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Tag: Siddharth Banerjee

  • Vodafone’s Friendship Day video: Keep relationships real

    MUMBAI: Millennials today across the world are obsessed with their smartphones and are getting more dependent on their devices and the internet by the day. This has led to a new phenomenon called phubbing which has become rampant in our everyday lives. Phubbing is the term used to describe the habit of snubbing someone in favour of a mobile phone. Knowing or unknowingly most people today choose to look into their phones even as they sit across the table from someone.

    “Relationships have moved from being warm and personal to being online and distant. While one can argue that the internet brings the world together, it also is making people grow more apart. As a brand which is a partner to one’s relationships, we wanted to take a relevant stand against Phubbing and ask the youth to indulge in real conversations with each other”, shares Ogilvy India EVP Hirol Gandhi.

    Research and data on India embracing feature phones and social media usage is erupting everywhere. A recent study by Kantar, IMRB and MMA on the feature phone usage in India indicated that people in India spend about three hours a day on the phone. “In our Friendship Day film, we chose to showcase the youth and their relationship with the internet and social media, and how they are today sub consciously choosing to ignore the connections that can be made offline while enhancing their connections online. It really is a representation of a lot of us,” shared Ogilvy India ECD Kiran Anthony.

    From the launch of the #LookUp movement around Valentine’s Day, to building momentum on Father’s Day and now releasing the 3rd story on Friendship Day, the LookUp movement is gathering huge applause. “The LookUp campaign has struck a chord among millions of Indians – with over 50 Million Video Views, 80,000 conversations, almost 260,000 people engaged & industry best Video View Completion rates, the #LookUp movement in only growing from strength to strength, and continues to inspire the Youth & grow brand love for Vodafone,” concluded Vodafone India EVP – Marketing Siddharth Banerjee.

  • ‘Cricketainment’ via Vodafone Super Fan Ki Superwish

    MUMBAI: Every IPL season bring a fresh breeze of enthusiasm, excitement and passion amongst cricket lovers. Celebrating a decade of its association with the most watched cricket carnival in the world, Vodafone India promises to make Vivo IPL 2017 as Big as it gets!

    The only national brand to be consistently associated with IPL since inception, Vodafone’s high decibel campaigns have been a key highlight of each IPL season. This year, even as Vodafone and IPL commemorate a decade successful partnership, Vodafone customers and IPL viewers can look forward to a never before array of adrenaline boosting initiatives making each day super special.

    The ever popular Vodafone SuperFan, a first of its kind gratification platform that gave Vodafone customers a once in a lifetime opportunity to get the match winning ball signed by the winning captain on live television, takes on a larger avatar in IPL 2017. Vodafone Super Fan Ki Superwish opens doors for lucky SuperFans to win some dream come true experiences that are being introduced for the first time ever in the history of cricket!

    To participate in Vodafone’s IPL initiatives and win these amazing offerings, Vodafone customers can simply SMS SUPERFAN to 199 and look forward to making their super wish come true. Alternately one can go to My Vodafone App and look forward to making their super wish come true. On offer are – a dinner with their favourite cricketer, joining IPL stars at net practice, participating in Extra Innings show on Sony, taking a selfie with the Vivo IPL trophy, amongst others

    Enthused by the super success of ‘Hakke Bakke” in IPL 2016, Vodafone brings another foot thumping SuperCheer this time around, which also marks the return of the adorable Zumis. The Zumi Cheer films will enhance the spirit of IPL with the little characters displaying their signature steps.

    Another first time in India, engagement initiative at IPL 2017 is an opportunity for aspiring Vodafone SuperFans to experience the unique feel of cheering for their favourite team from the Front Row of the stadium, even if he/she is not actually in the stadium, but is watching the match from a Vodafone store, anywhere in the country. Vodafone has conceptualized this initiative thanks to the immense possibilities of their Data Strong Network.

    Vodafone India EVP – marketing Siddharth Banerjee said, “Vodafone Super Fan Ki Super Wish and the chance to cheer from the Front Row will offer exclusive experience. Customers and cricket lovers can also look forward to enjoying this IPL season with the Zumi Super Cheers celebrating special cricket moments”.

  • ‘Chak De’ actor promotes Vodafone Play

    MUMBAI: Taking the ante of its content offering to the next level, Vodafone, one of India’s leading telecommunications service providers, has roped in Chak De India fame Chitrashi Rawat to promote Vodafone Play. Vodafone Play, the content App of Vodafone India is the one-stop destination for live TV shows, latest movies or music, is home to over 14000 movies and more than 140 Live TV Channels.

    Video content has emerged as a major driver of time spent on mobile as well as mobile data consumption. Beginning first week of March, Vodafone is launching an ATL campaign on television and digital media to create awareness and relevance for Vodafone Play, a complete on-demand mobile entertainment destination.

    Studies found that content apps are most often streamed when people have time to kill, during their commute or waiting for something. The TV commercial featuring the vivacious Chitrashi Rawat of Chak De India fame, borrows this insight and is set in a relatable situation with a traditional touch.

