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Tag: Shubman Gill

  • Shubman Gill turns up the heat with Beats’ fiery ‘Burn Bright’ campaign

    Shubman Gill turns up the heat with Beats’ fiery ‘Burn Bright’ campaign

    MUMBAI: Gill’s got game, and now, he’s got Beats to match. Beats has unveiled its latest campaign, ‘Burn Bright’, starring Indian cricket sensation and brand ambassador Shubman Gill, alongside the brand’s flagship workout earbuds, Powerbeats pro 2.

    For Gill, training isn’t just routine, it’s ritual. “Training is where I build my game. It’s quiet, focused, and personal. Having the right sound with Beats helps me lock in and zone out the noise,” he said. “Beats isn’t just about music, it’s about bold energy and staying true to yourself. I’m proud to bring that spirit to this campaign.”

    The Powerbeats pro 2 are built with athletes in mind, boasting heart rate monitoring, active noise cancellation, transparency mode, adaptive EQ, and up to 45 hours of battery life with the case. They also support Qi wireless charging and come in four bold shades, jet black, quick sand, hyper purple, and electric orange, retailing at Rs 29,900 on apple.com/in.

    Beats, chief marketing officer, Chris Thorne said Gill embodies more than cricketing skill. “Shubman is more than just a cricket star. He represents a new generation of athletes who bring style, substance, and individuality to everything they do. This campaign is a celebration of his precision, passion, and the powerful role music plays in his mindset both on and off the pitch.”

    ‘Burn Bright’ is the latest in a series of global campaigns featuring sporting icons, joining a roster that already includes Lionel Messi, LeBron James, Erling Haaland, Kobbie Mainoo, Qinwen Zheng, and Lamine Yamal.

    With Gill fronting the campaign, Beats is betting that cricket’s rising flame will keep glowing, and burning bright.

  • Oakley launches ‘Artifacts from the Future’ campaign

    Oakley launches ‘Artifacts from the Future’ campaign

    MUMBAI: Oakley has announced the launch of its new campaign, ‘Artifacts from the Future’, featuring India’s Test Captain and rising icon, Shubman Gill. The campaign marks a new chapter for Oakley, introducing the next generation of performance-driven Products, designed for 2075 and delivered to 2025, all within the signature language that has defined Oakley for five decades.

    As a brand rooted in legacy that goes beyond sports to influence culture and push boundaries, Oakley continues to accelerate what’s next. With Shubman Gill leading the way, the campaign embodies Oakley’s bold spirit – celebrating innovation, confidence, and a vision for the future.

    The film features Gill wearing two key products, Plantaris and Lateralis. Plantaris is a high-wrap piece of future-facing art created to become an artifact in years to come. Engineering the eyewear was a process of natural selection, shaped by the creature-inspired aesthetics that form a visual code for Oakley. Its flexible silicone rear stem channels the raw power of a frog mid-leap, mimicking the muscle that drives its motion. Complementing it is high-wrap eyewear, Lateralis, a heritage-inspired, future-ready silhouette.

    Talking about the association, Oakley India senior brand business manager Sahil Jandial shared, “2025 is our 50-year anniversary. Fifty years into a legacy of transforming innovation into cultural icons, Oakley® is writing a new chapter. Artifacts from the Future represents how Oakley pushes the boundaries on design, while staying true to its roots. With Shubham Gill now spearheading Oakley’s philosophy, he embodies the spirit of performance at the highest level, with style and precision – not just as a remarkable athlete, but as a powerful force across social culture and sports.”

    Commenting on the campaign, Gill shared, “Through this campaign and with Oakley, we want to show that the future isn’t a far-off idea but something that we’re working towards. These designs feel like they’re made for a future set in 2075, but in fact they’re here with us today – combining Oakley’s legendary innovation with a bold, fresh look. I’m really excited to be part of this incredible journey that’s all about pushing limits and inspiring people to keep growing, whether on the field or in life”

    Behind this creative vision is Brandmovers India, who captured the essence of a futuristic world in stunning visuals and motion graphics. Suvajyoti Ghosh, founder and chief creative officer at Brandmovers India shared their thought process behind the campaign saying, “The brief this year fascinated us from the get-go with its possibilities. With a range that’s called ‘Artifacts from the Future’ we knew we had to build a whole world around the product itself and it was very exciting to dive into the process. It’s not everyday that you get an opportunity to explore futurism in Indian advertising, so much credit to the Oakley team to make this leap and taking us along in the journey.”

