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Tag: Siddharth Malhotra

  • Blackberrys Men suit up on the streets of Mumbai

    Blackberrys Men suit up on the streets of Mumbai

    Blackberrys Sharp Nights, the prime property of menswear brand Blackberrys, gave a sneak preview today of their upcoming event. They unveiled the celebrities who will be walking the ramp for this edition, appropriately themed as Progressive. The unveiling saw bare chested men walk past cheering crowds on Linking Road to the brand store where they were then styled in a formal attire from the brand’s latest F/W 2013 collection. As the men lined up and walked down the Linking Road stretch, they kept unveiling the bus stops carrying the Blackberrys Sharp Nights campaign visuals and finally reached the store to unveil the store facade. From walking bare chested to the red carpet tuxedo look, it was quite a transition for these men. Thus, dressing down to dress up to the hilt was the thought behind the activity. It was quite an evening, with music, lights and crowds cheering on the men.

     

    Through the Sharp Nights concept, Blackberrys has recognized a tribe of sharp men from various spheres of life. The fourth edition of Blackberrys Sharp Nights scheduled on 4th October, 2013 promises a mix up like never before. Themed as Progressive, critically acclaimed Abhay Deol, charming Siddharth Malhotra and stellar performer Aditya Roy Kapoor will strut down the ramp for the biggest ever fashion extravaganza, as they celebrate the best of new age cinema.

     

    To get a chance to be a part of the season’s coolest event, Blackberrys is hosting various activities at their stores, Facebook page http://www.facebook.com/BlackberrysMensFashion?fref=ts and on Twitter https://twitter.com/BlackberrysMens. One can log on to their Facebook and Twitter pages and participate in the ongoing contests to win a fabulous all expense paid VIP trip for two. Blackberrys Sharp Nights (BSN) in the past three seasons, has showcased an interesting mix of celebrities like Arjun Rampal, Farhan Akhtar, Ayushmann Khurana, Karsh Kale, Anushka Manchanda, Imtiaz Ali, Rohit Shetty, Kunal Kohli and Madhur Bhandarkar.

     

    Staying true to its mantra “Go Sharp”, the brand showed the world a glimpse of what they can expect at the Blackberrys Sharp Nights event. Be it bare chested men going sharp with Blackberrys or bringing together sharp men from music and cinema, the brand is connecting to the Blackberrys man who is young, fun, edgy and of course very stylish.

     

    Blackberrys is a brand that defines ‘sharp edged clothing’ with their higher-concept feel. Their cachet of being one of the leading formal wear brands in the India is merited with their tailoring silhouettes and unique twist on style. The brand has evolved since its inception in 1991 with its own individual personality bearing strong concepts that are both perfectly executed and cohesively carried off.

  • Madhuri Dixit and Priyanka Chopra to perform in Durban

    Madhuri Dixit and Priyanka Chopra to perform in Durban

    MUMBAI: The divas of Bollywood Madhuri Dixit and Priyanka Chopra are set to perform at Saifta (the South Africa India Film and Television Awards) at Durban‘s ICC on 6 September.

     

    Chopra is a former Miss World and one of Bollywood‘s leading ladies, while Dixit is arguably Bollywood‘s best actress and dancer.

     

    The A-list actresses are the latest to add their names to the stellar Bollywood line-up which includes Ranveer Singh and Siddharth Malhotra, tele-stars Manish Paul, Mona Singh, Apurva Agnihotri and Shilpa Agnihotri.

     

    Dia Mirza and film-maker Karan Johar will host the awards this year. Initially, Saif was the first choice, but he was unable to attend because of a clash of dates.

     

    To add more spice, more than 150 prominent film and TV personalities, including actors, film producers and former model John Abraham, will be walking the Saifta red carpet, along with the who‘s who of the film and television industry from both countries.

     

    These celebrities will get a chance to rub shoulders and interact with 30 top film and TV personalities of South Africa.

     

    Model Jaqueline Fernandes, who wowed the audience at the Saifta launch in March, along with the unconventional rapper Hard Kaur, will be back by popular demand.

     

    With little more than two weeks until the awards, the organisers, Celebrity Locker and the Department of Economic Development and Tourism in KZN, are billing the event as the social occasion of the year.

     

    An audience of 6,000 fans and celebrities is expected to attend the gala Saifta extravaganza, and plenty more are expected to gather on the Durban ICC Arena Concourse to watch the Bollywood stars walk the red carpet.

  • Coca Cola launches new campaign

    MUMBAI: Soft drink major Coca-Cola has announced its new summer campaign, ‘Bewajah Khushiyan Lutao, Coca-Cola Pilao’. Through this communication, the brand is looking to bring a twist to the “Crazy for Happiness” campaign by encouraging all to spread happiness with an ice cold bottle of Coca-Cola.

