & publisher relationships.

    The strategic restructuring of the corporate leadership team signals Tyroo’s renewed focus on the region geared towards product innovation and greater adoption of performance marketing.

    On the new appointments, Tyroo Media CEO Siddharth Puri said “Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100 per cent growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”

    Ratnakar Bharti

    On his new role Ratnakar Bharti said, “Today, Tyroo is amongst the top three channels for customer acquisitions for 9 out of 10 performance advertisers in India. We are also witnessing increased interest from sectors, which so far have been agnostic to performance marketing. I am excited to partner with Tyroo to explore and leverage verticals that are yet to realise the benefits of performance marketing and elevate performance marketing across platforms such as mobile, video etc.”

    “Tyroo has emerged as a dynamic brand in the performance marketing space with exceptional potential to grow in India,” added Bharti.

    In his over 15 years of experience, Bharti a digital media professional who handled and managed media planning, buying, campaign management, business development and ad sales for brands. Prior to this role, he headed national sales for Ideacts Innovations for close to four years. He has also been associated with organisations such as Rediff.com, Intercept technologies, Business Standard Indiabulls.com and Competent Automobiles Company.

    Sandeep Sabharwal

    Tyroo head delivery Sandeep Sabharwal commented on his appointment “I am delighted to be a part of Tyroo and to be able to contribute to its growth. We are in the business of helping our partners succeed. In this role, I would be focusing on expanding our network of publisher partners in India and build focus markets across SEA and MENA. We have made significant advancements in technology, processes and our platform to support this goal.”

    Sabharwal a veteran has over 18 years of diversified experience in business functionalities that include sales, business development & marketing. He has had close to a decade long stint in the digital media domain with expertise in digital media planning and buying, display, SEM, SEO, Mobile/WAP marketing, ad servers & analytic tools. Prior to joining Tyroo, Sandeep held the role senior business director heading a digital team – north at Maxus, GroupM. In the earlier experience he has handled various roles in Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration in various roles.

  • Tyroo Direct to handle Yepme.com’s performance marketing

    MUMBAI: Fashion portal Yepme.com has partnered with performance marketplace Tyroo Direct for its performance marketing campaign.

    Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com.

    Tyroo Direct business head Siddharth Puri said, “We are extremely pleased to be the affiliate partners for Yepme.com. Tyroo Direct is fuelling the growth of e-commerce companies in India through its extensive network of publishers across the globe. We work with almost all the e-commerce companies and deliver close to 4000 transactions daily for our clients. We are certain that with our expertise in the e-commerce space we will be able to offer value, relevant traffic and scale to Yepme.com.”

    Tyroo Direct will work closely with Yepme.com to drive transactions and cater to Yepme‘s customers across Metropolitan, Tier II and Tier III towns.

    Yepme.com CEO Vivek Gaur said, “The opportunity in the online apparel market is immense. The Indian apparel industry was estimated to be worth Rs. 1,876 billion in FY11; expected to grow at a CAGR of 8.7 per cent till FY16. Over the next 3-5 years, 15-20 per cent of the apparel market is expected to shift to the online space. Yepme is targeting a turnover of $25 million this year scaling up to over $500 million in the next 3-4 years. To achieve this growth and scale it‘s imperative for us to be associated with trusted partners and Tyroo Direct being the leader in online performance marketing space was an apparent choice.”

    Tyroo Direct works with publishers to deliver a variety of campaigns in categories such as e-commerce, Travel, Banking and Finance, Automobiles, Jobs and Matrimony.