Tag: Shreyas Talpade

  • BIG FM delves into the intricacies of love with its campaign ‘Yeh Ishq Nahi Aasan’

    BIG FM delves into the intricacies of love with its campaign ‘Yeh Ishq Nahi Aasan’

    Mumbai: It’s that time of the year when love fills the air and we see a special celebration of relationships and togetherness. On the occasion of Valentine’s Day, BIG FM, one of the leading radio networks in the country, presents its campaign, Yeh Ishq Nahi Aasan. It celebrates the essence of love by delving into each phase of a relationship through compelling stories, narrated exclusively by celebrated storyteller Neelesh Mishra on his popular show ‘Yaadon ka Idiot Box’ on BIG FM. While he will share five captivating stories, the campaign will also feature snippets from the love stories of renowned actors like Shreyas Talpade, Karan Singh Grover and Bharati Singh amongst others, collectively offering listeners a rich spectrum of love to enjoy.

    Drawing upon the timeless theme of love, the campaign also emphasises how having a companion can profoundly impact one’s life. From the exhilarating phase of budding romance, where innocence, excitement and emotional vulnerability reigns supreme, to the challenges and joys of building a life together, navigating through career choices, financial planning and raising a family, the show explores it all. Each episode delves into the special details that make each couple unique, sharing real stories that vividly express the diverse range of emotions in a relationship.

    Talking about the campaign, BIG FM COO Sunil Kumaran shared, “As we navigate through life’s many emotions, love stands out as a source of hope and connection. Our latest campaign, ‘Yeh Ishq Nahi Aasan’ for Valentine’s Day, is all about celebrating love with all its complexities, serving as our heartfelt tribute to its enduring power. Through different stories, we endeavour to weave together tales that beautifully reflect the essence of human relationships. We aim to inspire, uplift, and remind our listeners that love is truly the greatest gift we can share.”

    The campaign is extensively promoted across platforms with listeners embarking on this unique journey of love with their favourite storyteller.   

  • Distinctive ‘Pulse Candy’ Ganesh Idol installed In Lalbaugcha Raja Pandal in Mumbai

    Distinctive ‘Pulse Candy’ Ganesh Idol installed In Lalbaugcha Raja Pandal in Mumbai

    Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate has unveiled a distinctive Ganesh Idol using a blend of the five flavours of its leading hard-boiled candy, Pulse. This idol is installed in the famous Lalbaugcha Raja Pandal in Mumbai. DS Group will also sample its specially curated ‘Pulse Laddu Candy’, a spherical candy with a refreshing look resembling a modak, at pandals in seven key locations of Maharashtra: Mumbai, Pune, Nasik, Aurangabad, Jalgaon, Latur, and Nagpur besides undertaking other consumer engaging activities.

    DS Group roped in distinguished AI artist, Arun Nura to create a visually stunning video for its social media platforms, aiming to spark further excitement during the ongoing festive season. The AI-powered video encapsulates the spirit of the Ganesh festival. Through meticulously designed AI-generated art and captivating storytelling, the video embarks on a journey through time, explaining the origins and evolution of Ganesh Chaturthi. The voiceover for the video is by the well-known Indian actor and film director, Shreyas Talpade.

    DS Foods Ltd (Confectionery) GM Arvind Kumar expressed, “We are delighted to be a part of the vibrant and joyous celebrations of Ganesh Mahotsav. This festival embodies the spirit of togetherness, tradition, and devotion, which aligns perfectly with DS Group’s values. Through our association with Lalbaugcha Raja and other pandals in Maharashtra, we wish to strengthen our relationship with our consumers by celebrating it together. We invite everyone to join us in this ‘Pulse-ful’ celebration.”

    Maharashtra is an important market for DS Group as one of the leading contributors to the hard-boiled candy business. To deepen its connection with the state and its people, DS Group plans to actively engage with its audience during this festival. What makes the celebration even unique is post the festivities, the sculpture will be dismantled in accordance with established norms, and fresh stock of Pulse Candy equivalent to the amount of candies used in the construction of the Ganesh idol, will be distributed to underprivileged children through NGOs in and around Mumbai. The objective is to spread joy and happiness making it irresistible which is the core brand essence.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pulse (@passpass_pulse)

     

  • Zee Theatre, Nine Rasa team up to showcase ‘Pashmina’

    Zee Theatre, Nine Rasa team up to showcase ‘Pashmina’

    Mumbai: Zee Theatre has collaborated with performing arts-focused OTT platform Nine Rasa to showcase Manish Chaudhary and Anamika Tiwari starrer “Pashmina”. Tata Sky Theatre will air the play on 26 September at 2 p.m and 8 p.m.

