Tag: Siddharth Kumar Tewary

  • Swastik stories brings culture to every screen

    Swastik stories brings culture to every screen

    MUMBAI: When history hits ‘play’, India listens. Swastik Stories, the creative powerhouse behind television’s grandest epics, has launched India’s first cultural storytelling & entertainment FAST channel, a platform where scale meets soul, and mythology meets modernity.

    Streaming free across JioTV, LG, Xiaomi TV and RunnTV, the new channel already reaches over 50 million users, bringing India’s timeless tales into the digital age. Known for iconic shows like Mahabharat, Porus and RadhaKrishn, Swastik now takes its storytelling legacy into the FAST lane, blending cultural heritage with the ease of on-demand entertainment.

    The curtain rises with Hamara Vinayak, Swastik’s first digital original, premiering on 31 October at 6 pm IST. Presented by 1 Finance, the short-format series tells cinematic stories in 10–12 minutes, made for today’s audiences who seek meaning in minutes. Episodes will stream every Friday on Youtube and the Swastik Stories FAST channel simultaneously.

    “Swastik Stories is about giving Indian culture a new rhythm in the digital age,” said founder and chief storyteller Siddharth Kumar Tewary. “This isn’t just a channel launch, but a movement, a way to carry India’s stories forward with heart and honesty.”

    Echoing the sentiment, 1 Finance AVP marketing Drashti Thaker said, “Our partnership with Hamara Vinayak mirrors our own philosophy. Just as Vinayak guides people through life’s crossroads, our advisors help individuals navigate their financial journeys.”

    With plans to reach 90 per cent of connected-TV households by March 2026 and a growing slate of originals inspired by Indian culture, Swastik Stories is rewriting the way India watches, proving that ancient wisdom can stream just as smoothly as the latest blockbuster. Because when stories have soul, every screen becomes sacred.

     

     

  • Hamara Vinayak takes faith online as God joins the digital revolution

    Hamara Vinayak takes faith online as God joins the digital revolution

    MUMBAI: Some friendships are made in heaven; others are coded in Mumbai. Hamara Vinayak, the first-ever digital original from Siddharth Kumar Tewary’s Swastik Stories, turns the divine into the delightful, serving up a story that’s equal parts start-up hustle and spiritual hustle.

    Some tech start-ups chase unicorns. This one already has a god on board. Hamara Vinayak takes the leap from temple bells to notification pings and it does so with heart, humour and a healthy dose of the divine.
    At its core, the show asks a simple but audacious question: what if God wasn’t up there, but right beside you, maybe even debugging your life over a cup of chai?

    The show’s tagline, “God isn’t distant… He’s your closest friend” perfectly captures its quirky soul. Across its first two episodes, screened exclusively for media in Mumbai, the series proves that enlightenment can come with a good punchline.

    The series follows a group of ambitious young entrepreneurs running a Mumbai-based tech start-up that lets people around the world book exclusive virtual poojas at India’s most revered shrines. But as their app grows, so do their ethical grey zones. Into this chaos walks Vinayak, played with soulful serenity and sly wit by the charming Namit Das, a young man whose calm smile hides something celestial. 

    Tewar extreme left with the caste

    He’s got the peaceful look of a saint but the wit of someone who could out-think your favourite stand-up comic. Around him spins a crew of dream-driven youngsters – Luv Vispute, Arnav Bhasin, Vaidehi Nair and Saloni Daini who run a Mumbai-based tech start-up offering devotees across the world the chance to book “exclusive” poojas at India’s most sacred shrines. It’s a business plan that blends belief and broadband – and, as the story unfolds, also tests the moral compass of its ambitious founders.

    “The first time I read the script, I found the character very pretty,” Namit joked at the post-screening interaction. “It’s a beautiful thought that God isn’t distant, he’s your closest friend. And playing Vinayak, you feel that calm but also his cleverness. He’s the friend who makes you think.”

    The reactions to the series ranged from smiles to sighs of wonder. Viewers were charmed by the show’s sincerity and sparkle, a quality that stems from its creator’s belief that faith can be funny without being frivolous.

    Among the cast, Luv Vispute shines brightest, his comic timing adding sparkle to the show’s more reflective beats. But what keeps Hamara Vinayak engaging is the easy rhythm of its writing – one moment touching, the next teasing, always gently reminding us that spirituality doesn’t have to be solemn.

