Mumbai: Artium Academy is one of India’s leading music learning and community platforms, offering 1:1 live online music classes and interactive masterclasses from some of India’s biggest music icons. Its performance-based courses, designed and certified by industry legends like Sonu Nigam, K S Chithra, Shubha Mudgal, Aruna Sairam, Louis Banks, and others, are delivered using proprietary technology that includes AI-enabled practice studios and a robust performance platform. With hundreds of certified teachers and thousands of paid learners worldwide, Artium is at the forefront of redefining music education.
Artium Originals, the academy’s in-house music label, has produced and released over 35 songs since its inception in September 2022. In partnership with Global Music Junction and Warner Music India, Artium Originals identifies and nurtures the academy’s in-house talent, providing artists with a platform for content creation, artist management, revenue generation, digital monetization, branding, and sponsorships. By helping artists reach national and global audiences, Artium Originals is putting the academy’s talent on the map.
Indiantelevision.com caught up with Artium Academy CEO & founder Ashish Joshi and Artium Originals CEO & co-founder Vivek Raicha where they shared more insights on Artium Academy befitting aspiring musicians and a lot more…
Edited excerpts
On Artium Academy benefitting aspiring musicians
Artium is worlds’ first outcome driven Music Education platform. Artium offers performance driven structured Music education program, designed by the Maestros of Indian Music industry, which streamlines the journey of a music aspirant from learning to creating to monetisation.
1. Learn: Artium offers globally standardised performance driven music education program to give a well rounded musical grooming to our learners. We are building AI based assessment and prescription tools to aide efficient learning and performing, thereby offering qualitative pedagogy.
2. Create: Talented & aspiring learners from our cohort of learners & teachers get an opportunity to launch themselves as Artists through our creative & collaborative tools financed by Artium.
3. Monetize/Distribute: These creators/artists are signed through our Music label and get an opportunity to monetize/distribute their music content through our digital distribution partnerships, live show opportunities & brand partnerships.
On integration of technology shaping the future of music learning experiences
We believe that India, because of its size and geography, will leapfrog using technology to offer best-in-class music education. Even if build physical infrastructure to offer offline classes, our Technology will allow us to deliver a Phygital experience to our learners giving them an elevated learning experience. Artium has built an indigenous and propriety technology platform evangelizing the Music education space. Artium has built a bespoke video conferencing platform embedded with learning tools like Tanpura, metronome, Tabla, instrument tuner etc in form of a comprehensive Practice studio. Artium offers P2P socket technology to ensure that all these learning tools offer seamless and zero-lag sound quality while delivering live lessons in the class. Our patent-pending technology for keyboard/piano live classes allows, both the teachers and students, to see each others’keyboards on their respective dashboards along with the notations and chord sheets providing an immersive and almost in-person class experience. Our AI-based assessment and prescription tools help our learners practice well between their classes and stay up-to-date with their lessons. Our scientifically devised learning graphs allows the users to have comprehensive assessment on various Musical parameters on their fashboards. These assessments allow the users to calibrate learning paths with their teachers from time to time.
On contributing to the quality of education provided by Artium
To differentiate ourselves as India’s first performance-driven, globally standardised, Music education platform and to build the depth of pedagogy, it was important for us to get industry stalwarts like Sonu Nigam, KS Chithra, Aruna Sairam, Shubha Mudgal, Louiz Banks, Raju Singh, Ananth Vaidyanathan, Anish Pradhan & Gino Banks on our Academic board. These legends have been serving as Faculty heads on the board and are involved in designing the curriculum, conducting Masterclasses, inducting teachers, certifying our students, judging our Artium SuperStar show, creating brand films etc. Their deep integration into our Ecosystem and their belief in Artium’s vision inspires us to provide uncompromised and superior-quality Music education for Indians globally.
On any plans for launching offline centers to give opportunities for more upcoming musicians
Yes, in order to have a deeper and more effective reach globally, we are going Omnichannel. We have just rolled out our first offline centre in Chennai and we are in the process of rolling out a few more company-owned offline centers in Southern India.We intend to launch around 40 such centers in the next 2 years pan India. We will start with India and then expand globally.
On your future plans for aspiring talents in the music industry
By virtue of being the Biggest Music education platform for Indians globally, we have the privilege of nurturing and nourishing some of the best talents who will be making a mark in the music industry. In order to give them a platform to launch themselves in the industry, we launched a platform called “Artium Originals” last year, where we releasedaround 50+ Originals tracks with more than 31 of our creators. To fast-track their musical journey further, we will be launching our Music Label soon. Through our Music Label, we will be giving a unique opportunity to not only release their own singles/albums, but collaborate with Industry stalwarts. This opportunity will help them in their journey to become Music stars/creators/influencers of the future.
