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Tag: Shriram Iyer

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • Virat Tandon roped in as Mullen Lintas CEO

    Virat Tandon roped in as Mullen Lintas CEO

    MUMBAI: Creative agency Mullen Lintas, which will officially launch on 1 August, 2015 has appointed Virat Tandon as its CEO. 

     

    Tandon will return to India after a three year stint with Mullen Lowe Group in Singapore where he was global business director for the Unilever brands Lifebuoy and Fair & Lovely.

     

    A part of the network for over a decade, Tandon first joined Lowe Lintas at its New Delhi office in 2004 and has undertaken numerous senior and leadership roles in the agency. A Unilever veteran of over 10 brands and 60+ countries, he has worked in India on clients including Maruti Suzuki, Nestle, Dominos, Sony Audio and Dabur among others. 

     

    Prior to joining Lowe Lintas, he worked with WPP agencies Rediffusion, Grey and Contract.

     

    Tandon said, “Mullen Lintas is born ahead of the curve and intends to remain a mash-up of the enduring and the emerging. Our founding team has the pedigree and the class of massive brand-successes under their belt. Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. Our advantage is that Mullen Lintas has no such baggage and that allows us to leap-frog this need to change and adapt. We understand that a great brand needs a great narrative that flows seamlessly through screens, experiences, shopping environments and conversations. We will equip ourselves to play a pivotal role for our brands.”

     

    Also joining the Mullen Lintas leadership team is Shriram Iyer, who takes on the role of national creative director. 

     

    Iyer said, “A great ambition for the agency and a wonderful team to work with, I am excited about what we can create. Our approach to enriching our capabilities is what we call ‘core plus one’. While we continue to practice our core skill sets, we will commit ourselves to adding people who bring with them a +1 skill or area of expertise. We believe this is critical and makes us ‘present ready’.”

     

    Currently ECD and creative head for the Delhi offices of Lowe Lintas, Iyer moves to Mumbai in this new role. He has been with the group since 1998 and has played various roles in the creative team at Lowe Lintas’ Mumbai and Delhi offices.

     

    Headquartered in Mumbai, the new agency will have offices in New Delhi (NCR) and Bengaluru.

     

    Mullen Lowe Lintas Group group CEO Joseph George said, “India has birthed several big brands over the last two decades. However, for a long time, the top agency brands have remained largely unchanged. Mullen Lintas is a product of the evolving marketing landscape, and with our “big agency” ambition, we intend to partner brands whose ambitions are driven by a passionate pursuit of leadership by presenting ourselves as a compelling challenger to the likes of Lowe Lintas, Ogilvy and JWT.”

     

    Mullen Lintas chairman and CCO Amer Jaleel concluded, “Virat has been a great business partner to me in managing the global mandate on Lifebuoy, and Shriram has been a driving force behind what Lowe Lintas Delhi has achieved in the past few years. I thoroughly enjoy working with both of them and couldn’t have asked for better friends to the start the Mullen Lintas journey with.”

  • Sony Music to launch Ajay Singhas In Rahon Mein

    Sony Music to launch Ajay Singhas In Rahon Mein

    Sony Music India, promises to present listeners with new music with each of its release, is proud to launch India’s first for the road album ‘In Rahon Mein’. The album is composed by the multi-faceted singer composer and producer Ajay Singha (Miko) featuring popular voices of Ash King, Meiyang Chang, Raman, Mahadevan and Shriram Iyer. The sound of the album is acoustic with plenty of live playing sessions weaved through its recurrent theme of journeys.

     

    The title track ‘In Rahon Mein’ also has a video featuring TV personality Ruslan Mumtaz which was premiered at the album listening session. The evening also witnessed performances by Chang, Ajay Singha,Shriram Iyer, Raman Mahadevan, Mohit Pathak and Trisca Fernandes  who enthralled the audience and kept them wanting for more!

     

    An album of and for the road, is designed for listening contentment while driving or when in a relaxed environment. Starting from the Indian semi-classical and rock fusion opening track (Teri Yaadein), to Pahadi folk combined with country rock track (In Rahon Mein), it is a confluence of different musical genres. The 7 track album also explores genres like Sufi rock, Pop rock, Funk and Jazz fusion, Folk rock.

     

    Commenting on the same, “Sanujeet Bhujabal, Marketing Director Sony Music India  said, “We see great deal of potential in Ajay’s music. He has the creativity to intertwine genres & discover new forms of music. This is our first association with him and we are certain that his work will be appreciated by the music enthusiasts.”

     

    ‘’In Rahon Mein is a musical collaboration of various genres of music along with soulful voices from the best in the industry. The compositions in the album take you through the journey of memories.’’, says Ajay Singha who began his career with singing and jamming with rock bands and  was one of the first to introduce blues and jazz rock to the Mumbai music circuit.

     

    Whether you’re driving across the country or just getting out of town, this compilation is just the push you need for a smooth trip. A must have for all travel-buffs!

  • Lowe Lintas creates the new Havells Standard Wires campaign

    MUMBAI: Standard, a sub-brand of Havells, has recently ventured into wires and Lowe Lintas and Partners has created an ad campaign for the same.

    The task for communication is to position Standard wires as “high heat-resistance” wires that can withstand extra load, when ordinary wires would get heated up and burn. The communication is intended to convey the message through an “interesting” and “endearing” creative.

    The TVC is based on the insight that when the wires get heated up because of extra load, they leave a burning smell of plastic/PVC. The TVC brings this alive through a humorous execution where Ranvir Shorey is seen sniffing like a dog around the house and figures out that the source of the burning smell is an AC socket. It closes with the discovery that he had used an ordinary wire instead of Standard wire.

    The campaign will also be extended to print and in-shop point of sales materials (POSM).

    The creative team that has worked on the campaign is Amer Jaleel and Shriram Iyer while the planning is done by Anurag Prasad. Directed by Nikhil Rao, the ad film is produced by Jamic Films.