    “This collaboration between Zee Theatre and Nine Rãsã is an attempt to make nuanced stories accessible to audiences and to familiarise them with the power and poignance of good theatre,” said the statement.

    “Pashmina” follows the story of Amar and Vibha Saxena, who habitually visit a new place every summer. However, a holiday in Kashmir turns out to be an eventful trip down memory lane. Directed by Rasika Agashe, the play also stars Shaurya Shanker, Paramvir Singh, Manjeet Yadav and Yasir Iftikhar Khan.

    “Zee Theatre and Nine Rasa are aligned in the belief that theatre must reach people even if they can’t reach it. By bringing immersive theatrical experiences to the audience on their screens, we collaboratively aim to expand the reach of poignant stories like Pashmina,” said Zee Entertainment’s chief creative officer of special projects Shailja Kejriwal.

    “The idea of Nine Rasa was started keeping in mind that the plays, skits, storytelling are accessible to all and also help the theatre community,” said Nine Rasa founder and actor Shreyas Talpade. “Zee Theatre coming on board is a positive sign that Nine Rasa is heading in the right direction and this collaboration will surely help reach more people.”

  • ZEE Marathi to launch new show ‘Majhi Tujhi Reshimgath’ on 23 August

    ZEE Marathi to launch new show ‘Majhi Tujhi Reshimgath’ on 23 August

    Mumbai: Proudly continuing to be the torchbearer of Marathi culture, ZEE Marathi with its new philosophy – ‘Navya natyanchya bandhu gathi, me Marathi Zee Marathi’ is all set to introduce new offerings in the month of August. As a part of its upcoming content line-up, the regional GEC has announced ‘Majhi Tujhi Reshimgath’, set to premiere on 23 August.

    The show features actor Shreyas Talpade in the lead role, who will be making a comeback on Marathi television after 17 years. He is paired opposite actress Prarthana Behere in the show.

    “The dynamics of the entertainment industry are rapidly changing today,” said Talpade on his comeback. “There is nothing like a big screen or small screen, especially when one can watch films on their smartphones. So, as an actor, I can’t be extremely choosy with the medium. The idea is to stay connected with fans but I’m extremely happy to do a Marathi show after such a long gap from television. The plot of ‘Majhi Tujhi Reshimgath’ is very interesting and it’s going to win the audience’s hearts for sure.”

    “Over the last decade we have seen a change in ZEE Marathi’s audience and their content preferences,” ZEE Marathi – business head, Nilesh Mayekar said. “Our efforts have always been to not just keep up with the times but to challenge set norms and delight viewers through rousing yet rooted content. Taking our viewers’ preferences into consideration, we have roped in a few iconic stars in our upcoming shows. We are delighted to have a renowned actor like Shreyas Talpade onboard.”

    Majhi Tujhi Reshimgath will be aired every Monday to Saturday at 8.30 pm only on ZEE Marathi.

  • Shreyas Talpade’s new OTT platform Nine Rãsã is here

    Shreyas Talpade’s new OTT platform Nine Rãsã is here

    KOLKATA: Another OTT platform enters the booming ecosystem with actor-producer Shreyas Talpade’s video streaming service Nine Rãsã. The new streamer stands out on the back of its content dedicated to different performing arts and theatre.

    Nine Rãsã offers content in multiple variations including plays, skits, storytelling, stand-up across genres. The platform is available in multiple languages, including Hindi, Marathi, Gujarati and English, and plans to regularly introduce other languages to match the preferences of every audience set.

     It already has 100+ hours of pre-created original content, exclusively for Nine Rãsã, which is ready to go live in a phase-wise manner. The team is also already geared up to initiate filming for an additional 120 hours of content.

    The name Nine Rãsã is inspired from Nav Ras, which means nine emotions. As human lives revolve around these emotions, Talpade thought to name the platform in sync with those emotions. Moreover, he also wanted to give an Indian touch to the name with a global appeal, according to reports.

    The idea stemmed from the will to help theatre artists and technicians when theatres were shut. The content curation started during lockdown itself, the actor said.