    Luv spoke fondly of his long association with Swastik. “Since my first show was with Swastik, this feels like home,” he said. “Every project with them is positive, feel-good, and this one just had such a different vibe. I truly feel blessed.”

    Saloni Daini, who brings infectious warmth to her role, added that she signed up the moment she heard the show was about “Bappa.”

    “We shot during the Ganpati festival,” she recalled. “The energy on set was incredible festive, faithful, and full of laughter. It’s such a relatable story for our generation: chaos, friendship, love, kindness, and faith all mixed together.”

    vinyak

    Vaidehi Nair and Arnav Bhasin complete the ensemble, each representing different shades of ambition and morality in the start-up’s journey. Their camaraderie is easy and believable, a testament to how much the cast connected off-screen as well.

    This clever fusion of mythology and modernity plays to India’s two enduring loves, entertainment and faith. Mythology has long been the comfort zone of Indian storytellers, from the televised epics of the 1980s to the glossy remakes that still command prime-time TRPs. For decades, gods have been our most bankable heroes. But Hamara Vinayak tweaks the formula not by preaching, but by laughing with its characters, and sometimes, at their confusion about where divinity ends and data begins.

    Creator Siddharth Kumar Tewary, long hailed as Indian television’s myth-maker for shows like Mahabharat, Radha Krishn and Porus, explained the show’s intent with characteristic clarity, “This is our first story where we are talking directly to the audience, not through a platform,” he said. “We wanted to connect young people with our culture to say that God isn’t someone you only worship; He’s your friend, walking beside you, even when you take the wrong path. The story may be simple, but the thought is big.”

    That blend of philosophy and playfulness runs through the show. “We had to keep asking ourselves why we’re doing this,” Tewary added. “It’s tricky to make something positive and spiritual for the OTT audience, they’ve changed, they want nuance, not sermons. But when the purpose is clear, everything else aligns.”

    For the creator of some of Indian TV’s most lavish spectacles, Hamara Vinayak marks a refreshing tonal shift. Here, Tewary trades celestial kingdoms for co-working spaces and cosmic battles for office banter. Yet his signature remains: an eye for allegory, a love for faith-infused storytelling, and an understanding that belief is most powerful when it feels personal.

    Hamara Vinayak, after all, feels less like a sermon and more like a conversation over chai about what success means, what faith costs, and why even the gods might be rooting for a start-up’s Series A round.

    As Namit Das reflected during the Q&A, “Life gives us many magical, divine moments we just forget to notice them. Sometimes even through a phone screen, you see something that redirects you. That’s a Vinayak moment.”

    The series also mirrors a larger cultural pivot. As audiences migrate from television to OTT, myth-inspired tales are finding new form and flexibility online. The digital screen lets creators like Tewary reinvent the genre, giving ancient ideas a modern interface, without losing the emotional charge that’s made mythology India’s storytelling backbone for decades.

    In a country where faith trends faster than any hashtag, Hamara Vinayak feels both familiar and refreshingly new, a comedy that’s blessed with heart, humour and just enough philosophy to keep the binge holy.

    For a country where mythology remains the oldest streaming service, Tewary’s move from TV to OTT feels both natural and necessary. Indian storytellers have always turned to gods for drama, guidance and TRPs from Ramayan and Mahabharat on Doordarshan to glossy mytho-dramas on prime time. But digital platforms allow creators to remix reverence with realism, and in Hamara Vinayak, faith gets an interface upgrade.

    The result is a show that feels like a warm chat with destiny, part comedy, part contemplation. And in an age of cynicism, that’s no small miracle.

    As Tewary put it, smiling at his cast, “The message had to be positive. We just wanted to remind people that even in chaos, God hasn’t unfriended you.”

    With 5 episodes planned, Hamara Vinayak promises to keep walking that fine line between laughter and light. It’s mythology with memes, devotion with dialogue, and a digital-age reminder that even the cloud has a silver lining or perhaps, a divine one.

    If the first two episodes are any sign, the show doesn’t just bridge heaven and earth, it gives both a Wi-Fi connection.

  • Swastik lights up a new storytelling journey

    Swastik lights up a new storytelling journey

    MUMBAI: Talk about a plot twist. After 18 years of scripting some of India’s most iconic mythological and historical dramas, Swastik Productions has turned the page to become Swastik Stories, unveiling what it calls the nation’s first cultural storytelling ecosystem.

