MUMBAI: Greaves Electric Mobility is charging ahead in India’s EV revolution. The company has partnered with Shriram Green Finance, the EV financing arm of Shriram Finance, to make electric vehicles more accessible to drivers, entrepreneurs, and small businesses nationwide.
The collaboration will provide customers with flexible loans covering up to 90 per cent of the vehicle’s cost, competitive interest rates, and customised repayment plans for GEML’s electric three-wheelers under the Greaves 3W brand and light commercial EVs (ELE).
With a legacy spanning 165 years, Greaves continues to set industry benchmarks in performance and endurance. Its Greaves Eltra city xtra recently set a national record with a 324 km journey on a single charge, recognised by the India Book of Records, proof of GEML’s engineering excellence and real-world efficiency.
“This partnership brings together our innovative EV portfolio and Shriram Finance’s extensive lending network to accelerate adoption across cities and states,” said a company spokesperson. Customers will benefit from over 500 PAN-India touchpoints, seamless dealer support, and access to clean, future-ready mobility solutions.
Greaves Electric Mobility’s vision is clear: to outperform, outlast and outshine, while driving India toward a sustainable, self-reliant, and inclusive mobility future.
MUMBAI: Paisabazaar, one of India’s largest consumer credit marketplace, has taken a bold step into wealth management by launching fixed deposits (FDs) and corporate bonds on its platform.
Best known as the go-to hub for free credit scores and loans, the fintech giant now wants to be the one-stop shop for all things money. “Our vision is to be a lifelong financial partner by offering a full suite of borrowing, saving and investment options,” said Paisabazaar, ceo, Santosh Agarwal.
The move comes on the heels of PB Money, Paisabazaar’s personal finance management tool built on the account aggregator framework. With the latest launch, the platform promises retail investors a digital-first, transparent experience to compare, choose and book investment products, all from the comfort of their phones.
FDs from players like Bajaj Finance, Suryoday Bank, Shivalik SF Bank, Slice SF Bank, Utkarsh SF Bank, Shriram Finance and South Indian Bank are now live on the app. Meanwhile, corporate bonds, powered by SEBI-regulated Grip Invest are being pitched as a high-yield alternative, with potential returns of up to 13.25 per cent, and investments starting as low as Rs 1,000.
Investors can filter bonds by yield, credit rating and ticket size, and even access SEBI-registered analysts’ curated advice on theme-based portfolios. The aim: to make fixed income appealing again.
Long term, Paisabazaar plans to balance its credit engine with savings and investment offerings, while targeting underserved and ‘new-to-credit’ segments. The company believes its data-led approach will deepen customer engagement and build a resilient, diversified model.
MUMBAI: It’s that time of the year when Kerala’s air carries the aroma of Onam Sandhyas, floors burst into bloom with colourful pookalams, and Punnamada and other famous lakes in Kerala ripple under the oars of Vallam Kali racers as the cheers of the crowd echo across the water. In 2025, brands are lining up to tap into this very sentiment, weaving campaigns that range from heart-tugging reunion tales to playful takes on how the festival is evolving in an age of technological advancement.
Diving headfirst into the festive spirit was Amul, with an ad film featuring the iconic Amul girl in a cream kasavu saree, rocking a pair of sunglasses as she balances on the edge of a long racing boat and performs the viral ‘aura farming’ step to traditional Kerala tunes. Staying true to its knack for seizing every cultural moment that resonates with Indian audiences, the dairy giant recreated the viral boat-dance originally started by 11-year-old Indonesian Internet sensation Rayyan Arkan Dikha.
On a similar vein, Parle-G also released a campaign film zeroing in on what the festival actually means to Malayalam households. The story follows a family returning to Kerala from the US after 16 years. While the daughter is eager to embrace the festivities, the father feels disheartened by how traditions have evolved with time.
For instance, the once-famous Poopara ground, known for its Onam celebrations, has turned into a bus stand; a pookkalam has been replaced by ready-made carpets; and the mango tree which was once used to tie a swing has been cut down because no one has the time to clear away the dry leaves. To him, it is both alarming and disheartening to see the festival lose its soul, with rituals altered in the name of convenience.
In a heartening twist, the daughter recreates his childhood memories by bringing home a Pulikali troupe, tug-of-war games and other vibrant touches of authenticity, reminding him that the essence of Onam lies in togetherness and shared joy. The film closes with the brand’s message: ‘Jo auron ki khushi mein paye apni khushi, Parle-G, G Maane Genius’.
Here’s a look at some of the other campaigns that stood out this Onam:
Association of Mutual Funds in India ( AMFI )
Through its Mutual Funds Sahi Hai campaign, AMFI has rolled out festive-themed billboards, digital displays and social media posts in both English and Malayalam, with taglines like “Staying invested can take you places.”
At Cochin International Airport, Homecoming travellers are greeted by a life-sized 3D boat installation set against an LED backdrop. Passengers can hop aboard, pick a dream destination, from the Eiffel Tower to the Statue of Unity, and capture moments that symbolise how long-term investing can take you places.