    “Theatre is one of the oldest and purest forms of entertainment. Amidst our busy lives and newer entertainment options available, theatre has taken a back-seat over the years, and that kept bothering me. In order to bring theatre back with a similar vigour and excitement, this time was the most suitable. Through Nine Rãsã, we got an opportunity to not only enrich the lives of our audience through superior, original content but also collaborate with the entire theatre community at large,” Talpade detailed.

    The platform will work under the subscription model at Rs 59 per month and Rs 599 per year. The associated cost is only for its premium plays while the remaining content can be availed free of cost.

  • Shreyas Talpade to host new series of ‘Savdhaan India’ on Life OK

    Shreyas Talpade to host new series of ‘Savdhaan India’ on Life OK

    MUMBAI: Savdhaan India, Life OK’s flagship show that took the movement against crime and injustice to the grassroots has roped in popular actor Shreyas Talpade to host its upcoming season.

     

    The actor will be seen hosting the first edition of Savdhaan Maharashtra- Fight Back Now that will focus on Maharashtra centric crime narratives.

     

    Savdhaan Maharashtra- Fight Back Now will replace Savdhaan Punjab-Fight Backhosted by Sourabh Raaj Jain on the weekend slot starting 20 June.

     

    After making a mark in Marathi television, films and Bollywood, Talpade returns to hosting with the crime docu-drama.

     

    Talpade said, “With the growing incidence of crime, that often goes unnoticed and in most cases causes more painful irreparable damage to the victim than to the perpetrator, the angst in me against such crime and incidents has been growing many fold. Savdhaan India, which projects real incidents that not only bring to the fore the crime committed by people but also highlights the struggle of a common man to fight injustice helps me effectively channelize that angst and more importantly help create awareness and consciousness amongst all. The singular hope here being that I, as a humble representative of the common man, am able to help reduce such crime and more importantly help victims in their fight for justice.”

  • Shreyas Talpade and his ‘Poshter Boyz’ team takes Nagpur by storm

    Shreyas Talpade and his ‘Poshter Boyz’ team takes Nagpur by storm

    MUMBAI: Fans and youth in Nagpur were treated with a special surprise as they got to interact with Bollywood Heartthrob and Marathi superstar actor-producer Shreyas Talpade who was in the city with the cast and crew to promote his upcoming home production ‘Poshter Boyz.’

     

    Being produced under his banner Affluence Movies, the film which is directed by Sameer Patil and has been shot across real locations across Western Maharashtra, stars Dilip Prabhavalkar, Aniket Vishwasrao, Hrishikesh Joshi, Pooja Sawant, Neha Joshi, amongst others. Another key highlight of the film is its music, which features Leslie Lewis.

     

    ‘Poshter Boyz’ is a wholesome family entertainer. It is a humorous take on a key social issue where three ordinary individuals of completely different age-groups find themselves brought together in an unwanted situation that has a serious negative effect on their well-settled happily progressing life. It revolves around an incident of three ordinary people who, to their surprise, find their pictures on a poster promoting vasectomy and how that error changes their lives around. Laced with a very interesting and well rounded music and background score, the film explores the journey of these three men through these trying times and their fight for justice.

     

    The theatrical trailer, which crossed over one lakh Youtube views in just under three days, and the songs of ‘Poshter Boyz’ have been well received by the audiences and are looking forward to watching the film. The film also became the first Marathi movie to ever do a Google hangout, as well as tie up with Maha eSeva Kendras of Maharashtra government which will help in the movie’s ticket sales, marketing and distribution. 

     

    Other credits include producer and costumes by Deepti Talpade, associate producer Hadi Ali Abrar, story, and dialogues by Sameer Patil, screenplay by Sameer Patil and Charudatt Bhagwat, and cinematographer by Pushpank Gawde. 

  • Behind the scenes of ‘Zhunj Marathmoli’

    Behind the scenes of ‘Zhunj Marathmoli’

    MUMBAI: It’s a full plate and more for the cast and crew of ETV Marathi’s new show Zhunj Marathmoli as they travel the length and breadth of Maharashtra, fulfilling cultural tasks and braving temperatures of up to 47 degree celsius in certain parts.  

     

    So much so, not a single day has gone off without someone falling sick or getting injured. In fact, a doctor from Mumbai has been hired to be with the unit full time to take care of casualties.

     

    However, this has deterred neither the 14 contestants nor celebrity host Shreyas Talpade from making season one a grand success.

     

    “It didn’t come as a surprise to us that we will have to shoot in such high temperatures. We knew it would be excruciatingly hot,” says Talpade, who along with the participants have taken time out from 15 April to 2 June to shoot the show.

