ITV

Tag: Shucae Films

  • Prasar Bharati rides new Waves with Shucae Films OTT content tie-up

    Prasar Bharati rides new Waves with Shucae Films OTT content tie-up

    MUMBAI: India’s national broadcaster is catching the OTT tide and this one’s making Waves. In a move that blends legacy media with fresh digital storytelling, Prasar Bharati has partnered with Shucae Films to host the latter’s vibrant catalogue on its OTT platform Waves, with select content also airing across its television channels. The alliance brings a medley of Shucae’s web shows to Prasar Bharati’s growing digital stable. Think romantic twists, comedic chaos, and indie grit with titles like Jaane Kyun, It’s a Match, Pyaar Ke Panne, Bolo Pencil, Love Forever, Yeh Hai Meri Love Story!, and more now streaming for free.

    By roping in Shucae’s younger, internet-savvy audience and juxtaposing it with its traditional viewership, Prasar Bharati is shaping Waves as a platform that doesn’t just preserve culture but also mirrors current content trends. The move also reflects the broadcaster’s broader digital-first ambition.

    “This partnership reflects our commitment to offering vibrant, diverse and engaging content,” said Prasar Bharati CEO Gaurav Dwivedi. “Waves continues to evolve as a digital-first platform showcasing the best of Indian storytelling.”

    Shucae Films CEO Manoj Doogra added, “We’re thrilled to bring our stories to a wider audience through Prasar Bharati. Waves is the perfect platform to blend entertainment with impact.”

    From love stories to offbeat dramas, the line-up adds colour to Waves’ growing content pool. It also signals a stronger future for public broadcasters leaning into contemporary formats and co-creating with India’s expanding OTT talent pool. Whether it’s the nostalgia of Doordarshan or the now-ness of web series, this is storytelling tuned to every screen.

  • PlayboxTV and Shucae Films redefine entertainment horizon

    PlayboxTV and Shucae Films redefine entertainment horizon

    Mumbai: PlayboxTV, a fourth-largest OTT aggregator, announced an exciting collaboration with Shucae Films, an OTT platform owned by Shucae Films Pvt Ltd (SFPL). This partnership aims to elevate the entertainment landscape by delivering a rich array of culturally diverse content. By curating content from around the globe, the collaboration promises to enrich the viewing experience for the audience.

    The partnership between Shucae Films and PlayboxTV will facilitate cross-promotional activities, enhancing visibility for both platforms among their respective users. This collaboration aims to boost user acquisition and retention by leveraging shared audiences. Through mutual sharing, users of Shucae Films and PlayboxTV will access content from each platform, fostering growth opportunities for both companies.

    On this Partnership PlayboxTV founder and CEO, Aamir Mulani said, “Shucae Films has a great collection of regional content, which will diversify our content offering and help us cater to a wider audience. We are very excited since this partnership will help both PlayboxTV and Shucae Films to grow.”

    Shucae Films, based in Mandi, Himachal Pradesh, and with an operational office in Delhi NCR, offers streaming services for entertainment enthusiasts. These services deliver movies, short documentaries, and news insights accessible via internet-connected devices. PlayboxTV and Shucae Films aim to tap into new markets and demographics, introducing regional content to untapped audiences and drawing in users intrigued by such offerings. This partnership will enrich user’s experience by expanding content accessibility, enabling PlayboxTV’s audience to indulge in a diverse array of regional entertainment, and enhancing the appeal and engagement of both platforms.

    Manoj Doogra, Founder and CEO of Shucae Films, comments, “I am thrilled about our collaboration with PlayboxTV. This partnership marks a significant milestone for us as we endeavour to bring diverse cultural experiences to our viewers. Our shared vision is to create a platform where every viewer can find something they love and this partnership is a significant step toward achieving that goal.”

    Shucae Films provides a rich array of entertainment catering to a worldwide audience. Their collection spans feature films, web series, dramas, comedies, action, romances, and insightful documentaries delving into culture, history, and societal topics. With a focus on regional content, they celebrate diverse cultures and offer informative news updates on global affairs. Audiences now have access to a diverse array of content options, with Shucae Films’ offerings available on PlayboxTV.