Tag: Siddharth Kumar Tewary

  • Thai broadcaster Workpoint acquires TV rights for Porus

    Thai broadcaster Workpoint acquires TV rights for Porus

    MUMBAI: Porus has found a taker in Thailand. Swastik Productions’ has licenced the historical drama to broadcaster Workpoint Entertainment for exclusive TV and non-exclusive digital rights.  

    The show premiered on Sony Entertainment Television in India on 27 November. Workpoint also has the rights to create original music for the Thai broadcast. 

    In Porus, Swastik brings one of the most iconic rulers of ancient India to the screen in this legendary historical drama series. Emperor Porus faces off against the invader known as Alexander the Great, the mightiest power of the West, as both leaders fight to fulfil their ultimate destinies culminating in one of the greatest battles in world history.

    Swastik Productions founder and chief creative Siddharth Kumar Tewary says, “With some key scenes shot in Thailand and the added element of original Thai music that Workpoint will create,Porus will be a truly unique project to share with Thai audiences and Workpoint is the perfect partner for this endeavour.”

    “Thai audiences have a long history of enjoying Indian historical dramas,” says Workpoint Entertainment chief business development officer Dhanasak Hoonarak. “And we’re confident that the epic production that is Porus will really resonate with Thai viewers” adds Hoonarak.

  • Shani to bless rural & urban audience

    Shani to bless rural & urban audience

    MUMBAI: Colors tends to bring in universally appealing shows that uniquely manage to bridge the gap between urban and rural audience. After Ashoka Samrat’s success, it had been planning to spruce up its fiction line-up with a larger than life concept. Hence, ‘Karmphal Data Shani’ took shape.

    After Naagin season 2 and Devanshi, Viacom 18’s Hindi general entertainment channel is geared up to launch its new offering. The channel which always addressed the entertainment needs of urban audience now seems to be expanding its viewership with its latest offering.

    Colors is now presenting the narrative of one of the most misconstrued Lords from the Hindu Scripture who was born to balance one’s karmas so that one counted his/her blessings and thus be grateful to the universe for one’s existence. He was conceived for righteousness. Born to Surya Dev and blessed by the Trinity of Lords — Brahma, Vishnu and Shiva, the nature his deliverance of justice remains unchallenged.

    “We have always maintained that Colors is a premium Hindi general entertainment channel with our content addressing the entertainment needs of the urban audience. Some shows such as Naagin and Shani have a universal appeal. The content’s appeal to rural audience is, in fact, a spillover effect. Our research shows us that our offerings continue to uniquely manage to bridge the gap between urban and rural with some of our shows,” said Colors programming head Manisha Sharma.

    She further added, “At Colors, we are always looking forward to presenting differentiated and disruptive content that will pique viewer interest. After Chakravartin Ashoka Samrat’s success, we had been toying with the idea of sprucing our fiction line-up with a larger than life concept. The new show Karmphal Data Shani is in keeping with our mantra of maintaining cohesive viewing through varied content options.”

    Produced by Siddharth Kumar Tewary’s Swastik Production, the week-day show starts today at 9pm.

    A source close to the development informed Indiantelevision.com that the approximate production cost per episode is close to Rs 25 lakh, and the show’s 10-sec ad slot rate is around Rs 3-3.5 lakh.

    Commenting on the launch, Colors CEO Raj Nayak said, “Karmphal Data Shani is our dream project. The rationale behind investing in a show of such magnitude is the fact that it augments the core vision of our channel, i.e., to indulge all kinds of audience through variety content. The other vital reason is that shows such as Ashoka and Shani promote cohesive viewing. It imparts knowledge and spreads awareness. It’s a differentiator from the family dramas dominating primetime.”

    Nayak further added, “With an engaging narrative like Karmphal Data Shani, we believe, our weekday primetime is going to consolidate even further. Naagin has proven to be a game-changer, and is ruling the charts, and the unique love story of a eunuch has found its own fan following with Shakti – Astitva Ke Ehsaas Kii standing tall at the number 2 position. We are hopeful that the new discerning storyline will surely make an impact in 9pm primetime.”

    Speaking to Indiantelevision.com, Sharma informed, “Shani is unlike anything that has been seen on the Indian television in the past. The biggest selling point, for us, is that the concept is based on misconceptions about Lord Shani, and revealing his true nature to those who have grown up fearing him. Further, Swastik Productions has an impeccable track record when it comes to executing such stories and giving scale to the vision.”

