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Tag: Shubman Gill

  • Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign

    Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign

    Mumbai: TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban riding modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and powerful performance. It’s a motorcycle built for people who march to their own tune like Shubman Gill.

    For the brand’s latest cricket World Cup campaign #MoveLikeARonin, the key brand asset is a film starring Shubman Gill. It encourages riders to make their own moves and follow no script. This ideology is brought to life with an experiential on-ground activation, test-ride cricket, which is a first-of-its-kind cricketing experience where you can get scored on your riding moves and have a chance to take home the World Cup Edition TVS Ronin.

    TVS Motor Company head of business – premium Vimal Sumbly said, “TVS RONIN’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”

    TBWA India, the agency that conceptualised the campaign, CEO Govind Pandey said, “TVS RONIN is building a community of the new-age riders in this world. Which is why, when we say ‘Move Like a Ronin’ we want to inspire people to follow their calling , and make the moves that are #Unscripted just like the TVS RONIN”.

    Commenting on the campaign idea, TBWA’s chief creative experience officer, Russell Barret said, “This campaign tells the story of Shubman Gill a veritable new-age icon. Shubman has not just achieved success, he has done it by following his own path, measuring himself against his own standards and along the way has crafted his own story. Which just so happens to be the story of TVS Ronin itself – a bike that is ’unslottable’ and unstoppable.

    The film has been released across platforms, with a strong on-ground test-ride activation, and the promise of a special World Cup edition TVS Ronin, driving the numbers across India.

  • Tata Capital launches ‘Khoobsurat Chinta’ campaign with Shubman Gill

    Tata Capital launches ‘Khoobsurat Chinta’ campaign with Shubman Gill

    Mumbai: Tata Capital, the flagship financial services company of the Tata Group unveiled a new campaign featuring their brand ambassador Shubman Gill. The campaign is based on the insight that financial worries often take centre stage and customers get less time to focus on and enjoy the meaningful and important moments in their lives. The campaign urges customers to rely on Tata Capital to take care of all their financial worries and focus on more meaningful things (what they call ‘Khoobsurat Chinta’). The campaign will bring to life the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.

    The campaign is comprised of five films, a key brand film and four shorter product films. The brand film is a metaphor of Shubman’s own journey where his father took care of all his needs, allowing him to focus on his own ‘Khoobsurat Chinta’– his dream of playing for the Indian cricket team. The emotionally charged campaign unfolds through a touching narrative, highlighting Shubman’s achievements and his father’s role as an enabler in guiding him on the road to success. It draws parallels to Tata Capital’s role as an enabler in helping its customers achieve their dreams and aspirations. Shubman’s journey in the world of cricket also mirrors Tata Capital’s journey of growth in the financial services sector, which is driven by passion, skill, and relentless pursuit of excellence.

    In addition, the set of four short product films (two-wheeler loan, home loan, personal loan & business loan) are themed around getting instant loans through a seamless process from Tata Capital. These films also ride on the same theme of allowing customers to focus on ‘Khoobsurat Chinta’ by enabling loans easily. The campaign will run over a period of 5 to 6 weeks and will be visible across TV, OOH, print, social media and other digital platforms.

    Speaking about the campaign, Tata Capital chief operating officer- digital and marketing Abonty Banerjee, said, “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”  

  • G-SHOCK India unveils ‘Rise Above the Shocks’ with Shubman Gill

    G-SHOCK India unveils ‘Rise Above the Shocks’ with Shubman Gill

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches unveils an exciting new chapter in the iconic history through the premiere of an inspiring campaign ‘Rise Above the Shocks’ with its newly appointed brand ambassador, Shubman Gill. With an illustrious 40-year legacy, G-SHOCK transcends beyond being just a watch brand; it is an iconic symbol deeply embodying the spirit of adventure and resilience. The brand unveiled a series of new films, bringing together G-SHOCK’s unyielding dedication of crafting tough and trend-setting timepieces and Shubman Gill’s inspiring persona, encompassing both physical resilience and mental fortitude.