    The rebrand, marked with the lighting of an Akhand diya in Mumbai by former Sony Pictures Networks India chief NP Singh, signals not just a new name but a fresh era. “This is not a rebrand, it’s a new diya,” said founder Siddharth Kumar Tewary, framing the move as the spark of a hundred-year storytelling journey.

    The curtain rises this Diwali with a FAST (Free ad-supported streaming TV) channel that plays Swastik’s much-loved shows round the clock, alongside a lineup of Swastik Originals, premium series designed for today’s digital-first audience.

    But the vision stretches far beyond screens. From films and grand stage musicals to immersive dome experiences and even a Bharatverse in the metaverse, Swastik Stories aims to carry India’s epics, legends and folk tales into every possible medium.

    Rooted in the symbolism of the eternal flame, Swastik Stories isn’t just revisiting the past. It’s kindling a cultural ecosystem built to make Bharat’s tales shine brighter for generations to come.

  • One Life Studios brings in syndication veteran Govind Shahi as strategic advisor to sharpen global playbook

    One Life Studios brings in syndication veteran Govind Shahi as strategic advisor to sharpen global playbook

    MUMBAI: In a plot twist worthy of its own primetime drama, One Life Studios has just cast a syndication superstar in a key behind-the-scenes role. The content licensing and syndication powerhouse has brought on board industry heavyweight Govind Shahi as strategic advisor. And no, this isn’t just another boardroom shuffle—it’s a strategic power move with its eyes on the global prize.

    Announced on 24 March 2025, the appointment comes as One Life Studios doubles down on its mission to take Indian storytelling to far-flung corners of the globe. With a legacy of distributing epic serials like Mahabharat, Porus and RadhaKrishn, the company is already India’s leading ambassador of mythological multiverses.

    Shahi, previously international business head at Viacom18’s Indiacast, knows the international syndication game like the back of his remote control. Under his watch. And now, with Shahi in the driver’s seat, One Life Studios plans to fast-track its global conquest.

    “At One Life Studios, our mission has always been to take powerful Indian stories to the world while curating exceptional global content for Indian audiences. Govind’s deep understanding of international markets and his strategic expertise make him the perfect partner to help us accelerate this vision. We are excited to have him join us as we continue to push boundaries and bring great stories to viewers everywhere,” said One Life Studios CEO & founder Siddharth Kumar Tewary.

    Clearly, the company isn’t looking to paint by numbers. With a robust content library featuring short films, infotainment, movies, digital and television shows, One Life Studios has been building a content arsenal since 2017 that could rival any OTT behemoth.

    Shahi, in his new role, stated: “I am excited to collaborate with the team at One Life Studios. As the company expands its boundaries and enters a further growth phase, my focus will be on leveraging my experience to elevate its global presence and accelerate expansion into emerging markets, forging key partnerships. I look forward to bringing the studio’s creative vision to international audiences and pioneering new standards in the industry.”

    If the strategy pans out, this won’t just be a boost for One Life Studios—it’ll be a win for Indian storytelling across continents. With the global content bazaar more crowded than a Mumbai local, this is a well-timed wicket.

    With Shahi’s appointment, One Life Studios is eyeing expansion with a sharper, savvier playbook. Acquiring, licensing, and distributing premium content isn’t just their business model—it’s their battleground. And now, with a seasoned general on board, they’re ready to win the next global content war.

  • Swastik Productions ventures into branded spiritual content with Rudralife

    Swastik Productions ventures into branded spiritual content with Rudralife

    MUMBAI : Swastik Productions, known for its grand historical and cultural narratives, is expanding into branded content with a dedicated focus on spirituality. This new initiative aims to collaborate with brands to create engaging and meaningful storytelling that resonates with contemporary audiences.

    Marking its entry into this space, Swastik Productions has partnered with Rudralife, a leading name in Nepali Rudraksh, to launch Rudraksh: Shakti, Bhakti, Vigyan a unique series exploring the spiritual and scientific significance of Rudraksh. Premiering on Swastik Productions’ youtube channel from 20 February 2025, the series seeks to connect India’s youth and spiritual seekers with the country’s rich cultural heritage.

    Swastik Productions founder & CEO Siddharth Kumar Tewary highlighted,”We are moving beyond traditional storytelling to blend ancient wisdom with modern narratives. This collaboration with Rudralife is a step towards crafting impactful content that informs, inspires, and enhances brand engagement.”

