Tag: Siddharth Basu

  • Sony nets 11 KBC sponsors, ad inventory almost sold out

    Sony nets 11 KBC sponsors, ad inventory almost sold out

    MUMBAI: Five days from now, when Kaun Banegi Crorepati (KBC)  fans tune into the iconic Amitabh Bachchan-hosted long-running millionaire game show)  on Sony Entertainment Television (SET) from 9 pm to 10:30 pm, they will come across quite a few innovations.

    For one, they will notice that KBC in its ninth season has been shortened to just 35 episodes with each one having a duration of between 50-60 minutes of content.  

    Then they will observe that lifelines that are provided to contestants  – when they are stumped by the quiz question put to them by Mr Bachchan – are refreshingly different.

    Instead of phone a friend,  they will be able to video a friend. A new lifeline Jodidaar (companion) has been introduced – wherein the participant can bring along a partner to join him/her on the coveted hot seat. The iconic large-sized cheques are also being replaced with digital currency which will be  transferred directly into the winner’s account via Axis Bank, keeping in mind prime minister Narendra Modi digital financial  transaction directive.

    Of  course, the show will air Monday to Friday of each week. And it’s coming on air three years after it was aired the last time in 2014.

    Produced  by the ever so loveable team of Siddharth ‘Babu’ Basu and Anita Kaul Basu for Sony Pictures Networks India (SPNI),  an interesting twist has been introduced in the KBC narrative, which is likely to add a lot of excitement and drama for both participants and viewers.

    A jackpot question, which will make the contestant richer by a mouth-watering Rs 70 million – should he or she answer it correctly after he has gone past the 15 quizzing rounds successfully and won Rs 10 million – has been brought in. This will be an all or nothing deal, wherein the quizzer’s remaining lifelines will terminate. Should the contestant fail to answer the jackpot question, his or her earnings will evaporate from Rs 10 million to Rs 3,40,000.

    Says SET  EVP and business head Danish Khan: “We wanted to make KBC  pacier, with innovations being thrown in so that viewers stay engaged. People don’t have too much patience. They want a lot of action packed into one hour.”

    The  team has also paintstakingly worked on contestant selection. Says Khan: “The aim is to live up to the promise of celebrating the common Indian and his/her exemplary contribution to the society.”

    Bachchan will also invite real-life-heroes in special episodes which are to be aired every Friday. These individuals will not only be given an opportunity to play the game, but also be provided a platform to reach out to the country in support of their cause. Among the contestants who are slated to take part include  Indian women’s cricket heroes Mithali Raj and  Harmanpreet Kaur.

    Sony Pictures Networks India CEO NP Singh points out:   “KBC truly does go beyond the ordinary to touch the lives of people from all walks of life. This show has always exemplified attainment via the power of knowledge.”

    Kaun Banega Crorepati will bring the game closer to  viewers by taking the engagement a notch higher. Jio – which is title sponsoring KBC this year – subscribers can participate daily in the Ghar Baithe Jackpot Jeeto contest and stand a chance to win a Datsun redi-GO car every day. For the first time ever Jio subscribers will have the opportunity to ‘Play Along’ with the on-air game and match their knowledge with the contestants on the hot seat.

    KBC, like earlier years, has managed to appeal to a wide array of sponsors even before the show has gone on air. Which speaks volumes for its pedigree.

    11 of them, including Vivo, Jio, Ching’s, Datsun, Raymond, Axis Bank, Akash Tutorial, Big Bazar and Quick Heal have signed on the dotted line.

    “The complete inventory has been sold out. This is one of the best seasons we have had so far because we have been completely sold out before the start of the show,” says SPNI network sales president Rohit Gupta.

    Gupta revealed that only five per cent of the air time has been kept aside for advertisers wanting to get on board as the season progresses and the show gathers momentum and grows its viewership.

    “We might sell this during the Diwali  festive season to get a higher premium,” he says.

    Gupta refused to go into detail about the amount of revenues and the ad rates that have been pegged this year.

    Says he:  “Comparing  this season and the last one would be unfair as this time the number of episodes is different. But you can say that the ad rates have gone up by 15-20 per cent this year.”

    According to industry experts, Gupta and his  sales team have priced a 10 second TV spot at ₹3.5 lakh to start with, which is a growth of 20 per cent over what it was when KBC went  on air in the last season.