    The show has been made on a gargantuan scale with the set spread over 65,000 square feet compared to other fiction offerings the sets of which usually cover less than one-fourth of this area. “We’ve also taken great pains in terms of set design, costumes, jewellery, cinematography and VFX to ensure that we present a stunning proposition to our audience,” informed Sharma.

    Tewary has also directed the show. The story has been developed by Utkarsh Nathani and the dialogues have been penned by Vinod Sharma. Together they worked with the creative team from Colors. The effects have been put together by Colors’ in-house team One Life and Pixillence.

    The show has commissioned 250 episodes. Speaking about the scale and production value of the show, Tewary said, “We have always strived to present compelling content from the Scripture. With Karmphal Data Shani, we aim to clear the misconception about Shani Dev’s intent and origin. Our teams are working tirelessly to present a larger-than-life canvas living up to the divinity of the era, and present an offering which will appeal to the audience’ sensibilities.”

    Dabur Chyawanprash has come on board as the show’s presenting sponsor.

    To promote the show, Colors is planning an elaborate impact and reach-driven marketing blitzkrieg at multiple touchpoints. The marketing team has devised a detailed plan across multiple platforms including OOH, print, electronic, radio and well-planned on-ground activations across various key priority markets.

    “Shani is yet another attempt by Colors after the successful show Ashoka Samrat to continue to bring alive stories from mythological stories keeping the Indian audience rooted. Bringing these stories to small screens also helps story-tellers to explore and push the boundaries of imagination while also experimenting with finite content. The channel is confident about the product as it is creating a strong buzz while also cross-promoting it across its other shows,” a senior media planner told Indiantelevision.com.

    “Initially, there will be a keen interest to understand how the character is evolving and, after a couple of episodes, the traction will depend on how show makers pull the story. After all, content is the king,” said a media planner on condition of anonymity.

  • Shani to bless rural & urban audience

    Shani to bless rural & urban audience

    MUMBAI: Colors tends to bring in universally appealing shows that uniquely manage to bridge the gap between urban and rural audience. After Ashoka Samrat’s success, it had been planning to spruce up its fiction line-up with a larger than life concept. Hence, ‘Karmphal Data Shani’ took shape.

    After Naagin season 2 and Devanshi, Viacom 18’s Hindi general entertainment channel is geared up to launch its new offering. The channel which always addressed the entertainment needs of urban audience now seems to be expanding its viewership with its latest offering.

    Colors is now presenting the narrative of one of the most misconstrued Lords from the Hindu Scripture who was born to balance one’s karmas so that one counted his/her blessings and thus be grateful to the universe for one’s existence. He was conceived for righteousness. Born to Surya Dev and blessed by the Trinity of Lords — Brahma, Vishnu and Shiva, the nature his deliverance of justice remains unchallenged.

    “We have always maintained that Colors is a premium Hindi general entertainment channel with our content addressing the entertainment needs of the urban audience. Some shows such as Naagin and Shani have a universal appeal. The content’s appeal to rural audience is, in fact, a spillover effect. Our research shows us that our offerings continue to uniquely manage to bridge the gap between urban and rural with some of our shows,” said Colors programming head Manisha Sharma.

    She further added, “At Colors, we are always looking forward to presenting differentiated and disruptive content that will pique viewer interest. After Chakravartin Ashoka Samrat’s success, we had been toying with the idea of sprucing our fiction line-up with a larger than life concept. The new show Karmphal Data Shani is in keeping with our mantra of maintaining cohesive viewing through varied content options.”

    Produced by Siddharth Kumar Tewary’s Swastik Production, the week-day show starts today at 9pm.

    A source close to the development informed Indiantelevision.com that the approximate production cost per episode is close to Rs 25 lakh, and the show’s 10-sec ad slot rate is around Rs 3-3.5 lakh.

    Commenting on the launch, Colors CEO Raj Nayak said, “Karmphal Data Shani is our dream project. The rationale behind investing in a show of such magnitude is the fact that it augments the core vision of our channel, i.e., to indulge all kinds of audience through variety content. The other vital reason is that shows such as Ashoka and Shani promote cohesive viewing. It imparts knowledge and spreads awareness. It’s a differentiator from the family dramas dominating primetime.”

