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Tag: Shyam Shekhawat

  • Kajaria’s Magnificent 7 2.0 campaign unveils India’s hidden fort treasures

    Kajaria’s Magnificent 7 2.0 campaign unveils India’s hidden fort treasures

    Mumbai: India is a land rich in hidden historical marvels, and Kajaria has embarked on a mission to uncover and showcase their beauty through the captivating “Magnificent 7 2.0” campaign, executed in collaboration with Advertising. This virtual journey delves into the hidden treasures of India’s historical forts, highlighting their architectural grandeur, strategic significance, and cultural heritage. From the majestic Bekal Fort in Kerala to the formidable Gwalior Fort in Madhya Pradesh, and the mesmerising Sonar Quila in Rajasthan, the campaign spotlights seven iconic forts that have endured through the ages, continuing to inspire awe with their architectural brilliance.

    Commenting on the launch of the campaign, Kajaria Ply & Laminates COO Shyam Shekhawat, expressed, “We are thrilled to introduce ‘Magnificent 7 Part 2,’ a campaign that celebrates the timeless beauty and historical significance of India’s forts. These architectural marvels not only serve as a testament to our rich cultural heritage but also continue to influence modern architectural practices. Through this initiative, we aim to ignite a sense of pride and admiration for India’s architectural legacy while inspiring architects, designers, and enthusiasts to draw inspiration from our glorious past.”

    With a blend of captivating visuals, intriguing historical anecdotes, and expert insights, “Magnificent 7 2.0” aims to enlighten and inspire audiences about the deep-rooted connection between India’s ancient forts and contemporary architectural marvels. By delving into the architectural intricacies and historical narratives of these forts, the campaign seeks to foster a greater appreciation for India’s rich cultural heritage and architectural legacy.

    As part of the campaign, Kajaria Plywood invites audiences to join the exploration of India’s historic forts and discover the fascinating stories behind their creation. Engage with the campaign and delve into the architectural wonders of India by following Kajaria Plywood’s social media channels.

    For more information about the “Magnificent 7 Part 2” campaign and Kajaria Plywood’s commitment to quality and craftsmanship,

    https://www.instagram.com/kajariaply

  • Desh Ki Raunak 2.0 campaign by Kajaria Plywood sets new benchmarks

    Desh Ki Raunak 2.0 campaign by Kajaria Plywood sets new benchmarks

    Mumbai: Kajaria Plywood, the plywood industry, announced the successful execution of the “Desh Ki Raunak 2.0” campaign in collaboration with Socio Street Advertisement. Building upon the overwhelming response received during its initial phase, this innovative campaign has captivated audiences nationwide, setting new standards in engagement and impact.

    The first phase of “Desh Ki Raunak” witnessed unprecedented positive response and media coverage. Through various contests and interactive activities, the campaign fostered meaningful engagements with our audience, reinforcing Kajaria Plywood’s commitment to quality, innovation, and community involvement.

    Following the resounding success of the initial phase, Kajaria Plywood and Socio Street Advertisement are proud to unveil “Desh Ki Raunak 2.0,” a continuation of our journey to celebrate the vibrant spirit of our nation. This new phase introduces exciting elements, including vox pop interviews featuring real audience members and captivating influencer videos, to further amplify the campaign’s reach and impact.

    Kajaria Ply & Laminates COO Shyam Shekhawat expressed his enthusiasm for the campaign’s evolution, stating, “We are thrilled by the overwhelming success of ‘Magnificent 7, Desh ki Raunak.’ The tremendous engagement and positive feedback during the first phase motivated us to take this campaign to new heights. By incorporating real voices and influencer perspectives, we aim to foster deeper connections with our audience and celebrate the essence of India’s cultural diversity.”

    Throughout the campaign, Kajaria Plywood remains committed to upholding its core values of quality craftsmanship, sustainability, and community empowerment. Through strategic collaborations and innovative storytelling, the company continues to inspire and uplift communities across the country.

    As an integral component of the campaign, a collection of captivating posts and stories has been meticulously curated, each spotlighting various facets of the temples’ rich history, intricate architecture, and profound cultural significance. Leveraging the dynamic reach of social media platforms, the campaign endeavours to engage a broad spectrum of audiences, nurturing a profound admiration for India’s architectural legacy.

