Tag: Shripad Kulkarni

TCL appoints Vizeum as AOR; account size Rs 35 cr

MUMBAI: Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch. It is estimated that TLC’s marketing spends will be around Rs.35 Crores.

TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of Smartphones and Televisions through an exclusive tie up with Amazon.

Commenting on the partnership with Vizeum, TCL regional director Praveen Valecha said, “The agency has demonstrated deep understanding of the categories, with an offline and online integration for the launch, and we believe their ‘digital at its heart’ approach will help us in building a brand we look forward to partner with Vizeum in this journey of launching a comprehensive mobile and Television portfolio.”

Vizeum COO Amita Karwal on the partnership with TCL said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”

Vizeum MD Shripad Kulkarni added, “We are happy that TCL has chosen us as their AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant Communication Platforms for TCL.”

August 10, 2016
TCL appoints Vizeum as AOR; account size Rs 35 cr

MUMBAI: Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch. It is estimated that TLC’s marketing spends will be around Rs.35 Crores.

TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of Smartphones and Televisions through an exclusive tie up with Amazon.

Commenting on the partnership with Vizeum, TCL regional director Praveen Valecha said, “The agency has demonstrated deep understanding of the categories, with an offline and online integration for the launch, and we believe their ‘digital at its heart’ approach will help us in building a brand we look forward to partner with Vizeum in this journey of launching a comprehensive mobile and Television portfolio.”

Vizeum COO Amita Karwal on the partnership with TCL said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”

Vizeum MD Shripad Kulkarni added, “We are happy that TCL has chosen us as their AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant Communication Platforms for TCL.”

August 10, 2016
Vizeum wins media AoR for Warner Bros Pictures India

MUMBAI: Vizeum, the media agency from Dentsu Aegis Network, has been appointed as the media agency of record for Warner Bros Pictures, India, following a multi-agency pitch that was carried out over a period of 6 months. After the much successful theatrical run of its recent release Batman v Superman, Warner Bros has now lined up as many as 15 new releases in 2016.

Following the win, the first movie from the Warner Bros slate that Vizeum worked on was The Conjuring 2, which did record box office collections in its genre.

Commenting on the win, Vizeum India MD Shripad Kulkarni said, “We are delighted with this win. We look forward to our partnership with Warner Bros Pictures. We are confident that we will add tremendous value to the theatrical marketing of their movies.”

He further added, “Vizeum’s philosophy of focusing on ‘simple strategy to address client’s business objective, activating it brilliantly’ guided our audience connection approach. Our media solutions will singularly aim at delivering box office success, by seamlessly integrating offline and online efforts around one PR-able idea.”

June 30, 2016
Vizeum wins media AoR for Warner Bros Pictures India

MUMBAI: Vizeum, the media agency from Dentsu Aegis Network, has been appointed as the media agency of record for Warner Bros Pictures, India, following a multi-agency pitch that was carried out over a period of 6 months. After the much successful theatrical run of its recent release Batman v Superman, Warner Bros has now lined up as many as 15 new releases in 2016.

Following the win, the first movie from the Warner Bros slate that Vizeum worked on was The Conjuring 2, which did record box office collections in its genre.

Commenting on the win, Vizeum India MD Shripad Kulkarni said, “We are delighted with this win. We look forward to our partnership with Warner Bros Pictures. We are confident that we will add tremendous value to the theatrical marketing of their movies.”

He further added, “Vizeum’s philosophy of focusing on ‘simple strategy to address client’s business objective, activating it brilliantly’ guided our audience connection approach. Our media solutions will singularly aim at delivering box office success, by seamlessly integrating offline and online efforts around one PR-able idea.”

June 30, 2016
S.Yesudas steps down as Vizeum India MD, replaced by Shripad Kulkarni

MUMBAI: In a turn of events, S.Yesudas has stepped down from his position of Vizeum India managing director. Stepping into his shoes is industry veteran Shripad Kulkarni, who will be reporting to Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin. Not just this, Kulkarni will also join the Dentsu Aegis Network India executive council.

Meanwhile, Yesudas will now focus on content and analytics, while continuing to report to Bhasin.

