Mumbai: Star vs Food Survival returns for season two on 28 October at 9 pm on discovery+ and Discovery Channel. Chef Ranveer Brar challenges stars like Kartik Aaryan in Maharashtra’s western ghats, Shikhar Dhawan in Himachal Pradesh, Shriya Saran in the Himalayan foothills, and Munawar Faruqui in Meghalaya’s Mawsynram jungle. This season, they face survival challenges along with cooking.
In a unique twist, Kartik and Ranveer start by escaping from a locked box. Kartik confronts his fear of water while rappelling into a well and uses his engineering skills to navigate north, revealing his survival instincts. The show also revisits Kartik’s college cooking days and his iconic Pyaar Ka Punchnama monologue, adding a touch of nostalgia to the adventure.
Aaryan stated, “Stepping into the wild for Star vs Food Survival season 2 was unlike anything I have done before. From diving into a well despite my fear of water to navigating through the wilderness using survival instincts I didn’t know I had, it was an unforgettable experience. But what made it truly special was doing it alongside Ranveer. We shared some nerve-wracking moments together, and some fun ones too; especially while cooking or reflecting on life and the industry. It was an adventure in every sense!”
Brar said, “Shooting this season of Star vs Food Survival was a wild ride like no other. Kartik was an incredible companion, and the bond we formed over survival challenges, cooking, and deep conversations were truly unique. We pushed each other out of our comfort zones, and while there were tense moments, there was also a lot of laughter, especially when we joked about my “Brar Grylls” alter ego. It’s not every day you get to share such an adventure with someone who brings both energy and heart to the table”.
As the duo tackles challenges, their bond deepens, bringing both survival skills and meaningful conversations about personal growth to the forefront. Will they complete the challenge? Find out as Star vs Food Survival combines intense moments with thoughtful exchanges in the season’s gripping start.
MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.
The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.
Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.
Twitter India, the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया #IndiaAt69 #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet, share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.
Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.
Paytm, the mobile wallet and e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.
Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.
Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.
Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.
MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.
The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.
Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.
Twitter India, the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया #IndiaAt69 #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet, share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.
Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.
Paytm, the mobile wallet and e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.
Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.
Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.
Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.
MUMBAI: IIFA Utsavam took over Hyderabad as the biggest megastars of the Tamil, Malayalam, Telugu and Kannada Film Industries descended for the celebrations on 24 and 25 January, 2016. The award ceremony took place at the Gachibowli Outdoor Stadium in Hyderabad
On day one the Tamil Film Awards, Baahubali won the best picture, supporting role male, supporting role female, playback singer male and playback singer female. Jayam Ravi won the award for leading role male for his performance in Thani Oruvan while Nayanthara walked away with the award for leading role female for May.
For the Malayalam film awards, Ennu Ninte Moideen took home the highest number of accolades with a total tally of five awards including Best Picture, Leading Role (Male), Leading Role (Female), Supporting Role (Female) and Playback Singer (Female). Prithviraj Sukumaran and Parvathi Menon won Best Actor and Best Actress for their film Ennu Ninte Moideen.
Kavya Madhavan opened the evening at the awards ceremony followed by superstar divas Shriya Saran, Adah Sharma, Tapsee Pannu, Mamta Mohandas and Nikki Galrani, who held the audience spell-bound with their stunning performances. Also, the dynamic star Bharath set the stage on fire with some incredible moves.
On day 2, Srimanthudu took home the highest number of accolades with a total tally of six awards including leading role male, leading role female, supporting role male, music direction, lyrics, playback singer male for the Telugu awards. Following closely was Baahubali-The Beginning with five awards. Mahesh Babu won the award for leading role male and Shruti Hassan won for leading role female for their amazing performance in the hit film Srimanthudu.
For the Kannada awards, Rangitaranga took home the highest number of accolades with a total tally of six awards including best picture, direction, supporting role male, negative role, music direction and lyrics.
The evening came alive as dynamic superstars Tamannaah, Akhil Akkineni, Ram Charan and Shivraj created unstoppable magic with their stellar performances. Prabhudeva and Shriya Saran also stunned audiences with their electrifying performances and awesome dance moves.
