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Tag: Siddharth Banerjee

  • Pearson names Siddharth Banerjee as MD-India & Asia

    Mumbai: The UK-based education and publishing firm Pearson on Monday announced the appointment of Siddharth Banerjee as the new managing director (MD) for India and Asia, with effect from 6 July. He will be responsible for strengthening Pearson’s direct-to-consumer (D2C) strategy and digital proposition in the region while building a direct relationship with the education ecosystem in the region.

    Siddharth will be moving from Games24x7, a gaming company where he served as chief revenue and marketing officer. Over his career spanning 21 years, he has previously helmed senior-level positions at organisations like Facebook, Vodafone, and Unilever.

    “We are delighted to appoint Siddharth as our new Managing Director for Pearson in India and Asia,” Pearson’s global president-higher education, Tim Bozik said. “India is a key strategic market for Pearson and we are confident that his vast experience will be valuable as Pearson strengthens its focus on constructing a vibrant digital education ecosystem.”

    Commenting on his appointment, the new MD said, “These are exciting times for the education sector in India and Asia and I look forward to working with my team in transforming the region’s focus as a digital-first company. There is a huge opportunity for us to contribute to the emerging and evolving digital Indian education landscape and we have a job cut out for ourselves and I along with my team will leverage our strengths that are in line with the rise in online and digital learning, as well as addressing the workforce skills gap across the emerging economies in Asia.”

    An alumnus of La Martiniere College, Lucknow, Siddharth has earned his MBA from FMS- Delhi and coupled it with executive education from ISB-Hyderabad, IIM-Ahmedabad, and the Harvard Business School. He has also been a Chevening Scholar at the University of Oxford and a best-selling author.

  • Facebook appoints Siddharth Banerjee as director-global sales organisation

    Facebook appoints Siddharth Banerjee as director-global sales organisation

    MUMBAI: Siddharth Banerjee, the ex- Vodafone EVP marketing, has moved on from the organisation and has joined Facebook India as director—global sales organisation.

    His role includes partnering with businesses to help them to achieve strong business outcomes by leading the verticals, agency relationships and solutioning teams for Facebook India. Banerjee comes with an experience of 19 years in marketing and sales.

    He initiated his career as the regional sales manager at Reckitt Benckiser and served the company for two years. His next move was at General Mills as the area sales manager. After working with the organisation for a year, he joined Unilever in 2003. He was appointed there as the area sales manager and after the span of two years he was elevated as the national marketing manager. Banerjee spearheaded many caps like regional marketing manager, global category director and country marketing director. After his 12 years of stint with Unilever, he joined Vodafone.

  • This Diwali Vodafone says, #LookUp

    This Diwali Vodafone says, #LookUp

    MUMBAI: From meeting family members, shopping for colourful lanterns and new clothes, enjoying homemade sweets, to shopping online, exchanging greetings on mobile, share update on social media, get gifts delivered on our doorsteps – Diwali celebrations have changed over the years, losing some of its familial togetherness to the easy lure of the digital world. Identifying the need for people to connect and have real conversations, Vodafone is again encouraging us to #LookUp and this time around, celebrate Diwali with our families, by keeping down our devices.

    Vodafone has launched a heart-warming video under its successful #LookUp campaign, urging viewers to celebrate Diwali with each other rather than with devices.

    The film brings out the changing nature of Diwali celebrations seen through the eyes of a kid. It shows the contrast between how Diwali was celebrated traditionally by the child’s father with lots of love and warmth and how it is perhaps celebrated presently. With its stark difference, the film shows how technology sometimes takes over and people lose out on the connections that really matter.

    Vodafone India EVP marketing Siddharth Banerjee says, “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience-generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends in essence, the connections that really matter.”

    Ogilvy executive creative director Kiran Anthony adds, “In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions & celebrate with your loved ones.”

  • Idea urges people to use social media responsibly in new ad

    Idea urges people to use social media responsibly in new ad

    MUMBAI: Addressing the growing phenomenon of the need for validation on social media, Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

    The campaign went live yesterday with the first two TVCs breaking on the live matches of Asia Cup Cricket Tournament.

    There are over 400 million internet users in India and over 50 per cent are active social media users. Rapid proliferation of 4G has enabled better internet speeds, resulting into Indians now spending almost 28 hours a week on mobile phones. This mammoth increase in consumption of 4G data has been fuelled largely by people sharing and consuming videos and photos on social media.

    On an average, people spend anywhere between 2-4 hours/day on social media platforms. With such high engagement, social media is bound to have a huge impact on the lives of people. The new Brand Idea campaign is designed to propagate ‘Responsible Use of Social Media’ with the tagline ‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’.