    The campaign unveiling was spearheaded by Casio India MD Hideki Imai, along with Casio India head of sales & marketing division Eklavya Neogi, and G-SHOCK’s brand ambassador, Shubman Gill.

    The 2100 series represents a new-age renaissance in G-SHOCK, laying the bedrock foundation for G-SHOCK’s empowering 40 years of evolution in the world of timepieces. The series stands out with its contemporary design, featuring an octagonal bezel with slimmer construction and utilizing lighter materials like carbon core guard, which makes the watch extremely high in aesthetics yet heavy in durability. This design caters to the preferences of a younger, fashion-conscious audience. These features make the 2100 series an attractive choice for individuals who value both ruggedness and style.  

    GA-2100-1A1, the watch worn by Shubman Gill in the campaign is the all-black embodiment of the 2100 series and is extremely popular among both new buyers and G-SHOCK aficionados alike.

    The idea of “Rise Above the Shocks” revolves around celebrating the indomitable spirit of individuals who overcome challenges and adversities with determination, much like the iconic G-SHOCK watches that withstand shocks and extreme conditions. The creative idea blends the spirit of cricket, stories of resilience, and digital engagement with Shubman Gill at the forefront to connect with every watch and streetwear enthusiast and establish G-SHOCK as an emblem of tenacity, style, and triumph.

    Talking about the momentous occasion, Casio India MD Hideki Imai said, “We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability. As we celebrate our 40th anniversary globally, this strong synergy also commemorates the brand’s unwavering pursuit of precision, imaginative design, and stylish aesthetics in the watchmaking realm. We couldn’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to galvanize the next wave of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand.”

    G-SHOCK brand ambassador Shubman Gill expressed his thoughts on this partnership. He said, “I am excited to be a part of the G-SHOCK family. They have made a mark among the Gen Z and Millennials for their trendy yet durable designs. As a cricketer, I acknowledge the value of a good partnership. A durable partnership can change the course of the game. I believe G-SHOCK watches prove to be reliable in the ‘partnership’ of timekeeping, along with their innovative designs. It is this shared belief that makes me happy about this collaboration.”

    “Shubman is called ‘The Prince of Indian Cricket’, for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G SHOCK watch has gained its reputation as one of the toughest watches for good reason. Its toughness is a result of rigorous testing and an exceptional ability to endure any shock. We thoroughly enjoyed working on this campaign. It’s a celebration of Shubman’s and G SHOCK’s shared ability to rise above any shock, presented in a visually captivating way.”- Wieden + Kennedy India national creative director Kapil Batra.

    The event was graced by the presence of experts in horology, watch enthusiasts and brand loyalists. The event included a special product showcase area highlighting G-SHOCK’s exclusive 40th-anniversary collections, the Masterpiece series, and other highly coveted product lines. As attendees marveled at the brand’s impressive four decades of innovation, influencers seized the opportunity to capture their memories next to the life-sized GA-2100-1A1 installation, symbolising innovation, authenticity, and a significant cultural revolution.

  • adidas launches ‘3 Ka Dream’ campaign

    adidas launches ‘3 Ka Dream’ campaign

    Mumbai: Rooted in the belief ‘impossible is nothing’, adidas sets the stage for the ICC Men’s World Cup 2023 with its ‘3 Ka Dream’ campaign. A testament to the country’s unwavering support for team India, 3 Ka Dream gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.

    With lyrics crafted to evoke a sense of unity, ‘3 Ka Dream’ serves as a rallying cry for cricket enthusiasts, igniting a sense of belief to achieve the dream. While the track is sung by the talented Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside passionate fans.

    A beautiful montage of emotions of both cricketers and fans, the film brings alive the unwavering hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup. The campaign is an embodiment of adidas’ belief, where all it takes is passion to prove that Impossible Is Nothing.