“I am really happy to be leading Vizeum India. The sheer dynamism of Vizeum as a brand excites me. The One P&L philosophy of the Dentsu Aegis Network opens great opportunities for us and will help push Vizeum to the next level,” said Kulkarni.

With more than 25 years of experience across various media specialisations, he has worked in agencies such as Carat, Contract, Clarion and O&M. Prior to joining Vizeum, Kulkarni was Allied Media CEO, a Percept Group company.

Bhasin said, “I am very pleased to welcome Shripad as the MD of Vizeum India. With the wealth of experience that he brings in and the thorough knowledge of the business that he has, I am sure Vizeum India will touch new heights under his leadership.”

“I also want to thank Yesudas for the great job that he has done in helping start Vizeum operations in India from the scratch and bringing the agency to the level, at which it is today. I have no doubts that he will equally excel in the new opportunities. Shripad now has a great platform to take Vizeum India to the next orbit because our ambitions for Vizeum India are tremendous,” he added.

July 8, 2015
Percept integrates media companies into single entity ‘Percept Media’

MUMBAI: Percept has restructured and integrated its media businesses into a single entity ‘Percept Media’ with effect from 6 July 2015. The restructure will enable Percept to bring greater focus and offer better synergies and efficiencies between the various media arms, thereby presenting a wider array of services and solutions to stakeholders.

Currently, Percept Group encompasses Allied Media – the media planning, evaluation and buying unit along with the digital media services arm and Percept Out of Home – the communications specialist providing solutions in the outdoor and rural media arena. The revised structure will see the two media service companies integrate into a single vertical under the nomenclature ‘Percept Media’, to become a single platform offering innovative and collaborative 360-degree media solutions to stakeholders.

Percept COO Ajay Upadhyay will serve as chief mentor to guide the integration process of the media vertical, while Percept One COO Sanjay Shukla will be responsible for directly supervising the entire integration and restructuring process as a part of the Percept One portfolio.

Following the exit of Allied Media erstwhile CEO Shripad Kulkarni, earlier this month, P M Balakrishna has been elevated to the position. He will also hold the position of Percept Media executive vice president.

Rajneesh Bahl has been promoted to the post of Percept Media executive VP and will also continue to serve in the capacity of Percept Out of Home CEO, overseeing the entire OOH operations for the company. Milind Dewulkar will take charge as CFO of the newly created Percept Media vertical.

The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E industry and will enable Percept to offer greater efficiencies in the way it operates and functions. The new structure would also offer Percept’s clients greater synergy in the range of solutions and service offerings in the media domain thereby translating into greater value add and a heightened level of customer service and value for all stakeholders.

The Percept Media leadership team will soon be drawing out a comprehensive plan encompassing the branding, structure, services, revenue and business development strategy for FY’16.

July 6, 2015
Percept Media wins media duties of Numero Uno

MUMBAI: Percept Media has won the media duties of Numero Uno. The account was won following a multi-agency pitch.

The agency would be responsible for the company’s media planning, ATL, BTL and digital activities as well as scaling up communication for the company.

Numero Uno managing director Narinder Singh said, “We were looking for a media agency with whom we could get a certain level of comfort – whether it was understanding of our business needs, ability to plan and execute 360 degree campaigns or a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands.”

Percept Media CEO Shripad Kulkarni added, “It is a matter of great pride to be associated with a youth iconic brand like Numero Uno. Our success in winning this account has largely been due to our strategic thought, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honor for us and we look forward to a successful partnership with the brand.”

February 16, 2015
Allied Media bags digital mandate for Phive Rivers

MUMBAI: Allied Media, the media planning, evaluation and buying agency of Percept, has won the digital and mainline mandate for Phive Rivers, an international premium fashion brand for leather bags as its media agency of record (AoR).

This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from the agency’s Delhi office.

Phive Rivers wanted a dedicated agency to re-emphasise its focus on the digital medium. Allied Media bagged the account following the multi agency pitch process. The agency has commenced work on the account and has already put a team in place to service the fashion brand.

The brand has a clear vision about digital and has decided to use digital media as part of its overall marketing strategy for future and to further strengthen its position in the affordable luxury segment.

