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Tag: Siddharth

  • Aditi Rao Hydari and Siddharth Star in L’Oréal Paris’ latest digital campaign

    Aditi Rao Hydari and Siddharth Star in L’Oréal Paris’ latest digital campaign

    MUMBAI: L’Oréal Paris launches a new campaign with Aditi Rao Hydari and Siddharth, combining charm with expert haircare.

    In the video, Siddharth playfully references his 2003 film Boys while discussing the challenges of an oily scalp caused by dirt and sweat. Aditi steps in to introduce L’Oréal Paris Hyaluron Pure Shampoo, enriched with salicylic acid and hyaluronic acid to cleanse and refresh the hair. Their light-hearted exchange and effortless chemistry bring a fun touch to the campaign.

    L’Oréal Paris India general manager Dario Zizzi said, “Siddharth’s energy and humour perfectly complement Aditi’s elegance, making this campaign both engaging and informative. We are committed to offering scientifically advanced solutions for real hair concerns.”

    The advert has quickly become a social media hit, with fans praising the couple’s engaging presence. This campaign reinforces L’Oréal Paris’ reputation for combining star power with innovative beauty solutions. 

  • ZEE Telugu to launch ‘Muthyamantha Muddu’ on 23 Aug

    ZEE Telugu to launch ‘Muthyamantha Muddu’ on 23 Aug

    Mumbai: ZEE Telugu is set to launch a new fiction show “Muthyamantha Muddu” on 23 August. The show will air every Monday to Saturday at 7:30 p.m on ZEE Telugu and its HD channel.

    The show’s cast includes Nisha Milana, Amani, and Siddharth in the lead. It also features Meghana Raami, Vasu, senior comedic actor Sri Lakshmi among others. The screenplay and dialogues of the show, written by Rasool, who has also scripted the channel’s hit show “Varudhini Parinayam”.

    The show is set in the backdrop of Nellore and tells the story of Geetha (played by Milana), a Tamilian who is rooted in her values and principles, but she is also a present-day, ambitious girl. On the other hand, Kanaka Ratnam (Amani) a stingy and sharp-tongued woman from a Telugu family, belongs to the old school of thought, is seeking a girl who can bring hefty dowry for her son Govind (Siddharth). However, Govind falls in love with Geetha. As Geetha and Kanaka Ratnam’s lives get interwoven and their ideologies clash, thus begins Geetha and Govind’s journey of discovering an enhanced life and relationships.

    Tollywood actor Krithi Shetty is associated with “Muthyamantha Muddu” as the brand ambassador. The creators of the show have launched a promo and title song featuring her to create buzz for the launch. The title song of the show sung by Jithin Raj and choreographed by Vijay Master and Sagar Narayana has penned the lyrics that have been composed by David Selvam.

    “In the past few months, we have introduced some of our biggest properties to provide wholesome variety entertainment to our viewers. Continuing the high momentum, we are excited to launch Muthyamantha Muddu, a show that is synonymous with the ethos of the channel. The show will feature myriad shades of characters that are nuanced and relatable. We had a great time conceptualizing the show and are certain that the journey of each of these characters will keep the audience intrigued and engrossed,” Zee Entertainment Enterprises Ltd, Telugu cluster head, Anuradha Gudur.

    “Having explored the world of Cinema, I am thrilled to make my television debut with Zee Telugu. Muthyamantha Muddu will take viewers through a beautiful and warm narrative of a love story. I hope that mine and the ardent fans of the channel will follow my journey and show immense love and support,” said actor Amani, who is making her TV debut.

  • Netflix’s Leila to launch globally on 14th june

    Netflix’s Leila to launch globally on 14th june

    MUMBAI: Netflix Inc., the world’s leading internet entertainment service announced today that their next Indian Original Series Leila will launch globally on  June 14, 2019. Based on the book by Prayaag Akbar, Leila stars actors Huma Qureshi, Siddharth, Rahul Khanna, Sanjay Suri, Arif Zakaria amongst others. Deepa Mehta is the Creative Executive Producer for the show.

    Deepa Mehta, creative executive producer said “At the heart of this series is the journey of a woman, in search of her daughter Leila, but also in search of identity.  Leila is about awareness, about paying attention, about looking at the world around us and asking pertinent questions about our future. That’s what makes it so perfect on a platform like Netflix with its global reach and ability to address a range of audiences with relevant, resonant stories. “

    The six-episode series is a dystopian work of fiction set in the near future and follows the journey of Shalini, a mother in search of her daughter Leila whom she lost one tragic summer. Shalini deals with various hardships in the course of her search, in a story of longing, faith and loss. The series is directed by Deepa Mehta, Shanker Raman and Pawan Kumar.