     

    90 technicians, including 11 from Ramesh Deo Productions (RDP) and the rest hired crewmen, are ferried from one location to another in 11 cars and buses. “The technicians are freelancers who have worked on shows like Roadies and Khatron Ke Khiladi. Our director of production (DOP) has done 11 seasons of Roadies,” says RDP director Ketan Mangaokar about DOP Sanjay Chawda.

     

    Each location is given four days’ time where the first two days are taken up by the production team to try out tasks and ensure their safety for the participants while shooting happens in the remaining two days, with two tasks per day. The day starts at 6:30am for the production team and 8:00am for the contestants, going up to 10:00pm or 11:00pm at times. Participants are allowed cell phones only on the days ‘task testing’ is done to avoid any kind of distraction.

     

    A 20-day recce was undertaken by Mangaokar, art director Sandeep Bhamkar and a channel representative before the show started. The team scouted the interiors for regions and tasks of interest. “First, we selected the regions and then found out their specialty by talking to the locals. Each task also has a substitute task but fortunately, we haven’t had to use any of those,” says Mangaokar.

     

    Of the 26 episodes, the 20 second one was shot at Ganpatipule in Konkan amidst soaring mercury levels coupled with intense humidity. A visit to the Ganpatipule set revealed nothing more than a patch of land near a hen house. Eight normal HD cameras were set around the frame and six GoPro cameras – hired from ColorPlus in Mumbai – were set inside the task zone. Of the eight HD cameras, one was a master frame focused on the entire set, another a wide-angle camera shot focused on Talpade, yet another a close-up of Talpade and the rest focused on the contestants.

     

    A sufficient number of good quality lapel microphones were used to capture sound on the set with normal ones given to the participants and two advanced ones given to Talpade for his solo link. No part of the episode was dubbed. By the same token, no part of the show has been dubbed.

     

    Also, video diaries were shot in between tasks, encapsulating contestants’ emotions. Additionally, the over the fly (OTF) or byte of the participant before he/she performs the given task was taken.

     

    For the hen-catching task at Ganpatipule, two cameras were placed atop a car for a higher view of the task area. “It’s a practical and cost effective measure as we don’t have cranes and jibs,” says RDP head of operations Rekha Vaid.

     

    The coordination of cameras was done by Chawda who says, “I have been working on similar shows for years so I am aware of the kind of shots that are required.” The show’s creative director is Santosh Kolhe, executive producer Praveen Das, production controller Manohar Desai, sound engineer Mushtaq Sheikh and art director Sandeep Bhamkar. Generally, once any footage is shot, it is transferred onto a hard disk and backup is taken.

     

    Judges for all the tasks are not from the Zhunj Marathmoli team but experts or panch hailing from that region who are either asked to observe the tasks live or watch recorded footage and offer inputs to Talpade. This over, the entire terabytes of footage is despatched to the Mumbai office for post production.

     

    Talpade motivates the team in his usual boyish manner. Not only does he deliver his dialogues but also improvises them. Zhunj is his way to connect to his Maharashtrian roots which he says he missed growing up as a Mumbai kid. He is in awe of the efforts the channel has taken for Zhunj Marathmoli. “You need guts to execute such a show. Constant travelling, setting up new locations, arranging for food and stay of so many people. The channel and production house are going to additional lengths to make the show different and innovative,” he says.

     

    According to sources, nearly Rs 6 to Rs 8 crore is being spent on the show which may not be too much but is definitely on the higher side, where the economics of Marathi television is considered.

     

    Khatron Ke Khiladi and Roadies have higher budgets but with Zhunj Marathmoli, ETV is trying to give viewers maximum quality with a minimum budget.

  • ETV Marathi ups the ante with ‘Zhunj Marathmoli’

    ETV Marathi ups the ante with ‘Zhunj Marathmoli’

    MUMBAI: ETV Marathi is all set to take viewers on a road trip during which 14 celebrities will be assigned cultural tasks to prove their Maharashtrian-ness. Starting 26 May at 9:00 pm, the channel hits the highway with Zhunj Marathmoli that will travel to 12 cities in the state with Shreyas Talpade as host.

    A co-production of Ramesh Deo Productions (RDP) and Logical Thinkers, the 26-episode show has already canned around 14 episodes in seven weeks. Tracking districts across Vidarbha, Konkan, Marathwada, Amravati and Khandesh, Zhunj Marathmoli will see two cultural tasks being executed by the contestants per episode. One participant will be eliminated every week and there will be two or three wild-card entries as well.

