Tag: Shruti Takulia

  • National Geographic’s new show to tell success stories of India’s icons

    National Geographic’s new show to tell success stories of India’s icons

    MUMBAI: National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms. To start off the show, Virat Kohli and Kamal Hasaan have been selected from two of the biggest obsessions of the country  – cricket and movies. 

    The series will be premiered this September. Each episode of this new series would be a journey into the life of an iconic personality, with help of not only intimate interviews of the icons and their families but also through scientific research and analysis by experts.

    National Geographic and Fox Networks Group head productions Shruti Takulia said, “For Mega Icons, I could talk about the cinematic brilliance of the dramatic recreations we have shot. Or the intimate stories that come out through the interviews with India’s biggest icons and their closest ones. However, what is really important about the show, is the unique lens we have used to analyse the lives of these icons using science to decipher if such inspirational personalities are born or made great.”

    “This unique format is what we believe will appeal to the National Geographic’s loyal viewer. A discerning viewer, who is fueled by curiosity, and wants to deepen his understanding about the science and reason behind everything,” she added.

    The upcoming series is all about brand’s latest endeavour to marry exclusive access with spectacular storytelling. Mega Icons will showcase the milestone events and incidents in the life of these people. Events and incidents which might have had an incredible impact to set their lives onto a path of greatness. These incidents will be brought to life through powerful storytelling using cinematic recreations, along with intimate interviews with the icons and the ones closest to them.

    The unique format would be hosted by an acclaimed personality who along with the panel of experts will scratch beneath the surface to magnify the unseen in an icon’s life in a never-seen-before format. The brand will announce the second set of Icons along with the show host and panel of experts later this month.

  • Fox Networks announces new leadership structure

    Fox Networks announces new leadership structure

    MUMBAI: Further strengthening its proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team. Aparna Deshmukh has joined as the vice-president (content and communications) and will be responsible for channel strategy and operations for all FNG brands in India.

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – the channel and brand strategy, on air communication and original productions.

    “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser,” said Fox Networks Group India business head Swati Mohan.

    Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localization and key partnerships across all verticals.

    Moreover, Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as head – creative services; broadcast design and on air communication for all channel brands.

    Shruti Takulia, on the other hand, will also continue in her role as creative director – original productions. In the past two and a half years at FNG, Takulia and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.

  • Fox Networks announces new leadership structure

    Fox Networks announces new leadership structure

    MUMBAI: Further strengthening its proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team. Aparna Deshmukh has joined as the vice-president (content and communications) and will be responsible for channel strategy and operations for all FNG brands in India.

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – the channel and brand strategy, on air communication and original productions.

    “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser,” said Fox Networks Group India business head Swati Mohan.

    Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localization and key partnerships across all verticals.

    Moreover, Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as head – creative services; broadcast design and on air communication for all channel brands.

    Shruti Takulia, on the other hand, will also continue in her role as creative director – original productions. In the past two and a half years at FNG, Takulia and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.