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Tag: Shuvadip Banerjee

  • Sunfeast Mom’s Magic unwraps the love of adoption with heartfelt campaign

    Sunfeast Mom’s Magic unwraps the love of adoption with heartfelt campaign

    MUMBAI: ITC’s Sunfeast Mom’s Magic has baked more than just cookies, it’s baked a powerful message. The brand, long known for celebrating the warmth of motherhood, is now stirring hearts with its latest initiative to normalise and encourage adoption in India.

    Stirring the pot on outdated norms, the brand teamed up with the upcoming film Dear Maa to host a compelling panel discussion in Kolkata. On the table? Breaking down biases around adoptive mothers and pushing the belief that motherhood is measured in love, not DNA.

    The panel featured a stellar line-up: Soumeta Medhora, secretary of ISSA; actor Mandira Bedi; Shuvadip Banerjee, chief digital marketing officer, ITC Foods; director Aniruddha Roy Chowdhury; and actor Jaya Ahsan, the face of Dear Maa. The group delved into the hurdles adoptive mothers face from social prejudice to emotional alienation, while urging society to widen its definition of family.

    At the heart of the event was the launch of Dil Se Maa, a stirring poem that pays tribute to adoptive mothers. The piece reimagines motherhood as a bond built on care, not chromosomes.

    Adding a deeply personal note to the discussion, actress Mandira Bedi shared, “Adoption is a beautiful and transformative choice, one that is driven entirely by love. As Tara’s mother, I’ve faced my share of questions and societal bias — from being asked if I could love an adopted child as my own, to people assuming adoption is a last resort. But love doesn’t come with conditions. That’s why I truly value what brands like Mom’s Magic are doing — creating space for these conversations and helping society move beyond its outdated stereotypes, so that every child is embraced with a mother’s love.” 

    Speaking on the occasion, ITC – Foods Division, chief digital marketing officer, Shuvadip Banerjee said, “At Mom’s Magic, we have always believed in celebrating the extraordinary power of a mother’s love. Through this meaningful collaboration with the film Dear Maa, we aim to spark important conversations around adoption and stand in solidarity with all mothers who create magic in a child’s life—regardless of how that treasured journey begins. Together, we hope to inspire greater acceptance, empathy, and inclusion for every form of motherhood.”

    Sunfeast Mom’s Magic has consistently flexed its emotional muscle with campaigns like No More Missed Calls and Hug Her More. This new chapter is another notch in its belt of purpose-driven storytelling, one that swaps sugar for soul and biscuits for bold ideas.

  • Market Research Society of India elects new managing committee

    Market Research Society of India elects new managing committee

    Mumbai: Market Research Society of India (MRSI), India’s foremost industry-led market research body today announces the formation of the Managing Committee for the tenure of 2024-2027. TAM Media Research Pvt. Ltd. chief growth & partnerships officer Nitin Kamat was elected as the new President and takes over from Kantar managing director, South Asia, Insights Division,Pari Minocha. Nitin worked as the treasurer for MRSI’s Managing Committee 2022-2024. He was also part of the MRSI’s ISEC Committee.

    Additionally, Puneet Avasthi and Shuvadip Banerjee were elected as vice-presidents, Anila Vinayak as the secretary, and Parijat Chakraborty as the treasurer for MRSI. The new Managing Committee was announced at MRSI’s 36th Annual General Meeting held on 27 June 2024 in Mumbai.

    MRSI’s Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry. The newly elected Managing Committee continues to stay committed to promote, protect, improve and propagate the highest quality standards in all branches of market research, thereby establishing India as a dominant force in the global market research industry. For the next couple of years, MRSI aims to capitalize on its recent successes while fostering a more collaborative network for its members, resulting in effective knowledge and resource sharing. Additionally, MRSI will continue to develop the next generation of market research professionals and instil a deep sense of pride in the impactful work being done by the Indian market research industry.

