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Tag: Shwetal Basu

  • Polycab sparks a message of safety and care

    Polycab sparks a message of safety and care

    MUMBAI: Now that’s what you call a shockingly good reminder! Polycab, one of India’s leading electrical brands, has unveiled a moving new campaign for its Green Wires, urging consumers to think beyond shiny interiors and focus on what truly keeps homes safe, the wires hidden behind the walls.

    Titled “Apno ki safety se samjhouta? No chance,” the campaign is a heartfelt call to action that highlights how unseen choices make the biggest difference. The film strings together moments of warmth and everyday care, gently revealing that every safe smile is powered by trusted wiring.

    The campaign also underscores Polycab’s promise of safety through innovation. Its Green Wires plus are lead-free, flame-resistant, and low on smoke and toxic fumes. Made from 99.97 per cent pure copper, they’re built to carry higher current while resisting rodents, moisture and abrasion, proving that real strength lies beneath the surface.

    “This campaign is a gentle nudge to consumers to look beyond the visible,” said Brand & Marcom senior vice president Shwetal Basu. “While design and aesthetics are important, real safety starts with what’s behind the walls.”

    Running across television, digital, and social platforms, the campaign plugs into emotion as much as awareness, reminding everyone that while décor beautifies a home, it’s the unseen wires that truly keep it alive and safe.

     

  • Polycab sparks festive joy with safe and happy connections across India

    Polycab sparks festive joy with safe and happy connections across India

    MUMBAI: Festivals may be about faith and fireworks, but this year it’s Polycab India limited that’s turning up the voltage on celebration. As India steps into its busiest festive calendar from Navratri in Gujarat to Durga Puja in Kolkata and Dasara in Mysuru Polycab is proving that a safe connection can be just as powerful as a spiritual one.

    At the heart of it all is the brand’s promise: “India’s Safe & Happy Connection.” And Polycab is delivering it with community-first activations that blend tradition, comfort, and inclusion.

    In Ahmedabad’s Heritage Garba, revellers are welcomed with selfie installations and cooling zones to keep spirits high (and temperatures low). Vadodara’s VVN Garba takes it a step further with illuminated connect points designed to help people meet, plus mobile charging stations that keep phones buzzing long after the dandiya beats. At the iconic Nyay Mandir Garba, grand Polycab-branded entry gates greet thousands, lighting up the festive nights with style and safety.

    Polycab’s theme “Priyojoner Safety, Anonder Connection” (Loved ones’ safety, the connection of happiness) is making a cultural splash across the city’s pandals. At Samaj Sebi Sangha, Goddess Durga’s Vaahans come alive with Polycab products woven into their design, symbolising modern innovation anchored in tradition. Over at Ballygunge Cultural Association, a striking curved LED tunnel narrates Polycab’s journey through culture and light.

    For the crowds weaving through Kolkata’s Puja routes, comfort zones offer not just shade and seating but also mobile charging hubs, wheelchair assistance for the elderly, and baby care rooms for young mothers thoughtful touches that make pandal hopping more inclusive.

    In Karnataka, Polycab’s footprint shines during the grandeur of Mysuru Dasara. At the Chamundi Hill Temple, devotees find relief in cool zones with water and charging points, while the brand backs the Mysuru Traffic Police with branded jackets and booths to aid crowd management. High-visibility hoardings across the Nada Habba routes ensure that Polycab remains part of the city’s most iconic spectacle.

    “At Polycab, our purpose has always been to put people first, and India’s festivals are a natural extension of this belief,” said Polycab India senior vice president for brand & marcom Shwetal Basu. “By creating activations rooted in tradition yet aligned with evolving community needs, we aim to make celebrations safer, more inclusive, and truly memorable.”

    This isn’t Polycab’s first tryst with cultural milestones. From Lalbaugcha Raja in Mumbai to Rath Yatra in Puri, the brand has consistently delivered comfort zones, safety booths, and charging hubs to millions of devotees. With its 2025 festive activations, Polycab has cemented its role not just as an electrical brand but as a partner in India’s most cherished celebrations.

    In a season where lights, sound, and spirit converge, Polycab has managed to weave in its own sparkle ensuring that the connection of happiness is not just felt, but safely shared.