    Nayak further added, “With an engaging narrative like Karmphal Data Shani, we believe, our weekday primetime is going to consolidate even further. Naagin has proven to be a game-changer, and is ruling the charts, and the unique love story of a eunuch has found its own fan following with Shakti – Astitva Ke Ehsaas Kii standing tall at the number 2 position. We are hopeful that the new discerning storyline will surely make an impact in 9pm primetime.”

    Speaking to Indiantelevision.com, Sharma informed, “Shani is unlike anything that has been seen on the Indian television in the past. The biggest selling point, for us, is that the concept is based on misconceptions about Lord Shani, and revealing his true nature to those who have grown up fearing him. Further, Swastik Productions has an impeccable track record when it comes to executing such stories and giving scale to the vision.”

    The show has been made on a gargantuan scale with the set spread over 65,000 square feet compared to other fiction offerings the sets of which usually cover less than one-fourth of this area. “We’ve also taken great pains in terms of set design, costumes, jewellery, cinematography and VFX to ensure that we present a stunning proposition to our audience,” informed Sharma.

    Tewary has also directed the show. The story has been developed by Utkarsh Nathani and the dialogues have been penned by Vinod Sharma. Together they worked with the creative team from Colors. The effects have been put together by Colors’ in-house team One Life and Pixillence.

    The show has commissioned 250 episodes. Speaking about the scale and production value of the show, Tewary said, “We have always strived to present compelling content from the Scripture. With Karmphal Data Shani, we aim to clear the misconception about Shani Dev’s intent and origin. Our teams are working tirelessly to present a larger-than-life canvas living up to the divinity of the era, and present an offering which will appeal to the audience’ sensibilities.”

    Dabur Chyawanprash has come on board as the show’s presenting sponsor.

    To promote the show, Colors is planning an elaborate impact and reach-driven marketing blitzkrieg at multiple touchpoints. The marketing team has devised a detailed plan across multiple platforms including OOH, print, electronic, radio and well-planned on-ground activations across various key priority markets.

    “Shani is yet another attempt by Colors after the successful show Ashoka Samrat to continue to bring alive stories from mythological stories keeping the Indian audience rooted. Bringing these stories to small screens also helps story-tellers to explore and push the boundaries of imagination while also experimenting with finite content. The channel is confident about the product as it is creating a strong buzz while also cross-promoting it across its other shows,” a senior media planner told Indiantelevision.com.

    “Initially, there will be a keen interest to understand how the character is evolving and, after a couple of episodes, the traction will depend on how show makers pull the story. After all, content is the king,” said a media planner on condition of anonymity.

  • ‘Television has great competition coming from digital:’ Siddharth Kumar Tewary

    ‘Television has great competition coming from digital:’ Siddharth Kumar Tewary

    The man who has taken the mythological and historical concepts on television a notch higher with his creative innovation, Siddharth Kumar Tewary is known for shows like MahabharatRazia Sultan and Suryaputra Karn. With exquisite images and content creation Tewary has given a new dimension to shows catering to these popular genres on Hindi general entertainment channels (GECs). Tewary’s production house Swastik Production launched its first show Amber Dhara in 2007 and since then there has been no looking back. 

     

    The production house’s founder and creative director Tewary believes that in the coming times, digital is going to give tough competition to the television broadcast industry.

     

    In conversation with Indiantelevision’s Sonam Saini, Tewary talks about how 2015 has been for Swastik Production, the mythological genre, OTT platforms and more.

     

    Read on… 

     

    How has the year 2015 been for you and your production house?

    It’s been a decent year for us if not a great one. We have done a variety of shows from historical shows like Razia Sultan to dramas like Manmarziyaan. We stretched ourselves to keep us out of the comfort zone. So it’s been a good year for Swastik Production. 

     

    A few things were appreciated by the masses, some have been appreciated by critics, while some others have been liked by the people from the industry as well. As a company, we have always believed in doing something different.

     

    What’s your take on the mythological and historical fare on TV this year?

    I genuinely believe that the mythological and historical genre is really cool. It’s time that such legendary stories with today’s technology and superior presentation take off on television. This is premium content, which is being made on a large scale.

     

    We are making these shows relevant for today’s viewers and it’s really interesting to do mythology. In period dramas, so much needs to be created and you need to transport viewers into that era. And that’s the reason why I am more than happy to do these kinds of shows. 

     

    In the last two years you have taken mythological and historical concepts on TV to a different level with exquisite images and creative innovations. What drives you to experiment in these genres?

