MUMBAI: Forget flowers and chocolates this Mother’s Day, Ugaoo is going off the beaten path and straight into your living room with leafy love and a lot of laughs. The brand’s new campaign, Moms In All Forms, is a charming shout-out to the many flavours of modern motherhood equal parts heartfelt and hilariously on point.
With a brand film that opens with the cheeky question, “What even is a mom today?”, Ugaoo flips the script on tired tropes. The answer? She could be anyone your therapist-friend, your elder sister, your chaos-managing auntie, or your boss-turned-mentor who always brings tissues to meetings. And what do all these mum energies deserve? A thriving plant, of course just like they help you thrive.
The campaign features a delightful bouquet of characters, from Jia the Zen plant mom to Ishi the emergency-contact bestie, and Sheela, the OG no-nonsense mum who swears by neem oil. Each one is paired with a perfectly symbolic plant pod, now available for lightning-fast 10-minute delivery via Blinkit, Zepto and Instamart. Quick commerce just got a dose of green goodness and emotional intelligence.
“Motherhood today is layered, dynamic and beyond biology,” says Ugaoo founder Siddhant Bhalinge. “With Moms In All Forms, we wanted to move past traditional, emotional tropes and spotlight the many ways women nurture, guide, and uplift us. Our partnership with quick commerce platforms makes this appreciation instant and impactful.”
This isn’t just a gifting gimmick, it’s Ugaoo positioning itself as more than just a plant company. With Moms In All Forms, it plants its flag in the fertile space where culture, content, and commerce intersect. A lush little tribute to the mums (and mum-types) who make life bloom.
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