Phive Rivers commercial director India operations Mohit Gill said, “Allied Media’s enthusiasm, patience and innovative ideas made us choose them as our digital agency. The agency will have a vital role to play in repositioning the brand’s thought further as we grow. It will also work towards making Phive Rivers as people’s first choice when it comes to fashionable leather bags.”

“It’s not about digital marketing but about a new perspective to marketing in the digital age. As more and more customers embrace digital, we need to recalibrate marketing plans. This association with Phive Rivers will give us another opportunity to break the myth while we take the brand to greater heights,” added Allied Media CEO Shripad Kulkarni.

Allied Media Digital business head Saurabh Gupta mentioned, “The team at Allied Media has designed a very niche digital strategy keeping in mind the ever growing fashion conscious consumer in India. We are looking to achieve a leadership position in the fashion market for the brand with the help of an interesting communication approach. All of us at Allied Media are very excited about this partnership and are hoping for a long fruitful association with the brand.”

August 1, 2014
Allied Media appoints Shilpa Dhanu as head M3 project & strategy team

MUMBAI: Allied Media Network, the media planning, buying and evaluation arm of Percept, has appointed Shilpa Dhanu as Head – M3 Project & Strategy Team.

In her new role, Shilpa Dhanu will be responsible for the Centralised Data Analytics Cell. Based in Mumbai, she will be reporting to Allied Media CEO Shripad Kulkarni and with a core team of senior and junior analysts will take care of research & analytical needs for clients across India.

Shilpa‘s mandate is to assist and steer the strategy team of the company to newer heights. She also will be responsible in creating newer avenues and strategising various offerings of the company for the clients.

Allied Media last year had launched Centralised Data Analytical Cell, a specialised vertical that leverages various strategic initiatives across all media companies of the Percept Group for the clients. It will conduct research and collating data on key sectors and industries on a round the clock basis.

This data will help in giving a tailor made report to the client and will help in effectively measuring all their communication campaigns including ATL, BTL, Social Media, Word of Mouth and other vehicles optimally.

The tools will help as a guide for advertisers of different sectors to effectively bifurcate their communication spends in various vehicles as per consumer behaviour & media efficacy.

Allied Media CEO Shripad Kulkarni commented, “We are extremely pleased to welcome Shilpa in our team. She has a grass root level experience in understanding consumer trends and purchasing behaviour and will add tremendous value in steering our Data Analytics vertical. I am confident that she will drive our unrelenting focus on building and adding constant value for our discerning clients.”

Shilpa Dhanu has more than a decade‘s experience and has worked as senior manager-Consumer Insights – Star India. She also has had a successful stint in UTV, Carat Media Services Ogilvy & Mather, MTV India, Zenith Optimedia, Initiative Media, and CSRIdentity.com where she has been instrumental in handling Research & Strategy for them.

Allied Media GM Strategy Shilpa Dhanu added, “I am really excited to join Allied Media and work on multinational brands and be an active part in their communication strategy. Allied Media has been in a forefront in charting out effective media mix for all their clients. This opportunity comes at an interesting juncture in my career.”

September 6, 2012
Percept kick-starts marcom unit with IPL report

MUMBAI: Percept Limited, India‘s leading entertainment, media and communications company, has launched a new unit, Percept Media Lab, which will delve into analytics, forecasts and future trends and concepts in the marcom space.

The new unit will be led by Allied Media CEO Shripad Kulkarni.

The first report to churn from the lab is “Comprehensive Statistical Viewership Analysis of IPL 5”, which forecasts IPL TV viewership using approach of analytics, advanced statistics and audience research.

The next initiative of Percept Media Lab is a M3 project. At the heart of M3 is a big 20000 sample size consumer study, which will explore the path to purchase or P2P for 10 product categories in the context of marcom challenges and strategies.

This study will measure the importance of key drivers for each of the categories and perception of top brands on each of those. The high point of this study will be the unique M3 model in collaboration with Pointlogic, a world Leader in marcom planning and analytics that combines cutting-edge research, advanced mathematical modeling, and flexible software tools to deliver optimum message and media touch point combination for maximising market share.

April 4, 2012