  • Gill’s edge and streaming surge put JioHotstar in Test match mode

    Gill’s edge and streaming surge put JioHotstar in Test match mode

    MUMBAI: When India stepped out at Headingley with Shubman Gill at the helm, it wasn’t just a fresh chapter in Test cricket, it was a record-breaking moment on screen too. The first Test of the India-England series didn’t just set the WTC 2025–27 cycle in motion; it also bowled over the digital scoreboard on JioHotstar.

    With 89.1 million viewers and a staggering 13.7 billion minutes of watch-time, the opening Test became the highest-ever reached red-ball match on the platform. Five-language coverage (English, Hindi, Tamil, Telugu, Kannada) and exclusive content like the behind-the-scenes series Follow The Blues ensured fans were hooked well beyond the boundary.

    JioHotstar added a cheeky twist with a promo featuring Rohit Sharma giving out “Test tips,” while the ‘When India Challenged the Crown’ segment took fans on a nostalgia trip through India’s legacy in England.

    As India’s red-ball reboot gathers steam, the streaming numbers suggest the audience is already on board. The second Test begins 2 July in Birmingham, with four more matches to potentially rewrite more records.

    In parallel, the WTC Final 2025 where South Africa broke their ICC title drought by defeating Australia delivered knockout numbers of its own. It became the most-watched Non-India Test match ever on linear TV, logging 2.95 billion minutes and reaching 47 million viewers.

    On JioHotstar, it smashed another record with 41.4 million digital viewers, toppling even the 2023 India vs Australia final.

    From broadcast to broadband, Test cricket in 2025 is not just holding its ground, it’s thriving in technicolour. And with India’s new leadership making waves and streaming platforms like JioHotstar turning numbers into headlines, the future of long-format cricket seems anything but slow-paced.

  • JioStar hits it out of the park as Tata IPL 2025 smashes a billion-viewer milestone

    JioStar hits it out of the park as Tata IPL 2025 smashes a billion-viewer milestone

    MUMBAI: The 18th season of the Tata IPL was pure box-office cricket, and JioStar—the broadcast juggernaut of Star Sports and JioHotstar—made sure the world was watching. The tournament clocked a jaw-dropping 840 billion minutes of total watch-time and reached an eye-popping one billion viewers, making it the most-watched season in T20 history.

    Digital viewing surged 29 per cent year-on-year, with JioHotstar racking up 23.1 billion views and 384.6 billion minutes of watch-time, riding on a massive 49 per cent jump in Connected TV consumption. Meanwhile, Star Sports delivered 456 billion minutes of live broadcast content, pulling in the highest-ever average TV ratings across demos.

    The Tata IPL 2025 Final was nothing short of a cricketing supernova:

     . 31.7 billion minutes of combined watch-time

     . 169 million TV viewers

     .  892 million video views on digital

     .  55 million peak concurrency on JioHotstar

     .  A record-smashing 16.74 billion minutes on digital alone

    It was also the stuff of legends on the pitch. Royal Challengers Bengaluru finally lifted the trophy, Virat Kohli tasted long-overdue IPL glory, and 14-year-old Vaibhav Suryavanshi stunned the world as the youngest centurion in IPL history.

    JioStar CEO – Sports and Live Experiences, Sanjog Gupta said, “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the Tata IPL.”

    “We had a two-pronged approach this season.We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customized offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalized experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whosepassion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms,” he added.

    Tech-wise, JioStar upped the ante with MaxView 2.0, voice search, 12-language content, Dolby Atmos, VR 360 Live, and Sign Language feeds—making cricket not just watchable, but immersive. The tournament’s “Yahaan Sab Possible Hai” theme rang true despite a mid-season suspension, with fans tuning in in record numbers from the get-go—49.56 billion minutes in just the opening weekend.

    With Shubman Gill and ‘Generation Bold’ now gearing up to face Ben Stokes and Bazball in England starting 20 June, JioStar’s cricketing blitz shows no signs of slowing down.

  • Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors

    Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors

    Mumbai- Beats has announced Beats Solo Buds, Beats Solo 4 and Beats Pill in India. To celebrate the launch, Beats has released its first campaign starring Bollywood actress Ananya Pandey and celebrated Indian cricketer Shubman Gill. The duo, both iconic in their respective realms of Indian entertainment and sports, is set to be the face of the brand’s existing and upcoming marketing campaigns that spotlight the brand’s dynamic product lineup.