     

     

  • Kajaria Plywood launches “Magnificent 7” campaign

    Kajaria Plywood launches “Magnificent 7” campaign

    Mumbai: Kajaria Ply & Laminates, a leading name in the wood panel industry from the house of Kajaria, has proudly launched its latest social media campaign, “Magnificent 7,” as an extension of their festive celebrations ‘Desh ki Raunak’ considering the upcoming festivals like Maha Shivratri & Holi. Executed in collaboration with Sociostreet Advertising, this time the campaign aims to showcase the architectural splendour and rich history of India’s iconic temples.

    The campaign shall be taking viewers on a captivating journey through the architectural wonders of India, spread across seven states covering our vast geography. By highlighting the unique richness and the exceptional craftsmanship that have stood the test of time, this campaign will be covering the grand Kailasa Temple, Kedarnath Temple, Meenakshi Temple, Kamakhya Temple and more. Each temple covered in the campaign is celebrated for its unparalleled beauty, intricate history, and profound archaeological significance.

    Through stunningly shot visuals and compelling narratives, all viewers shall be visiting the ancient heritage in a new way and will find their interest reignited, which often hold long-forgotten stories and cultural legacies. By shedding light on the architectural splendour of India’s temples, Kajaria Ply & Laminates hope to inspire a renewed appreciation for the country’s rich cultural heritage.

    Commenting on the conceptualisation for the campaign, Kajaria Ply & Laminates COO Shyam Shekhawat emphasised that, “India’s temples are not just architectural marvels; they are symbols of our nation’s rich heritage and spiritual legacy. With this campaign, we aim to celebrate the timeless beauty and historical significance of these extraordinary structures. As a responsible & proud Indian brand, Kajaria Ply & Laminates will also stand the test of time and we share the responsibility of reigniting the much needed flair of our golden glory from ancient times towards the current generation.”

    Also, as part of the campaign, a series of engaging posts and stories, each highlighting a different aspect of the temples’ history, architecture, and cultural significance has been carefully crafted. By leveraging the power of social media, the campaign aims to reach a wide audience and foster a deeper appreciation for India’s architectural heritage. A very unique but indeed a good effort by the team.

     

     

  • Kajaria Ply & Laminates launches #DeshKiRaunak campaign

    Kajaria Ply & Laminates launches #DeshKiRaunak campaign

    Mumbai: An awe-inspiring campaign, “Desh ki Raunak,” has been launched recently by Kajaria Ply & Laminates, India’s leading plywood and laminates brand from the house of Kajaria (India’s number one tile brand).

    The campaign aims to capture the beauty and diversity that exists in the celebration of Indian festivals. It shows the grandeur of Navratri through the exhibition of the multiple forms it takes across the country and by citing incredible facts about the festival, for instance, the story of Chokkhu Daan in West Bengal, where the third eye of the Goddess is supposedly drawn by one artist in a single stroke, that too in complete darkness.

    Known for beautifying spaces with its magnificent shades and designs of plywood and laminates, Kajaria Ply & Laminates is showcasing the color and beauty of vibrancy in the country’s culture.

    The focal point of the campaign is the brand’s collaboration with influencers from across the country. Popular social media influencers are included in the campaign to display the unique ways of Navratri celebration in different regions of India. They will be creating and sharing videos of festivities from their specific region, which will be featured on Kajaria Ply & Laminates’ social media accounts.

    The campaign “Desh Ki Raunak” beautifully encapsulates the essence of India, echoing our core belief, “India jaisa strong.” Our diversity is our strength, and the varying ways of celebration that define our nation are what make India special. This campaign salutes the unity in diversity and the indomitable spirit of our people, where our strength as a nation mirrors the colorful tapestry of our festivities.

    Kajaria Ply & Laminates COO Shyam Shekhawat said “Being a true and proud Indian brand, at Kajaria Ply & Laminates we view the diversity and differences as strength. With this campaign, we wanted to show the magnificence of Indian culture and the beauty existing in our differences. The execution was managed wonderfully by the creative agency SocioStreet Advertising LLP.”