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Tag: Shubhranshu Singh

  • Tata Motors launches new campaign promising superior fuel efficiency for its trucks

    Tata Motors launches new campaign promising superior fuel efficiency for its trucks

    Mumbai: Tata Motors has unveiled an exciting new campaign, ‘Jo Tata Trucks Chalate Hain, Bahut Dur Tak Jaate Hain’. Featuring four engaging films, the campaign highlights the superior fuel efficiency of Tata Motors’ intermediate, light and medium commercial vehicles (ILMCV) range. An extension to the successful ‘Desh ke Trucks’ campaign, the films showcase how enhanced fuel efficiency drives increased profitability for customers, promising savings of up to Rs 5.75 lakh over five years.

    Commenting on the campaign, Tata Motors commercial vehicles CMO Shubhranshu Singh said, “We are thrilled to launch our latest campaign, embodying Tata Motors’ commitment to offering superior fuel efficiency. Each film demonstrates the significant cost savings and profitability of our ILMCV range, supported by robust data from extensive nine-month trials—a first for Tata Motors Commercial Vehicles. Understanding that fuel efficiency is a priority for customers, we have used slice-of-life storytelling to highlight the financial benefits of choosing Tata trucks.”

    Created for television and digital platforms, the four films, each with its unique storytelling style, reiterate the trust customers place in Tata Trucks. Highlighting superior fuel efficiency and its direct benefits – increased profitability and savings as the key premise, the films tactfully drive home the message of Tata Trucks empowering customers to go the extra mile. The master film sheds light on the overarching benefits of the entire range, while the subsequent films explore the key attributes of specific models, including the Tata LPT 1916, Tata LPT 1921, Tata LPT 710, and Tata LPT 1616.

    https://www.youtube.com/playlist?list=PLDlPSWyHxA54v-ZIemfU2ZfZRSF4hGYxF

  • Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Mumbai: Tata Motors has rolled out a new digital campaign; ‘Karo Business Tension Free’. The campaign aims to create awareness on the benefits of an annual maintenance contract (AMC) service, whilst spotlighting Tata Motors’ AMC service as an ideal solution that allows customers stress free operations through systematic maintenance of vehicles.

    Commenting on the campaign, Tata Motors Commercial Vehicles CMO Shubhranshu Singh said, “Our campaign highlights Tata Motors’ commitment towards not only delivering superior vehicles but also solutions that promise customers total peace of mind. The ‘Karo Business Tension Free’ campaign seamlessly blends emotive storytelling with relatable scenarios, with each film distinctively highlighting how AMC guarantees hassle free business operations—an often overlooked aspect in after-sales service. We aim for our campaign to instill confidence in customers, encouraging them to opt for AMC as an ideal solution for their long term business needs.”

    Driven by comprehensive customer research, the campaign addresses the growing demand for reduced downtime, priority service, and assured quality among customers seeking AMC services. With reliability, responsiveness, and quality assurance highlighted as the key pillars of Tata Motors’ AMC service, the campaign is brought alive through a series of six short digital films. Each film stars a campaign protagonist, educating viewers on the advantages of opting for an AMC service, all delivered in a distinctive style. Through the films, viewers are not only educated on the importance of systematic vehicle maintenance but are also introduced to the key unique selling propositions (USPs) of Tata Motors’ AMC service.

  • Tata Motors breaks new ground in storytelling with Karo Life Control Mein campaign

    Tata Motors breaks new ground in storytelling with Karo Life Control Mein campaign

    Mumbai: Tata Motors, a commercial vehicle manufacturer, has launched the ‘Karo Life Control Mein’ campaign for its connected commercial vehicles platform – Tata Motors Fleet Edge. The campaign vividly illustrates how it empowers businesses to take charge of their operations, optimise resources and elevate overall fleet performance. The campaign debuts 15 distinctive films, each dedicated to highlighting unique attributes of the platform. Each film features a narrator, who plays a pivotal part in bringing to life the benefits of Fleet Edge that enhances operational efficiency and creates a user-friendly system for fleet management.  

    Commenting on the campaign, Tata Motors Commercial Vehicles chief marketing officer Shubhranshu Singh said, “Centred around empowering users with seamless control over fleet operations, the campaign perfectly aligns with the overarching theme of ‘Karo Life Control Mein.’ The series blended simple messaging of Fleet Edge’s benefits with subtle humour. Each story has been meticulously crafted keeping in mind the genuine challenges our customers encounter in fleet operations, and hence, relating to them. Every aspect of the series is thoughtfully designed to address and alleviate the pain points, ensuring that our solution not only meets but exceeds the expectations of customers for seamless and efficient fleet management.”

    Tata Motors Fleet Edge is an advanced telematics platform with an extensive subscriber base, designed specifically to enable efficient fleet management. Till date, over five lakh commercial vehicles have been connected with the platform. With action-able insights and real-time vehicle tracking, the connected vehicle platform helps increase the operational efficiency of fleets leading to lowering India’s logistics costs.

    Watch the captivating content series from the link below:

    www.youtube.com/@tatamotorscommercialvehicles/videos 

  • Star Sports EVP and marketing head Shubhranshu singh quits

    Star Sports EVP and marketing head Shubhranshu singh quits

    MUMBAI: Star Sports executive vice president and head of marketing Shubhranshu Singh has quit Star India after a four-year stint.

    Incidentally, Star Sports has got a new CEO in Gautam Thakar, who joined the company from 15 January. Singh’s last day at the organisation was mid-January.

    Singh was instrumental in delivering various successful marketing campaigns for the channel, including the entire Pro Kabaddi marketing strategy. According to a source, he will be embarking on a new assignment outside the broadcast industry.

    Singh had joined the company in December 2013 after a two-and-a-half-year stint at Visa as marketing director for India and South Asia. An experienced marketing professional with more than 15 years of experience, Singh holds an MBA degree in international business from Indian Institute of Foreign Trade. He has also worked on channel development and customer marketing.

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