    Speaking on the campaign launch, adidas India senior director Sunil Gupta said, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”

    Conceptualised by Creativeland Asia, ‘3 Ka Dream’ is more than just a campaign; it’s a nationwide movement that invites all of us to unite and dream boldly. To ensure that this powerful message resonates far and wide, adidas has employed a multi-pronged approach and will be leveraging a diverse range of media platforms, including digital, print, radio, and an on-ground retail activation that will give Indian fans a platform to showcase their support. Additionally, the heart-pounding anthem will also be available on all major audio platforms, including Spotify, Jio Saavn and more.

    In celebration of the World Cup being held in India, adidas has modified the recently revealed ODI jersey. Now the three white stripes on the shoulders will be replaced with the tricolour, and the BCCI logo will have two stars representing the 1983 and 2011 ODI victories. While team India will be seen sporting the same on the field during the World Cup matches, the jerseys will also be available for fans in limited numbers. Additionally, to mark the occasion, the brand has launched 2023 pairs of the adidas grand court, a special World Cup edition shoe, where the first two stripes will have 1983 and 2011 printed and for the third stripe an insert with 2023 will be given separately to complete the “3 ka Dream”. Both the limited-edition jerseys and adidas grand court shoes will be available for fans to purchase at all adidas stores and at https://www.adidas.co.in/cricket.

  • Casio India onboards ace cricketer Shubman Gill as brand ambassador for iconic watch brand G-SHOCK

    Casio India onboards ace cricketer Shubman Gill as brand ambassador for iconic watch brand G-SHOCK

    Mumbai: G-SHOCK India, the trailblazing force in unbreakable watches, proudly unveils the association with acclaimed cricketer Shubman Gill as its brand ambassador. This monumental collaboration brings together G-SHOCK’s 40 years of relentless dedication to crafting tough and trend-setting timepieces and Gill’s embodiment of the ‘spirit of toughness,’ encompassing both physical resilience and mental fortitude.

    G-SHOCK’s legacy spans four decades, during which it has set an unassailable standard for durability and innovation in the watchmaking realm. This remarkable journey represents a commitment to excellence, providing watches that endure the harshest conditions while bringing forth impeccable precision, innovative design and fashionable appeal for the ever-evolving youth audiences.

    Gill, the youngest shining star in the cricketing world, has captured the imagination of millions with his unwavering commitment, exceptional talent, and grit on and off the field. Known for his remarkable performances, Gill embodies the very spirit that G-SHOCK has embodied since its inception: resilience, tenacity, and the pursuit of excellence. His relentless pursuit of sporting triumphs echoes the brand’s philosophy of ‘Absolute Toughness’ and uncompromising evolution to achieve.

    “We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.” said Casio India managing director Hideki Imai.

    The collaboration with Gill lays a firm foundation to deepen G-SHOCK’s connection with the Gen Z & millennial audience in India. Globally positioned as a lifestyle-centric watch brand, G-SHOCK is profoundly intertwined with youth subcultures, embodying the spirit of adventure and resilience. Gill’s unwavering spirit on the pitch, where he faces formidable challenges with unified composure, finds a remarkable parallel in the unbreakable resilience of G-SHOCK. Just as the watch stands strong against the test of time, Gill’s prowess stands unshaken against the fiercest bowlers. With each swing of his bat, the partnership resonates-a fusion of a firm personality and a timepiece symbolic of toughness and evolution. This collaboration transcends horizons, celebrating Gill’s unrelenting dedication in sync with G-SHOCK’s robust and enduring legacy.

    The unveiling of this partnership features Gill, donning two iconic G-SHOCK all-black models – GA-2100-1A1DR and DW-5600BB-1DR. These two masterpieces hold a special place in G-SHOCK’s illustrious design evolution over four decades, symbolizing the brand’s commitment to staying at the forefront of innovation and style.

