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Tag: Shruti Das

  • Nihar Naturals celebrates progressive, strong women

    Nihar Naturals celebrates progressive, strong women

    MUMBAI: Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to progressive Indian women and has always celebrated their innate strengths and successes through all its communication. 

    The campaign is a colloquial Bangla phrase which means “One is equal to hundred” and is aptly captured in the TVC through the spirit of modern Indian women who are independent, powerful and self-sufficient. Nihar Naturals has always championed a progressive and modern depiction of women and continues to do so through this new campaign conceptualised and created by BBH India. It features Nihar Naturals’ long-term brand ambassador, Vidya Balan and drives a strong message celebrating the essence of womanhood.

    The TVC depicts stories of three women demonstrating strength in their daily lives – the strength to achieve, to show compassion and nurture and the strength to protect. It celebrates women through a symbolic manifestation of Goddess Durga, who is hailed for her virtues beyond the realms of religion, social or economic divide. Nihar Naturals embodies this same spirit of Akai Aiksho.

    Marico chief marketing officer Anuradha Aggarwal says, “Over the years, Nihar Naturals through its campaigns has aimed to break all stereotypes against women and celebrated their courage and strength. Through this new campaign, the brand builds on this core belief to say that every woman is Akai Aiksho – She alone is enough to handle all the vicissitudes in life. Nihar Naturals a nourishing coconut hair oil enriched with the goodness of methi, promises strong hair for this strong woman of today.” 

    BBH creative director of art Shruti Das adds, “Women have always had the inner strength that makes them capable of doing anything. The idea is brought alive through small stories of strength displayed by women in their everyday lives and through the visual symbolism of these regular women juxtaposed as an avatar of Goddess Durga, the epitome of strength in a woman. Even the music is created using a contemporary rendition of a famous Durga chant, thus leaving the woman with a feeling of empowerment.”

  • Independent US PR firm makes entry into India

    Independent US PR firm makes entry into India

    NEW DELHI. Demonstrating its commitment to securing a larger role in the fast growing South Asian economy, Ruder Finn, which is one of the world’s largest independent public relations firms, has opened its first office in India.


    With its head office located in New Delhi, Ruder Finn India has made two key hires to drive its expansion: Radha Roy and Shruti Das. As country head, Roy reports to Ruder Finn Asia Pacific chairman Jean-Michel Dumont.


    Ruder Finn has already bagged the retainer account for Automobili Lamborghini for this region. Ruder Finn India team has also successfully undertaken projects to help drive communication mandates for some key global names in the Pharma and not-for-profit sector.


    Roy has over sixteen years of experience in public relations, communication and advocacy. Her expertise includes strategic counsel, promotional campaigns, corporate social responsibility programs, media and presentation skills training, crisis and issues management and marketing and business planning for clients in the corporate and not-for-profit sector. She has counselled and represented leading corporations like PepsiCo, Max Newyork Life, Danone, Dr Reddy’s, Thomson, Timken and ITC in Kolkata,Delhi, Bangalore, Mumbai, Hyderabad and Chennai. She has also worked for many years on campaigns for child rights.


    Das, account director, has more than 10 years of experience in marketing & communication. Having undertaken cross-functional roles such as Marketing, Business Development, and Public Relations, she now specialises in strategic planning, development and execution of integrated communications programs. In her previous assignments, she managed communication mandates for organisations like Microsoft, Oracle, NetApp, HTC, ZTE and Unicef.


    “On the heels of our record-level revenues and earnings for the 2010 fiscal year, combined with market demand, it was a logical next step for us to expand our presence to a new part of the world,” said Ruder Finn Inc. CEO Kathy Bloomgarden. “A presence in India will benefit our increasing number of multinational clients throughout North America, Europe and Asia by leveraging the synergies between business units, assisting in securing new opportunities and providing regional support to their existing global customer base.”


    ‘Khushiyaan Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore and New Delhi in Asia. Through these offices and affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organisations.