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Tag: Shrimad Ramayan

  • ‘Shrimad Ramayan’ airs on Sony AATH from 30 September

    ‘Shrimad Ramayan’ airs on Sony AATH from 30 September

    Mumbai: Sony AATH will air ‘Shrimad Ramayan’ starting 30 September 2024, at 7:30 pm, with episodes every Monday to Friday. The epic chronicles the life and teachings of Lord Rama, continuing the channel’s tradition of presenting culturally rooted stories.

    ‘Shrimad Ramayan’ will unfold the story of the ultimate victory of good over evil. The show’s enduring charm lies in its ability to stir a range of emotions, from inspiration and admiration to empathy and compassion. Each episode will delve into the lessons of love, sacrifice, compassion, and determination, making the content deeply engaging and relevant for viewers of all ages.

    Sony Pictures Networks India (SPNI) business head, Hindi movies, English, Bengali, infotainment channels & CMO Tushar Shah: “We’re excited to bring the timeless epic of Shrimad Ramayan to our viewers on Sony AATH. With its powerful messages of love, righteousness, and perseverance, this iconic story will resonate across generations, leaving a lasting impression on audiences.”

  • Shrimad Ramayan to now air on Sony SAB from 12 August

    Shrimad Ramayan to now air on Sony SAB from 12 August

    Mumbai: Shrimad Ramayan transitions to Sony SAB, a family entertainment channel from 12 August, as the story enters a new chapter. The anticipated climax and an action-filled episode of Lord Ram culminating in one of the most legendary battles with Raavan is set to air on Sony SAB on August 12 at 7.30 PM. With this battle unfolding, Sony SAB will now bring to focus the mostly unfamiliar story of what happens after Lord Ram and Sita unite and return to Ayodhya.

    The new chapter of the divine tale of Shrimad Ramayan explores the joys and trials of Lord Ram and Sita’s life after their return to Ayodhya and the birth of their twins Luv and Kush. This new phase of the show will beautifully encapsulate the many untold stories and deep meaning of the journey that Lord Ram and Sita’s life takes after their return to Ayodhya.

    Sony SAB business head Neeraj Vyas said, “We are delighted to present the next phase of Shrimad Ramayan exclusively to our audiences on Sony SAB. The show’s impactful storytelling and portrayal of strong family values resonate harmoniously with our channel’s values. We are confident that this remarkable show will not only entertain but also inspire our audience, providing a truly enriching viewing experience.”

    Sujay Reu as Lord Ram said, “Sony SAB has been entertaining audiences with shows that resonate with every member of the family and stories that are meaningful and full life insights. It’s surreal to be part of the channel’s legacy now. I’m excited for viewers to witness a fresh chapter of Ramayan – a show that is timeless. Playing Lord Ram has been a truly humbling experience, and I can’t wait to share these new chapters with our audience.”

    Prachi Bansal as Sita said, “I am excited the show will now air on Sony SAB, a channel my family and I spend most of our time watching together and hence holds great nostalgia for me. I hope just like our family, a lot of families across the country will watch the show with their loved ones and continue to shower us with their generous love and affection. I am inspired by Sita’s grace, resilience, and unwavering devotion, and I am looking forward to playing the role in the upcoming episodes that explore new depths of her character.”

    Stay tuned and watch Shrimad Ramayan, from August 12th Mon-Sat at 7.30 pm only on Sony SAB

  • Sony’s Shrimad Ramayan and the future of cable TV

    Sony’s Shrimad Ramayan and the future of cable TV

    MUMBAI: Can the recently launched Shrimad Ramayan give a shot in the arm to the struggling pay TV sector, especially cable TV? The jury is out and opinions are mixed, but there’s some movement afoot. One cannot forget that the earlier Ramyan on Doordarshan in the eighties resulted in India’s streets being deserted and during its rerun during the pandemic it attracted 76 million viewers on DD on 16 April 2020.

    According to some cable TV operators, the signs are positive.

