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Tag: Shubhajit Sen

  • Micromax AC TVC encourages Kapoor to stay home

    MUMBAI: Micromax has embraced an innovative product portfolio and in sync with this vision, Micromax launched a complete line of Split & Window A/Cs, along with the latest range of Smart LED Televisions. The Air Conditioners come with the revolutionary GoldFin technology that ensures maximum energy saving and durability. The Smart Televisions come up with a unique TV Mirror feature that lets the consumer mirror the TV screen on his smartphone and vice-versa.

    Reinforcing its vision to be a leading consumer electronics company, Micromax Informatics, is kick-starting a new campaign promoting its new range of Air Conditioners and Televisions. Through the two TVCs, Micromax aims to inform the consumer about the wonderful innovations the brand has done in these two categories.

    The campaign that starts with Micromax AC TVC, positions “Micromax living” as a smart lifestyle proposition for Individuals who seek comfort and convenience in every aspect of life. The campaign has been launched for the latest line-up of Micromax ACs comprising 07 split ACs and 01 Window AC armed with GoldFin Technology which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material.

    The TVC features the new brand ambassador of the Micromax consumer electronics segment, leading Bollywood actor Anil Kapoor, who in a quirky fashion skips parties to stay at home and experience the comfort provided by a Micromax AC that saves energy and cools wonderfully. The commercial also educates about the aspects of the AC being rated 5 star in energy saving, 3 in 1 Health Filter that catches harmful bacteria, viruses, pollens while emanating Vitamin C in the room, along with certain other features that make it a revolutionary consumer durable to own. The TVC for Micromax LED televisions will be on similar lines, establishing the Micromax living in a fun manner.

    Micromax Informatics CMO Shubhajit Sen, “Micromax understands the massive shift in the lifestyles that Indian consumers are looking for. With the latest campaign, we aim to bring forth the various possibilities that an individual can unlock with Micromax ACs that have been designed keeping local innovation in mind. The new ACs boast best in class features such as a 100% copper two-way drainage, turbo cooling, power saving etc. which aid and address the typical Indian need.” He further added, “The new quirky advertisement with Anil Kapoor showcases the fun side of having a smart lifestyle option which we also say is the Micromax way of living – a choice that is a true representation of living in style.”

  • Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.

    The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.

    Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”

    Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”

  • Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.

    The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.

    Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”

    Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”

  • South Indian International Movie Awards set to enthral Dubai in August

    South Indian International Movie Awards set to enthral Dubai in August

    NEW DELHI: The fourth edition of the South Indian International Movie Awards (SIIMA) is slated to be held in Dubai on 6 and 7 August.

     

    Title sponsored by Micromax, the awards enjoy the highest popularity in South India with over 45 per cent of South Indian TV viewers watching the award ceremony every year.

     

    The nomination process of the movie awards is executed by a panel of veteran judges from Tamil, Telugu, Kannada, and Malayalam industries, followed by online voting for the final verdict of winner selections. 

     

    The event will take place at the Dubai World Trade Centre. SIIMA chairman Brinda Prasad said, “This year, SIIMA is back in Dubai and we are looking forward to a grand night that will only get bigger and better with over 20 stars performing over two days in Dubai.”

     

    Kick starting this year’s Micromax SIIMA Celebrations is Ivede, a Malayalam crime and drama thriller holding its premiere in Dubai with the star cast- Prithviraj Sukumaran, Nivin Pauly and Bhavana. 

     

    Sukumaran said, “I am excited about the premier of Ivede happening in Dubai. SIIMA believes in taking the South Indian film industry globally and it gives us immense pleasure to be associated with the event. Also, Dubai has always been a great market for South Indian movies and I would love to see the movie response with our Dubai audience”

     

    Micromax Informatics CMO Shubhajit Sen added, “Micromax is proud to partner with SIIMA, which has been a part of the magical journey of South Indian cinema. Being an iconic youth brand, we have been consistently connecting Indians to their passions and nothing, not even cricket, evokes as much engagement as movies. I would like to thank all the members of the organizing committee for their effort of bringing together best talent in the industry and felicitate their notable contribution to South Indian cinema.”

