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Tag: Shweta Mehrotra

  • Shweta Mehrotra elevated to vice president at Tute Consult

    Shweta Mehrotra elevated to vice president at Tute Consult

    Mumbai: Tute Consult, an independent communications and PR agency from India, has announced the elevation of Shweta Mehrotra to the position of vice president.

    Mehrotra joined Tute Consult in 2020 and has been spearheading strategy and operations at Tute Consult nationally over the last four years. During her tenure, she has played a pivotal role in securing brand partnerships, creating winning integrated communications strategies for diverse industries including technology, luxury, lifestyle, hospitality, beauty and wellness, F&B, corporate, fintech and retail. She has also successfully led and grown the 20+ member strong team of Tute Consult across their Mumbai and Delhi offices and global partnerships.

    Mehrotra is a seasoned communications professional with over 22 years of experience spanning across fashion, beauty, FMCG, aviation, technology, real estate, e-commerce, hospitality, F&B, media and entertainment, telecom, and more. Before Tute Consult, she has held key positions at renowned agencies such as Good Relations India, Lintas Live, Avian Media, and MSLGroup where she contributed towards award-winning campaigns. She has also consulted for industry giants like Ogilvy and Davidson PR.

    In addition to her industry expertise, Shweta also teaches PR and communications at SCoRe (School of Communication and Reputation) and has previously been associated with EMDI and the University of Madras.

    Tute Consult founder Komal Lath shared, “With Shweta’s extensive experience in brand strategy, coupled with her proven track record of building and managing high-performing teams, it was only time that a larger role was carved and crafted for her expertise. We have shared a wonderful journey at Tute over the past years and collectively we create magic!.”

    “I am thankful to all my mentors and peers who have played a pivotal role in shaping me into a fine professional. 22 plus years later I can proudly say that I know what effective communication is, with a commitment to learning one new thing every day. Joining Tute Consult was one of the best professional decisions and under Komal’s leadership, we have been able to push the envelope, challenge ourselves and do the unthinkable. It’s been a fulfilling journey, only onward and upward,” said Mehrotra.

  • Marcom firm Tute Consult hires Shweta Mehrotra as Strategy Head

    New Delhi: Integrated marcom and PR agency Tute Consult on Tuesday strengthened its leadership team with the appointment of Shweta Mehrotra as the strategy head.

    Mehrotra will be working closely with Tute Consult founder Komal Lath and oversee strategies and operations across the board. Her repertoire of experience will help build and strengthen the D2C and traditional businesses in the paid, owned and earned services offered by Tute, said the agency in a statement.

    In her career spanning over 18 years, Mehrotra has managed clients from a wide variety of sectors. In the past, she has worked at Good Relations India, Lintas Live, Avian Media and MSL Group amongst others and led highly successful and award-winning campaigns for clients. Prior to joining Tute Consult she was consulting with multiple companies including Ogilvy and The Prophets PR. She also teaches PR and Communications at SCoRe (School of Communication and Reputation) and in the past has been connected with EMDI and University of Madras.

    Talking about her new role, Mehrotra said, “Tute today is redefining communication, innovating, integrating, and delivering in every aspect that makes for a growing marcom agency.  Having worked with leading agencies in the past and then having provided independent consultancy services, this role is going to come with interesting challenges and new learnings. I am looking forward to servicing the varied range of clients and managing the dynamic teams while expanding the business to help it reach newer heights.”

    Tute Consult founder Komal Nath said, “Shweta comes to us at a very crucial juncture where growth, learning and creativity intersect. In our dynamic field, we always want people with rich experience who can grow the vision and create their own benchmarks. This relationship is sure to be a long and lovely one.”