Mumbai: Laqshya Event Capital (LEC) has announced its expansion with the introduction of a new business vertical called ‘Event Originals’. This new vertical will see the creation of original fiction and non-fiction content connected to IPs owned by LEC.
LEC’s newly appointed CEO Shyam Chhabria, previously the COO and head of branded content at the company, will be at the forefront of this diversification and expansion.
This move has made the company the first mover in the space of event IPs to produce original content on a solid scale. It will be mainly created for OTT, digital, film, and other mainstream platforms, the company said in a statement of Thursday.
A soon-to-be-launched IP will cater to the southern Indian music community producing non-fiction format series that covers music-rich landscapes of southern India. The series will feature famous celebrity mentors and rising singing talent across Tamil, Telugu, Malayalam, and Kannada languages, it added.
Speaking about the vision of expansion, Shyam Chhabria said, “This move is in line with our vision to build well-rounded, 360 degree IPs. We want to build innovative and high converting content that audiences can relate to and brands can associate with. We aim to deliver customised and personalized customer experiences that are united whether offline or online. With this expansion in content, our goal is to create offerings for a wide spectrum of audiences, which will help us solidify our existing communities and play a role in developing new communities.”
Elaborating on the expansion, LEC founder & director Deepak Choudhary said, “We are celebrating eight years of being in the event industry, and what better way to mark this milestone than to introduce new verticals. In the past eight years, we have had major success with our on-ground events and when the pandemic hit, we were able to seamlessly transition to virtual events. Today, we are confident to step into the world of digital content and hope to conquer this space with our original and innovative, IP-led content creations. We’re also thrilled to have an ace brand strategist like Shyam leading Event Capital as CEO on this new path. He has led major innovations across events and content and is sure to add immense value to our new avatar.”
LEC recently joined hands with Mango People Media and together they will co-create content slates across different genres for ‘Event Originals’. Along with the content vertical, LEC’s IPs will also introduce interactive digital extensions, gamified options, and other experiential digital formats for its popular IPs.
