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Tag: Siddharth Kadam

  • TheSmallBigIdea bags social media mandate for Dharma Productions’ ‘Good Newwz’

    TheSmallBigIdea bags social media mandate for Dharma Productions’ ‘Good Newwz’

    MUMBAI: Strengthening its presence in social media marketing of films, full service digital agency, TheSmallBigIdea has now bagged the social media mandate for Dharma Productions’ upcoming comedy film ‘Good Newwz’. The account was won post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and implementation of the entire social media promotion of the film set to release on 27 December, 2019 across India.

    The mandate includes managing the social media strategy for the film. The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram. In addition to this, TheSmallBigIdea will strategize and execute content associations to create engagements and interactions across social media platforms. The agency will work towards the objective of showcasing ‘Good Newwz’ as the ‘Blockbuster Movie of the Year’

    TheSmallBigIdea CEO and co-founder Harikrishnan Pillai said, “This is our first film with Dharma Productions and we are quite excited about it. The film has all the right elements to make it a blockbuster, from a superb plot to a great starcast. After films like Badhaai Ho, Dream Girl and Bala, Good Newwz gives us at TheSmallBigIdea yet another opportunity to work on a compelling script with great performers."

    Dharma Productions marketing head Siddharth Kadam said, “‘Good Newwz’ is an exceptional script with an amazing cast and great songs. Our fundamental aim was to have an agency on board who could take into consideration the magnificence of this project and deliver a fresh take on a unique plot. With a great approach, great execution & involvement in campaigns, we’re pretty excited to collaborate with TheSmallBigIdea for this movie!"

    Previously, TheSmallBigIdea has successfully promoted movies such as ‘Bala’, ‘Dream Girl’, ‘Badhaai Ho’, ‘Junglee’, and ‘Judgementall Hai Kya’ to name a few.

    TheSmallBigIdea provides services such as social media management, video content production, digital media planning & buying, social listening & ORM services, augmented & virtual reality amongst other ancillary marketing services. Recognized for their propriety creative-tech tool ACE, ‘TheSmallBigIdea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data.

  • Jabong partners with Humpty Sharma ki Dulhania

    Jabong partners with Humpty Sharma ki Dulhania

    MUMBAI: Jabong, partners with the new upbeat movie by Karan Johar under Dharma Production – Humpty Sharma Ki Dulhania. A part of the tie-up, Jabong  will unveil an exclusive collection defining the new age fashion exuding elan, a range inspired by the movie and the looks of the lead star cast – Bollywood’s new heartthrobs  – Varun Dhawan  playing Humpty Sharma and Alia Bhatt playing Kavya Pratap at Crown Plaza, Okhla in Delhi.

    Jabong founder and managing director Praveen Sinha said, “We are highly elated to launch this stylish and chic Humpty Sharma Ki Dulhania collection on Jabong. We are only growing strength to strength in the e-commerce sector, and this collaboration exemplifies the stature we hold in the market. When such magnum opus brand names show an inclination in getting associated with us, it exudes nothing, but power of e commerce and Jabong. The fashion industry draws heavily from Bollywood; we at Jabong cater to such eclectic needs of people. From international apparel honchos to the classic Bollywood fashion parade, Jabong.com now has everything under one roof.”

    Dharma Productions marketing head Siddharth Kadam said, “Movies and shopping are the two experiences people of India not only enjoy but also celebrate. Witnessing the boom in online retail, such associations are going to become more popular with a Bollywood style collection inspired by the movies. There is a huge market of young, fashionable buyers wanting to dress like film stars. We are happy to partner with Jabong for our film Humpty Sharma ki Dhulhania.”

    Bottomline Media managing director Tanaaz Bhatia said, “Our association with Jabong.com goes far back and it has been a wonderful experience to work with them. We believe the Humpty Sharma collection will create a new trend amongst the youth especially after the movie is proving to be a hit already! We look forward to create many such associations with Jabong.com and our upcoming films.”

    Click here for event pictures