    Thanks to Mahabharat, my belief has always been that I need to better myself with everything I do. From whatever work I have done so far, luckily with mythology I got a chance to recreate a world that has not been seen on Indian television. 

     

    I also did the same kind of thing with Agle Janam Mohe Bitiya Hi Kijo. People have not seen the village that we created with the story line in the show, which was a different concept altogether. The same goes with Bandhan, which  again had a different concept. So something, which is really interesting and comes with a lot of challenges to recreate is what excites me. 

     

    I don’t do things for the sake of being different. I do it differently with all my creative efforts. The shows we do should appeal to the masses. 

     

    Mythological and historical shows almost cost double of a normal fiction show. Is it a profitable proposition for you?

    Of course, it is. I don’t think we can survive without profit in the industry but yes the cost of making these is much higher than normal fiction shows because we spend so much on everything from set decoration to costume to jewellery to locations. So since the production costs are much higher, it takes longer time to recover unlike regular daily soaps.

     

    Also with such shows the revenue is already fixed in a way, so one needs to keep an eye on expenses, which doesn’t happen initially. Expenses tend to go higher than anticipated and hence it takes time to recover costs.

     

    With your success in this genre, a firm perception is building that Swastik is for mytho and historical content? Do you see that as a challenge because the fact is that you do create content, which does not belong to this genre?

    As a company we do all kinds of shows. If we have done mythological shows, then we have also done shows likeBegusarai and Manmarziyaan. Though we don’t do typical saas bahu dramas but yes we do differentiated content. So our company is perceived for doing different content. I don’t see that as a problem. We believe in doing creative things and right now people are thinking that we do more of mythological shows but the moment we do something different, this perception will change. 

     

    OTT is making a lot of noise. What’s your take on the platform.

    I think it’s good and it is a great time for production houses and people who create content. As a production house, we are conceptualisers and we started this company to create content. We will stick to doing that for every platform.

     

    Netflix is about to set foot in India soon and they have already started talking to production houses. Have you been approached? 

    I don’t want to comment on that. There certain things that makes the digital space very exciting and from a creative point of view, it gives us a platform where we can tell different kind of stories. Initially, the medium will remain niche and by niche I mean it will only cater to the audience, who are online.

     

    In TV, the IP belongs to channel commissioning the content. If you start creating content for OTT, will you follow the same formula or will you keep the IP with you? 

    We have already started working in that direction. So whether it’s television or digital, we need to create value for the company and I think that is the space content creators should move into. And for creating that value, we need to lessen the number of projects we take on. We have to focus more on the limited content that we create, so the industry needs to change to create that value.

     

    If bandwidth issues get sorted and digital advertising takes off in a big way, do you think digital can be a good medium or is 20 minutes of content on mobile devices a little too much?

    Mobile devices are the platform to consume content through internet only. The ecosystem is constantly evolving. Earlier we used to have three-hour movies, now they’ve been cut down to two hours. 

     

    As storytellers and creators, we need to know who we’re talking to. The most important thing is that we are talking to the younger generation today, who want instant gratification. Hence your content cannot be 20 minutes long. Sometimes if your content is that strong and it can hold your viewers’ attention, then it’s absolutely up to the creators.

     

    Recently the TV industry has seen some negativity and the editors strike was one such example. Do you think it’s getting more and more difficult in Mumbai? Shouldn’t there be more collaboration?

    I will be diplomatic if I say that there is no problem. We are facing some issues. We are currently shooting one of our shows in Gujarat. What’s more, during Mahabharat we were shooting half our shows there because of good infrastructure. So we don’t face any issues on the shows that we are shooting out of Bombay. 

     

    In Bombay, the issues that are raised by others are not always one sided. From cable and satellite point of view the Indian television industry is 25 years old now. I think very soon things will fall into place. 

     

    Do you see the quality of content on television getting better?

    It’s already getting better but it needs to raise the bar yet again. I am happy in the way that other channels and producers are investing in content these days. As a team, we need to push the quality of content more. We have great competition coming from digital. Therefore, we need to push more before someone else asks us to improve.

     

    Indian television content is getting somewhat bold. Don’t you think it can kill the family viewing factor, which has been its strength?

    Television is self regulated currently. It depends on the time in which the bold content is being aired. If makers feel that their audience need that kind of content, they put it because the objective is to keep the audience hooked and not let them go away. People are sensible enough to choose what that want to see and what they don’t want. The choice is always in the hands of viewers.

     

    Has BARC rural data impacted the dynamics of content creation?

