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Tag: Shruti Haasan

  • Shruti Haasan’s ‘The Eye’ set to mesmerise India at Wench Film Festival

    Shruti Haasan’s ‘The Eye’ set to mesmerise India at Wench Film Festival

    MUMBAI: Indian audiences, prepare to be enthralled! Shruti Haasan is bringing her international lead debut to home turf. The Eye, a gripping British psychological thriller directed by Daphne Schmon, will premiere in India as the opening film at the fifth Wench Film Festival. The festival, founded by Sapna Bhavnani, is India’s only dedicated platform for horror, sci-fi, and fantasy films and will run from 27 February to 2 March 2025.

    The Eye follows Diana (Haasan), who embarks on a journey to a remote island where her husband, Felix (Mark Rowley), drowned. Seeking closure, she plans to scatter his ashes, but instead, she stumbles upon the eerie ‘Evil Eye’ ritual. This ancient practice offers a tantalising promise—to bring Felix back—but at a chilling cost.

    Shot on location in Athens and Corfu, the film immerses viewers in Greece’s breathtaking yet ominous landscapes. Following screenings at the London Independent Film Festival and the Greek International Film Festival, The Eye has generated significant global buzz, and its India premiere is set to amplify the excitement.

    Speaking ahead of the Indian premiere, Haasan expressed her enthusiasm for the project. “Psychological thrillers have always been a genre that fascinates me. To be part of a story that dives deep into human emotions, grief, and the supernatural is incredibly exciting. Besides the fact that the film has a riveting storyline and top-notch production quality, what makes this project even more special is that it was created under an all-women-led production house, which aligns with my passion for supporting women in the film industry. Furthermore, this film champions a sustainable way of filmmaking, something that the world desperately needs. If we want to continue telling our stories, we must be able to tell them in a manner that is conscious of our impact”, she said.

    Schmon, the creative force behind The Eye, shared her thoughts on the film’s depth and Haasan’s performance, “The Eye is both a love letter to Corfu, the island where my family is from, and an exploration of the dark psychological impulses surrounding grief. The story demanded an actor who could embody its emotional depth and complexity, and Shruti Haasan was the perfect fit. Her ability to navigate Diana’s grief, paranoia, and resilience with such authenticity is truly remarkable. It was only an artist of Shruti’s calibre who could do justice to this role, and she has delivered a stellar performance that will leave a lasting impact.”

    Beyond its haunting narrative, The Eye represents a shift towards sustainable filmmaking. Produced by Fingerprint Content, the film’s team made conscious efforts to reduce its environmental impact during production, setting a new standard for responsible filmmaking.

    With its powerful performances, an intriguing storyline, and an eerie yet visually stunning setting, The Eye is poised to leave audiences spellbound. As the festival opener, it will set the tone for a celebration of boundary-pushing genre cinema at the Wench Film Festival.

  • Vani Rane transitions to JioStar as creative head of network branded content

    Vani Rane transitions to JioStar as creative head of network branded content

    MUMBAI: Vani Rane, has recently taken on the role of creative head for the expanded branded content vertical for the network at JioStar, following the merger of  the two media powerhouses – Disney Star TV India  and Viacom18 Media under the Reliance Industries umbrella.  With over 18 years of experience in content development and production, Vani is eager to leverage this new opportunity to push creative boundaries and deliver innovative content.

    Expressing her excitement about the transition, Vani stated, “My playground just got a whole lot bigger and better!”

    She is enthusiastic about leading a talented team, emphasizing that their collaboration will enable them to create compelling stories and branded content. The merger has opened up expansive possibilities for content creation, positioning the team to explore exciting new directions in both television and OTT platforms.

    Prior to her move to JioStar, Vani served as the creative Head at Viacom18, where she honed her skills in both fiction and non-fiction content development. Her impressive portfolio includes successful projects like Swipe Ride with Shruti Haasan and various brand partnerships across different media formats. Vani’s tenure at prominent companies such as Zee Entertainment, Zoom, Maxus ESP and Culture Machine further cements her reputation as a leader in branded content.

    With her new role, Vani aims to elevate JioStar’s content strategy, focusing on creative solutions and partnerships that resonate with audiences. 

  • Kalamandir Jewellers onboards Shruti Haasan as its brand ambassador

    Kalamandir Jewellers onboards Shruti Haasan as its brand ambassador

    Mumbai: Kalamandir Jewellers, India’s premier jewellery chain, has onboarded talented and stylish actress Shruti Haasan as its brand ambassador.

    With a legacy of excellence and a commitment to timeless beauty, Kalamandir Jewellers has emerged as a leading jewellery retailer in India. Renowned for its exquisite craftsmanship, and showrooms spanning several cities, Kalamandir Jewellers continues to set the standards for elegance and luxury in the jewellery industry.

    Speaking about the collaboration, Kalamandir Jewellers director Milan Shah said, “We are thrilled to welcome Shruti Haasan, a popular actor and a style icon with fans across India and globally, to the Kalamandir family. Her unique blend of talent, style and grace embodies the essence of our brand and reflects our commitment to sophistication and tradition. I am confident that the association with Shruti will inspire our customers and create memorable experiences.”

    Ms Haasan commented on the association, “I am delighted to embark on this exciting journey with Kalamandir Jewellers. I believe in the power of elegance and individuality and can easily relate to Kalamandir as a brand. They are one of the most popular jewellery retail chains in the country, and partnering with them allows me to express these values and inspire others to embrace their unique beauty.”

    The partnership with Shruti Hasaan, the daughter of iconic actor Kamal Haasan and actress Sarika Thakur, will enable Kalamandir Jewellers to forge stronger consumer trust and brand loyalty and build further on its legacy of over 37 years.

