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Tag: Shrishti Entertainment

  • ‘Kagaz Ki Kashtti’ on Sahara TV completes a century

    ‘Kagaz Ki Kashtti’ on Sahara TV completes a century

    MUMBAI: A century on air and counting. Kagaz Ki Kashtti (KKK), a daily soap which airs on Sahara TV, completed 100 episodes yesterday.

    Shrishti Entertainment, promoted by Bhagyashree and her husband Himalay Dassani, held a bash to celebrate the occasion at Time and Again restaurant in Mumbai’s western suburb of Andheri.

    Several invited guests from the industry, including the entire star cast of KKK, were present at the bash. “This is just a dress rehearsal for the party that we’re going to have for the celebration of KKK completing 200, 400 and 500 episodes in the future!” said an over-enthused Himalay.

    Speaking to indiantelevision.com, Sahara TV’s commissioning editor Mahesh Patil said: “The audience should expect the unexpected now. There were two heroines and one hero till now but now it’s going to be vice-versa. There is a major twist in the story, which will keep the audiences glued to their television sets.”
    Govind Namdeo, Rajeev Verma & Bhagyashree in KKK.

    Executive producer Sushil Datta, who has also donned the director’s mantle in this serial says, “It is a double responsibility for me to be the producer as well as the director in the same serial. We are sure the serial can reach 500 episodes and more because the content is very fresh. The plus point is that we have opened many tracks and there is a lot of scope for plots and subplots.”

    Himalay was ecstatic and happy with the way things were going. “Bandh mutthi laakh ki, khul jaaye to khaak ki” (till you don’t see it you don’t know its worth), he said. He said he was proud to be associated with a project where the effort that has been put in, shows.

    “KKK is a very expensive and big project but we are also making a lot of money from it,” he said. He praised Sahara as a channel that was very easy to work with and did not interfere. “Shristi Entertainment has signed a contract with Sahara for 15 movies and all of them are women-oriented movies,” he informed. The shooting of the first movie is expected to begin in April/May and one movie will be launched every month.

    Shristi has also developed two new pilots for Star and Zee. The serial which will be aired on Star is called Tanha Dil Tanha Safar and is a story of love and deceit. It is expected to be on air before the end of the year.

    Bhagyashree, the protagonist and the creative director of KKK was just as pleased with the way things were progressing. Her role changes from that of a naive and simple girl to that of a strong and hardheaded woman who is suddenly saddled with a lot of responsibilities. “In a couple of years I am planning to get into direction because that is what I eventually want to do,” she said.

  • Bhagyashree, hubby turn TV producers

    Bhagyashree, hubby turn TV producers

    MUMBAI: With Kagaz Ki Kashti (KKK), the new daily soap to set sail on Sahara TV, Bhagyashree has adorned the role of creative head and hubby Himalaya that of producer.

    The serial made under their banner Shrishti Entertainment is all set for launch at 10 pm on 4 November 2002. The serial has a budget of a whopping Rs 50 million plus and is scheduled to have 268 episodes for one year.

    Bhagyashree and Himalaya also have another soap called Tanha Dil Tanha Safar, a joint venture with UTV and five medium budget films in the pipeline. While Himalaya, last seen with Bhagyashree on the big screen, will refrain from acting on the small screen, he plans to don the greasepaint for his forthcoming films.

    The soap which has three K’s( the most popular and deemed auspicious letter nowadays)claims to be different from the ongoing saas-bahu sagas currently on air. The story revolves around Arti (played by Bhagyashree), a small town girl whose childhood sweetheart returns from the US with a girlfriend, thus forming the predictable love triangle. The story goes on to focus on Arti’s battle to win him over and the many challenges she faces. Apart from being packed with the usual twists of heartaches, family melodrama and the likes, the serial’s USP are songs created especially to add glamour and depth to the serial.

    “The title has been inspired by the evergreen ghazal kagaz ki kashti by Jagjit Singh and Chitra Singh as it brings out the essence of the serial. We are trying to show how each and every individual nurtures some childhood dream and how one is forced to change oneself, to adapt to the surroundings, sometimes turning into individuals one really doesn’t want to,” says Bhagyashree. ” We hope that the serial will be able to garner an impressive viewership for the channel, just like some soaps have managed for channels like Star and Zee ” she adds

    The soap has an impressive star cast like Govind Namdeo, Salim Shah, Maru Sheikh, Rajiv Varma and Ritu Raj to name a few.

    ” We endeavour to show love in all its colours. It emphasises the love and affection that exists between a father and a daughter, siblings , husband and wife , family members etc and how in spite of their many differences , they are always there for their loved ones in times of need,” says KKK producer Himalaya.”Though the original concept is mine , the screenplay and dialogues have been written by Parveen Sethi, ” he adds.

    “Each and every character of the serial is well etched and has an important role to play. Not one character can claim that his or her role is in any way less significant than the other. They are characters the audience will be able to identify with ,they are characters with shades of grey and not the usual black and white,” claims Bhagyashree.