  • Polycab plugs into Ganesh Utsav with comfort zones and safety towers

    Polycab plugs into Ganesh Utsav with comfort zones and safety towers

    MUMBAI: Powering devotion with a human touch, Polycab is lighting up Mumbai’s ganesh utsav with installations that go well beyond wires and cables.

    This year, the brand has shifted gears from product promotions to people-first gestures, creating comfort zones, safety watch towers and breezy walkways at two of the city’s biggest festive hotspots, Lalbaugcha Raja and Juhu Beach.

    At Lalbaugcha Raja, where queues stretch for hours, Polycab has turned a regular bus stop into a “comfort zone” with mobile charging points and sheltered spaces offering respite from the city’s muggy weather. Devotees also find an experiential walkway with Polycab fans for a refreshing darshan route, and even a dedicated rest zone for Mumbai police personnel keeping the crowds in order.

    Polycab

    Meanwhile at Juhu Beach, a prime immersion site, Polycab’s branded safety watchtowers are helping authorities monitor the massive gatherings, adding an extra layer of security to the celebrations.

    Polycab

    “Ganesh Chaturthi is about unity and devotion. With these installations, we want to offer comfort and care to communities, going beyond products to build meaningful connections,” said Polycab India Ltd, senior vice president, brand & marcom, Shwetal Basu.

    The initiative doesn’t stop in Mumbai. Pune is set to see branded gates and banners at major pandals, while Hyderabad’s Khairatabad ganesh pandal will feature a Polycab-branded police booth with water and charging facilities, along with a striking LED arch for devotees.

    From Puri’s rath yatra to ganesh utsav in Mumbai, Polycab has been steadily building a reputation for festive connections powered by care, not cables.

     

  • Shoppers Stop encourages mothers to take a break this Mother’s Day

    Shoppers Stop encourages mothers to take a break this Mother’s Day

    Mumbai: This Mother’s Day, Shoppers Stop India’s premium fashion, beauty, and gifting omnichannel destination is changing the course of traditional Mother’s Day celebrations to pay tribute to the incredible women who have shaped our lives. The #TakeABreakMom campaign, is a welcome change of pace as it centers on the straightforward but important concept of giving moms the break they genuinely deserve!

    While mothers often function as the CEOs of their households, the #TakeABreakMom campaign sheds light on the resume they never drafted. Juggling various responsibilities, dispensing boundless wisdom, and showering unconditional love, mothers perform the role of caregivers, problem solvers, and mentors without the recognition of a prestigious job title or a hefty paycheck. In a paradigm shift, Shoppers Stop advocates viewing motherhood as a full-time profession deserving of profound acknowledgment and appreciation.

    The campaign a is a thought-provoking social experiment captured in a poignant film. Viewers witness individuals from various walks of life attempting to guess the job title of featured individuals based on their resumes. Some speculate CEO, lawyer, or other high-ranking positions. However, the conversation takes an unexpected turn, evoking a profound realization that strikes a chord with all viewers. This unique approach sets the #TakeABreakMom campaign apart, igniting conversations and offering a fresh perspective on the profound role of motherhood.

    Commenting on the campaign, Shoppers Stop customer care associate and chief marketing officer Shwetal Basu said, “Our mothers  are a pivot around our lives. Our #TakeABreakMom campaign aims to shine the spotlight on the diverse talents and invaluable contributions of mothers, urging them to embrace a well-deserved break.”

    The campaign goes beyond mere acknowledgment of mothers’ tireless efforts. It extends a heartfelt gesture with complimentary makeovers, a personal shopper service where dedicated experts assist Moms in navigating through an extensive selection of over 800-plus brands, ensuring they find the perfect ensemble for any occasion. 
     

  • Makani Creatives creates #Don’tStop campaign for Shopper’s Stop to empower women

    Makani Creatives creates #Don’tStop campaign for Shopper’s Stop to empower women

    Mumbai: On the occasion of Women’s Day, Makani Creatives conceptualised a campaign – #Don’tStop for Shopper’s Stop that is aimed at dismantling the societal pressures and biases that women face in the realm of fashion and beauty. Women, often subjected to relentless scrutiny and judgment, find themselves questioning their choices and feeling underconfident due to unrealistic standards set by society.

