MUMBAI: Locks & Architectural Solutions, a Godrej Enterprises Group company, has once again teamed up with Kaun Banega Crorepati (KBC) as the show’s Official Safety Partner for Season 17. This marks the brand’s second consecutive association with the nation’s most-watched quiz show, hosted by none other than Amitabh Bachchan.
Locks and Architectural Solutions, a part of the Godrej Enterprises Group, has consistently set industry standards in the field of locks through continuous innovation, introducing products such as India’s first ‘Made in India’ digital lock, cutting-edge postmodern biometric and connected digital locks and even a lock with the 1st patented dual motion technology in the world.
The collaboration goes beyond on-screen visibility. Each episode’s winner will take home not just prize money, but also a sleek digital lock, presented by Bachchan himself.
“Kaun Banega Crorepati is a show that embodies trust and empowerment, values that align perfectly with our mission,” said Shyam Motwani, Business Head, Locks & Architectural Solutions on the partnership. “Through this partnership, we aim to inspire
Indian families second time to embrace modern safety solutions that combine Godrej’s legacy of trust with the power of technology showcased through our iconic new product range, GSL D1 integration.”
With features like biometric access, RFID, and app-enabled control, the brand’s new range, including the GSL D1 integration, aims to redefine what “safe” means in the digital age.
“Viewers are invited to engage with the brand across social media platforms and explore its innovative product range at stores nationwide. Whether upgrading home security or learning more about digital safety, this partnership encourages every Indian to take a step toward a smarter, safer future,” added Motwani.
This association marks a pivotal moment in the evolution of home safety in India, where tradition meets technology, and trust meets transformation.