    Huma Qureshi, on her role, said, “Leila has been a fantastic Netflix project to work on. I’m thrilled to be essaying Shalini, whose unique mix of strength, grace and optimism is what gets her through all kinds of obstacles. So it really has been an honour to portray a character that has not only pushed me as an artist but I believe will resonate with a lot of young women. It is unlike anything I have done before and I can’t wait for Netflix to take this story to the world!”

    Siddharth said “My character Bhanu is a complex one and playing him has been an intense yet fruitful journey. Although the story Leila is set in a dystopian age, it is about human emotions. The team on set was wonderful which made this journey even more memorable. I am very excited to see how a global audience on Netflix reacts to this story.”

    The series launches worldwide exclusively on Netflix on June 14, 2019.

  • Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    MUMBAI: In a bid to broadbase the adoption of Britannia Nutrichoice Hi-Fibre biscuits, the company has signed on actors Farhan Akhtar and Siddharth (south markets) as brand ambassadors. A new commercial, which features the two stars will soon be aired across markets in India. 

    The new Britannia Nutrichoice Digestive campaign’s objective is to generate widespread adoption for NutriChoice Digestive by using the health hook of ‘high fibre.’

    The campaign, which has been conceptualised by Lowe Lintas, urges consumers to feel the fibre in every bite with the tagline – “Try it to believe it.”

    Commenting on the new campaign, Britannia marketing director Ali Harris Shere said, “Nutrichoice Digestive is the No 1 Hi Fibre biscuit brand in India. To expand the category, it is important to build the superior health credentials of the brand (high fibre) in a tangible manner. Extensive consumer work told us that the proof of the Hi-Fibre was in the unique taste of the product – natural and grainy. Therefore, we came up with a simple, yet powerful campaign idea ‘Feel the Fibre in every bite.’ We feel Farhan and Siddharth are celebrities who stand for taking the right and smart choices in life and they personify the values of the brand – Honest & Sensible.”

    Lowe Lintas creative head Rajesh Ramaswamy added, “There has always been an element of honesty in all Nutrichoice communication. We wanted to maintain that. And we needed someone with a certain degree of genuineness and authenticity. Farhan and Siddharth seemed like the perfect fit for this campaign.”

  • Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    MUMBAI: In a bid to broadbase the adoption of Britannia Nutrichoice Hi-Fibre biscuits, the company has signed on actors Farhan Akhtar and Siddharth (south markets) as brand ambassadors. A new commercial, which features the two stars will soon be aired across markets in India. 

    The new Britannia Nutrichoice Digestive campaign’s objective is to generate widespread adoption for NutriChoice Digestive by using the health hook of ‘high fibre.’

    The campaign, which has been conceptualised by Lowe Lintas, urges consumers to feel the fibre in every bite with the tagline – “Try it to believe it.”

    Commenting on the new campaign, Britannia marketing director Ali Harris Shere said, “Nutrichoice Digestive is the No 1 Hi Fibre biscuit brand in India. To expand the category, it is important to build the superior health credentials of the brand (high fibre) in a tangible manner. Extensive consumer work told us that the proof of the Hi-Fibre was in the unique taste of the product – natural and grainy. Therefore, we came up with a simple, yet powerful campaign idea ‘Feel the Fibre in every bite.’ We feel Farhan and Siddharth are celebrities who stand for taking the right and smart choices in life and they personify the values of the brand – Honest & Sensible.”

    Lowe Lintas creative head Rajesh Ramaswamy added, “There has always been an element of honesty in all Nutrichoice communication. We wanted to maintain that. And we needed someone with a certain degree of genuineness and authenticity. Farhan and Siddharth seemed like the perfect fit for this campaign.”

  • Actor Siddharth to endorse chocolate brand Luvit

    Actor Siddharth to endorse chocolate brand Luvit

    MUMBAI: As they say it in South India, “Ushaar” meaning beware. The theme behind the new campaign of this chocolate brand tells you to beware if someone shares it with you. Luvit, a brand by Global Consumer Products, has appointed actor Siddharth as its brand ambassador.

     

    The brand also recently launched its clutter-breaking commercial, which turns conventional logic of sharing on its head.

     

    The brand will offer nine variants and 14 SKUs and is primarily targeted to youth aged from 15 – 30 years.