Speaking about the success of the premiere edition of IIFA Utsavam, Wizcraft International Entertainment director Andre Timmins said, “We are thrilled at the phenomenal success of the very first edition of IIFA Utsavam. Our dream to bring South Indian cinema much deserved recognition and a global platform has finally come true. It is truly and honor to felicitate commendable individuals on their talent and hard work in the year gone by and we congratulate & wish all the winners the very best for their future projects. This is just the beginning; IIFA Utsavam is all geared up to create more milestones and leave cinema fans spellbound in years to come”
MUMBAI: IIFA Utsavam took over Hyderabad as the biggest megastars of the Tamil, Malayalam, Telugu and Kannada Film Industries descended for the celebrations on 24 and 25 January, 2016. The award ceremony took place at the Gachibowli Outdoor Stadium in Hyderabad
On day one the Tamil Film Awards, Baahubali won the best picture, supporting role male, supporting role female, playback singer male and playback singer female. Jayam Ravi won the award for leading role male for his performance in Thani Oruvan while Nayanthara walked away with the award for leading role female for May.
For the Malayalam film awards, Ennu Ninte Moideen took home the highest number of accolades with a total tally of five awards including Best Picture, Leading Role (Male), Leading Role (Female), Supporting Role (Female) and Playback Singer (Female). Prithviraj Sukumaran and Parvathi Menon won Best Actor and Best Actress for their film Ennu Ninte Moideen.
Kavya Madhavan opened the evening at the awards ceremony followed by superstar divas Shriya Saran, Adah Sharma, Tapsee Pannu, Mamta Mohandas and Nikki Galrani, who held the audience spell-bound with their stunning performances. Also, the dynamic star Bharath set the stage on fire with some incredible moves.
On day 2, Srimanthudu took home the highest number of accolades with a total tally of six awards including leading role male, leading role female, supporting role male, music direction, lyrics, playback singer male for the Telugu awards. Following closely was Baahubali-The Beginning with five awards. Mahesh Babu won the award for leading role male and Shruti Hassan won for leading role female for their amazing performance in the hit film Srimanthudu.
For the Kannada awards, Rangitaranga took home the highest number of accolades with a total tally of six awards including best picture, direction, supporting role male, negative role, music direction and lyrics.
The evening came alive as dynamic superstars Tamannaah, Akhil Akkineni, Ram Charan and Shivraj created unstoppable magic with their stellar performances. Prabhudeva and Shriya Saran also stunned audiences with their electrifying performances and awesome dance moves.
Speaking about the success of the premiere edition of IIFA Utsavam, Wizcraft International Entertainment director Andre Timmins said, “We are thrilled at the phenomenal success of the very first edition of IIFA Utsavam. Our dream to bring South Indian cinema much deserved recognition and a global platform has finally come true. It is truly and honor to felicitate commendable individuals on their talent and hard work in the year gone by and we congratulate & wish all the winners the very best for their future projects. This is just the beginning; IIFA Utsavam is all geared up to create more milestones and leave cinema fans spellbound in years to come”
MUMBAI: The IIFA Utsavam Awards 2016, which celebrates South Indian cinema, saw the coming together of the stars from the Tamil and Malayalam Film Industries on 24 January.
The first day saw the Tamil and Malayalam film industries being felicitated. In the Tamil Film Awards, Baahubali-The Beginning took home the highest number of accolades with a total tally of six awards including Best Picture, Direction, Supporting Role (Male), Supporting Role (Female), Playback Singer (Male) and Playback Singer (Female).
For the Malyalam Film Awards, Ennu Ninte Moideen also took home the highest number of awards with a total tally of six awards including Best Picture, Leading Role (Male), Leading Role (Female), Supporting Role (Female) and Playback Singer (Female).
Jayam Ravi won the award for Leading Role (Male) for his performance in Thani Oruvan (Tamil), while Nayanthara walked away with the award for Leading Role (Female) for May (Tamil). Prithviraj Sukumaran and Parvathi Menon won Best Actor and Best Actress for their film Ennu Ninte Moideen.