    With Gill as its driving force, G-SHOCK India is geared up to embark on an exciting new chapter, deepening its connection with the Gen Z and millennials constant pursuit of innovation, style, and unmatched durability.

    Talking about the association, Gill said, “It is an honour to be associated with G-SHOCK, a brand that has set the benchmark for durability and innovation in the world of timekeeping. For a cricketer, time is of utmost value. A well-timed shot can win the game for the team. The focus and resilience that I strive to maintain while at play, resonate with the vision of G-SHOCK, as they cater to the dynamic style range of an ever-flourishing youth consumer base. I hope that this exciting inning with G-SHOCK turns into an unbeatable knock of innovation and excellence, with consumers at the winning end.”

    With Gill’s passion for toughness and G-SHOCK’s commitment to staying ahead of the curve, this collaboration promises to be an exciting journey of empowerment and inspiration.

  • Ravi Shastri’s ‘king of good times’ avatar in latest Cred ad sets the internet abuzz

    Ravi Shastri’s ‘king of good times’ avatar in latest Cred ad sets the internet abuzz

    Former Indian cricket head coach, Ravi Shastri’s fondness for alcohol is well known. Shastri himself has never shied away from acknowledging that a good brew of beer is good enough to lift his spirits! But this has also led him to be the butt of trolls and a source of many memes on social media on numerous occasions in the past. Cashing in on this premise, Cred’s latest and probably the final ad spot for this IPL, celebrates and reinforces this image of Shastri as Indian cricket’s ‘King of good times’. And the internet is loving it!

    A day prior to the campaign launch, Ravi Shastri set the internet abuzz by sharing speculative pics of him partying away (which we now know are shots from the ad film) with suggestive captions such as: ‘Good mornings are optional if you haven’t slept at all’, or ‘My family lives in Mumbai and I live in the moment.’ And even bizarre tweets like ‘Mujhe kya mein toh chill hun’ and suspicious sounding ones like: ‘I’m in a good mood today, ask me anything. #AskRavi ‘

    Sharing the brand film with a hilarious ‘Don’t remember any of this’ caption, Shastri even went on to update his Twitter bio to ‘Happy Hours always ’ followed by a ‘cheers’ emoji.

     

     

    The film showcases the former coach in a badass, snazzy avatar, and further drives in his spirit-loving image, with the comical usage of the popular ‘sattar minute’ phrase for happy hours, and lines like ‘I used to be a batsman, but for you, I can be a keeper’, ‘Waste mat karo yaar’ for popping the bubbly.

    Also, Jim Sarabh seems to have retired well and truly from the brand’s films, with his signature line taken up by the celebrity himself- in this instance Shastri- spouting lines like, “Being Ravi Shastri is fun. But not as fun as paying your credit card bills on Cred and getting rewards!”

    The writing is credited to the AIB team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, among others. The Twitterati, of course, lapped it up, with even his former coaches and team India cricketers joining in the fun and banter surrounding the video. Indian Cricketer Yuzvendra Chahal responded to the film with a tweet saying: Ravi Shastri gave the best ’70 minute’ speech ever.

    Addressing the senior cricketer, ‘Ravi sir’, cricketer Shubman Gill called it “Dawn of a new era”.

    Meanwhile, television and cricket presenter, Gaurav Kapur, known for being the host of the pre-match Indian Premier League show, Extraaa Innings T20 and Cricbuzz Live jumped in, saying, “I can personally vouch for the fact that evenings with the champ are as much fun as this”, following it with partying emojis.

     

     

    Cred shared the video on YouTube with the accompanying, fun message purportedly from the senior cricketer: “As Ravi Shastri, I want to make it very clear that all my parties are invite-only. But I admire our youth and their potential, so if you’re able to do all of the following, you’re automatically on the guest list.”

    It went on to add five pointers for ‘making the cut: “1. Open beer bottles with a bat. If you ask how, you’re already out. 2. Analyse footage from the party to see where drinks were wasted 3. Bartend 24×7 4. Carry an extra case of cough syrup at all times 5. Parallel park the bar-counter If you make the cut, congratulations. You’re never going to remember another night in your life again”.