     

    The TVC, which features Siddharth, shows various stories in which a person shares their Luvit chocolate with a hidden agenda. The advertising message is simple: the best way to enjoy a Luvit is alone. It is not just the right way but the only way. But at the same time, you can get urge to share it and ask yourself, “What’s in it for you?” because a chocolate this delicious is only given away to get something in return.

     

    The music video stars Siddharth with Santhosh Narayanan’s music and is a fresh concept along with execution. The catchy tune and vibrant never-seen-before advertising is expected to strike a chord with the audience.

     

    The TVC is combination of Tamil and English with a tagline “If someone shares, ushaar!” and that’s what captures the essence of the brand. The ad will be of 50 seconds, along with edits of 20 seconds.

     

    Global Consumer Products EVP sales & marketing Anuradha Narasimhan said, “The objective of our communication package was to impactfully and effectively launch LuvIt Chocolates as a young, vibrant, indulgent brand targeting Indian youth. We didn’t want to focus on specific product attributes as much as drive home the message that LuvIt Chocolates are so delicious that they are Best Enjoyed Alone. We are delighted that we have Original-Chocolate Boy Siddharth as the face of our brand. It was great fun working on the branding codes and seeing them come alive across multiple media formats in a young, pop and connecting way. We broke away from many category codes and are delighted to have put out this insightful campaign which I am sure will resonate will everyone in our audience.”

     

    Karishma Lintas EVP Kishore Subramanian added, “The biggest challenge for us on LuvIt was to find an insight space which gave the brand a unique identity which resonated with the youth. And the brand’s take on sharing actually being a matlabi act, gave us just that.”

     

    The creative duo from Karishma Lintas – Shiv Parameswaran & Arjun Kumar said, “This was one of those campaigns where every creative person lent their unique flavour to “ushaar.” The choice of chocolate boy Siddharth was perfect to bring alive the brand’s youthful character. Then we brought on board the current youth icon Santosh Narayanan, who musically spun the world of “ushaar.” And finally Suresh Eriyat and co at Studio Eeksaurus gave the film life by creating this asterisk-filled world of Ushaar.”

     

    The campaign will be supported on television, OOH, digital, on-ground malls and hangouts and radio. The target markets are South India and Tier-I cities being the primary focus in the launch stage.

     

    “Even in static mediums, we’ve consciously adopted the vibrant colours of the packaging, as well as the visually striking device of the asterisk. This gives us the edge over the work currently seen in the category,” added Parameswaran.

  • ‘Siddharth’ bags German Star at Stuttgart Indian Film Festival

    ‘Siddharth’ bags German Star at Stuttgart Indian Film Festival

    NEW DELHI: Richie Mehta’s Siddharth won the German Star of India award in the feature film category at the recent 11th Indian Film Festival Stuttgart which attracted several non-Indians to see the films.

     

    The award of 4000 euros is given to a film that narrates a very serious political theme in a very poetic and humorous way.

     

    The German Star of India award in the short film category went to Tamaash by Satyanshu and Devanshu Singh. The prize was of 1000 Euros. Tamaash is the story of Anzar, a poor performer at school who is scorned by his elders. He is expected to fare better than Sadat, a high scorer in class. Anzar seeks the help of a mysterious stranger, but following the new guide becomes increasingly tough for him and his kid brother.

     

    In the documentary category, the winner was Millions can Walk by Swiss director Chistoph Schaub and Swiss-Indian director Kamal Musale. The documentary traces hundreds and thousands of Indian men and women – indigenous inhabitants and landless farmers –  who demanded their right to existence by undertaking a 400 kilometre protest march from Gwalior to Delhi in 2012.

     

    The Director’s Vision Award went to Lakshmi by the renowned Nagesh Kukunoor while the equally well known Sumitra Bhave and Sunil Sukthankar got the Audience Award for Astu. 

  • Sydney Filmfest to screen two Indian films on lonely housewives

    Sydney Filmfest to screen two Indian films on lonely housewives

    NEW DELHI: Two Indian films being screened at the ongoing 61st Sydney Film Festival are on a common theme – lonely housewives in different eras who are forced to find interests elsewhere. 

     

    Even as Ritesh Batra’s highly-lauded The Lunchbox is among the four Indian films being screened at Festival, the other film is Charulata, made by cine craftsman Satyajit Ray and being screened almost 50 years after it was last exhibited at the same festival.

     

    This movie is one of Ray’s women-centric films that was well ahead of its times when made in 1964 with Madhabi Mukherjee in the lead. The film is based on a story by Rabindranath Tagore and set in the late nineteenth century and tells the tale of the lonely housewife whose busy husband has no time for her.