The evening also saw performances by Kavya Madhavan, Shriya Saran, Adah Sharma, Tapsee Pannu, Mamta Mohandas, Nikki Galrani and Bharath.
The awards will be telecast on Sun TV.
Sun TV Network network programming head S.J. Clement said, “Sun TV Network is proud to be associated with the premiere edition of IIFA Utsavam 2015, a pioneering event that will present the finest among the South Indian film fraternity. Sun TV Network reaches around 58 million households in the country. Increasingly, our programming is being accessed by the South Indian diaspora across the globe. We believe in delivering consistently high quality entertainment through our unrelenting focus on premium content. Our collaboration with IIFA reiterates our commitment to be at the leading edge of broadcast media industry.”
Wizcraft International Entertainment director Andre Timmins said, “We are thrilled at the phenomenal success of the very first edition of IIFA Utsavam. There have been a lot of challenged we have had to overcome including the tragedy in Chennai. We are honoured to be able to help the city of Chennai get back on its feet through IIFA Utsavam. It is an honour to felicitate so many deserving individuals on their talent and hard work in the year gone by and we wish all the winners tonight the very best.”
MUMBAI: The IIFA Utsavam Awards 2016, which celebrates South Indian cinema, saw the coming together of the stars from the Tamil and Malayalam Film Industries on 24 January.
The first day saw the Tamil and Malayalam film industries being felicitated. In the Tamil Film Awards, Baahubali-The Beginning took home the highest number of accolades with a total tally of six awards including Best Picture, Direction, Supporting Role (Male), Supporting Role (Female), Playback Singer (Male) and Playback Singer (Female).
For the Malyalam Film Awards, Ennu Ninte Moideen also took home the highest number of awards with a total tally of six awards including Best Picture, Leading Role (Male), Leading Role (Female), Supporting Role (Female) and Playback Singer (Female).
Jayam Ravi won the award for Leading Role (Male) for his performance in Thani Oruvan (Tamil), while Nayanthara walked away with the award for Leading Role (Female) for May (Tamil). Prithviraj Sukumaran and Parvathi Menon won Best Actor and Best Actress for their film Ennu Ninte Moideen.
The evening also saw performances by Kavya Madhavan, Shriya Saran, Adah Sharma, Tapsee Pannu, Mamta Mohandas, Nikki Galrani and Bharath.
The awards will be telecast on Sun TV.
Sun TV Network network programming head S.J. Clement said, “Sun TV Network is proud to be associated with the premiere edition of IIFA Utsavam 2015, a pioneering event that will present the finest among the South Indian film fraternity. Sun TV Network reaches around 58 million households in the country. Increasingly, our programming is being accessed by the South Indian diaspora across the globe. We believe in delivering consistently high quality entertainment through our unrelenting focus on premium content. Our collaboration with IIFA reiterates our commitment to be at the leading edge of broadcast media industry.”
Wizcraft International Entertainment director Andre Timmins said, “We are thrilled at the phenomenal success of the very first edition of IIFA Utsavam. There have been a lot of challenged we have had to overcome including the tragedy in Chennai. We are honoured to be able to help the city of Chennai get back on its feet through IIFA Utsavam. It is an honour to felicitate so many deserving individuals on their talent and hard work in the year gone by and we wish all the winners tonight the very best.”
MUMBAI: psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand Parivar with Nishikant Kamat’s soon-to-release Drishyam.
As part of the tie-up, Sapat International has created a co-branded television commercial (TVC) with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership.
Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”
To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print and outdoor campaign. Releasing on 31 July, Drishyam stars Ajay Devgn, Shriya Saran and Tabu in lead roles.
Viacom18 Motion Pictures VP marketing Rudrarup Datta added, “Drishyam introduces a brand new genre in the Indian film industry as a ‘family thriller’… The film is based on the tangled lives of two families and reaches out to the same target audience that Parivar tea reaches out to. This was therefore a natural association and we are delighted with this alliance.”
psLIVE vice president Sidharth Ghosh said, “Drishyam seemed to be a perfect fit for the tea brand Parivar as both seamlessly blend with each other. This association will increase the brand recall. At psLIVE, we are extremely delighted having initiated this integration.”
