MUMBAI: Ogilvy’s Mumbai office, which has been handling the creative duties for Home Centre in Middle East and North Africa for over a year, has now won the creative duties for Shukran, a loyalty programme of Landmark Group.
The win was a result of a multi-agency pitch. Ogilvy Mumbai & Kolkata president Navin Talreja said, “Our reputation as the most effective agency office in the world started getting clients across the world to recognise India, and specifically Ogilvy Mumbai as a center of excellence. The mandate from Home Centre for Middle East & North Africa last year and more recently winning the opportunity to build their loyalty program brand across eight countries, is proof that clients will go any distance to find the right partners.”
Ogilvy south Asia executive creative director Sumanto Chattopadhyay said, “There is something deeply satisfying about creating work that works in markets beyond one’s home turf. The success of our Home Centre campaign has given us this opportunity to create greater brand value for the Landmark Group.”
As the region’s largest retail loyalty programme with over 6.5 million members in eight countries, with over 50 brands spread across 1100 stores, Shukran aims to take the concept of ‘loyalty’ to an entirely new level, redefining rewards in every lifestyle category imaginable – including clothing, footwear, accessories, salons and spas, home furnishings, electronics, sports, entertainment and restaurants.
Shukran loyalty GM Rajesh Rishi said, “We were very clear that we wanted to work with the best team to take Shukran to the next level; after a rigorous process we found Ogilvy’s approach and methodology best fit to take on the unique challenge of taking a programme our size and business impact to the next level. Given Ogilvy’s expertise and diversity, we are looking forward to taking on these challenges together in unique and refreshing ways to strengthen our brand equity in the region and beyond.”