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Tag: Shweta Tripathi Sharma

  • Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

    Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

    Mumbai: The wait is finally over! Prime Video’s fan-favourite franchise, Mirzapur is all set to return with its third installment after a hiatus of four years and the excitement among fans is palpable! Not just Mirzapur loyalists, but even the corporate universe has eagerly anticipated the series’ premiere on Prime Video. Ahead of the show’s launch, individuals and corporates actively joined the chatter, leaving no stone unturned to catapult the premiere day into a historic and unforgettable event. Fans are flooding social media platforms with raging enthusiasm, using the hashtag ‘#NationalBingeWatchDay’.

    Prime Video recently launched a petition to mark the release day of Mirzapur season 3 as  National Binge Watch Day. This unique campaign aimed to show gratitude and boost anticipation among fans eagerly awaiting the new season on the streaming service. As the trend gained momentum,  corporates too joined in the excitement,  sharing their favourite matches. Renowned brands like Google India, Rapido app, Zepto, WOO heal, AJIO, Redmi India, Swiggy Instamart, Bombay Sweet Shop, WOW Skin Science, Cantabil and Cars24 among many others, are hopping on the trend and sharing their version of #NationalBingeWatchDay. The launch of Mirzapur Season 3 is set to be celebrated with interesting collaborations involving influencers, meme pages, and celebrities, all coming together to highlight their favourite #NationalBingeWatchDay and adding to the excitement surrounding the series’ release.

    Created and produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha. The ten-episode series is streaming now exclusively on Prime Video in India and across 240 countries and territories worldwide. 

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  • HK Vitals launches their first ad film ‘Happy Skin, Happy You’ featuring Dia Mirza

    HK Vitals launches their first ad film ‘Happy Skin, Happy You’ featuring Dia Mirza

    Mumbai: D2C vitamin brand HK Vitals has launched its first brand campaign with an ad film with a simple message: “Happy Skin, Happy You.” Actor Dia Mirza and Shweta Tripathi Sharma are featured in the campaign.

    The brand film is a heart-warming and subtle exploration of the interplay of stress, skin, confidence, and happiness. The film veers away from the harsh, clinical codes of the category to an everyday lifestyle tonality, seeking to reduce barriers to wide, proactive adoption.

    Conceptualised by Freckledface Culture Lab, the advertisement focuses on the relationship between internal happiness and self-confidence in terms of healthy skin and how they essentially mirror one another.

    This campaign’s main product is HK Vitals’ ‘skin radiance collagen,’ which helps create healthier and happier skin from the inside out.

    HK Vitals has also launched India’s first ‘real collagen strips’ in an oral dissolvable strip format. The dissolvable collagen from HK Vitals nourishes skin from within, reducing the appearance of fine lines and wrinkles.

    HK Vitals head of brand Neha Gupta said,  “’Health is Wealth,’ but overthinking about it causes more harm to us than good. Health is generally seen as a serious topic, something that brings fear and stress in our minds. However, at HK Vitals, we feel that a healthier inside leads to a happier outside and we encourage people to act and start their health journey by embracing supplements as a part of their daily routines.”

    Neha further added, “HK Vitals’ ‘skin radiance collagen’ lets you do just that so that you can live worry-free, knowing that our product will take good care of you.’

    HealthKart chief operating officer Chella Pandyan, said, ‘As a brand, our primary focus is to provide health supplementation of outstanding quality & making it easily accessible to our customers. Our effort with this campaign is to build wide awareness around the benefits of quality, real collagen in holistic skin care’.

    Actor Shweta Tripathi Sharma said, ‘I am delighted to be associated with HK Vitals, the products are authentic in quality and very effective. I have included ‘skin radiance collagen’ in my daily lifestyle and can feel the benefits already. I have always believed that a healthy person is a happy person, and I appreciate that HK vitals shares this same motto as a company.’