    “Music has been an essential part of my life, whether I am working out, preparing for a role, or simply unwinding,” said Ananya Pandey. “As someone who has been using Beats growing up, I am excited to be part of the Beats legacy and their journey into India.”

    Shubman Gill added, “I am thrilled to be a part of the Beats Family as one of India’s brand ambassadors. Beats is a brand that has the same commitment and dedication to performance as I do. I look forward to the great things that Beats has planned for India!”

    Speaking on this occasion, Beats CMO & head of product, Chris Thorne said, “we are delighted to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India. Their dynamic personalities make them the perfect fit for Beats. We are excited to launch our new products in India and look forward to our partnership with Ananya and Shubman.”

  • Shubman Gill & Preity G Zinta are set to revolutionize the Indian fitness market with DRIVE FITT

    Shubman Gill & Preity G Zinta are set to revolutionize the Indian fitness market with DRIVE FITT

    Mumbai: DRIVE FITT, a groundbreaking 24/7, member-based, world-class gym facility seamlessly integrating the world of cricket and fitness launches in India. Co-founded by Preity G Zinta, cricket star Shubman Gill, and Australian businessmen Mark Sellar and Deke Smith, DRIVE FITT uniquely blends state-of-the-art cricket training facilities involving high-tech bowling machines in the nets, yoga studios, comprehensive strength, conditioning, and cardio training with gym amenities and plans to open its flagship facility later this year.

    Through its mission to ignite a passion for health and fitness through the love of cricket, the brand strives to offer the finest facilities for everyone passionate about fitness, health, and cricket. This innovative approach ensures that DRIVE FITT caters to everyone—from aspiring cricketers seeking professional training to fitness enthusiasts looking for a comprehensive workout experience using the world’s best sporting and cricketing technology and equipment. Members can enjoy these premium services for just a small weekly fee.

    The aim is to expand its franchise business to 300 locations across India within the next three years. This rapid expansion is designed to make top-tier fitness and cricket training accessible to a broader audience, fostering a healthier and more active nation.

    Speaking about the launch, renowned actress DRIVE FITT co-founder Preity G Zinta said, “I am excited to bring DRIVE FITT to India as it represents a unique fusion of fitness and cricket, two passions that resonate deeply with me and a lot of people in India. Our mission is to create an inclusive environment where people of all ages and fitness levels can come together to train, have fun, and stay healthy. I’m excited to bring this innovative concept to India and can’t wait to see how it transforms lives.”

    Talking about his entrepreneurial venture, prominent and well-known cricketer DRIVE FITT co-founder Shubman Gill commented, “The seed of DRIVE FITT was my experience of a lack of accessible, quality training facilities. Growing up, this meant hours wasted in commuting between home, the pitch and the gym. DRIVE FITT will change this with a unique space that integrates world-class gym and fitness facilities with cricket-infused training. We understand the vital link between physical and mental well-being, and our goal is to help individuals, both aspiring cricketers and fitness enthusiasts, excel both on the field and in life. DRIVE FITT is more than just a gym; it’s a community to empower every Indian with the key to achieve their fitness and wellness goals.”

    Talking about the launch, DRIVE FITT CEO & co-founder Deke Smith said, “With DRIVE FITT, we’re thrilled to bring a unique blend of cricket and fitness to India. With India’s fitness industry growing at an impressive 25-30 per cent year-on-year and cricket participation surging, DRIVE FITT offers a comprehensive solution for all fitness and cricket enthusiasts of every age. Our goal is to inspire a passion for health and wellness through the excitement of cricket, providing world-class facilities and training methods designed by cricketing experts.”

    DRIVE FITT chairman & co-founder Mark Sellar shared, “DRIVE FITT represents a groundbreaking fusion of sport and fitness, tailored for everyone. It’s a place where people can train for cricket, have fun, and get fit and healthy any day of the year. With our state-of-the-art facilities and cricket training programs developed by Shubman Gill and Australian cricketers Chris Lynn and Ryan Harris, we aim to empower individuals to achieve their fitness goals while enjoying the spirit of cricket.”