    The #Don’tStop campaign urges women to embrace their choices fearlessly, encouraging them not to hold back. The video features a girl facing criticism for being deemed ‘Too Flashy,’ ‘Too Bold,’ ‘Too Revealing,’ ‘Too Tight,’ ‘Too Wild,’ and ‘Too Fake,’ mirroring the judgment many women encounter in every walk of their life.

    Taking inspiration from this insight, Shoppers Stop’s campaign challenges the status quo by empowering women to embrace their individuality and live authentically, without apology. In a society that constantly dictates what women should wear, how they should look, and how they should present themselves, #DontStop encourages women to break free from these confines and celebrate their uniqueness.

    Commenting on the campaign, Makani Creatives co-founder  Sameer Makani said “As long-standing creative partners of Shoppers Stop, we wanted this topical campaign to authentically reflect the brand’s ethos. Fashion being one of the most powerful forms of self-expression was our inspiration. The campaign serves as an empowering reminder to block out negative comments and make choices based on one’s personal preferences and comfort.”

    Shoppers Stop customer care associate and chief marketing and communication officer Shwetal Basu added “When team Makani presented the idea, we were struck by the power of simplicity in the storytelling and yet the impact it had on every woman in the room. It beautifully resonates that as a brand, we stand proud champions of confidence, determination, and inclusivity, paving the way for every woman to embrace her fashion journey.”

    The campaign film exudes just the right amount of intensity yet speaks to the audiences in the most relatable and honest manner. It is a commitment to embrace women’s individuality and let them live fearlessly without worrying or being judged.

  • Shoppers Stop ropes in Rakul Preet for its Diwali campaign

    Shoppers Stop ropes in Rakul Preet for its Diwali campaign

    Mumbai: Shoppers Stop, India’s leading omnichannel destination for fashion, beauty, and gifting, is all set to ignite the spirit of togetherness this Diwali with an exciting digital campaign ‘’We-Time Wali Diwali,’ featuring actor Rakul Preet Singh.

    The campaign’s central theme revolves around the tradition of Diwali, a time when families and friends come together to celebrate. However, in today’s fast-paced life, these moments of togetherness are often overshadowed. ‘We-Time Wali Diwali’ encourages individuals to rekindle their relationships by cherishing these precious moments. Whether it’s a family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop encourages everyone to allocate time for these valuable connections, emphasising the importance of ‘Rishton ko dein thoda we-time.’

    Commenting on the same Shoppers Stop customer care associate and chief of marketing and communication Shwetal Basu said; “Shopping is not just buying, it is creating moments together. Diwali is the perfect occasion to bond with friends and family. Diwali shopping is one of the moments that gets us together. With ‘We Time Wali Diwali’, Shoppers Stop encourages people to spend time with their loved ones whether it is shopping together or buying gifts together. Just embrace the joy of togetherness this festive season and weave precious memories that last a lifetime.”

    Speaking about the new campaign, Rakul Preet Singh said; “As someone who cherishes moments with my family and friends, I resonate deeply with the concept of ‘Rishton ko dein thoda we-time.’ It is very important that we spend time with our loved ones, especially during festivities and this campaign is a beautiful reminder of the same. I am absolutely delighted to be part of Shoppers Stop’s Diwali campaign, ‘We-Time Wali Diwali” and their endeavour to bring people closer through fashion and heartfelt connections.”

    Basu added that Rakul Preet’s association with Shoppers Stop adds a touch of glamour and authenticity to the campaign, making it more relatable to the target audience.

    Shoppers Stop’s diversified omnichannel offering spans over 800 recognised and trusted brands across an incomparable range of products. Customers can choose from a diverse range of festive collections and exclusive brands spread across multiple categories. Shoppers Stop is home to one of the country’s longest-running and most coveted loyalty programs ‘First Citizen Club’. The Company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop. Customers can also indulge in experiential events such as gift-wrapping workshops, fashion and styling activities, live music performances and many more.