    Congratulating the newly elected president, Minocha said, “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC’, and the Market Sizing report of FY 2022-23, have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”

    Soon after its inception, the former Managing Committee adopted the strategy of focusing on three broad pillars- building Profile, building Pride and building the Network and reach. The committee was responsible for the successful implementation and adoption of the new Socio-economic Classification System, ‘ISEC’. Among the various industry stakeholders that adopted ISEC are The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, HUL, Marico, Dabur India, etc., research agencies including Kantar, IPSOS, as well as key media agencies. Additionally, MRSI also indicated that the market research sector, once again recorded positive growth, and will formally announce The Indian Research & Insights Industry 2024 Update in September 2024.

    On being announced as the newly elected president of MRSI, Kamat said, “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”

    MRSI’s Managing Committee for the term of 2024-2027

    Sr. No 

    Name 

    		 Organization 
    1

    Abhinav Goel

    Nestle India
    2

    Amitabh Mishra

    Dr. Reddy’s Laboratories
    3

    Anila Vinayak

    Hindustan Unilever Limited
    4

    Ankit Dhanuka

    Robas Research
    5

    Arindam Bhattacharya

    Lucid (A Cint Group Company)
    6

    Dixit Chanana

    Toluna | MetrixLab – India
    7

    Geetika Kambli

    Future Factory
    8

    Girish Upadhyay

    Axis My India
    9

    Nandita Singh

    Purple Audacity
    10

    Nitin Kamat

    TAM Media Research Pvt. Ltd.
    11

    Parijat Chakraborty

    Ipsos Research Pvt. Ltd.
    12

    Paru Minocha

    		 Kantar
    13

    Prashant Kolleri

    NielsenIQ India Pvt. Ltd
    14

    Preet Doshi

    Amazon India
    15

    Puneet Avasthi

    Kantar
    16

    Sathyamurthy Namakkal

    AIMO Marketing Services LLP (DataPOEM)
    17

    Saurabh Aggarwal

    Knowledge Excel
    18

    Saurin Shah

    Godrej Consumer Products Ltd
    19

    Shuvadip Banerjee

    ITC Limited
    20

    Vishal Anam

    		 Datamatics
    21

    Vivek Malhotra

    TV Today Network Ltd.
  • IDS 2024: First-Party Data in a Cookieless World: The Future of Targeting and Measuring

    IDS 2024: First-Party Data in a Cookieless World: The Future of Targeting and Measuring

    Mumbai: The 18th India Digital Summit, hosted by IAMAI, delved into the intricate world of advertising and the martech industry, amidst the evolving landscape of data privacy regulations. Held at the Jio Convention Centre in BKC on 27 February 2024, the event brought together industry leaders to discuss the paradigm shift towards first-party data utilisation in a cookieless environment.

    Moderated by Vivek Malhotra from India Today Group, the panel comprised distinguished experts: Arnad Fraude from Nielsen, Shuvadip Banerjee representing ITC Ltd., Mohit Kumar of Havas Media Network India, and Shashank Srivastava from Maruti Suzuki India. Their insights shed light on navigating the challenges and opportunities presented by the changing digital ecosystem.

    In recent years, concerns over data privacy and the impending demise of third-party cookies have prompted a reevaluation of digital marketing strategies. The focus has shifted towards harnessing first-party data, which is collected directly from consumers through interactions with owned digital platforms. This transition heralds a more personalised and ethical approach to targeting and measuring campaign effectiveness.

    Fraude emphasised the importance of leveraging first-party data to gain deeper insights into consumer behavior while respecting their privacy. He highlighted the need for transparent data practices and emphasized the role of consent in data collection.

    Banerjee shared insights from ITC Ltd.’s journey towards building a robust first-party data infrastructure. He stressed the significance of data quality over quantity and advocated for investing in data analytics capabilities to derive actionable insights.

    Joshi said the role of creativity and innovation in crafting narratives that resonate with consumers in a cookieless world. He also said the need for collaboration between creative and data teams to deliver personalized experiences at scale.

    Srivastava provided perspectives from the automotive industry, highlighting the challenges of targeting niche audiences in a cookieless environment. He told that the importance of data partnerships and ecosystem integration in delivering seamless customer experiences across channels.