    Rudralife founder Tanay Seetha added,”Rudraksh carries profound spiritual and cultural significance. Through Swastik Productions’ storytelling expertise, we aim to highlight its relevance in both historical and contemporary contexts.”

    Swastik Productions head of digital monetisation & brand partnerships Jitendra Joshi emphasised the power of storytelling in brand communication, “Branded content drives stronger recall than traditional advertising. Our approach ensures brands are seamlessly integrated into compelling narratives rather than just being sponsors.”

    Hosted by actor Ram Yashwardhan, known for his role as Lord Shiva in Shiv Shakti: Tap Tyaag Taandav, the series arrives at a time when Gen Z is increasingly drawn to spirituality. Studies indicate that 62 per cent of Gen Z seek spiritual clarity, while 70 per cent find confidence through prayer. This collaboration aims to meet their growing interest in India’s cultural roots, offering insightful content that bridges tradition and modernity.
     

  • Swastik marks 10 years of Siddharth Kumar Tewary’s Mahabharat

    Swastik marks 10 years of Siddharth Kumar Tewary’s Mahabharat

    Mumbai: Swastik Productions, known for bringing Indian mythology and history to the screen, celebrated the tenth anniversary of its magnum opus, Mahabharat. Since its premiere, the series has captivated global audiences with its storytelling and visual appeal.

    To mark this occasion, Swastik has launched a digital campaign for fans to relive the magic of Mahabharat. A key feature is the release of the unseen pilot episode on its YouTube channel, offering a look at the early creative vision behind the production.

    Additionally, Swastik Productions has introduced animated avatars inspired by Mahabharat characters. These renditions engage younger audiences and connect traditional mythology with modern digital art, fostering artistic engagement with Indian mythology.

    The anniversary celebrations culminated in a reunion of the original Mahabharat cast and crew. In an exclusive roundtable discussion with Siddharth Kumar Tewary, actors including Shaheer Sheikh (Arjun), Sourabh Raaj Jain (Krishna), Arpit Ranka (Duryodhan), Aham Sharma (Karna), Pooja Sharma (Draupadi), Riya Deepsi (Gandhari), Anoop Singh Thakur (Dhritarashtra), Rohit Bhardwaj (Yudhishthira), Saurav Gurjar (Bhima), and Arav Chowdhary (Bhishma) reflected on their experiences on set, shared memories, and discussed the show’s lasting impact. The conversation explored themes of duty, loyalty, and human relationships—elements that resonate with audiences and solidify Mahabharat’s status as a classic. These insightful roundtable episodes will be available on Swastik’s official YouTube channel, providing fans a glimpse into the world behind the epic.

    Adding to the event, Swastik displayed iconic items from the show, such as the crowns, Krishna’s flute, Bhima’s gada, and the game of chausar. These artefacts showcased the craftsmanship that brought Mahabharat to life and offered fans a look at the dedication that contributed to the show’s cultural significance.

    On this special occasion, Siddharth Kumar Tewary, the visionary behind Mahabharat, expressed his gratitude: “In 2009, I envisioned creating a grand spectacle that would bring the timeless tale of Mahabharat to life in a way that had never been done before. After years of dedication, in 2013, that dream became a reality. Today, as we celebrate this 10-year milestone, I feel a deep sense of pride and immense gratitude for the love and support we have received from audiences across the globe. Releasing the pilot episode is our way of sharing the origins of this incredible journey with the world. This experience has been a true blessing, and I hope the legacy of Mahabharat continues to inspire future generations.”

  • Swastik makes key hires in digital team

    Swastik makes key hires in digital team

    Mumbai: Swastik announced the expansion of its digital leadership team with the appointment of Jitendra Joshi as the head of digital monetisation and brand partnerships and Smita Roy as the head – digital operations. While Jitendra will oversee content monetisation through strategic partnerships and ad revenue initiatives to drive the company’s digital growth, Smita Roy will be responsible for driving the focus on expanding digital presence across medium and content absorption in order to deliver exceptional content to a broader audience.