    Zhunj took more than six months of ideation while every one-hour episode takes two to three days of shooting and nearly a week of post production. 78 people from RDP are travelling with the participants and Talpade along with four Scarlett Red cameras and six GoPro cams.

    Says RDP producer Abhinay Deo, “In a very simple format, we are trying to show the stories of the 14 participants and Talpade as well as the region where we are shooting through each episode.”

    Comparisons with other shows have already begun but Deo says that once people see the first episode, they will know for themselves. The locations either depict specific cultures or are task or production-friendly. “In season one, we just about cover a third of the state and it will take three seasons for almost full coverage,” says Deo.

    Promotions for the show are taking place in stages. After the first teaser look, the show song was launched on the digital platform. A live Facebook video chat with Talpade has been arranged for next week. The show being youthful, disproportionately higher focus is on digital. Outdoor marketing has for now been fixed in Mumbai while the rest of Maharashtra is on the cards. The creative for the campaign is done in-house and planning executed by Vizeum.

    Budgets for the show, sources say, are approximately Rs 25 lakh to Rs 30 lakh per episode, putting the worth of the whole project at a whopping Rs 6 crore to Rs 8 crore. Ten-second ad slots are being sold for Rs 50,000, which is 30 per cent higher than ETV Marathi’s other flagship programme, Kon Hoeel Marathi Crorepati (KHMC) went for. Lunar footwear has come on board as associate sponsor while the hunt for a title sponsor is on.

    “The Marathi TV space is hugely undervalued. So we are investing in shows to get that up. A show like this couldn’t have been done by us last year but after successfully doing KHMC, we have proved ourselves,” says Viacom18 EVP and ETV Marathi business head Anuj Poddar.

    Talpade has the task of coming up with instant dialogues while the shooting is on. “This show is unlike a studio recorded show. Here, you have to know what exactly your contestants are feeling. For me, that’s my zhunj (fight). Only if someone is getting distracted and we have to get them back on track do I get a pointer or else, it is totally unscripted,” he says.

    For the celebrities Pandaharinath Kamble, Megha Sampat, Swapnil Bhutkar, Arti Solanki, Vikram Gaikwad, Hemlata Bane, Satish Dede, Parag Kanhere, Tyagraj Khandilkar, Deepti Devi, Megha Dhade, Ruchi Savaran, Manisha Kelka and Abhijit Thakur, it boils down to ‘aata mateech tharvel kas’ or ‘the land will decide our worth’.

  • ETV Marathi brings you the First Ever Online Music Video Premiere in Marathi TV History

    ETV Marathi brings you the First Ever Online Music Video Premiere in Marathi TV History

    April 30th, 2014: Marathi television comes of age. Along with launching Marathi television’s first ever action road-trip, ETV Marathi’s Zhunj Marathmoli is all set to create yet another breakthrough with the first ever Online Premiere of its Music Video “Zhunj De”. Upping the entertainment quotient for its viewers, the music video will see celebrated actor and host Shreyas Talpade debut as singer and jam with singing sensation Jasraj Joshi.  Bringing alive the show’s promise of connecting with the youth, the music video “Zhunj De” will be premiering on May 1st 2014, Maharashtra Day at 1.00pm on ETV Marathi’s Facebook page.  

     

    Talking about the latest benchmark Anuj Poddar, EVP Viacom18 & Business Head, ETV Marathi said “Zhunj Marathmoli is a show that is focused on striking a balance between contemporary thought and traditional values.  The music video “Zhunj De” aptly captures the spirit and spunk of the show while celebrating the true Maharashtrian spirit. With the digital launch of the music video, our endeavor has been to amplify the reach of the video and capture the mind space of our viewers by engaging with them across multiple screens”

     

    The Music Video “Zhunj De” salutes the motherland (Maharashtra) and captures the thought of fighting for respect as a true Maharashtian.  With the On-Air tune-in Astons on the home channel, high decibel campaign on the channel’s Facebook page  and Page post link ads to New & existing Fans of ETV Marathi, the channel has left  no stone unturned to  increase the reach of the music video.

     

    Zhunj Marathmoli promises to provide a heady concoction of action and drama while showcasing Maharashtra’s cultural extravagance. Truly bringing alive the vast scenic expanse of Maharashtra, this new show with Shreyas in the driver’s seat promises to  get 14 celebrity contestants to battle it out  as they embark on this road-trip through their motherland.