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Tag: Siddhant Narayan

  • Nike India onboards Siddhant Narayan as head of marketing

    Nike India onboards Siddhant Narayan as head of marketing

    Mumbai: Sportswear major Nike India has onboarded Siddhant Narayan as its marketing head. Prior to this, Narayan was chief marketing officer at Chinese smartphone brand OnePlus – a position he quit in May 2021.

    Sharing the news on his LinkedIn, Narayan wrote: “Excited and humbled with this wonderful opportunity to inspire every athlete through the power of sport.”

    This would be Narayan’s second stint with the sportswear brand, having previously worked at the organisation for seven years between May 2008 and October 2015, in various roles such as sports marketing specialist (May 2008 – Dec 2010), product marketing manager (Jan 2011 – Feb 2012), and brand manager (Mar 2012 – Oct 2015) respectively.

    During the period, Narayan is credited with co-creating the impactful 360 brand campaign ‘Bleed Blue’ which went on to become a popular campaign at the Cricket World Cup in 2015, among others.

    An alumnus of MIT School of Business, Pune, Narayan has also worked with brands such as Daniel Wellington and Reliance Jio in positions of leadership in the past. 

  • New OnePlus film advises cybersurfers to ‘disconnect’

    New OnePlus film advises cybersurfers to ‘disconnect’

    MUMBAI: Smartphone maker OnePlus has released a new campaign titled ‘Stop at Nothing’ which emphasises the need to use the technology around you productively while also taking the time to disconnect. Featuring actor and writer Kalki Koechlin and produced by Lightstream, the film has been shot entirely on the OnePlus 8T 5G phone and showcases the device’s video camera capabilities and versatility.

    Narrated through spoken-word poetry written by Koechlin, ‘Stop at Nothing’ underlines the downsides of being hyper-connected and highlights the need to disconnect. The promo also endorses using technology and digital platforms for what they were originally intended – to create, connect and collaborate.

    OnePlus head of marketing – India Siddhant Narayan said, “As a technology brand, we understand how important it is to perceive our devices as an extension of the self, for helping us boost creativity and productivity and not something that we become dependent on. With this film, we hope to make people cognisant of using technology for the betterment of ourselves, emphasising the importance of disconnecting from time to time.”

    “While I was constantly switching between apps and spending a lot of time across social channels, I realised the importance of staying away from the noise and negativity on the internet and using the digital space to enhance creativity and productivity. The campaign gave me the perfect opportunity to champion this thought and talk about digital well-being and the importance of using technology in a healthy manner,” said Koechlin.