    Jitendra brings valuable experience, stretching over 17 years in media and advertising sales. He has been at the forefront of creating and executing strategic solutions for client partners on some of the largest properties in TV broadcasting space such as Kaun Banega Crorepati, the Kapil Sharma Show, Indian Idol, and many more. His expertise spans across diverse genres including GEC, sports, Hindi movies, regional, English niche, and music channels. In his most recent role at Sony Pictures Networks (CulverMax Entertainment), Jitendra led the Hindi movie channel – Sony MAX 2. Over the past decade as a leader, he has built and retained top-tier teams where he achieved a stellar retention rate, and fostered a culture of innovation.

    With over 17 years of experience across banking, media and entertainment, Smita started her career with J P Morgan Chase as a Financial Service Advisor and then moved on to CNBC TV18 as a part of Focus18 where she handled corporate events and marketing. Following this, she joined Qyuki Digital Media as a brand solutions Lead and then Eros Now as a lead for brand alliances and partnerships. Prior to joining Swastik, Smita was associated with Hungama Digital as Lead for Content Syndication and Brand Partnerships.

    Speaking on the appointment, Swastik founder and chief creative, Siddharth Kumar Tewary said, “We welcome Smita and Jitendra to our Swastik family, I believe both of them will drive our journey towards telling stories to newer audiences through the digital medium. With our experience and understanding of Indian history and culture for over a decade now, we are really excited about this journey as it enables us to tell stories of our past to our future.”

    Speaking on his appointment, Swastik head of digital monetisation & brand partnerships, Jitendra Joshi expressed, “I am honoured to join Swastik and contribute to its dynamic growth. With a significant presence built in television, we look forward to growing the franchise of our content on digital platforms too.”

    Swastik head – digital operations, Smita Roy further added, “I am thrilled to be part of Swastik Group, a company that has consistently set benchmarks in content creation. I look forward to leveraging my experience to enhance our digital footprint in content & music and deliver captivating content that resonates with audiences across platforms.’’

    Jitendra Joshi and Smita Roy’s appointments are with immediate effect. They both are based out of Mumbai and will report into Siddharth Kumar Tewary.

  • Swastik Productions unveils AI-generated devotional song video ‘Achyutam Keshavam’

    Swastik Productions unveils AI-generated devotional song video ‘Achyutam Keshavam’

    Mumbai: Swastik Productions, renowned for its mythological and spiritual television productions has announced the launch of its first devotional song, ‘Achyutam Keshavam,’ sung by Harshit Saxena. Released on Swastik’s YouTube channel, which has around 4.62 million subscribers, the song celebrates the auspicious occasion of Krishna Janmashtami.

    Through a diverse array of content, including stories, music, on-ground events, and docu-based storytelling focused on ancient wisdom and spiritual experiences, Swastik Productions is set to redefine the spiritual landscape. In line with its commitment to bringing together the entire spectrum of spiritual content under one roof, Swastik Productions will harness the full potential of its extensive social media presence, engaging with our extended online family across platforms like YouTube, Facebook, X and Instagram. This initiative is designed to cater to two distinct audience segments: a dedicated base of viewers focused on devotional content and a new generation eager to explore and understand India’s spiritual heritage.

    “Our goal is to step into a transformative world where authentic stories and melodies breathe life into AI Crafted Characters, and emotion drive the narrative. With this we strive to capture the true essence of spirituality for New India and our Global Family” said Swastik Productions founder and chief creative Siddharth Kumar Tewary. “With our expertise, we will guide our audiences towards the profound teachings and divinity of ancient Indian history. As we harness new technology to touch hearts inspire a wider community and tell the stories of our past to our new tomorrows. All while keeping the human element and relevance of our stories at the core of our telling.”

    “One of the first offerings in this new chapter is the release of the devotional bhajan “Achyutam Keshavam” on our YouTube channel, Swastik Productions, paired with cutting-edge AI visuals, this presentation promises to elevate the spiritual experience as it beckons the future of storytelling. Swastik is known not just for telling poignant stories seeped into Indian history and culture but also for constantly innovating and experimenting with cutting-edge VFX. And the video launch of this song is the first step in this direction.”

    The song produced under the banner Swastik will also be available on all major audio platforms. The brand aims to build a closer relationship with its audience by robustly using social media and creating interactive and immersive spiritual direct-to-consumer experiences.

    This initiative underscores Swastik Productions’ commitment to preserving and promoting spiritual content, while also making it accessible and relevant to today’s generation. By offering a platform that spans the entire spectrum of spirituality, Swastik Productions is set to become the go-to destination for those seeking spiritual content that is both educational and engaging. 