    Understanding the diverse schedules and demands of its members, DRIVE FITT facilities will operate 24/7. This ensures that individuals can access top-notch fitness resources and training programs at any time, promoting a flexible and convenient workout environment. Additionally, it also provides personal training, cricket coaching, group classes, and yoga, all utilizing cricket-infused training methods developed by renowned cricketers Chris Lynn, and Ryan Harris known for the powerful hitting in T20 leagues and the latter Australian cricketer known for his fast bowling and remarkable resilience. 

  • Bajaj Allianz Life Insurance unveils new campaign

    Bajaj Allianz Life Insurance unveils new campaign

    Mumbai: Bajaj Allianz Life unveils a compelling campaign aimed at addressing the fundamental issue of underinsurance. The cornerstone of this campaign is the ‘Thumb Rule’—advising individuals to secure term insurance coverage that is at least 10 times their annual income. Shubman Gill, known for his prowess on the cricket field, steps into a new role to guide viewers through the essentials of term insurance.  

    Commenting on the campaign launch, Bajaj Allianz Life CMO Chandramohan Mehra said, “Simplifying by dejargonising is one of the potent solutions to overcome the perceived complexity coupled with high customer inertia, a key challenge faced by insurance industry.  Lack of knowledge has been one of key barriers resulting in India’s high protection gap at 87 per cent. Our underinsurance educational initiative equips customers with right advisory to make sound decision, keeping in mind long term protection needs of the family.  Anchored on a thumb rule of 10x, we are confident that the initiative will aid easy comprehension and induce appropriate actionability.”

    Through a series of captivating films, Bajaj Allianz Life highlights the importance of the 10X life cover guideline.

    To maximise its impact, Bajaj Allianz Life has launched a 360-degree marketing campaign, spanning across television, print, outdoor, digital and extensive use of fininfluencers. The message will be amplified through social media outreach as well. As the nation gears up for the T20 World Cup, Bajaj Allianz Life’s campaign will be showcased there, driving home the importance of adequate insurance coverage.

  • TVS Ronin hits it out of the park with Test-Ride Cricket campaign

    TVS Ronin hits it out of the park with Test-Ride Cricket campaign

    Mumbai: TVS Motor Company, a leading global automaker that operates in the two and three-wheeler segments, felicitated the winner of its TVS Ronin Test-Ride Cricket campaign across five cities.

    To celebrate the Cricket World Cup fever in the country, TVS Ronin launched a campaign during the 2023 Cricket World Cup called #MoveLikeARonin, starring Shubman Gill. The experiential leg of the campaign was called Test-Ride Cricket, which provided motorcycle enthusiasts with a gamified opportunity to test-ride the TVS Ronin. The campaign was a first-of-its-kind on-ground cricketing experience for motorcycle enthusiasts, who scored runs based on their test rides and quizzes on the motorcycle, across dealerships in India. The campaign received an overwhelming response and participation, recording entries from over hundreds of TVS Ronin aficionados across TVSM dealerships in India.

    To honour the top scorers, TVS Ronin has handed over the World Cup Edition of the motorcycle to 5 winners across the country, making them the owners of this exclusive collector’s item. TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban ABS modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and a powerful performance.

    Speaking on the occasion, TVS Motor Company head business – premium Vimal Sumbly said, “The Test-Ride Cricket initiative could not have come at a better time for TVS Ronin. With Shubman Gill as the face of the campaign, we were able to effectively harness the World Cup fever to drive test-rides at our dealerships. The activation was truly one-of-a-kind, giving riders a gamified experience that went beyond conventional test-rides. It gives me great joy to see a standard industry practice being innovated to attract newer riders into the #Unscripted world of TVS Ronin.  I congratulate the five winners of the limited World Cup Edition TVS Ronin. Here’s to the many #Unscripted adventures that await you.”

    The ceremony took place at TVS dealership across Chennai, Mumbai, Pune, Delhi & Guwahati where contestants from the city were invited to attend the event and winners were handed over the motorcycle. The event brought together moto-enthusiasts, influencers and media personnel. Together they celebrated the winners and their love for #Unscripted living inspired by the TVS Ronin.

  • G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture

    G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches joins forces with the Indian Sneaker Festival, an event that celebrates the intersection of fashion, urban culture, and streetwear in the vibrant city of Gurgaon, from the 22 to 24 December 2023.

