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Tag: Sidd Mantri

  • MX Player launches interactive film ‘Balcony Buddies’

    MX Player launches interactive film ‘Balcony Buddies’

    Mumbai: Entertainment app MX Player in association with Amazon, exclusively premiered its second interactive film ‘Balcony Buddies’ to celebrate Friendship Day on 1 August. The film is an extension of e-tailing giant’s ‘Har Pal Fashionable’ campaign. 

    The film starring Aisha Ahmed and Amol Parashar is about an accidental friendship between two strangers in lockdown who have only one thing in common – a balcony facing each other, and it celebrates their lockdown friendship like never before. It allows viewers to make fashion choices for the characters and even decide the course of the story. The merchandise can simultaneously be purchased on Amazon.

    “With interactive video, MX has enabled personalising the story to each individual user’s preferences. We are putting the user in control of exploring multiple forks in the story – by generating user curiosity with multiple ‘what-if’ moments that deliver non-linear storylines,” said MX Player, SVP-product, Sidd Mantri elaborating on the product innovation. “We’ve fundamentally disrupted video as a story-telling format that’s remained linear for 100+ years since its invention in the late 19th century.”

    Speaking about the association with Amazon, MX Player’s head of brand partnerships, Pankaj Malani added, “There is an appreciation for brands that invest in content and innovate with their storytelling in order to break through the clutter. We’re delighted to have had this opportunity to collaborate with Amazon to bring alive their ‘Har Pal Fashionable’ campaign in this MX special interactive film. Content today needs to add value and entertain the viewers, and with initiatives like these, we aim to seamlessly integrate the brand voice with content making it a wholesome experience for our large audiences. ”

    https://bit.ly/BalconyBuddies

  • MX Player deploys H.266, slashes video streaming data usage by half

    KOLKATA: Online video consumption in India has grown exponentially, accounting for 80 per cent of consumer internet traffic. However, the user experience remains highly dependent on data usage and network speed.

    Now, MX Player has upgraded its video encoding & compression technology to H.266 (Versatile Video Coding), cutting down data usage for streaming videos by more than 50 per cent. MX Player as well as MX TakaTak users will be the first in the world to experience the benefits of H.266, enabling them to consume higher quality HD video streams with significantly less data consumption.

    With H.266, MX Player users will be able to stream more content with less data and network bandwidth – video streams will load faster and buffer less since they require only half (or less) the data it would need otherwise. H.266/VVC is the world’s most advanced video codec designed to succeed H.264/AVC and H.265/HEVC, used by most streaming video services worldwide today. Unlike its competitors, the H.266 upgrade makes MX Player the first OTT platform in the world to deploy this technology.

    MX Player and MX TakaTak CEO Karan Bedi said, “Video consumption dominates internet usage wherever you go across India, but the quality of experience deteriorates in areas with inconsistent data networks. The new standard is an opportunity for MX Player to give millions of users, regardless of where they are, an exceptional streaming experience that allows them to consume content the way content creators intended: faster loading, buffering-free, and true-to-life HD quality.”

    MX Player SVP Product Sidd Mantri further added, “At MX Player, the future is now. We relentlessly focus on raising the customer experience bar for Indian users. We were amongst the 1st few OTTs to deploy AV1 that reduced data consumption by 20-30 per cent compared to H.265. With H.266, we are taking it to the next level. H.266 offers the most advanced video compression standard available in the world and reduces data usage by more than 50 per cent. Many users in India live on daily data consumption caps, so with H.266 they can watch more as well as watch better on MX Player.”