    “I am glad that the show has launched as it has,” says Nagpur-based MSO UCN director Ajay Khamankar. “Shrimad Ramayan is only showing on TV which is good. I see a lot of potential in it slowing down the cord-cutting that has been plaguing the pay-TV sector.”

    Mumbai-based MSO and OTT aggregator Sabot promoter  Atul Saraf, however, disagrees. “We are getting some calls, but it’s not ground shifting. One show can’t change the fortunes of the cable TV sector. “

    Khamankar contradicts this by saying that his company’s helplines have seen a lot of traction since 1 January when Shrimad Ramayan premiered with viewers asking for their cable TV connection to be restored. “We have been getting an unusual number of calls from subscribers who had earlier cancelled their subscriptions. It cuts across age groups, which is a good sign,” he highlights.

    Saraf points out that he would like to monitor the situation for a few more weeks before concluding on Shrimad Ramayan being a standout for the cable TV sector. “Normally, we are seeing disconnections daily,” he reveals. “We will have to see whether the signups are more than the sign-outs over time.”

    Shrimad Ramayan has been produced by the Siddharth Kumar Tewary-run Swastik Productions and airs at the premium 9 pm slot Monday to Friday. It stars Sujay Reu as Shri Ram, Prachi Bansal as Sita, and Basant Bhatt as Lakshman.  It premiered on 1 January to rave reviews about its quality of production as well as story-telling. This is why it has been enamouring TV viewers at home. In just its first week, it zoomed up to No. 2 on the Sony ratings chart just behind Wagle Ki Duniya (1.1 TVR, TSV 15 minutes) and on the same rank as Pushpa Impossible (0.9 TVR; TSV: 18 minutes) with a TVR of 0.9  and TSV of 31 minutes.  

    “Obviously, the content is keeping viewers engaged and it can only grow from here,” says a media observer.

    Shrimad Ramayan has also got an IMDB rating of 9.3 which shows a high audience approval. Critics too have given it a thumbs up with some like Tellychakkar mentioning “that the deep commitment to authenticity, cultural reverence and a contemporary sensibility is what makes the show a must-watch. “

    Will the audience reciprocate as the show builds up in the coming weeks?

  • Sony Entertainment Television’s exclusive linear TV airing of Shrimad Ramayan

    Sony Entertainment Television’s exclusive linear TV airing of Shrimad Ramayan

    Mumbai: Sony Entertainment Television (SET) celebrated the New Year by connecting with Indian television viewers through its exclusive linear TV airing of Shrimad Ramayan. Recognising the enduring allure of linear TV, the channel chose to launch the divine epic exclusively on cable TV and DTH platforms.

    Shrimad Ramayan resonates deeply with millions, portraying essential relationships amid inherent conflicts. The narrative of Lord Ram, the ‘Ideal Man,’ embodies timeless values such as integrity, loyalty, courage, love, and resilience. In an endeavour to echo the relevancy of the value that this timeless epic is known for, SET has created compelling short videos promoting the essence of relationships and essential life lessons

    Beyond the familiar story, Shrimad Ramayan will also showcase multiple untold stories, offering a nuanced understanding of the saga’s depth and eternal beauty. By exclusively releasing it on cable TV and DTH, Sony Entertainment Television aims to play a vital role in revitalizing family viewing.

    SPNI’s distribution marketing and sales head Makarand Palekar emphasises, “In my experience, while streaming services have become increasingly popular, linear TV remains a resilient and relevant part of the media landscape. It is not only coexisting with on- demand platforms but also adapting to evolving viewer habits, ensuring its continued presence in the foreseeable future.”

    Sony Entertainment Networks was amongst the earliest movers to make the bold, industry-first step of discontinuing all its Live TV channels on Sony LIV. This move along with exclusive Linear TV only releases like Srimad Ramayan will help create differentiated content, both in the linear & the OTT offerings of the network, thus helping drive viewership and revenues for both the mediums.