    Overall, the session underscored the pivotal role of first-party data in driving effective digital marketing strategies amidst evolving privacy regulations. As the industry adapts to a cookieless future, organizations must prioritize transparency, consent, and data stewardship to build trust and deliver value to consumers. 

  • Team Pumpkin retains ITC Foods Division’s digital mandate

    Team Pumpkin retains ITC Foods Division’s digital mandate

    Mumbai: Team Pumpkin will continue to work on digital creatives, moment marketing, and tech-enabled social media for ITC Foods Division brands including Bingo Mad Angles, Bingo Tedhe Medhe, Yippee Noodles, Sunfeast Moms Magic, Aashirvaad Svasti Milk and others.

    The agency works extensively with ITC Sixth Sense, which uses digital tools for social listening to observe the key trends, issues, needs, and concerns on people’s minds through social media forums. The Sixth Sense works to optimize the marketing initiatives with a data-led approach. Among notable work, the agency recently helped launch a live social commerce campaign “Jugalbandi”, for its D2C platform ITC e-store, bringing in nearly 20,000 customers to its online event in a two-hour time span, a first for an FMCG company.

    ITC chief digital officer Shuvadip Banerjee said, “We are happy to continue our engagement with Team Pumpkin for our creative and content requirements. Over the last four years, Team Pumpkin has proven to be a valuable partner for us with execution being their strength.”

    Team Pumpkin chief executive officer Ranjeet Kumar said, “We are delighted to continue our partnership with the ITC Food Division as we have the opportunity to add great value to the brand and to the category leading products that the division offers. The collaborative work with ITC’s team led by Shuvadip has been extensive and encouraging. We are gearing up to take the relationship to even greater heights.”

  • ITC Kitchens of India to feature on Inox’s menu

    ITC Kitchens of India to feature on Inox’s menu

    Mumbai: Multiplex chain Inox Leisure Ltd on Wednesday announced its partnership with ITC Ltd’s Ready-to-Eat gourmet brand Kitchens of India to introduce a redefined, innovative F&B experience across all multiplexes of Inox in India.

    With this partnership, Inox aims to add a new experience in the cinema halls through a trusted range of 100 per cent natural, Indian gastronomical delights. The new additions to the menu will provide more options to Inox customers, whether ordering at cinemas or from the comfort of their homes through food-ordering apps, said the statement.

    Effective 29 September, customers across the country can have access to authentic Indian cuisine including Vegetable Pulao, Hyderabadi Vegetable Biryani, Dal Makhani, Rajma Masala, Pindi Chana and Steamed Basmati Rice as part of the service, it added.

    “With the addition of Kitchens of India range we are expanding the choices for our patrons by offering an aromatic and flavourful dining experience with their loved ones while watching the movie,” said Inox Leisure Ltd vice president food & beverages operations Dinesh Hariharan. “Consumers will greatly benefit from this collaboration by receiving an array of authentic local culinary delights across the country, served in premium spill and leak proof packaging.  This collaboration is a critical stepping stone in our endeavors to strengthen Inox’s F&B service brand as well as our bond with our patrons, by offering them newer preferred choices.”

    Inox’s new F&B roadmap also includes introducing new processes and innovations including making their food available on online food ordering platforms Swiggy and Zomato. Recently, Inox became the first cinema chain in India to get listed on the table reservation and food discovery platform EazyDiner. Inox sells food under three brands – Café Unwind, Insignia and Delights. Intending to extend the hospitality to new audiences, Inox plans to position these into full-service restaurant brands to target non-cinema consumers.

    “Through this partnership with Inox, Kitchens of India will aim to help redefine and shape a new horizon of cinema and food experience for movie-goers,” said ITC Ltd VP of marketing services (foods division) Shuvadip Banerjee. “As citizens gradually resume out-of-home leisure, entertainment experiences and activities, food safety and hygiene continue to be of paramount importance to consumers. With Kitchens of India featuring on Inox’s menu hereon, consumers will not only enjoy the benefits of convenient indulgences in regal Indian delicacies while enjoying their movie, but will do so with a safe, hygienic and a reliable brand.”