ITV

Tag: Siddharth Agarwal

  • MOM launches its latest campaign featuring Kiara Powar

    MOM launches its latest campaign featuring Kiara Powar

    Mumbai: Meal of the Moment (MOM), a brand specializing in reimagining familiar foods in convenient formats, announced its latest campaign executed by marketing agency BackBenchers Digital. The brand has collaborated with Kiara Powar, India’s youngest sportscaster and ‘voice of diabetes’, to raise awareness about healthy snacking among teens and young adults.

    This collaboration highlights Kiara’s influence among young audiences and diabetics, prompting BackBenchers to enlist her for the campaign. As a type one diabetic diagnosed at two, Kiara understands the role of nutrition in managing her condition. She advocates for mindful lifestyle choices to prevent lifestyle diseases and educates her audience about healthful alternatives.

    Speaking about her participation in the campaign, Kiara said: “For many youngsters, mindless snacking on extremely processed foods has almost become a way of life. This paves the way for numerous lifestyle diseases including diabetes. Growing up with diabetes, I have had to be especially careful about what I eat and how it affects my health. The ethos underlying Meal of the Moment (MOM) products resonated perfectly with me, as the brand encourages healthy snacking. I hope this collaboration helps to bring the necessary awareness to India’s youth and encourages them to be more conscious about their nutrition.”

    “Kiara’s inclusion in this campaign is symbolic of our brand’s commitment to creating and popularising products for those who are in dire need of mindful, healthful food choices. Her educational and relatable content was perfectly aligned with our own approach, while her growing popularity with youngsters is a step towards helping us to reach out to Generation Next, and make a tangible difference,” said MOM’s head of marketing & e-commerce Siddharth Agarwal.

    “When we were ideating this campaign, Kiara Powar was a natural choice. Her content is being well-received by her audience and she stands out to many as a role model, who is forging her career as India’s youngest sportscaster, even as she is emerging as a fierce diabetes educator. Her dynamic presence and mindful approach to content make her the right fit for this brand and our campaign. We are eagerly awaiting the audience’s response to seeing Kiara in this avatar,” said BackBenchers Digital co-founder Aditya Singh.

  • Sony ties up with Mobicule to manage ad inventories

    Sony ties up with Mobicule to manage ad inventories

    MUMBAI: Sony Entertainment Network has tied up with Mobicule Technologies to device a mobile application that will enable Sony’s sales force to generate the available advertisements spot inventory report and view the same on BlackBerry, Android and iOS devices, thereby increasing workforce efficiency.

     

    The earlier model as followed by the network included a coordinator, who would assess the ad inventory and communicate the relevant required information to sales team through daily printouts or updates. In the system, the sales team did not have direct access to real time information. Mobicule Technologies has now developed an interactive application, which is integrated with the backend system, providing all required data to employees via their handheld devices.

     

    The application aims at optimising the utilisation of available resources and ensures transparency in operation, guaranteeing a seamless operational experience. The application allows data to be updated real time, enhancing productivity, maximising revenue and increasing time efficiency of the sales team. In addition to making processes quicker, the data is displayed in interactive and graphical representations, making the app user friendly and easy to comprehend. A representative can view a sales revenue graph channel-wise, region-wise, programme-wise, executives-wise and the like.

     

    Instead of searching through file cabinets in order to update a customer, the employees at Sony now have all current data on their mobile phones. Mobicule Technologies CEO Siddharth Agarwal said, “We focus our research and developments in the mobile application space to enable companies enhance their efficiency, employee engagement and customer satisfaction. Sony Entertainment has been known for its innovation and this application provides a competitive mobile edge to their business, enabling access to real time information and track the performance at each level of the sales hierarchy.”

    “In the recent past, the entertainment industry has seen a plethora of changes spurred by the use of latest technologies. We at Sony believe in innovation along with the strategic directions in availing information for the right people at the right place in the right time. With this application we have been able to achieve desired excellence which has a catapulting effect on user’s delight,” said Sony Entertainment Network CIO Ajay Kumar Meher.