    Says Singh:“The new avatar you are seeing for KBC  has been guided by audience insights. The show truly does go beyond the ordinary to touch the lives of people from all walks of life. It  has always exemplified attainment via the power of knowledge.”

    Adds Big Synergy creative producer Siddharth Basu: “The huge number of registrations for a crack at the hot seat is one pointer to the enormous anticipation for the show. Along with much-loved features of the classic format, viewers can look forward to expect the unexpected this season, a turbo-charged version, with novel features, engaging contestants, and vibrant conduct by the host who’s the most – Amitabh Bachchan.”

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    15% of Sony Sab’s new show expense is for marketing: Vyas

     

  • ‘Bombay Velvet’: A disaster

    ‘Bombay Velvet’: A disaster

    MUMBAI: A film’s first test is in its title. Teasers, promos and the rest come much later. A bad or irrelevant title displays utter lack of imagination besides having no connect with the film. Bombay Velvet is based on a historian, Gyan Parakash’s book, Mumbai Fables.

    Bombay/Mumbai is comparatively a new city turned metro during mid-20th century and Karachi enjoyed the status Mumbai grabbed later. It started after the seven islands were linked as one land mass. 

    In this case, Mumbai has a history and its passing heroes, villains and other legends but no fables to speak of. The book’s title being a misnomer, the film makes its story a fantasy a la Dick Tracy sans Tracy, the cop, of the comic strip, who is missing here while his main villain, Flattop Jones, a hired gun is made the hero. Otherwise, you may call it a prohibition era American film transplanted as a 1960s Hindi film with Mumbai background. 

    Ranbir Kapoor arrives in Mumbai with a woman he thinks is his mother but is not so sure. All heroes need a sidekick, soon he cultivates one too. By scene two, both are grownups and
    have graduated to petty crimes. As has been seen in many such films, while the hero is impulsive and violent, the sidekick is more balanced and logical. 

    Ranbir has no scruples and he can clobber a man to death as easily as he can pick a pocket. His only ambition is to become a big shot; when he grows big, he wants to be bigger. If you have not found anything novel or interesting so far, there is no hope of it coming your way hereafter.

    The film is about all the wrong people coming on one screen (though Mumbai was never that way nor it is now). Mumbai was a city where even its dons were respected till
    the early 1990s. 

     

    There are big players in the city and they realize the talent of Ranbir, the most impressed being Karan Johar. Karan is a fixer, who turns deals and is in cahoots with Siddharth Basu though you never learn what Basu is: a lawyer, a politician or another fixer? He is impressed just because Ranbir tries to enter a bank and tries to steal his money by barely poking his two fingers pretending he has a gun! Karan is a big shot, wielding great power and one wonders why he’s at a bank to withdraw money when his personal staff can do it for him.

    Karan, however, is mighty impressed and offers Ranbir contracts to kill people. You don’t know where this film is going until the reality hits that it is going nowhere! Ranbir is a pawn in the hands of Karan but not for long. He wants his share of the pie to be well-defined now that he is in the inner circle of the clique. 

    Ranbir has to frame an honest politician who can’t be bought with money. He is a hurdle in Karan and his clique’s plans. It is unclear why they don’t shoot him dead like they do all others. On such occasions, Karan uses his wife as a bait to lure the person. The politician is so honest, he accepts only Scotch and women in his bed. This film has some legendary character sketches. 

    Meanwhile, there is also a chapter on Portuguese Goa. Anushka Sharma, a choir singer child impresses Remo Fernandes. You are not told who he is or what he amounts to but he convinces her mother to send her with him. Next you know, he is torturing and sexually abusing her. Again, by scene two, she is a grown up. This time when Remo enters her room to deliver her daily lashes, she beats the hell out of him and escapes to land in Mumbai to come acros who else but Ranbir. 

    These absurdities go on and on for over 150 minutes until the film comes to a predictable yet welcome end. Phew! 

    As for a script, none exists. The film proceeds on whims. Everybody is double-crossing or backstabbing the other for no apparent reason. No character is etched out in detail. They come and it is left to you to figure out but soon you don’t care. 