But the celebrations don’t stop there. The mutual fund self-regulatory body has also anchored itself at the legendary Nehru Trophy Boat Race in Alappuzha, where over 75 snake boats slice through the waters before nearly a lakh spectators. The message? Just like the rowers’ endurance and rhythm, consistent investing builds momentum towards long-term goals.
Peter England
The apparel brand has launched a new Onam campaign aimed at Kerala’s Gen Z consumers, featuring traditional festive elements fused with the contemporary culture of today’s youth. The brand has roped in homegrown rapper Imbachi to headline the campaign with a specially created anthem.
The track combines the rhythm of Kerala’s ‘chenda melam’ with the beats of hip hop, offering a fresh sound that reflects the cultural roots of Kerala.
The campaign also sets the tone for Peter England’s long-term retail strategy, leveraging pop culture, music and Gen-Z influencers to strengthen engagement with India’s new-age consumers.
Sujata Appliances
Sujata Appliances’ Onam campaign shines a light on an old-age home, conveying that the festival’s spirit extends beyond biological family ties. The film follows an elderly woman abandoned by her own family who, instead of celebrating alone, brings together residents of the home and children from an orphanage. By preparing a traditional sadya and sharing it with them, she transforms what could have been a solitary occasion into one filled with joy and warmth. The campaign delivers a clear message: Onam is not only about kinship by blood, but about spreading love, embracing others, and forging new bonds of togetherness.
South Indian Bank
The bank has unveiled its Onam campaign film, written and produced by Aiswarya Suresh and directed by Brijith BKV of First Picture Show Co. Captured in a PoV format, the story follows a family reunion for Onam, bringing to the fore the campaign’s central theme: the best returns come from investing in relationships.
The film opens with a young Malayali woman returning home after years away, surprising her family just in time for the festival. She quickly becomes the heart of the celebration: from decorating a floral rangoli to dressing in traditional Thalappoli attire and joining the grand Onam feast. Subtly interwoven is the role of South Indian Bank’s mobile app, emphasising the brand’s message that while technology enables convenience, true wealth lies in the bonds that bring people together.
Casio Watches India’s Onam campaign depicts the warmth of new beginnings within families. In the film, a mother-in-law welcomes her daughter-in-law on her first Onam, gifting her a Casio LTP-SN5YSR-5A watch to mark the occasion. What may appear to be a simple gesture carries a deeper meaning, symbolising acceptance into a new family and creating a sense of belonging. In a touching moment, the mother-in-law gently remarks that it is her “daughter’s first Onam,” not her daughter-in-law’s, making her feel truly at home. The campaign also showcases a model designed specifically in India for Indian consumers, underlining Casio’s effort to create products that are culturally relevant to its audience.
Shriram Finance
The brand’s Onam campaign draws on Kerala’s association with gold, not merely as a symbol of wealth, but as a treasure chest of memories, traditions, and aspirations. Built around the thought ‘May your Onam be of Gold’, the film extends the metaphor to our loved ones, portraying them as life’s true riches. Familiar faces from Malayalam cinema and television bring a sense of warmth and relatability, while Vineeth Sreenivasan’s soulful composition lifts the narrative with melody and emotion, wrapping the story in festive spirit.
Mumbai: The Pro Kabaddi League (PKL) returns for its eleventh season, to enhance the growing popularity of Kabaddi in India. Disney Star, the official broadcaster, has secured eight sponsors for the league across various platforms, including Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants, and Mother Dairy, solidifying PKL’s status as a top sporting event in the country.
This season aims to attract diverse audiences through exciting brand collaborations and a mix of sports and entertainment. Fans can expect thrilling Kabaddi action along with fresh content to improve the viewing experience.
“The upcoming season of the Pro Kabaddi League (PKL) promises to elevate the festive spirit, captivating both fans and brands with its unmatched spirit of competition it represents. As India’s premier home-grown sport, PKL continues to push new boundaries with every season, driving record-breaking engagement and interest. For brands, it presents a unique, integrated marketing platform that reaches millions of highly engaged viewers, offering exceptional visibility and impact. We are thrilled to welcome a diverse array of brands this season, who not only champion India’s indigenous sport but also recognize the immense value and reach PKL offers. With Disney Star’s unparalleled TV and digital coverage, we are set to deliver powerful engagement opportunities that connect brands with passionate audiences like never before,” said Disney Star’s head of network ad sales, Ajit Varghese.
PKL season 11 begins on 18 October 2024, at the GMC Balayogi Sports Complex in Hyderabad, featuring a three-city format with matches in Noida and Pune. The opener will see the Telugu Titans face the Bengaluru Bulls, followed by U Mumba against Dabang Delhi K.C. Fans can watch the action live on the Star Sports Network and Disney+ Hotstar, as PKL continues to showcase the intensity and drama that have made it one of India’s most popular sports.
Through strategic sponsorships and partnerships, Disney Star emphasizes its commitment to providing top-tier sports entertainment for audiences nationwide.