Colgate-Palmolive (India) Limited, the market leader in Oral Care, in partnership with the Indian Dental Association (IDA) rolled out the tenth edition of the Oral Health Month (OHM) 2013. Spanning two months – October and November – Oral Health Month 2013 is focused on educating consumers about Oral Care across the country.
In the tenth year of OHM, Kareena Kapoor Khan, Allu Arjun, Shriya Saran and Kajal Agarwal extend their support to the initiative, encouraging families to adopt good oral care regimen. By taking a Healthy Mouth Pledge, all the celebrities are urging people to benefit from the free dental check-up provided during OHM.
Announcing Oral Health Month, Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited, said, “As market leaders in Oral Care, Colgate has always been at the forefront of investing in initiatives that educate consumers on good oral hygiene practices. Oral Health Month is a unique, large scale initiative that reaches out to consumers nationwide. It offers an opportunity to people across the spectrum to avail of free dental check-ups either through free in-clinic visits or via the mobile dental vans that will be travelling to 45 cities covering schools and underprivileged areas as well. In 2013, Colgate aims to reach 5 million consumers. This would not be possible without the unstinting support of our valued partners the Indian Dental Association. ”
Kareena Kapoor Khan – “I am delighted to be a part of Colgate’s Oral Health Month spreading the message of good Oral Care practices. I have taken the Healthy Mouth Pledge to ensure total Oral Care for me and my family.”
In its tenth year, Oral Health Month 2013 will bring together a wide spectrum of awareness-related initiatives to highlight the importance of overall oral health. With an increased participation of over 30,000 IDA affiliated dentists; OHM 2013 aims to reach 5 million consumers across the country. The two-month long awareness drive will cover free in-clinic dental check-ups and mobile dental vans travelling to 45 cities across underprivileged areas covering schools as well. Many such initiatives to engage the consumers will be initiated during OHM 2013.
MUMBAI: Colgate-Palmolive (India), the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White – which was unveiled today by Bollywood actor Kareena Kapoor Khan and rising star Shriya Saran, the newly signed brand ambassadors.
Colgate Active Salt Healthy White is an innovation from Colgate and has been developed on a core consumer insight of using a combination of salt and lemon to remove yellowness. Integrating the benefits of salt and lemon, this new toothpaste offers an innovative every day solution to yellowness removal.
With a market share of over 55 per cent, Colgate has a wide portfolio of products across different price points and has been leading with new product innovations based on evolving consumer needs.
Announcing the launch VP-Marketing Ajith Babu said, “Over the years Colgate-Palmolive has led the development of the Oral Care category in India through relevant innovations and the latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction. We are applying our deep consumer insights to address unique needs such as removal of yellowness to create effective, quality solutions. Known for years as two most powerful ingredients for yellowness removal, our research teams combined the benefits of salt and lemon to develop a unique offering for our discerning consumers. With Colgate Active Salt Healthy White, consumers looking for an effective yellowness removal solution will feel and see the difference.”
Colgate Active Salt Healthy White brand ambassador Kareena Kapoor Khan said, “Ever since I brushed my teeth, I can remember brushing them only with Colgate toothpaste. Today, being a brand ambassador to a brand that I grew up with and always trusted is an absolute honour. As actors, it’s important that we stay healthy and present the best of ourselves. And that’s exactly how Colgate Active Salt Healthy White toothpaste adds value for me. It simply helps me to ‘say no to yellow’ teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you.”
“I use Colgate products and I love them. Colgate and oral care have become synonymous over the years. Time and again, the company has introduced reliable products aimed at countering various oral care problems. Yellowness of teeth is a common problem faced by many of us. This new toothpaste from Colgate promises to solve that for you,” added Shriya Saran.
An integrated 360 degree campaign encompassing TV, online, print, outdoor and point-of-purchase will showcase “Nimbu aur Namak ki Shakti” across the country to support the launch.