    The script is poor and has no consistency. It was such an amateur idea to start the film in sepia and duo tone when you are going to show rest of the film in colour. (Manoj Kumar did that to great effect in Purab Aur Paschim when he shot his film in black and white until a flight from London enters Indian airspace and then turns in to colour film). In those days, gang wars were fought with Rampuri knives, swords and soda water bottles, nobody used guns, let alone Tommy guns. 

    Direction? There is none in this film. The director is obsessed with his period film idea so much so that he carries his vintage cars into 1960 when Fiat and Ambassador ran the roads. The edifices created for the era were non-existent (this reviewer having grown through that era). 1960s belonged to Beatles and other popular pop groups but the film sticks to jazz.
     
    Mumbai night clubs were famous for their late night cabarets, not Goan jazz singers, which found its patrons mainly in five star ball rooms not in a seedy night joint like Bombay Velvet. The director is totally at sea when it comes to knowing Mumbai of those days. Editing is poor. Music is out of sync. 

    And, what is it with getups? Ranbir Kapoor, a fairly decent looking guy has been made to wear an MGR kind of wig and, resultantly, he looks like a comic character. Anushka Sharma is made to look like 1950s and 60s Hollywood B grader. Karan can’t act; the only time he evokes a reaction is when he wants to know what Ranbir saw in Anushka that he did not in Karan! But then, that was the era of closet gay. 

     

    Kay Kay Menon, the only decent actor in the supporting cast, plays a Crime Branch cop in the era when Mumbai Crime Branch was compared to Scotland Yard. But, he is nowhere around when Ranbir litters the South Mumbai streets with corpses. And, CID in felt hats and ties and blazers? This man, Kashyap, is joking. There are a few other side players who hardly matter since the director does not even bother to introduce them.
     
    Bombay Velvet is a disaster. 

    Producers: Vikas Bahl, Vikramaditya Motwane, Fox Star Studios.

     

    Direcor: Anurag Kashyap.

     

    Cast: Ranbir Kapoor, Anushka Sharma, Kay Kay Menon, Karan Johar, Manish Choudhary, Siddharth Basu, Remo Fernandes, Satyadeep Mishra, Vivaan Shah, Ravina Tandon (cameo).

     

  • Madras Cafe: Served ice cold

    Madras Cafe: Served ice cold

    MUMBAI: As a producer, John Abraham tried a different theme with Vicky Donor and it worked. This time his banner again attempts a film off the beaten track with Madras Cafe. It is about a RAW agent on the trail of LTF (LTTE) to eliminate its leader but who instead stumbles upon a plot to assassinate an ex-prime minister of India (read Rajiv Gandhi). Only, films about RAW and espionage are not a novelty anymore and what’s more, in the absence of a valid cause or tradition about stories of Indian spy networks’ success, they don’t interest people; D-Day, a worthy effort of a RAW mission, is a recent example.

    John Abraham is drawn for a mission in Jaffna, Sri Lanka, by RAW. His mission is to either create an alternative for or to eliminate Anna (read Prabhakaran) the LTF chief. This because the PM of India wants peaceful settlement and democratic set up restored through elections in the province of Jaffna. Abraham is on the job but somehow his position is always compromised and the LTF is a step ahead of him. In his pursuit of Anna, Abraham is captured but saved by the army. Eventually, in a major ambush on the LTF camp, Anna is presumed dead. However, he is not and starts his attacks on Lankans and the Indian Peacekeeping Force with more venom and brutality. This leads to the resignation of the Prime Minister (this seems to be the humour angle in the film: an Indian minister resigning, a PM at that!)

    But, the film is not about LTF at all as you realise later. It is about a plot to kill the, by now, ex-PM. The people behind the plot meet at Madras Cafe in Singapore and London and even talk over open phone lines. Everything that is secret is known by all except Abraham, the RAW agent! He is clueless most of the time and a journalist from UK, Nargis Fakhri, and her personal sources know everything there is to know about the plot.

    Producers: John Abraham, Viacom 18 Motion Pictures, Ronnie Lahiri.
    Direction: Shoojit Sarkar.
    Cast: John Abraham, Nargis Fakhri, Raashi Khanna, Siddharth Basu, Piyush Pandey.

    Who wants the ex PM killed and why? Looks like an international corporate cartel wants the ex-PM killed because he believes in peace in Jaffna while this cartel wants LTF to win and control the area after which they can have a free run on the province and thereby control the whole region which in turn would pose a great threat to India’s security! That sounds like a lot of cock and bull.