    My understanding is still limited because everybody is still figuring out the trend. It will need a couple of more months to find out the actual trends. At least now we know that what the whole country is watching. The best part is that in rural India, Zee Anmol is doing well. Till now we didn’t know what was happening. Our show Bandhan is the number three show on an all India basis!

     

    I believe it will have a great impact on content because now we clearly know who we are talking to. So we need sharper content now.

     

    Where is Swastik going from here? And where would you like to see it by the end of 2016?

    I wish I knew but I can say that Swastik will always be around. If there’s one thing that we always knew, it’s that we have to deliver the best quality of work. Our aim is not to always play safe but to try and do something different. Taking on challenges and not being in our comfort zone is what we do.

     

    In 2016, we would like to mix two famous television series together, which will be loved by all.

  • “It took five years to put ‘Mahabharat’ on air:” Siddharth Kumar Tewary

    “It took five years to put ‘Mahabharat’ on air:” Siddharth Kumar Tewary

    MUMBAI: Known for shows on Hindi general entertainment channels (GECs) like MahabharatRazia Sultan, Yam Hai Hum andManmarziya amongst others, Swastik Productions has completed eight years in the television industry and in its journey so far, the company has managed to create differentiated content as well as maintained its position as one of the top show churners.

     

    Since the launch of its first show – Amber Dhara in 2007, Swastik Productions founder and creative director Siddharth Kumar Tewary has left no stone unturned in making it a successful journey.

     

    Launched with the vision to create and tell stories in a way that no one had done before, Swastik Productions’ journey has been sprinkled with huge amount of learning. 

     

    In an exclusive chat with Indiantelevision.com, Tewary said, “I realized a month back that we are completing eight years. It’s been a very exciting journey. I always wanted to tell stories to the world and the only way I could do that was by opening my own production house. That’s how Swastik came into existence.”

     

    The production house took up the challenge to deliver unique content from day one in the form of Amber Dhara, which was a story about conjoined twins. 

     

    While coming up with a subject like Amber Dhara eight years back was progressive in thought, it was difficult to portray on screen. “The outcome is not in our hands but as long as you try, you will be rewarded sooner or later,” Tewary said.

     

    It was while he was working with Sony that Multi Screen Media CEO NP Singh advised Tewary to open his own production house if he wanted to do something on his own. “Singh has been a very important person in my life. He assured me that I would get an opportunity if I did well. At the time of Amber Dhara, we were very raw and didn’t have any experience. We used to shoot without a set and it was tough to shoot at different locations on a daily basis. Sleeping on the road or in a car was normal for me at that time. I was moving like a zombie but it was an amazing experience,” Tewary recalled.

     

    A major breakthrough for the production house came in the form of Mahabharat, which did really well on the small screen. Star Plus approached Swastik Productions to give the epic a different identity without changing its history. And Tewary was quick to rise up to the challenge. Talking about the show, he said, “When Star Plus asked me to make the show, I had no clue whether I would be able to do it or not. Uday Shankar (CEO Star India) is the most visionary person I have ever met. He asked me to make Mahabharat in a way that nobody else could make it in the country. He was instrumental in upping the scale of the show and that in itself was a big challenge for us. The idea was to put the show on air in eight or nine months but when we actually started working on it, we realised that it was not something that could happen overnight. We needed to go deeper into the subject in order to interpret it and give the show a new take.”

     

    Making the show from a different perspective was no cakewalk. “It wasn’t a remake, rather it was a reinterpretation of the epic. It took us five years to put the series on air. In hindsight, it was much more difficult and than even starting Swastik Productions. Doing a show on a large scale isn’t an easy task. It took us five years to complete the show. We wanted our work to be remembered and Mahabharat was an effort in that direction,” Tewary asserted.

     

    Mahabharat became the talking point because of the story, cast as well as costumes and was much appreciated by the audience. Tewary’s research and studying of every character closely worked. From costume to casting, everything was done under his observation. After trying out numerable people from the industry to give a different look to each character, he zeroed in on Oscar winning costume designer Bhanu Athaiya to design costume for the cast of Mahabharat.

     

    While Mahabharat rakes in the praises, the production house’s other show Manmarziyaan failed to generate sustainable ratings despite being appreciated for its content and production quality. “We made an experimental show and an effort in telling a story in a different style, which connected with the younger audiences but not with the older ones. While we didn’t get the desired number, we are happy and proud that we made an attempt to do something new.” 