    Vodafone Idea chief marketing officer Sashi Shankar says, “People are constantly, looking for validation on social media for their behaviour – be it what they are eating or wearing or places they are visiting. The growing phenomenon of living to share on social media and not the other way around, is driving people towards a dual life –a social life and their real life.”

    The campaign is developed basis research inputs from mental health professionals from MPOWER, an organisation that aims to end stigma and encourage dialogue around mental health. Insights from research by MPOWER suggest that the constant need for validation leads to a loss of self-worth, a feeling of being ‘not good enough’ resulting in anxiety and related issues, especially amongst the youth actively engaged on social media.

    Staying with Brand Idea’s belief in purpose led advertising, this campaign elevates the role of Idea 4G beyond the category conversation to something that reflects its transformative role in people’s lives and society.

    The high decibel campaign will lead with a series of three TVCs of 40 and 35 secs duration, capturing the concept through the lens of three people from different walks of life, sharing how their social media lives are different from their real lives.

    The Idea ads show people talking about a fancy new car, the perfect look and relationship goals on their social media, while in their real lives they are questioning their own shallow behaviour. The videos end with the characters having their moment of reckoning, where they encourage the world to share their real photos and videos with #MeriRealLife.

    The TVCs have been directed by Shimit Amin, the director of critically acclaimed blockbusters such as Chak De, Rocket Singh – Salesman of the year, Ab Tak Chappan.

    The new campaign has been developed by BBDO India.

    The campaign will be promoted on TV, Radio and Digital through high decibel visibility across 100+ TV Channels and strategic integrations in shows/programs such as Film Companion by Anupama Chopra on Digital, and popular radio shows ‘Heart to Heart with Meera’ and ‘Calling Karan’ on Ishq/Love 104.8 among others.

  • Vodafone U launches new digital campaign #SortedHai

    Vodafone U launches new digital campaign #SortedHai

    MUMBAI: Digital platform Vodafone U has launched a new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign features social media sensation, Mithila Palkar, in a web series ‘Mithila’s SortCuts’. Connecting with the young folks, Mithila shares some interesting tips to make college life #SortedHai.

    #SortedHai is conceptualised on a commonly used hook phrase amongst the youth. With Vodafone’s latest proposition of 50 per cent off on Amazon Prime subscription, Mithila shares tips on having movie nights #SortedHai with Vodafone U, apart from this offer, there are also many other exciting offers available to young consumers every Wednesday, Thursday and Friday in both the phone recharges as well as deals in F&B, fashion and other youth-centric spaces.

    Taliking about first digital campaign, Vodafone India Marketing EVP Siddharth Banerjee  said, “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight,#SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile-savvy youth and help us engage with the college students digitally.”

    Ogilvy and Mather ECD Kiran Antony added, “The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

  • Dads are uploading pictures with kids on LinkedIn

    Dads are uploading pictures with kids on LinkedIn

    MUMBAI: If you’ve got any father as a connection on LinkedIn, you may have noticed that they might have changed their display picture in the last few days from the typical LinkedIn corporate mugshot to adorable pictures of them with their kids. 

    It’s no coincidence. Hundreds of fathers across the world’s largest professional platform are doing the same. Reason? To show their professional circles that their life goes way beyond their profession. We’re talking about high-level professionals across some of India’s biggest companies in telecommunication, OEMs, online fashion retail, automobiles, technology, news and media, food delivery, financial services – to name just a few.

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    The notion that a successful professional man is usually not as devoted a family man, has become a belief of the past. Today’s young dads manage to toggle between work and dad-mode with ease and have even branded themselves: as #PenguinDads-as an ode to the male emperor penguin, which is considered the most devoted father in the animal kingdom. And our own #PenguinDads on LinkedIn haven’t missed out on the opportunity to let their connections know that their most important job is the one at home, with their little ones. A refreshing, much-needed point to be made, indeed!

    Dentsu Webchutney Bangalore senior creative director PG Aditya says, “Often, being successful at your profession is the biggest defence mechanism used by men to bail out of being involved and available at home. We wanted to show that it’s entirely possible for both sides to co-exist, through stories of those who do it already.”

    The initiative, in fact, was started by Flipkart, as a follow-up to its ‘Penguin Dad’ campaign, whose heartwarming lead film has become a major internet sensation. Now, its changing the face of LinkedIn India.