  • Swastik unveils devotional music with AI-driven art

    Swastik unveils devotional music with AI-driven art

    Mumbai: Swastik Productions bringing Indian history and mythology to life, is set to launch a groundbreaking project that merges traditional devotional music with cutting-edge AI-enhanced art.

    Swastik is to announce “Achyutam Keshavam” the popular Bhajan of the Lord created this Janmashtami presented in the most unique form. The AI-elevated art featured in the video resonates with artistic expression, as it seamlessly merges the power of ancient wisdom with cutting-edge technology to create visually stunning, AI-generated art.

    The visionary founder of Swastik, Siddharth Kumar Tewary has directed this music video and is all set to offer a vibrant and contemporary take on spiritual experiences, making them accessible and engaging for a new generation.

    Music is composed and sung by acclaimed singer Harshit Saxena, who is very popular for his songs for Swastik’s Shrimad Ramayan, and the many Bollywood hits he has to his credit.

    The AI visualisation is done by the talented team at Raj VFX under the able guidance of multi-award-winning Chirag Bhuva.

    As Swastik takes this bold step forward by integrating AI technology into its creative process, this teaser provides a sneak peek into the stunning visuals that will feature in this soulful and melodious rendition of ‘Achyutam Keshavam.’

    Swastik Productions claims that the upcoming song will potentially be the first-ever spiritual music video created using AI. This combination invites listeners to engage with the music on a deeper, more contemplative level, where sight and sound converge to evoke a profound sense of the divine. And is the first in the rollout of content Swastik has planned over the coming months.

    The song will be released on YouTube and will be available on all major music platforms, including Spotify, Apple Music, YouTube Music, Amazon Music, and JioSaavn, reaching devotees and music lovers worldwide

  • COLORS invites you to embrace ‘Sukh’, ‘Saamarthya,’ and ‘Santoolan’ with universe’s ideal couple in ‘Laxmi Narayan’

    COLORS invites you to embrace ‘Sukh’, ‘Saamarthya,’ and ‘Santoolan’ with universe’s ideal couple in ‘Laxmi Narayan’

    Mumbai: Every husband and wife complement each other’s existence and energy, harmoniously balancing the scales of the world they create together. This course began with the divine couple, goddess Laxmi and Lord Vishnu, who epitomize the perfect synergy between spouses across millennia. Riding high on the success of ‘ShivShakti-Tap Tyaag Tandav,’ COLORS is gearing up to showcase the epic saga of universe’s ideal couple Goddess Laxmi and Lord Vishnu with ‘Laxmi Narayan’. With a fervent belief that “Har Ghar Mein Hain Laxmi Narayan,” this mythological saga promises viewers the key to unlocking the trove of Sukh, Saamarthya, and Santoolan and inspire them to welcome abundance into their house. Starring Srikant Dwivedi and Shivya Pathania in the roles of Narayan and Laxmi respectively, and produced by Siddharth Kumar Tewary’s Swastik Productions, ‘Laxmi Narayan’ premieres on 22 April and will air every Monday to Friday at 10 pm only on COLORS.

    Alok Jain, President, General Entertainment, Viacom18, says, “After the astounding success of ‘Shiv Shakti – Tap Tyag Tandav’, resonating deeply with audiences nationwide, we are elated to introduce our newest offering ‘Laxmi Narayan’. Mythological shows hold a special place in our culture, serving as a unifying force for families. It’s a saga that celebrates the gods ‘Laxmi’ and ‘Narayan’, the perfect couple. Through our show, we aim to unveil the lesser-known stories of this divine couple, and we hope that the show will give valuable life lessons on compatibility, trust, mutual respect, and facing challenges together.”

    Swastik Productions founder & chief creator Siddharth Kar said, “It is said that behind every great man stands a woman of divine grace. One of the ultimate truths of the cosmos is that it is the presence of Laxmi that elevates mere mortals to the stature of Narayan. After the tremendous outpouring of love for Shiv Shakti – Tap Tyag Tandav, Swastik Productions is proud to be fortifying its mythological universe with Laxmi Narayan. The eternal saga of the divine couple shows what the pursuit of righteousness and abundance entails. It is creatively fulfilling to be joining hands with COLORS yet again to celebrate the glory of the ideal couple revered by the masses and strengthen the mythology genre in the television industry.”