     

    Coincidentally, The Lunchbox is also the story of a loney housewife and how she begins to correspond with someone through letters sent inside a lunchbox. 

     

    The Festival which commenced on 4 June, will also show Pan Nalin’s Faith Connections and Richie Mehta’s Siddharth in different sections.

     

    Richie Mehta’s film Siddharth is about the search by a father for his lost son despite his own poverty.

     

    Pan Nalin’s documentary Faith Connections is primarily on the Kumbh Mela, which takes place every three years at selected places along India’s river banks and is attended by about 100 million people. 

     

  • ‘Siddharth’ wins top award at Beijing, Wong Kar-Wai takes the cake

    ‘Siddharth’ wins top award at Beijing, Wong Kar-Wai takes the cake

    NEW DELHI: India-shot Canadian film Siddharth by Richie Mehta has won the top prize at the Tiantan Award ceremony held during the closing of the fourth Beijing International Film Festival.

     

    This is the second feature by Mehta, about a father’s search for his son who has gone missing, that has won the ‘Best Feature Film’ at the second edition of the festival’s competition section.

     

    The award was presented by jury president John Woo and director Feng Xiaogang.

     

    However, renowned Wong Kar-wai’s The Grandmaster won five awards, three for ‘Best Director,’ ‘Best Actress’ (Zhang Ziyi) and ‘Best Cinematography’ (Philippe Le Sourd). This is the tenth time the actress has won for her role as a martial artist seeking revenge for the death of her father.

     

    Adding to France’s success at the ceremony, French comedy Attila Marcel picked up two awards: ‘Best Actor’ (Guillaume Gouix) and ‘Best Score.’

     

    Peter Chan’s American Dreams in China won ‘Best Screenplay,’ child actor Lee Re won ‘Best Supporting Actress’ for Lee Joon-ik’s Hope, Alan Rickman won ‘Best Supporting Actor’ for A Promise and Australia’s The Rocket won Best Special Effects.

     

  • DDB Mudra south brightens up Peter England

    DDB Mudra south brightens up Peter England

    MUMBAI: Peter England, the apparel brand of Madura Fashion & Lifestyle has launched a new campaign which features Siddharth in colourful denims and smart young formals and is aimed at the late university youth and early jobbers.

    The campaign was mounted on the insight that today’s youth thinks formal wear stands for boring office clothing. Given this context Peter England wanted to tell them that office wear can also be exciting and expressive. So the campaign idea was simple – ‘Brighten up’ in office with the new line of young formals from Peter England.

    DDB Mudra south strategic planning VP Rajesh Sharma said “Youngsters these days do not want to conform to existing codes, even if they are early jobbers in workplaces. It’s not about ‘rebelling’ but about the belief in ‘expressing’ themselves. The young formals campaign is a celebration of this spirit. The idea on the PE jeans campaign is to tie up the product innovation to something deeper and meaningful about the youth of today. The campaign has been executed with appealing non-office colours and off-the-trodden-path ensembles.  The campaign was shot with Siddharth, who’s been Peter England’s brand ambassador for the past three years.”

    Peter England’s jeans business has taken different route in this segment with innovation in the product. The innovation story has been a recurring theme for the brand. The objective this season was to take the innovation story forward and to bring out the functional features of the product.

    Peter England chief operating officer Kedar Apshankar said, “Formals has always been considered to be ‘boring/conformist’ by the younger generation today. The challenge was to, catch their imagination by portraying “formals” in a new light. This campaign is a significant step in that direction. Denim has a very crowded brand landscape, with multitude of brands positioned across various platforms. PE Jeans, in this context is attempting to carve out its own niche by focusing its offering on meaningful consumer benefits and a communication which provides an inescapable focus on the merchandise and the much needed cut-through in the cluttered ad-space.”

    For both young formals and PE Jeans, print & OOH campaign have been created and released across all major markets in India.

    On the new segment, DDB Mudra south creative director Ajesh N said, “What one wears has a great influence on one’s mood and how one performs in office. Peter England’s young formals collection reflects the youthful spirit through vibrant colours and young cuts. Clothes make the work atmosphere lively and brightens you up.  That is precisely what we tried to capture in the campaign.”

    Added, the agency’s creative director Saurabh Doke said, “Simplicity and fashion always goes hand in hand. In today’s cluttered ‘wallpaper fashion advertising’ especially where every other denim brand uses the grunge look to showcase denim attitude, the new PE Denim campaign stands out. Perfect balance between product innovations and core brand values.”