    This collaboration represents an alignment of values and ethos for G-SHOCK and its legendary timepieces with its trajectory firmly rooted in urban lifestyle and street culture. The Indian Sneaker Festival serves as an unparalleled platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact. G-SHOCK, fresh from organising a mega event SHOCK THE WORLD last week from Mumbai aims to bring its acclaimed product line and brand experience to New Delhi via the event now in Gurgaon. G-SHOCK has seen significant momentum announcing strong personalities as G-SHOCK ambassadors in India – Shubman Gill, Vicky Kaushal and members of Team G-SHOCK including rapper Paradox and other eminent individuals from the world of sports and street culture. The brand is also working with localised authentic communities such as BombaySB—an urban skateboarding community based out of Mumbai—underscore the brand’s commitment to being an integral part of the streetwear scene and the pulse of contemporary culture.

    In addition to featuring a pop-up shop featuring some of the iconic models at the festival, G-SHOCK with installation of its watch G-SHOCK DW5600 at the venue, offering a unique opportunity for attendees to interact with and appreciate the brand’s durability and innovation on a grand scale.

    Lace up for a three-day extravaganza where G-SHOCKERS, Sneaker enthusiasts, fashion-forward individuals, and urban trendsetters from across the country converge.

    Expressing his enthusiasm about the event, Casio managing director India Hideki Imai said, “Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more G-SHOCK fans after our iconic SHOCK THE WORLD event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures.”

  • Vote for your favourite sportsperson at ‘CNN-News18 Indian of the Year 2023’

    Vote for your favourite sportsperson at ‘CNN-News18 Indian of the Year 2023’

    Mumbai: Celebrating the relentless spirit of India’s sports icons who have brought glory to the nation, ‘CNN-News18 Indian of the Year’ (IOTY), news television’s biggest awards platform, has unveiled the nominees in the sports category this year. The awards platform would honour exceptional sportspersons whose talent and commitment have elevated India’s standing on the global sports stage.

    Currently in its 13th edition, the awards recognise and award individuals who have brought pride to the nation with remarkable contributions in their respective fields. Recognising excellence across seven categories – entertainment, business, sports, youth icon, rising sports star, social change, and climate warriors, IOTY 2023 promises to be a celebration of India’s finest achievers on the global stage.

    The nominees in the sports category consist of extraordinary individuals who have exemplified grit, perseverance, and excellence, which include India’s biggest sports personalities such as Sunil Chhetri, Shubman Gill, Nikhat Zareen, Satwiksairaj Rankireddy – Chirag Shetty, and Neeraj Chopra.

    Captain of the 2023 SAFF championship-winning Indian football team, Sunil Chhetri has scored over 90 international goals in his career. He is the third-highest goal scorer amongst active players behind Lionel Messi and Cristiano Ronaldo.

    Shubman Gill, the promising Indian cricketer, has emerged as one of the brightest prospects of the Indian cricket team. Gill had a stellar IPL season and became the youngest cricketer to score an ODI double century.

    In the realm of boxing, Nikhat Zareen, the world champion Indian boxer, clinched a second successive World title and Commonwealth Games gold medal. Zareen’s triumph at the 2022 World Boxing Championships in the flyweight category is a testament to her dedication and skill.

    Satwik and Chirag became the first Indian men’s duo to win the Asian Badminton Championship, a world championship medal, and a super series 1000 event. Their prowess on the court helped them scale new heights in 2023 and brought pride to the nation.

    India’s first gold medallist at the World Athletics Championships, Olympic champion Neeraj Chopra won a silver medal at the Diamond League. His unwavering commitment and hunger for excellence puts him on course to be the ‘greatest of all time’ athletes India has produced.

    The winner will be revealed at the star-studded grand finale celebrating luminaries in Indian entertainment at The Indian of the Year 2023 award ceremony.

    ‘CNN-News18 Indian of the Year’ has a rich legacy of honouring exceptional talent across various fields. Past winners in the sports category include legendary names like Viswanathan Anand, Sania Mirza, PV Sindhu, MS Dhoni, Saina Nehwal, and Abhinav Bindra, to name a few.

    This year, the winner selection process will combine expert judgment and public voting, with 50 per cent of the decision-making power given to the audience and the remaining 50 per cent entrusted to the jury. Online voting will remain open throughout November. To cast your vote for your favourite Indian and for more details regarding the awards, visit www.indianoftheyear.com