    Coca-Cola has roped in actors from ‘Student of The Year’ Alia Bhatt, Varun Dhawan and Siddharth Malhotra. As an offer a Coca-Cola 200 ml glass bottle will be available at an invitational price of Rs.8/- 200 ml.

    Coca-Cola India, South West Asia VP marketing Anupama Ahluwalia said, “Brand Coca-Cola has been at the forefront in making a cultural point of view that encourages optimism and positivity in our everyday lives. This summer, the ‘BewajahKhushiyanLutao, Coca-Cola Pilao’ campaign inspires everyone to spread and share happiness without any reason, through little gestures like sharing an ice cold bottle of Coca-Cola. We hope that the new Coca-Cola Campaign serves as the thought starter, the trigger which encourages people to undertake simple acts of kindness towards others.”

    The TVC highlights the everyday situations where one can spread happiness just by undertaking simple gestures. The genuine and spontaneous moments of happiness experienced by the giver and receiver are the highlight of the ad. Coca-Cola opens Happiness by celebrating these moments in our everyday life where we can be crazy, buy a Coca-Cola and spread happiness to unknown people.

    McCann World Group India CEO, chief creative officer Prasoon Joshi said, “Take one of the world’s most loved brands and team it with the young and vibrant stars of Bollywood, along with some peppy, foot tapping music. That’s how we made the latest Coca-Cola campaign. The whole idea of the campaign was to take the “Crazy for Happiness” theme to the individual level, with a call to action. The emotions of togetherness and celebration, energized by a bottle of Coca-Cola, are very real and identifiable, and we are sure that everyone will connect to this.”

    Along with the mass-media campaign, Coca-Cola will also engage with consumers through a special on-ground activation in over 1000 towns across the country. Starting mid-April, 2013, more than 2 million consumers will experience the joy of sharing a Coca-Cola and spreading happiness. This mass consumer outreach is taking forward the Summer Campaign thought of “Bewajahkhushiyanlutao…Coca-Cola pilao”, where the brand will engage and excite consumers. This initiative is aimed at provoking spontaneous moments of happiness and genuine excitement amongst the consumers.

    The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson. The film has been directed by Sainath of Purple Vishnu Films with music by Amit Trivedi. In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including out-of-home (OOH) media, digital, point of sale merchandise and on-ground initiatives across all key markets.

  • Balaji signs Siddharth Malhotra as male lead for its action flick ‘The Villain’

    Balaji signs Siddharth Malhotra as male lead for its action flick ‘The Villain’

    MUMBAI: Ekta Kapoor and Mohit Suri have cast ‘Student of the Year‘ actor Siddhath Malhotra as the male lead for their action extravaganza ‘The Villain‘.

    Siddharth made his debut with Student of the Year and was noticed by the industry and audiences instantly. He was undoubtedly the hottest debutant of the year.

    This fact is underlined by the varied projects he has been offered there-on. Even for ‘The Villain‘ Siddharth was the first choice for the filmmakers. They were looking for a rugged, good looking action star, and Siddharth fit the bill effortlessly.

    The film will also have a strong villainous character, one which will be remembered for their evil humor.

    Over selecting Siddharth Malhotra for the movie, Balaji Motion Pictures CEO Tanuj Garg said, “We have confirmed Siddharth Malhotra for our film with Mohit Suri. Siddharth has become a hugely popular commodity with the youth after Student of the Year and has the appeal, looks and intensity to carry a commercial action-romantic thriller on his shoulders. He is tomorrow‘s angry young man, and believes that he is the right choice for this film.”

    This is the first time Ekta and Mohit Suri will be coming together. The story will have many elements, however action will be precedent. It will be Siddharth‘s first out and out masala film and will portray him in the young angry mode.

    Mohit Suri has worked with the Bhatt‘s previously and made blockbuster hits under their banner. However, this film will be marked as his break out film.

    The makers are yet on the lookout for a female cast opposite Siddharth. The film will go on floor once Siddharth Malhotra finishes the shooting of Hansi to Phansi where he is casted opposite Parineeti Chopra.

  • Karan Johar titles next film as Hasee Toh Phasee

    Karan Johar titles next film as Hasee Toh Phasee

    MUMBAI: Film-maker Karan Johar has announced that his next production venture will be titled Hasee Toh Phasee.

    Dharma Productions will co-produce the film with Phantom Production while Vinil Matthew will direct Hasee Toh Phasee.

    The film stars Siddharth Malhotra and Parineeti Chopra as the lead pair.

    This will be Malhotra‘s second film with Dharma Productions after his debut movie Student OfThe Year.

    Chopra, on the other hand made an impressive debut with Ladies VS Ricky Bahl and was later seen in Yash Raj Films‘ Ishaqzaade.