    The last to get mehendi applied to her hands, she can’t join the wedding celebrations till it dries, rendered bored and companionless because of the henna. But with Vodafone Play, she discovers that she can fill her down time with fun and excitement. With the swipe of a finger, she can access latest movies, endless music and live TV, not just to entertain herself but also learn all the latest grooves and moves from dance numbers and make sure she shines at the sangeet.

    The month long campaign is supported with innovative communication created especially for digital, a major medium for the target group for the content app users.

    Vodafone India EVP marketing Siddharth Banerjee said, “Multiple content apps provide movies, music and snack-sized videos, but consumers still toggle between different apps for different kinds of content. Vodafone Play fulfills this need gap and offers a complete on-demand mobile destination for our customers.”

  • ESP Properties ties in Vodafone U with Rock On 2

    ESP Properties ties in Vodafone U with Rock On 2

    MUMBAI: ESP Properties (Entertainment Sports Partnership), the entertainment, sports and content arm of GroupM, have facilitated the integration with Vodafone U for the newly released, Rock On 2. In a unique tie-in, Vodafone U is utilizing the association to promote its recently launched segmented youth proposition —Vodafone U and conceptualized #JoinTheBand campaign with Rock On 2. The brand used the association with Rock On 2 through live concerts and meet & greets to create a holistic association and integration.

    Talking about the association ESP Properties senior business head Aastha Jain said, “Rock On 2 is a film about friends and music, that’s exactly what resonates with the youth. Vodafone U is the brand offering targeted primarily to the youth and hence the association seemed perfect fit. The Vodafone and Rock On 2 association is unique in a manner beyond the conventional integrations which are well thought of and executed and will hit the right chords with the consumers as well as viewers.”

    Vodafone India national brand head Siddharth Banerjee added, “Music is the key passion point of Indian youth and Vodafone U is targeted at that set! With this integration, we not only attract and engage our core audiences but also communicate our brand story and proposition effectively! We are happy to work with ESP who understand, execute and ideate through the brand lens”

    Excel Entertainment marketing head Vishal Ramchandani explained, “We made sure that we aligned with Vodafone in a way that benefits and creates a win-win situation for both, the movie and the brand. Rock On 2’s association with Vodafone is rather a natural alliance. We are pleased that India’s leading telecom service provider Vodafone and Rock On 2 have come together to spread its Magik to millions of consumers and grateful to ESP for stitching this through so seamlessly.”

  • ESP Properties ties in Vodafone U with Rock On 2

    ESP Properties ties in Vodafone U with Rock On 2

    MUMBAI: ESP Properties (Entertainment Sports Partnership), the entertainment, sports and content arm of GroupM, have facilitated the integration with Vodafone U for the newly released, Rock On 2. In a unique tie-in, Vodafone U is utilizing the association to promote its recently launched segmented youth proposition —Vodafone U and conceptualized #JoinTheBand campaign with Rock On 2. The brand used the association with Rock On 2 through live concerts and meet & greets to create a holistic association and integration.

    Talking about the association ESP Properties senior business head Aastha Jain said, “Rock On 2 is a film about friends and music, that’s exactly what resonates with the youth. Vodafone U is the brand offering targeted primarily to the youth and hence the association seemed perfect fit. The Vodafone and Rock On 2 association is unique in a manner beyond the conventional integrations which are well thought of and executed and will hit the right chords with the consumers as well as viewers.”

    Vodafone India national brand head Siddharth Banerjee added, “Music is the key passion point of Indian youth and Vodafone U is targeted at that set! With this integration, we not only attract and engage our core audiences but also communicate our brand story and proposition effectively! We are happy to work with ESP who understand, execute and ideate through the brand lens”

    Excel Entertainment marketing head Vishal Ramchandani explained, “We made sure that we aligned with Vodafone in a way that benefits and creates a win-win situation for both, the movie and the brand. Rock On 2’s association with Vodafone is rather a natural alliance. We are pleased that India’s leading telecom service provider Vodafone and Rock On 2 have come together to spread its Magik to millions of consumers and grateful to ESP for stitching this through so seamlessly.”

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

  • Vodafone launches marketing campaign for app featuring ZooZoos

    Vodafone launches marketing campaign for app featuring ZooZoos

    MUMBAI: The popular army of mini ZooZoos, Zumi Army, is back to help customers discover the world of Vodafone with the MyVodafone App.

     

    Vodafone launched the app, which hcan be accessed by customers as per their convenience 24X7, free of any internet charges (in India). The app provides a personalised experience to postpaid and prepaid customers as well as non-Vodafone customers.

     

    Vodafone India retail and digital national head Kavita Nair said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.”

     

    An energetic and spirited television campaign, supported by presence on social media, prominent and a series of on-ground activations will communicate the app’s various features and benefits.

     

    Speaking about the theme of this marketing campaign, Vodafone India brand communication and insight national head Siddharth Banerjee added, “The new MyVodafone app campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”