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Tag: Shubhra Chadda

  • Chumbak launches Luggage in association with Assembly Luggage

    Chumbak launches Luggage in association with Assembly Luggage

    Mumbai: Here’s a reminder for your next holiday. Keeping up with travel & experiences becoming an integral part of Chumbak consumer’s lifestyle, the brand launches its all-new limited-edition luggage range in collaboration with Assembly Luggage.

    With a state-of-the-art build quality, the luggage range from Chumbak is a perfect blend of function with form. In classic Chumbak style the eclectic designs on the luggage feature playful paisleys, tuskers and tropical motifs. The range includes trolley luggage in travel friendly sizes, with organisers and a stress free 5-year warranty to set you free while you’re on the go.

    Speaking of Chumbak, co-founder & director of product & design Shubhra Chadda, said, “Travel has always had a special place in my heart and we’re extremely excited about the category. Our consumers today are travelling more than ever, they’re taking keen interest in the quality and look of their luggage and we’re thrilled to be able to cater to them with this new launch. It feels great to be associated with a homegrown brand and a category leader like Assembly luggage for this launch, and we’re looking forward to a good innings together”.

  • Chumbak unveils ‘A Life of Joy’ campaign

    Chumbak unveils ‘A Life of Joy’ campaign

    Mumbai: Chumbak, India’s leading home and lifestyle retail major, has unveiled the ‘A Life of Joy’ campaign on the occasion of celebrating the New Year. This strategic development highlights Chumbak’s commitment to uplifting the overall consumer experience and strengthening its position in the competitive retail sector.

    ‘A Life of Joy’ serves as the brand’s manifesto, presenting its core values that have consistently defined Chumbak for its consumers and internal team. Focused on celebrating the small joys in life, the campaign looks forward to establishing Chumbak more than a retail destination but a companion of joy in everyday living.

    Speaking about the announcement, Chumbak co-founder and director, of product & design Shubhra Chadda mentioned, “We couldn’t be happier – A Life of Joy is the foundation of Chumbak and defines everything we create here. More than anything, we’ve always been an emotion and a way of life for our consumer and we promise to keep it that way!”

    Adding to that, Chumbak co-founder and director of the brand Vivek Prabhakar said,  “A Life of Joy is a brand promise we’re making to our consumer, a pledge to make every interaction that our consumer has with Chumbak, joyful. This reflects and will continue to reflect in our product, design, and shopping experience. We’re very glad to kickstart the new year on a high note and unveil this across all our brand touchpoints.”

    As Chumbak continues its trajectory, the ‘A Life of Joy’ campaign aligns with the brand’s strategic objectives to strengthen consumer loyalty, enhance brand recognition, and create a positive impact on the bottom line.

  • Chumbak launches new homeware collection “Pixel Paisley Home”

    Chumbak launches new homeware collection “Pixel Paisley Home”

    Mumbai: Chumbak, India’s leading home & lifestyle brand, has recently launched its latest collection, “Pixel Paisley Home” – an interesting take on the retro pixel era combined with timeless vintage motifs.

    Experience the vibrancy of the summer hues with the Pixel Paisley Collection, thoughtfully designed to infuse your outdoor brunches and indoor lounging with sunlit energy. This collection is ideal for weekend get-togethers, Al-frescos, and for your everyday.

    Speaking about the launch Chumbak co-founder & director product & design Shubhra Chadda said, “Our Pixel Paisley Collection is an ode to the 80s & 90s era of pixel art infused with vintage motifs, each piece has interesting embellishments and detailing that is handcrafted by artisans in India. Nostalgia plays an integral role in our design, and we love to play it up in our own unique style which resonates with the consumer.”

    The Pixel Paisley Collection offers an extensive range of homeware that seamlessly blends function with form. The collection range includes – Dinnerware, serve ware, that includes dinner sets and steel ware along with soft furnishings that include cushions, throws and rugs.

    The range is a unique addition to the brand’s commitment to offering distinctive designs that help initiate conversations and create memorable experiences.