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Tag: Shwaas

  • Zee Marathi claims good show with Oscar nominee ‘Shwaas’ telecast

    Zee Marathi claims good show with Oscar nominee ‘Shwaas’ telecast

    MUMBAI: Zee Marathi has claimed that it recorded impressive numbers with the telecast of Shwaas on 29 October. The movie had occupied the time band 7:30 pm to 10:30 pm. According to the channel, 2.58 million viewers watched the telecast.

    Quoting Tam data (C&S 4+, Channel Shares, Base : All Channels, All Maharashtra), Zee Marathi asserts the movie helped it to record 20 per cent channel share over Star Plus’ 16.3 per cent in the time band. ETV Marathi was placed third with 9.6 per cent of channel share.

    In the all Maharashtra market, Shwaas recorded 4.5, 4.9, 6.1 and 6.5 TVRs in the CS15+, CS4+, CS FEM ABC 15+ and CS FEM ABC 25+ respectively. In the Mumbai market, performance in the same categories showed 4.7, 5.4, 6.7 and 6.7 TVRs respectively. In the Maharashtra 1Mn+ market, it was 5.3, 5.4, 9.3 and 13 TVRs.

  • Zee UK joins Zee Marathi in ‘Shwaas’ premiere

    MUMBAI:Zee Marathi and Zee UK will host the world premiere of Shwaas, the first Marathi film which got an official entry to an Oscar. Zee targets television audiences in the Middle-East, Europe and India with the world premiere.

    Shwaas will be telecast on 29 October at 7:30 pm in Maha Cinema on Zee Marathi.

    Viewers can also participate in socio activity with Zee Marathi by sending a SMS typing SHWAAS to 7575. The revenue generated from this will be donated to the NGO Akanksha that works for the welfare of street children, states an official release.
     

  • Zee Marathi to premiere Oscar entry ‘Shwaas’ on 29 October

    MUMBAI: Zee Marathi will premiere the 2004 Oscar entry Shwaas on 29 October. Zee Marathi had supported Shwaas’ campaign when the Marathi language movie represented India in the 77th Academy Awards.

    “Zee Marathi will premiere the movie in the Mahaa Cinema slot. But the status of the movie is beyond this slot and we are making all efforts to make it a big event. We have conceptualised the occasion as a celebration of the Marathi film talent”, says a Zee Marathi executive, adding that the channel is planning major activities around the movie.

    Shwaas, a low-budget language movie directed by Sandeep Sawant, had also been the recipient of the president’s prestigious Golden Lotus award in 2004. The child artiste Ashwin Chitale, who played a boy on the verge of losing his vision, had also earned a national Award for his sterling performance.

    Zee Marathi unveiled the Mahaa Cinema slot in August 2005 to telecast popular Marathi movies. The opening movie was Saat Chya Aat Gharat while Phatakdi was premiered in September.

    Last year, Zee Telefilms CMD Subhash Chandra had committed financial assistance to the ailing Marathi film industry through activities such as providing marketing support. Valued at Rs 100 million, the Marathi film industry churns out about 20 films per year on an average. According to industry sources, the film industry is now doing better as compared to the past years with more and more filmmakers starting to show their inclination to experiment.

  • Countdown begins for IIFA Awards 2005

    Countdown begins for IIFA Awards 2005

    MUMBAI: The IIFA awardees can look forward to picking tulips in Holland this time. The International Indian Film Academy (IIFA) awards 2005 is all set to rock Amsterdam. At a Press conference held in Mumbai today, IIFA announced its plans for this year’s event.

    The IIFA Weekend 2005 will be held in Amsterdam from 9-11 June. The awards ceremony will be held on 11 June. One of the highlights of this year’s IIFA Weekend will be the FICCI-IIFA global business forum, which is scheduled for 10 June. The forum will cover topics including cinema and broadcasting, civil aviation and tourism industry.

    IIFA is also looking at incorporating India’s regional film industry in the event. To begin with, it will have a Bengali film along with the Marathi Oscar entry Shwaas featured in the film festival. An IIFA official said the organisation was seriously looking at instituting awards for regional films as well.

    IIFA brand ambassador Amitabh Bachchan unveiled the list of nominees for the awards, on the occasion.

    IIFA Awards will also feature a celebrity cricket match, a film festival and a world film premiere. The film festival will feature popular movies including Swadesh, Veer Zaara, Dhoom and Mein Hoon Na, apart from critically acclaimed films The Little Terrorist and Shwaas.

    As reported earlier on Indiantelevision.com, Star Network will broadcast the awards exclusively across the globe. This is the first time Star is associating with IIFA.
    Bachchan riding the bike presented to him by IIFA. Cycling is the favourite pastime in Amsterdam.

    ‘I am Amsterdam’ will be the key message promoted around the global campaign of IIFA this year. The organisers think the event will build a long standing relationship between Indian cinema and the people of Amsterdam and open up immense opportunities for the Indian film industry as well as the Amsterdam film industry.

    MSN, in conjunction with the IIFA Academy have launched an online contest, which will bring winners from among the Web community to the IIFA Weekend to participate in the action with the stars and discover the sights and joys of the Netherlands. Voting for the IIFA Awards – Popular Categories will commence on msn.co.in/iifa and indya.com from 1 May and will continue till 31 May.