ITV

Tag: Siddharth Gupta

  • Britannia and NIC churn out a Bourbon blizzard with new chocolatey ice cream collab

    Britannia and NIC churn out a Bourbon blizzard with new chocolatey ice cream collab

    MUMBAI: In a decadent twist that’s sure to delight chocolate lovers, Britannia Industries and Walko Food’s NIC Ice Creams have teamed up to launch the NIC Bourbon Ice Cream- a rich, creamy tribute to the classic Britannia Bourbon biscuit.

    This chilled indulgence blends NIC’s velvety chocolate ice cream with crushed Bourbon biscuit crumbs, delivering the best of both worlds in one scoop. It’s a nostalgic nod wrapped in a dessert format Gen Z and millennials will likely devour with zero diplomacy required.

    The launch follows the success of the Britannia Winkin’ Cow Bourbon Shake in 2024, as Britannia continues to stretch the boundaries of its most beloved biscuit brand. Now fans can crunch, sip, or scoop their favourite chocolate flavour in multiple formats including the 28,000+ Bourbon-inspired recipes live on BourbonIt.in.

    The collaboration gets an extra swirl of fun from a campaign by The Womb, set in a spoofed-up global diplomatic summit. The film shows a perplexed Indian ambassador stuck between choosing chocolate biscuit or chocolate ice cream until NIC Bourbon Ice Cream swoops in with the obvious solution: have both.’

    Britannia Industries general manager – marketing, Siddharth Gupta said, “Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to offer them yet another way to enjoy this iconic flavor. NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we’re thrilled to bring this beloved biscuit into a new, delicious format. We’re proud to partner with NIC Ice Creams to create this delightful, indulgent treat.”

    Walko Food Company Pvt. Ltd. director Raj Bhandari said, “NIC has always been committed to delighting our customers with premium ice creams, inspired by a world of flavors — from fresh fruits and rich chocolate to globally inspired creations and timeless Indian dessert classics. We felt Britannia Bourbon & NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon – delicious Britannia Bourbon chunks in rich chocolate ice cream – A must-have if you love Britannia Bourbon and you love NIC ice creams!

    The Womb CCO Suyash Khabya said, ”Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of ‘chocolate chocolate chocolate’. And now we have one more chocolate – NIC Chocolate ice cream…whatte fun! Continuing with the earlier brand set-up, we’ve woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.”

    Now available pan-India across 100+ cities via Swiggy, Zomato, Blinkit, Instamart, Zepto, and at NIC Ice Cream parlours, the new flavour is fast becoming a go-to for sweet-toothed fans and loyal Bourbon lovers alike.

    Because when a biscuit meets ice cream, neutrality isn’t an option.

  • Britannia Treat launches Rs 10 lakh challenge to test mathematical precision

    Britannia Treat launches Rs 10 lakh challenge to test mathematical precision

    MUMBAI: Britannia Treat is inviting maths enthusiasts, problem-solvers, and biscuit lovers to take on the Treat Circle Challenge, a unique contest with a grand prize of Rs 10 lakh. Created by The Womb and supported by renowned educator Nitin Vijay of Motion Kota, this competition blends learning with fun in an exciting way.

    The challenge? Measure the circumference of the inner circle of a Britannia Treat biscuit as precisely as possible down to seven decimal places. It may sound simple, but precision is key.

    How to Enter,

    – Pick up a Britannia Treat biscuit Choco Creme, Orange, Vanilla, or Chilli Guava.

    – Measure the inner circle’s circumference in metres, accurate to seven decimal places.

    – Submit your answer at [www.treatchallenge.com](https://www.treatchallenge.com/) for a chance to win.

    Beyond the grand prize, creativity counts too! The most innovative video demonstrating the measurement method will win a Bookmyshow voucher worth Rs 1 lakh.

    Britannia Industries general manager & marketing Siddharth Gupta shared, “At Britannia, we love creating engaging experiences. The Treat Circle Challenge turns a simple biscuit into an exciting test of skill and knowledge, sparking curiosity and learning.”

    Motion Kota founder & CEO Vijay added, “This challenge makes mathematics fun and accessible. I look forward to seeing participants put their accuracy to the test!”

    The Womb COO Heval Patel noted, “Britannia Treat’s signature hole inspired this quirky and playful contest. With Vijay’s involvement, it becomes both relevant and enjoyable for our audience.”

  • Britannia elevates Siddharth Gupta as new chief marketing officer

    Britannia elevates Siddharth Gupta as new chief marketing officer

    MUMBAI: Britannia Industries has appointed Siddharth Gupta as chief marketing officer, succeeding Amit Doshi who stepped down from the position last month.

    Gupta, who joined the foods company in 2018, is currently general manager of marketing, where he leads the premium creams, crackers, Marie and milk biscuits portfolio. He has progressively risen through the ranks at Britannia, having served as senior category head and category head.

    Prior to joining Britannia, Gupta spent nearly 11 years at Colgate-Palmolive in various marketing roles. As marketing manager in Mumbai, he handled the company’s toothpaste portfolio and was instrumental in launching new products including an over-the-counter toothpain relief gel. His earlier roles included positions in modern trade and sales across different regions.

    The appointment comes as Britannia looks to strengthen its marketing leadership in the Indian foods sector.

  • Ragini MMS Returns to ALTBalaji with racy marketing

    Ragini MMS Returns to ALTBalaji with racy marketing

    MUMBAI: A tagline, splattered across auto rickshaws, that is sure to make your head turn twice. That’s the effect that the makers of ‘horrex’ digital show Ragini MMS Returns and ALTBalaji want to have on you.

    ‘Ragini ka Naya MMS Dekha Kya?’ (have you seen Ragini’s latest MMS?) is the eye catchy and racy lines visible on 20,000 autos in 11 cities of north and west India-Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bangalore and Pune.

    Commenting on the auto-rickshaw branding activity to promote the digital show, ALTBalaji CMO Manav Sethi said, “Within 6 months of the launch, ALTBalaji has become India’s top repository of original, unique and edgy content. We have ensured that its digital extension, Ragini MMS Returns, is a right mix of edgy content, rich talent and a marketing strategy that will create strong visibility for the show. Auto-rickshaw branding activity is an initiative that is sure to capture attention and intrigue individuals across key cities and maximum internet consumption regions.”

    First look of the show along with teasers and trailers have already piqued audience curiosity across various online and offline platforms. This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India.

    Ragini MMS Returns redefines boldness and sensuality all over again with actors like Riya Sen, Karishma Sharma, Nishant Malkani and Siddharth Gupta in the lead. The show explores Ragini’s life, which is entangled beyond understanding, into the deadly cocktail of horror and sensuous chaos.

    Also Read:

    Selective, snackable, short episodes, niche mktg vital, says Manav Sethi as ALTBalaji ranks among top OTTs

    ALTBalaji media mandate pocketed by Lodestar UM 

    ALTBalaji identified local talent for regional language comedy shows, says Manav Sethi