    That’s not all; this festive season Shoppers Stop is taking the excitement up a notch with their exclusive “Bill Buster” offers, delivering unbeatable deals on Tommy Hilfiger luggage and BOSS watches. To add to the excitement, customers who make a purchase of Rs. 10,000 or more on MasterCard, will get a chance to win World Cup tickets. It’s not just a shopping spree; it’s a top-notch festive experience.

    Join Shoppers Stop in celebrating Diwali indulging in premium brands, trendy fashion, and unique style.

  • Shoppers Stop’s private brand Kashish unveils its festive collection

    Shoppers Stop’s private brand Kashish unveils its festive collection

    Mumbai: In line with the continued focus on private brands; the key strategic pillar of growth, this season, Shoppers Stop unveiled the new Kashish collection alongside their Diwali campaign ‘Tyohar Ki Nayi Kashish’, featuring their talented brand ambassador, Sanya Malhotra. The campaign aims to inspire everyone to embrace new experiences and traditions during the festive season.

    Sanya Malhotra embodies the spirit of embracing the new. Her versatility and fresh perspective resonate perfectly with the campaign’s thought of trying to do something new and innovative. Throughout the film, Sanya’s mantra is to bring something novel to the festivities, encapsulating the idea that Diwali is a time for new beginnings and cherished moments. She introduces a fresh perspective to traditional Diwali celebrations by suggesting “Iss baar kuch naya karte hai!”.  Reminding us that Diwali is not just a festival, but a canvas for new beginnings and cherished moments, inviting everyone to join in the celebration of fresh ideas and boundless creativity.”

    Shoppers Stop customer care associate and chief of marketing and communication Shwetal Basu said “At Shoppers Stop, we are always trying to enhance our customer’s experience and provide them with something special. Our ‘Tyohar Ki Nayi Kashish’ campaign is a heartfelt celebration of life, a touching reminder of our special Diwali moments, and an inspiring guide on how to infuse each occasion with a special touch. Our brand-new festive collection has been carefully curated to honour those cherished moments that truly make Diwali special, weaving the fabric of love and togetherness into every thread and inspire people to try something new.”

    Commenting on the campaign Sanya Malhotra said, “Celebrating a festival is more than just about tradition; it’s about embracing style, looking and feeling your absolute best! Kashish’s Diwali collection elegantly combines the grace of tradition and the allure of modern fashion. I’m thrilled to be a part of Kashish’s Diwali campaign, ‘Tyohar Ki Nayi Kashish,’ in which we redefine festive elegance. The campaign shows us how we can make our festival unique by creating special moments around it.”

    This Diwali, Shoppers Stop and Kashish have created a special festive collection for their customers. Kashish’s festive collection features stylish outfits, brilliant colours, and carefully chosen designs that are ideal for the festive season. The brand-new Kashish collection features curated chic apparel, in bright festive hues along with contemporary silhouettes, eye-catching embroidery and detailing, gorgeous ethnic wear sets, and sparkling kurtas, promising to add a touch of glamour and radiance to your celebrations.”

    To Shop for Kashish’s festive collection, go to the Shoppers Stop store near you or log in to www.shoppersstop.com.

    The digital campaign will be rolled out across Shoppers Stop’s social media handles, YouTube channel, and multiple digital platforms.

  • Shoppers Stop ropes in Ushasi Ray for their Durga Pujo campaign

    Shoppers Stop ropes in Ushasi Ray for their Durga Pujo campaign

    Mumbai: Shoppers Stop is all set to make Durga Pujo celebrations special this year with their latest campaign Sajer Utsav and beautifully decked-up stores. To glam up the celebrations the company has roped in Ushasi Ray to headline the campaign.

    Shoppers Stop unveiled its latest campaign, Saajer Utsav highlighting Pujo’s recognition as an Intangible Cultural Heritage of Humanity by UNESCO in 2021. This recognition is indeed an honour for the people working to make pujo a joyous and successful festival.

    Pujo, one of the most significant festivals holds a special place in the hearts of millions. This is the time every inch of the city bursts with jubilant vibes representing the perfect spirit of togetherness and pride. Every person starts preparing well in advance, putting in all the extra effort, to make the festival a perfect joyous celebration, attracting millions of spectators from across the globe.