    The network, known for its novel and popular shows, features progressive storylines in existing shows like ‘Kavya – Ek Jazbaa, Ek Junoon,’ ‘Sapnon Ki Chhalaang,’ ‘Mere Dad ki Dulhan,’ and ‘Aangan.’ Upcoming shows such as ‘Mehndi Wala Ghar,’ ‘Kuch Reet Jagat Ki Aisi Hai,’ and ‘Nivedita Maajhi Tai’ promise a rich and diverse content mix.

    Undoubtedly these shows are a huge draw for viewers and also provide advertisers with distinct opportunities for targeted engagement and strategic product placements. Company anticipates that exclusive content like Shrimad Ramayan marks the beginning of a pivotal moment in the continued vitality of television entertainment. The distinctive allure of such shows, with their unique narratives and exclusive platform specific airing, is poised to significantly elevate viewership and reaffirm the enduring appeal of linear television.

  • Sony TV presents ‘Shrimad Ramayan’: A timeless spiritual journey

    Sony TV presents ‘Shrimad Ramayan’: A timeless spiritual journey

    Mumbai: Poised to capture varied audience segments across the length and breadth of India, Sony Entertainment Television brings viewers Shrimad Ramayan, an epic that holds immense significance and narrates the life and teachings of Lord Ram in its purest form. Having introduced audiences to some of Indian television’s most memorable characters across clutter-breaking shows, the channel is now opening the doors for a new generation to experience the beauty and wisdom of Lord Ram’s journey and is committed to curating differentiated content that holds mass appeal with this saga. The show is co-powered by AU Small Finance Bank, Fortune Fresh Chakki Atta and Rajdhani Besan, with Special Partners – Quick Heal Antivirus and Bikaji, while Nirma and Cremica Tomato Ketchup come on board as Associate Sponsors. Shrimad Ramayan premieres on 1 January 2024 and will air every Monday to Friday at 9 PM, only on Sony Entertainment Television.

    To bring Shrimad Ramayan to your television screens, Sony Entertainment Television has joined hands with Swastik Productions, well-known as one of the biggest storytellers in Indian television, which has consistently curated content with larger-than-life production values. Swastik has deep-dived into the very roots of Indian culture, history and legends, and will bring alive this story that chronicles the ultimate triumph of good over evil. An ensemble star cast of actors Sujay Reu (Lord Ram), Prachi Bansal (Mata Sita), Basant Bhatt (Lakshman), Nirbhay Wadhwa (Lord Hanuman), Nikitin Dheer (Ravan), Arav Chowdharry (King Dashrath) and Shilpa Saklani (Queen Kaikeyi) amongst others breathe life into these iconic characters with their impeccable acting skills. The attention to detail in the costumes, a mega set design, and visual effects will further enhance the viewing experience, transporting the audience to the enchanting world of Ayodhya and Lanka.

    This sacred saga resonates deeply with the cultural fabric of India and its enduring appeal lies in the universal themes it explores—duty, sacrifice, love, and loyalty as well as the vices of greed, deceit, and ego.

    Shrimad Ramayan premieres on January 1, 2024, at 9 PM, only on Sony Entertainment Television

    Comments:

    Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster business head  Neeraj Vyas

    This is not just a show; it is our attempt to bring the essence of our rich heritage into the homes of millions and create a shared experience for families across the nation. The learnings of this distinctive epic are relevant even today and resonate across generations, emphasizing the importance of family values and the significance of relationships. As we embark on this divine journey with Swastik Productions, we are committed to crafting an authentic and immersive experience for the viewers.

    Swastik Productions and the creator of Shrimad Ramayan founder Siddharth Kumar Tewary

    Bringing one of the biggest epics to life is not just a creative endeavour but a profound responsibility. The launch of ‘Shrimad Ramayan’ signifies a commitment to quality storytelling with meticulous research and seamless execution. I am delighted to partner with Sony Entertainment Television and together, we look forward to the retelling of this timeless narrative that resonates deeply with viewers, fostering a renewed connection with our cultural heritage and values. I am thankful to amazing talent which is helping me create this – the star cast and the production crew which is working tirelessly on this mega project.