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Tag: Shruti Pathak

  • Paytm Insider launches ‘Join The Jalsa’ for nationwide Navratri celebration

    Paytm Insider launches ‘Join The Jalsa’ for nationwide Navratri celebration

    Mumbai: It’s that time of the year when the festive spirit is in the air and the country is waiting with bated breath to welcome Navratri. The festival is celebrated with much enthusiasm, complete with rhythmic dancing to dhols as well as delectable cuisine spanning nine nights. And to celebrate this essence of Navratri, India’s leading entertainment platform, Paytm Insider is bringing forth ‘Join The Jalsa’ – a curation of some of the biggest events for you to immerse in this festive season this October.

    After last year’s mega response, the platform has expanded its offerings across multiple venues and cities by bringing forth 2x more Navratri events this year as compared to 2022. It has curated a line-up of immersive live events and experiences in Mumbai, Pune, Bengaluru, Lucknow, Ahmedabad and Surat for its Navratri campaign. The festival revellers are expected to attend in large numbers, especially in Mumbai & Ahmedabad which are seeing the highest traction in terms of ticket sales.

    Mumbai gears up for an epic Navratri season with some of the biggest artists ‘Joining The Jalsa’. Parthiv Gohil at NESCO Center, Goregaon, and Aishwarya Majmudar in Borivali’s Rangtaali promise electrifying nights. The Great Indian Dandiya Festival at Jio World Garden boasts of Divya Kumar (of ‘Kamariya’ fame from the movie ‘Stree’), Shruti Pathak, and Ameya Dabli. You don’t want to miss out on Borivali’s Navrang Navratri with Nilesh Thakkar either!

    Ahmedabad is going to witness Colors Gujarati RangRatri, which will be the only on-air and on-ground Navratri event to happen at the Tathastu Party Plot, Sardar Patel Ring Road that spans across one lakh square feet. For an authentic experience of raas-leela, people can join Vrundavan Raas Leela at Iscon Palmsprings.

    Surat will be dancing to the tunes of Adityadan Gadhavi, Keerti Sagathia, Priyanka Vaidya, Maulik Baladhiya and Urvashi Patel when they take the stage at G9 Navratri. In Lucknow, Rang-E-Dandiya will be the go to place to celebrate Navratri. Rajasthan’s most awaited and biggest event Dandiya Maharaas & Dussehra Mohotsav 2023 will be happening in Jaipur at Janki Paradise Garden.

    Paytm Insider’s business head Varun Khare expressed, “Navratri goes way beyond dance and worship. It’s a showcase of India’s rich diversity, with unique traditions, music, and mouthwatering cuisine in every region. Most importantly, it’s about getting together and having a blast. We’re excited to double down our own offerings as compared to last year and bring you a lineup of the country’s biggest events through our campaign, Join The Jalsa.”

    Paytm Insider offers Navratri discounts on select celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm!

    https://insider.in/go/navratri-2023

  • Recognizing corona heroes, one song at a time with News18 India’s Musicathon 3.0

    Recognizing corona heroes, one song at a time with News18 India’s Musicathon 3.0

    New Delhi: Music is known to be a great unifying force. As we continue to combat the current pandemic, News18 India presented the third edition of ‘Corona Heroes ko Salaam – Musicathon 3.0’. From Amit Trivedi to Benny Dayal and Shruti Pathak to Sachin-Jigar & AKASA top music artists in the country got together to pay tribute to the real heroes and their relentless unwavering support.

    As India continues to battle the current unprecedented health crisis, the country’s healthcare and frontline workers have dedicated their lives for the collective cause. To celebrate the frontline heroes and showcase solidarity of the nation, News18 India joined hands with renowned artists who conveyed the message of hope and positivity with their songs. With thank the Corona warriors for their selfless services.

    With Musicathon 3.0, the celebrities came together to pay a heartfelt tribute to the Corona heroes who sacrifice every day and bring invaluable commitment to their work. With such initiatives, News18 India appeals to its viewers to stay home, stay safe and help India fight this pandemic.

  • GSEAMS Produces “Music Dil Mein” anthem for 9XM featuring top 13 bollywood singers

    GSEAMS Produces “Music Dil Mein” anthem for 9XM featuring top 13 bollywood singers

    MUMBAI: GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) which in less than a year’s time has  successfully established their 4 core divisions  “GSEAMS-Media Solutions” , “GSEAMS –Production”, “GSEAMS – Movie Marketing” & “GSEAMS – Talent Management” produce 9XM’s  music video for world music day, “Music Dil Mein” under their “GSEAMS –Production” banner.

    The video Music Dil Mein is first of its kind music video that features 13 top Bollywood Singers singing to Rochak Kohli’s (of ‘Paani da rang’ fame) composition. Singers being: Amit Trivedi, Benny Dayal, Shruti Pathak, Anushka Manchandani, Hamsika Iyer, Harshdeep Kaur, Neeti Mohan, Rochak Kohli, Shweta Pandit, Siddharth Madhavan, Papon, Shalmali Kholgade & Palak Muchhal representing different genres of music. This Music video was launched on  World Music Day. This video was launched across all the 9XM channels, Saavn.com, Gaana.com, Radiocity and Youtube which has touched 2.8  lakh views in less than 6 days. Composer and Music Director Rochak Kohli said, “I am extremely glad to create such a beautiful composition for world music day with the top youth singers of bollywood. I have known Arjun and Kartik before they started GSEAMS , its always been a pleasure working with them and look forward to working on such exciting projects in the future”.

    Adding to which Amit Trivedi said, “Amit Trivedi said, “It was great fun being a part of a beautiful music anthem like Music Dil Mein. I am very pleased as my fans have loved it. Such Initiative which 9XM & GSEAMS has undertaken will surely touch the souls of all music lovers”. ”

    Speaking on their experience of producing this one of its kind song, for the first time ever for the cause of music, Arjun Singgh Baran and Kartik Nishandar, Directors of GSEAMS said, “We are extremely proud to have been associated with “Music Dil Mein” anthem featuring  top Bollywood singers and has touched many hearts in the past 6 days and hope to see it become a success very soon. We look forward to doing such out of the box content for 9XM and would like to thank Punit Pandey EVP, 9X Media, Amar Tidke (Sr VP, Content Head 9X Media) & Kapil Sharma (VP, Marketing 9X Media) to put forward such an exciting opportunity to work with the network”.

    Commenting on the association Amar Tidke (Sr VP, Content Head 9X Media) said “This is our second initiative that we have partnered with GSEAMS & its been quite a funfilled experience for us. We look forward to working on more such exciting content in the near future.”

    Further Adding to the same Kapil Sharma (VP, Marketing) quoted, “It’s a very exciting piece that has been created by GSEAMS. They have completely justified the unique cause of celebrating world music day. The song has touched 2.8 lakh views in such a short span we look forward to it creating a stir amongst the music lovers.”