    The caption goes on to make a case for the credit card payment app brand, with the cricketer signing off with: “Believe me, I know what’s fun.”

    Gauging from the change in tone and tenor of the latest Cred ‘Play it Different’ ad, from its previous nostalgia-inducing series and before that, the celebrities doing stuff completely uncharacteristic to their personalities – remember the angry Dravid and quirky Kapil Dev films- would this be the beginning of a new series of ad films for the credit card payment brand? One wherein celebrities join in to reiterate and even reinforce their much-maligned image? If so, wonder which other celebrity is going to go next! Wait and watch this space for more…

  • Shubman Gill, Ruturaj Gaikwad roped in as My11Circle brand ambassadors

    Shubman Gill, Ruturaj Gaikwad roped in as My11Circle brand ambassadors

    Mumbai: Homegrown online gaming company Games24x7 has appointed Indian cricketers Shubman Gill and Ruturaj Gaikwad as the new brand ambassadors for My11Circle, its fantasy sports platform. Both Shubman and Ruturaj will be seen in multimedia campaigns by My11Circle, spanning across TV, digital and social media platforms.

    “With an impressive track record, Shubman and Ruturaj have created a distinct position for themselves in the Indian batting lineup,” remarked Games24x7 co-founder and CEO Bhavin Pandya. “Their performance on field resonates with My11Circle’s performance off-field where the brand has carved a spot for itself in fantasy sports within a short span of time, witnessing a 100 per cent growth last year. One of the reasons for our success has been our ability to engage and connect with the enthusiastic Indian cricket fans by valuing and rewarding their skill and passion.”

    Gill made his entry in the Indian Cricket Team at the back of a triumphant run at ICC Under 19 World Cup in 2018. In the upcoming IPL season, he is being touted as one of the key players to watch out for. Speaking about this engagement, Gill said, “I’m very excited to be a part of My11Circle, a platform that offers access to so many people around the country to deeply engage with their favourite sport.”

    Gaikwad was the leading-run scorer/orange cap holder in IPL 2021. Commenting on the brand association, he said, “I’m really honoured to be part of such a wonderful fantasy sports platform and privileged to join my fellow mates Shubman and Siraj as a brand ambassador of My11Circle.”

    To further strengthen its association with the sport, My11Circle recently signed-up with RP-Sanjiv Goenka Group’s Lucknow franchise – called the Lucknow Super Giants as the official title sponsor. The three-year deal will see the fantasy platform’s logo featuring on the newly introduced IPL team jersey, stated the brand.

  • CEAT signs cricketer Shubman Gill for bat endorsement deal

    CEAT signs cricketer Shubman Gill for bat endorsement deal

    MUMBAI: CEAT Ltd has got into a bat endorsement deal with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. 

    This deal makes Shubman a valuable addition to team CEAT which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur. He will now be seen playing with a bat prominently displaying CEAT insignia in all formats of the game. Shubman Gill, India U-19 teams was the most consistent batsman during the recent U-19 world cup and received the ICC World Cup player of the tournament award.

    CEAT vice president of marketing Nitish Bajaj says, “We are glad to sign the endorsement deal with the U-19 world cup star performer Shubman Gill.  At CEAT we strive to recognise fresh talent and encourage them in their cricketing journey. We believe that Shubman has all the required qualities to become a future cricketing superstar of India. We wish him all the very best and welcome him to the CEAT family.” 

    Gill adds, “I feel privileged to be part of the CEAT cricketing family, which is home to some of the finest names of Indian Cricket like Rohit Sir and Ajinkya Sir. I look forward to playing a long innings with CEAT!”

    CEAT has its roots gripped with cricket, including its partnership with IPL for the strategic time out segment and the CEAT cricket ratings that recognises and rewards the exceptional performances of players on the international stage.