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Tag: Shubham Chawla

  • Drawn to attention Flipkart sketches a buzz for Motorola Edge 60

    Drawn to attention Flipkart sketches a buzz for Motorola Edge 60

    MUMBAI: When it comes to grabbing eyeballs, Flipkart and SW Network didn’t just think outside the box they drew outside the lines. In a bold and brilliantly visual activation, Flipkart collaborated with integrated advertising agency SW Network to bring the Motorola Edge 60’s stylus feature to life, literally. Shoppers at Nexus Select Citywalk in Saket, New Delhi, were treated to a live art performance, where artists wielded a giant stylus to doodle directly onto the mall courtyard, transforming the bustling shopping hub into a buzzing, open-air sketchpad.

    The larger-than-life installation drew crowds who watched in awe, snapped selfies, and shared the experience online turning an offline moment into a digital wave. By highlighting the stylus feature in such a hands-on and artistic way, the campaign cleverly bridged functionality with flair.

    SW Network Co-founder, Raghav Bagai commenting on the campaign said, “We believe creative ideas should solve real business needs. In this case, highlighting the stylus, quite literally, made the brand stand out and got people to sit up and take notice of an otherwise cluttered category. Mission accomplished.”

    SW Network, director of youthbeat Shubham Chawla said, “What looked like a simple doodle on the floor was actually the result of 12 hours of relentless effort and planning. But that’s the thing with good ideas, they often appear effortless, but making them real takes a whole lot of hard work behind the scenes.”

    The activation didn’t end at the mall. A newspaper jacket ad carried the campaign further, inviting readers to try the stylus themselves, extending the experience across media and minds.

    In a market where campaigns often blur into one another, this one scribbled its way into consumer consciousness showing that a bit of creativity (and a really big pen) can go a long way.

  • Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Mumbai: SW Network has announced the successful completion of a large campaign for Myntra’s new Gen Z clothing brand, ‘FWD.’ Managed by SW Network’s youth marketing vertical, Youthbeat, the campaign involved 15,000 creators and is one of India’s largest creator-driven marketing initiatives.

    FWD was launched with the aim of becoming a trendsetter for the digitally savvy Gen Z audience. Youthbeat’s execution involved coordinating 15,000 creators weekly, requiring effective strategy and execution.

    SW Network co-founder Raghav Bagai commented on the scope and success of the campaign: “Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team.”

    The campaign set new benchmarks for content creation, with 15,000 creators producing fresh, trend-driven content weekly and introducing trends like ‘baddie’ and ‘core.’ Each creator focused on engaging Gen Z content to keep FWD at the forefront of fashion conversations. Youthbeat managed the logistics of this large-scale operation, ensuring alignment with the brand’s messaging and driving significant engagement across social platforms.

    The campaign achieved over 60 million views, reached over 45 million people, and garnered over one million engagements. More than just numbers, the creators sparked organic conversations and established FWD as a leading Gen Z brand. The campaign’s planning and execution highlight SW Network’s capability in managing large-scale projects effectively.

    “This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach,” added Youthbeat director Shubham Chawla.