    With Shruti Haasan as its radiant new face, Kalamandir Jewellers embarks on a journey of timeless elegance. Together, they inspire customers to embrace their unique essence, crafting moments of magnificence with exquisite jewellery. This collaboration promises to elevate experiences and leave an indelible mark on the world of luxury and style.

    Starting from a store of 200 sq ft in Kosamba in Surat district, Kalamandir has come a long way to establish a strong retail presence with showrooms across Mumbai, Ahmedabad, Surat, Vapi, Bharuch, and Kosamba and at the airport in Surat, Chennai, Varanasi, Udaipur, and Vadodara. It has also introduced prominent national jewellery brands like Rishta, Kingly, Indo-Italia, Purusham, Platinum & Sajdhaj ke.

  • Galaxy teams up with actor Shruti Haasan for its new campaign

    Galaxy teams up with actor Shruti Haasan for its new campaign

    Mumbai: Chocolate brand Galaxy from the portfolio of Mars Wrigley has launched its new campaign starring actor and playback singer, Shruti Haasan.

    With the new brand proposition, ‘Chocolate so smooth, pleasure lasts’, the brand has tried to innovate and localise for Indian consumers using the Galaxy global signature recipe.

    The new ad film urges the audience to pursue their passion and choose pleasure for themselves. In the ad film, the actor is feeling swamped and exhausted with work, when she chooses to take a break and picks up Galaxy chocolate from her table. It is when Haasan eats a piece of chocolate that she experiences a shift in her mood. Feeling enthused she reaches for her drum sticks and begins to play. It is at this moment that her surroundings change, and her energy and mood reflect in the room through wonderful color trails and ripples depicted in the film. The film ends with the voice-over that says, ‘Chocolate so smooth, pleasure lasts’.

    The film has been released in seven languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi & English.

    “We are delighted to embark on the journey of launching a made in India portfolio with the global signature recipe giving an elevated chocolate experience to consumers in India. And Shruti Haasan seamlessly reflects the brand persona,” Mars Wrigley India director-marketing Varun Kandhari said. “For over 60 years, Galaxy has helped consumers enjoy an unmatched consumption experience that helps them escape the monotony of daily life and this is depicted in the film.”

    Sharing her experience on the association, Shruti Haasan said “We often get so occupied with our daily tasks and deadlines that we forget the things that make us truly happy. For me, music has always been an important part of my life – it makes me more confident and content. The new campaign brings together my love for chocolates and music, and I love the way it has been portrayed.”

    On the campaign, AMV BBDO, said, “In a fast-paced world where pleasure is often an afterthought or a frowned upon indulgence, this spot, under the masterful eye of Bharat Sikka, seeks to reconnect with it while holding Galaxy center stage.”

    The new campaign comes further to the announcement of the first local production unit for Galaxy in Pune.

  • &pictures brings the television premiere of ‘The Power’

    &pictures brings the television premiere of ‘The Power’

    MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal’s The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal. 

    Packed with the strong performance of Vidyut Jammwal along with Shruti Hassan and Sonal Chauhan, the movie is a perfect blend of Bollywood drama that could offer an engaging ride for the audiences. 

    The film follows the lives of Devidas Thakur (Vidyut Jammwal) and Pari (Shruti Haasan), who fall in love but soon find themselves tangled in a resentful conflict due to their warring families. When the rival gangs and goons join hands against the family of Kalidas Thakur (Mahesh V Manjrekar) and launch a deadly attack on him, Devidas finds himself in a position where he must take the reins of his family’s safety. 

    The film had its OTT release on Zee Plex on 14 January 2021, and received mixed to positive reviews from critics.  The action sequences in the movie have been roundly praised.

  • Shruti Haasan Debuts as Chat Show Host on Viu’s “Viu Hello Sago”

    Shruti Haasan Debuts as Chat Show Host on Viu’s “Viu Hello Sago”

    MUMBAI: Leading OTT video service Viu is set to entertain its Tamil audience with the launch of another celebrity chat show, this one titled “Viu Hello Sago” with talented actress Shruti Haasan. In collaboration with Motion Content Group, the show will regale viewers with stories and trivia about Kollywood’s biggest stars and their “Sago,” meaning “friends” in slang.

    Fans can anticipate A-listers speaking with the ever-exuberant Shruti Haasan in this interactive Tamil chat show. Guests will also partake in revealing all of their Sago’s secrets out in the open.

    Speaking about her debut as a chat-show host, Shruti Haasan said, “Working in the entertainment industry often does not allow public figures to be themselves. With the launch of ‘Viu Hello Sago’, I am positive that viewers will witness a never-seen-before side of celebrities and their beautiful journeys through honest candid conversations. I am delighted to be a part of this show on Viu.”

    Commenting on the launch, Vishal Kumar Maheshwari, Country Head, Viu India said, “Our philosophy is to continue to invest in local markets with stories and formats that resonate with our audiences. Our chat show format of ‘No. 1 Yaari’ with renowned celebrities across the Telugu, Kannada and Marathi regions has been very successful and with Tamil Nadu being one of our newest markets, we are excited to bring this latest show here. Shruti Hassan is a perfect fit as she engages the various celebrity guests in conversation and gives our audiences a peek into a never before seen side of their lives.”

    Ashwin Padmanabhan, Head – Motion Content Group, India , India said, “At Motion Content Group, our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest in the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”

    With 13 episodes, this Viu Original is simulcast on Viu App and Sun TV since 28th October 2018, every Sunday at 8.30 PM.

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.