  • Vodafone launches first IPL 2018 campaign with ZooZoos

    Vodafone launches first IPL 2018 campaign with ZooZoos

    MUMBAI: With great customer service at the core of its philosophy, Vodafone India has developed new age digital experiences for its 210 plus million customers. Vodafone is now bringing back the ZooZoos in a new Ninja avatar and communicating about “Happy to Help – In a click”.

    Like every cricket season, Vodafone is back this year with a big bang ZooZoo campaign.

    With the world going digital, customer service across categories has evolved from being a human led, call centre-based query resolution mechanism to a more digitally evolved, self-care and 24/7/365 experience. Vodafone is leading this evolution, handholding customers to move from assisted only care to digital self-care and anytime and doorstep services.

    With speed and efficiency at the core of its service philosophy, Vodafone focuses on convenience across channels for the customers. For example, customers can now customise their plans and numbers online and have a connection home delivered. They can also manage their entire family’s accounts on the My Vodafone App and pre book appointments before they visit a store.

    Vodafone India executive vice president of marketing Siddharth Banerjee says, “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our Happy to Help philosophy for the 2018 Digital Customer to “Happy to Help – IN A CLICK”. Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar, they are quick, agile and efficient; much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”

  • Vodafone urges people to upgrade life in latest ad

    Vodafone urges people to upgrade life in latest ad

    MUMBAI: Telecommunications service provider Vodafone has launched a new campaign encouraging customers to upgrade their life by upgrading their smartphones.

    In partnership with mobile handset manufacturer Samsung, Vodafone has made a select range of Samsung 4G smartphones more affordable and accessible to customers by offering a cash-back of Rs 1500. The exclusive association enables customers to upgrade to Samsung’s popular 4G smartphone models like J2 Pro, J7 Nxt and J7 Max and enjoy a better quality camera phone along with super-fast internet speed, entertainment and seamless connectivity.

    Vodafone India executive vice president of marketing Siddharth Banerjee says, “Customer expectations from their smart devices and service providers are rapidly evolving with the advent of newer technologies and smarter devices. Our recent communication reiterates Vodafone’s partnership with Samsung enabling customers to upgrade to an aspiring 4G smartphone and enjoy a rich voice and data experience on Vodafone SuperNet 4G.”

  • Vodafone brings back the Pug in AR

    Vodafone brings back the Pug in AR

    MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

    Lending an entirely unique experience to complement the nail biting match, were the adorable Vodafone Pugs in ‘augmented’ avatar. This was the first time that augmented reality was seen on live TV in India.

    The idea was to seamlessly integrate the new data strong network campaign, being championed by the most loved brand icon, Cheeka – the Pug, with Vodafone Premier Badminton League.

    Vodafone India executive vice president of marketing Siddharth Banerjee says, “The finale of the Vodafone Premier Badminton League presented an opportunity for Vodafone India to highlight the newly launched 360 degree Data Strong Network campaign message to our audiences. We wanted to make our campaign ideas bigger and better, by extending this larger than life experience to television viewers – perhaps a first for any Indian brand. The iconic Vodafone Pug, now back with a pack of pugs, brings alive our proposition that the Vodafone network is getting stronger every hour to deliver a ‘Data Strong Network’.”

    Consistent with its commitment of keeping over 211 million customers in India confidently connected 24×7, Vodafone showcased its promise of a more robust, data strong network in an evocative yet simple manner. A specially created augmented enclosure drew the attention of match viewers and television audiences alike, with an army of Pugs coming on the court and interacting with the commentators.

  • Vodafone brings back its iconic Pug

    Vodafone brings back its iconic Pug

    MUMBAI: Vodafone has been continuously strengthening its network by substantial investments and has now brought back its iconic mascot Cheeka, India’s favourite pug, but this time with a full army to charm customers with this exciting new campaign.

    Vodafone has made significant capital expenditure investments to modernise, upgrade & strengthen its network across the country, empowering customers to enjoy a superior network experience and remain confidently connected at all times. The new campaign will amplify this commitment by highlighting that Vodafone has been adding a tower every hour to enhance connectivity for its over 210 million customers.

    Vodafone India executive vice president of marketing Siddharth Banerjee says, “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the ‘Network That Follows You’ to the refreshed thought of The Data Strong Network which always Follows You.”

    The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India. Presenting a wholesome marketing mix, the six-week-long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.

    Ogilvy Mumbai executive creative director Kiran Anthony adds, “Refreshing icons are always difficult. People still remember our first boy and dog ad and even the line, ‘wherever you go, our network follows.’ The challenge was to convey the new network proposition that we are getting stronger while retaining the simplicity and charm of our most loved asset.”