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Tag: Siddharth Agrawal

  • OLX India named most trusted internet classified brand in TRA report 2025

    OLX India named most trusted internet classified brand in TRA report 2025

    MUMBAI: OLX India has been named the Most Trusted Internet Classified Brand in the TRA (Trust Research Advisory) Brand Trust Report 2025. This recognition reflects OLX India’s ongoing commitment to offering a secure, transparent, and user-friendly experience for millions of buyers and sellers nationwide.

    With India’s annual shoppers expected to reach 425 million by 2027, according to a statista report, trust in online marketplaces is more crucial than ever in shaping the digital economy.

    TRA Research, has been conducting this study for over two decades in partnership with a renowned Indian statistical institute. The report evaluates brands across industries based on a nationwide consumer buying intention survey.

    As a key player in the online classifieds sector, OLX India prioritises customer trust by implementing stringent safety measures, seamless transactions, and a tech-driven platform designed for ease of use.

    To bolster platform security, OLX employs a multi-layered approach that includes buyer and seller verification, real-time monitoring of user activity, and active feedback mechanisms. Collaborating closely with law enforcement agencies, OLX ensures a safe and reliable experience for all users.

    “Trust is paramount for OLX India, and being recognised as the Most Trusted Internet Classified Brand by TRA Research is an honour. This achievement will reaffirm our commitment to being a safe, seamless, and transparent platform for millions of buyers and sellers across the country,” said OLX India CBO (Autos) Siddharth Agrawal.

    TRA Research CEO N. Chandramouli stated, “OLX India’s recognition as the Most Trusted Internet Classified Brand highlights the platform’s strong credibility among users. Trust is built over time through consistent reliability and user-centricity, and OLX India has successfully established itself as a dependable marketplace for millions.”

    OLX India’s inclusion in TRA’s Brand Trust Report 2025 reinforces its strong presence in the online classifieds market. As the platform continues to evolve, it remains focused on strengthening user trust, enhancing safety standards, and delivering a seamless experience for buyers and sellers across India. 

  • OLX challenges gender roles with its latest Women’s Day campaign

    OLX challenges gender roles with its latest Women’s Day campaign

    Mumbai: Celebrating the indomitable spirit of women, OLX, a leading online marketplace, launched a thought-provoking campaign aimed at redefining gender roles.

    Titled “Products aur Profession ka koi gender nahi hota hai,” the campaign takes a bold stance against entrenched stereotypes by questioning conventional perceptions of women’s roles in society

    In a series of captivating reels shared on Instagram, OLX confronts viewers with a simple yet powerful message: gender should never dictate one’s identity as a driver, biker, or fitness enthusiast.

    The concept has been conceptualised by Social Panga, OLX’s creative and digital marketing agency partner.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

    Reflecting on the campaign, OLX chief business officer Siddharth Agrawal said, “Diversity, Equity and Inclusion have always been at the heart of OLX’s ethos. We’ve fostered a culture that not only embraces individuality but also leverages diverse perspectives to drive innovation. This campaign is a testament to our commitment to challenging societal norms and promoting inclusivity. Social Panga helped us seamlessly execute this campaign and build a strong narrative to deliver this message.”

    Social Panga co-founder Himanshu Arora said, “We are delighted to be part of a campaign we truly believe in. We are grateful to OLX for giving us this opportunity and to our team, who did a fantastic job. We at Social Panga firmly believe in the power of women, and it is no surprise that the campaign has received a great response across our audiences.”

    Through this groundbreaking collaboration, OLX aspires to spark meaningful conversations and inspire positive societal change, one reel at a time.

  • OLX Autos onboards Siddharth Agrawal as country head – marketing

    OLX Autos onboards Siddharth Agrawal as country head – marketing

    Mumbai: OLX Autos has brought Siddharth Agrawal on board as its new country head – marketing. He will be reporting to the company’s CEO, Amit Kumar.    

    In his new role, Agrawal will lead OLX Autos’ marketing initiatives as the brand enters the next phase of growth across India’s rapidly expanding pre-owned automobile space, said the statement.

    An alumnus of NMIMS, Agrawal comes with experience spread across marketing, sales and operations in multiple leadership roles in FMCG and mobility sector, with organisations such as Unilever and Ola.

    Formerly, Agrawal served as senior director at Ola – spearheading its ‘First-Mile Last-Mile’ categories (Ola Autos and Ola Bikes). He was instrumental behind the successful launch and scale-up of Ola autos and bike categories in India, and led Ola’s global category development efforts.

    Prior to Ola, he served as global marketing director at Hindustan Unilever Ltd for over a decade across various sales and marketing roles. He was actively leading the marketing efforts for the launch of Pureit range of water purifiers in India, and its global expansion into SouthEast Asia and Africa. He was a key member behind the Pureit ‘Rs one crore safety challenge’ campaign which was based on the insight that consumers think that all purifiers are the same.

    On joining OLX Autos, Siddharth Agrawal said, “Having spent more than two decades in various leadership roles across industries from India to South-East Asia and Africa, I have witnessed how marketing initiatives are crucial in building new categories, and developing a differentiated brand identity to unlock growth. I am excited to embark on this journey along with an enthusiastic team that will support OLX Autos’s strategic vision.”

    OLX Autos India CEO Amit Kumar commented, “More Indian consumers are shifting their preferences to pre-owned vehicles and the trend has accelerated over the last few years especially in the wake of the pandemic. An evolving & competitive market brings new opportunities for us to communicate our brand proposition in a new avatar in line with changing consumer preferences. Siddharth’s extensive experience of scaling businesses across diverse portfolios in the auto sector is of immense value to us.”