    Shoppers Stop, Pujo campaign acknowledges the remarkable contributions made by every person to make this celebration grand. Saajer Utsav aims to showcase the efforts by the people who make this celebration grand,  whether those creating magnificent pandals or embellishing their homes, playing the dhak, or prepping up for the yummy poojo delicacies, all in the pursuit of making Durga Pujo an awe-inspiring experience for everyone.

    That’s not all, Shoppers Stop is all prepped up to make Poojo special, with its stores decked up like a Pujo pandal, lots of events and entertainment in stores, an array of exclusive and festive collections of trendy fashionwear, beauty, free makeovers, great deals and a lot more. Their personal shoppers are always ready to make your pujo shopping special. It’s not just a shopping spree; it’s a top-notch makeover and shopping experience.

    Shoppers Stop customer care associate and chief of marketing & communication Shwetal Basu shared her sentiments regarding this campaign, saying, “This campaign holds a special place in my heart, as Pujo has always held great significance for me. We are all set to give an enhanced shopping experience to our customers.  Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration.”

    As the entire city is getting ready to celebrate the festival, Shoppers Stop is also gearing up to ensure the residents look their festive best.

    Saajer Utsav promises to be a celebration like no other, creating unforgettable memories and moments to cherish. Join us at Shoppers Stop and be a part of this grand Pujo celebration.

  • Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra

    Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra

    Mumbai: In line with the continued focus on private brands; the key strategic pillar of growth, this season, Shoppers Stop launched their new Fratini collection with their newest campaign ‘Live Epic’ with their brand ambassador, Sanya Malhotra.

    The ‘Live Epic’ campaign encapsulates the spirit of the Fratini girl, who exudes confidence and effortlessly expresses her unique style. It introduces a stylish and trendy smart casualwear collection designed to inspire individuals to live life to the fullest and with confidence.

    The Fratini campaign portrays Malhotra as the cheerful and confident, Fratini girl who wants the best of both worlds. The woman of today, who wants to live life to the fullest, without making any choices. Her vibrant personality shines through as she embarks on thrilling adventures, shares meaningful moments with her mother, explores her passion for travel, pursues her career, and seeks love in her friend. Accompanied by an upbeat soundtrack, the advertisement effectively conveys the message of living an epic life without compromises.

    The new Fratini collection offers an extensive range of dresses, modern workwear and relaxed casual ensembles in a delightful spectrum of colors and silhouettes. This collection aims to cater to the diverse preferences of today’s women, providing a wide array of fashion to choose from.

    Speaking about the campaign, Shoppers Stop customer care associate & chief of marketing & communications Shwetal Basu said, “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic.”

    Malhotra expressed her excitement saying, “I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative. The ‘Live Epic’ campaign captures me making life choices in different situations. I am especially excited about the creative expression that has been given to this campaign.”

  • Shoppers Stop onboards Shwetal Basu as customer care associate & chief of marketing & communication

    Shoppers Stop onboards Shwetal Basu as customer care associate & chief of marketing & communication

    Mumbai: Homegrown department store chain, owned by the K Raheja Corp, Shoppers Stop has brought on board Shwetal Basu as customer care associate and chief of marketing and communication with effect from 28 October, to lead its marketing mandate.

    Shwetal has a strong experience of close to two decades in customer behavior, marketing, and communications, across multiple industries such as FMCG, telecom, security services, banking, and retail. She brings to the table a deep understanding of the consumer across demographics and geographies to create successful marketing strategies in sync with the brand’s vision, said the company.

    “We are delighted to welcome Shwetal. Her ability, leadership skills, and experience to provide creative and innovative solutions will add tremendous value to the organisation. We feel we have found the right fit to lead the marketing organisation,” stated managing director and CEO Venugopal G Nair.

    In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others.

    “I am excited to be a part of Shoppers Stop’s incredible journey. It is one of the leading retail brands in the country that has evolved meticulously with the changing consumer dynamics and environment,” said Basu. “I am eager to add value, consistently innovate, and ensure an effective marketing strategy in-line with the brand’s goal.”