     

    After the success of Mahabharat, Tewary was keen to come up with a comedy and it came in the form of Swastik Production’s next show – Yam Hai Hum, which airs on Sab. “We were keen to explore other genres and I really wanted to produce a comedy show. I met Anooj Kapoor (Sab business head) and discussed the concept with him. He loved the idea and that’s how Yum Hai Hum happened,” he informed.

     

    While television remains the mainstay of entertainment, its digital counterparts like OTT and VOD platforms are fast catching up. More and more entertainment content is consumed on the go today. Tewary is of the opinion that in the coming years, digital will be the way to go and there will be no other option left. “Indeed the market is growing and digital will appeal more to metro centric audiences, whereas television will cater to the masses. There is huge market out there for digital, which is needs to be explored,” he said.

     

    Swastik Productions currently has three shows on air namely Yam Hai Hum on Sab TV, Razia Sultan on &TV and Suryaputra Karn on Sony. “Primarily at the core, we are a content company and that is core purpose of Swastik Productions. We are happy with our work. There are some projects in the pipeline and we will make the announcement when the time is right,” he concluded.

  • Zee TV to tell a unique story

    Zee TV to tell a unique story

    MUMBAI: From the past few weeks, Zee TV has been on a launch mode. There is no looking back for the channel that enjoys its steady number two position in the TAM TV ratings chart. From Jamai Raja to weekend primetime show Neeli Chhatri Wale, it has showcased the importance of relationships.

     

    Now, with its new primetime offering – Bandhan…Saari Umar Humein Sang Rehna Hai, the channel has delved into an astonishing relationship between a little girl Darpan and Ganesha, a new-born elephant calf that she accepts as her younger brother.

     

    Produced by Swastik Productions, it is a heart-warming story of two innocent souls and a very tender relationship that develops between the two – one based on the most basic emotion of love and affection for one’s sibling,  standing by each other through thick and thin and completing each other.

     

    Moreover, the series will take the viewers through the innocent world of Darpan and her family set in the Dalma jungle. Always longing for a little brother, Darpan’s dream comes true in the most unexpected way when destiny introduces her to Ganesha, a baby elephant. What follows is a journey of love and struggle in the big bad world for the unlikely siblings.

     

    The show has been shot extensively in a forest where Karnik family stays in a picturesque house, a river flowing by its side. It transports viewers to a world in the woods distinctly different from the one they inhabit. 

     

    According to Zee TV programming head Namit Sharma, it marks a quantum leap for Indian television as the freshness of the concept established an all new genre of entertainment for audiences – a far cry from saas-bahu dramas, kitchen politics or anything run-off-the-mill.

     

    Sharma added, “For the first time ever, a television show presents a unique bond between man and animal brought together in the most fascinating manner by destiny and how together, they triumph over the trials and tribulations as a family! The show has the potential to draw a much wider audience base than your average soaps as the show’s canvas and its heart-warming premise that centers on the universal emotion of sibling love will surely appeal to every member of a family.”

     

    Producer Siddharth Kumar Tewary who has earlier worked with the channel and produced show called Agle Janam, believes that as against anything else one watches on television today, the show belongs to a world significantly different from the concretized, urban world most of them inhabit.

     

    He further goes on to say that it’s been exciting as a challenge to transport the audience into the world of a forest ranger’s family that lives in a jungle.

     

    “We’re shooting in real locations with the Karnik home set in an actual forest. We’re showcasing the relationship between a young girl and a baby elephant. The task of managing an elephant as a member of the cast is perhaps as big a challenge as the Karnik’s face as they embark on a journey of embracing Ganesha as a part of their family. It’s a difficult show to shoot but a joyride nonetheless.”

     

    The show stars handsome Aditya Redji playing the role of Darpan’s father – a kind hearted and upright forest ranger and Shweta Munshi essaying the role of Darpan’s mother.

     

    The striking Sudesh Berry is back as the epitome of terror, playing the evil poacher Vishwas Rao. Berry’s vast repertoire of work includes hard hitting and gritty characters on television and Bollywood.

     

    On the marketing front, it is being promoted through a 360-degree marketing campaign cutting across print, television and digital media. Given the show’s premise of loving animals, the channel also plans to conduct a school contact programme across key markets wherein the channel will engage children in fun activities that celebrate their love for animals.

     

    The show will hit the television screens from 16 September every Monday to Friday at 7pm.