    The cartel makes things easy as their messages fly high across countries which the Indians decode. The plot to kill the popular ex-PM is revealed. The super agent Abraham makes it a one man mission to save him since the ex-PM would not change his itinerary despite a threat to his life. Sadly, Abraham is late by about 30 feet to save the ex-PM but a safe distance enough to survive the bomb himself. Because the bomb is designed to only kill people in the range of twenty to twenty five feet. Of course!

    He spends the next three years hitting the bottle and making occasional visits to a local church till he is ready to tell the whole story of how the PM could have been saved to the pastor.

    Madras Cafe is an unconvincing, soulless film in which there is nothing for the viewer to identify with. The film lacks in drama, thrill and romance, and songs have been purposely avoided. The film rests solely on Abraham’s shoulder and he falls short by yards. His expressions refuse to change whether he has just found his wife killed or learnt a major secret. Nargis Fakhri has a brief role and she is okay. Direction is uninspiring. Rest of the aspects are passable.

    Madras Cafe has opened to a weak response and chances of a pick up look poor.

  • Ajay Jadeja, Sanjeev Kapoor to put on their dancing shoes on Sony

    Ajay Jadeja, Sanjeev Kapoor to put on their dancing shoes on Sony

    MUMBAI: Hindi general entertainment channel Sony has had success in the reality genre in the past with shows like Indian Idol. The channel is hoping to consolidate further with a new dance based reality show Jhalak Dikhhla Jaa Dancing With The Stars.

    The show kicks off on 7 September and airs every Wednesday and Thursday at 10 pm.

    Actor Shilpa Shetty (one of the judges) along with the celebrity contestants Rati Agnihotri, Shweta Salve, Mona Singh and Mahesh Majrekar For the uninitiated, the show is based on the BBC format Strictly Come Dancing. It also achieved success in the US on ABC.

    There the show is called Dancing With The Stars. Basically well known personalities will show off their dancing skills. They will undergo two weeks of training with their partners who specialise in dancing.

    For Sony’s show, the celebrities chosen are former cricketer Ajay Jadeja, celebrity chef Sanjeev Kapoor, actress Rati Agnihotri, television anchor Pooja Bedi, TV actress Mona Singh, director Mahesh Manjrekar, TV star Shweta Salve and TV actor Akashdeep Sehgal.

    The show is being produced by Synergy and Theatre Red. Each episode will see one team eliminated. Viewers can vote through SMS. The judges are director Sanjay Leela Bhansali, choreographer Farah Khan and actress Shilpa Shetty. Equal weightage in terms of points will be given to both the judges and the SMS’ sent in by the viewers.

    Set India COO NP Singh with ace choreographer Sandip Soparkar and SET senior V-P and programming head Anupama Mandloi

    Speaking on the initiative, Sony COO N P Singh says, “The show is all about super achievers in their respective fields who are here yet again to excel in something new. The winner takes home Rs. 5 million. What is unique compared to other shows (read Star One’s Nach Baliye) is that the celebrities do not know how their ability to dance is or is not. Maybe they will discover that they possess a talent to dance. We drew out a list of possible participants. We then decided that these were the celebrities who would be the best fit.”

    BBC Worldwide director of emerging territories Monisha Shah says, “The show is as good as it gets. It has swept global audiences off their feet and has become a ratings blockbuster in every continent. With its wonderful combination of glamour, talent and passion we are especially excited that Sony has taken BBC Worldwide’s format and tailored it so well for the Indian audience. The judges, hosts, celebrities and their partners are all in place.”

    Synergy founder Siddharth Basu says,” Jhalak Dikhhla Jaa Dancing With The Stars is a grand and a glamorous show which is as much about live wire personalities and the fun of fusion dance as it is about the grit behind the glamour. It is not just about the usual suspects going through all too familiar routines but about the performance and pain of public figures who are not trained dancers and the fantastic journey they undertake to pit their best foot forward. That is what makes it the mother of all shows and that is what is making it work in countries around the world.”

    On the marketing front to push the show, Singh says that promo spots have been created. These are airing on the channel as well as in cinema halls. The channel is also taking out hoardings and is looking to have a presence in malls. There will also be print ads.