     

    Those present at a press meet in Chennai to announce the awards included Rana Daggubati, Shriya Saran, Pranitha Subhash and Yash. 

     

    Saran said, “To be representing the South film industry globally, is both a responsibility and a privilege and SIIMA is just the right platform to be a part of. I am now eagerly looking forward to the awards ceremony in Dubai.”

  • Micromax joins hands with Sony Music to create cricket anthem

    Micromax joins hands with Sony Music to create cricket anthem

    MUMBAI: In India, one’s language changes every hundred kilometers, but one of the few things which brings our diverse cultures together, is our love for ‘cricket’ and ‘music’.

     

    Encouraging the fans across the country to come together and cheer for the Indian cricket team as they fight to retain their world cup title, Micromax Informatics has unveiled the ‘Micromax Unite Cricket Anthem’. 

     

    Recreating the cult Hindi song, ‘Chale Chalo’, the anthem brings together nine artistes, singing in nine languages set to a new age rock beat. 

     

    Launched in association with Sony Music Entertainment India, the Micromax Unite Cricket anthem has been rewritten and re-mastered in Hindi, Punjabi Tamil, Bengali, Gujrati, Marathi, Malayalam, Kannada and Assamese. The track has been produced by Gaurav Gokhindi and performed by Benny Dayal, Raghu Dixit, Shalmali Kholgade, Akriti Kakar, Karthik, Zubeen Garg, Shakthisree Gopalan, Kavita Seth and Hari and Sukhmani.

     

    Taking the concept of Micromax Unite series forward, they are setting out to recreate the success of last year’s Roobaroo Unite Anthem, which celebrated the pride of speaking in your mother-tongue.

     

    Micromax chief marketing officer Shubhajit Sen said, “In India, cricket is a passion, which cuts across any cultural divide to unite all of us in support of our team. Micromax Unite Cricket Anthem reflects this thought and tries to bring alive the spirit of belonging in the versatility of our country. We would like to thank all the nine artistes and Sony Music who extended their support for this magnificent initiative.” 

     

    “This is our second project with Micromax and an even more exciting one where we are showcasing one of our A R Rahman classics ‘Chale Chalo’ with nine talented artistes singing the song in nine different languages all dedicated to the Indian cricket team. The concept is unique and will connect with the passion that we all have for cricket,” said Sony Music national head – brand partnerships Kiran D’Cruz. 

     

    Benny Dayal added, “The Micromax Unite Cricket Anthem features several amazing artistes who are both young and edgy and I am just really glad to be a part of it. ‘Chale Chalo’ is one of the best songs about team-work, and it was a great feeling to be working on this.”

     

    Hari & Sukhmani said, “We had an absolute party recording and shooting for the song. Great bunch of people from the music producer to the artistes to the video team to the production team. What fun!”

     

    “The Micromax Unite Cricket Anthem is a wonderful platform to create that blissful feeling of togetherness by way of music and cricket – the two forces that invariably help bind people together,” added Shalmali Kholgade.

     

    To watch the video click here

  • Micromax appoints Shubhajit Sen as CMO

    Micromax appoints Shubhajit Sen as CMO

    MUMBAI: Micromax Informatics has appointed Shubhajit Sen as its chief marketing officer.  In his new role, Sen will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication.

     

    Prior to Micromax, he was the executive vice president – marketing of Glaxo Smith Kline Consumer Health for 21 years and served as the key resource to accentuate the successful journey of the company.

     

    Micromax Informatics CEO Vineet Taneja said, “As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people’s lives.”

     

     The move is a reflection of the company’s constant effort and commitment to make Micromax a brand to reckon with.

     

    Commenting on his new role, Sen said, “It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer’s expectations of the category better than competition. I look forward to building the Micromax brand philosophy further in its next phase of growth.”

     

    An Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad, Sen joined GSK in 1992 as a management trainee and advanced through the organisation to be the executive vice president – marketing, donning various hats through the journey both nationally and globally. He has been the brain behind some of the most successful, award winning consumer initiatives that have delivered superlative business results.