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Tag: Shreyas Sathe

  • Hybrid turns five, rewires the future of ad-tech

    Hybrid turns five, rewires the future of ad-tech

    MUMBAI: From a tiny 6 by 6 ft room to powering some of India’s biggest brands, Hybrid India has come a long way in just five years. The Gurgaon-based digital advertising innovator is marking its fifth anniversary with a celebration of creativity, technology, and people power.

    Founded in 2020 by Shreyas Sathe, who set out to redefine advertising during a turbulent time, Hybrid has become one of India’s fastest-growing Adtech players. Its suite of AI-powered solutions, including the Hybrid Platform, VOX (its contextual advertising engine), Hybrid Places, and CTV technologies, has reshaped how brands connect with audiences.

    Today, the company’s 35-plus strong team drives campaigns for marquee names like Havells, Honda, Dabur, Rado, MG Motors, Mondelez, ITC, Group M, Dentsu, and Publicis.

    “Our greatest strength lies in our people,” said Hybrid Insea CEO Shreyas Sathe. “Over the last five years, we’ve built not just a company, but a culture rooted in trust, empowerment, and shared ambition.”

    That ethos is echoed by Hybrid India country head Gandharv Sachdeva, who believes that Hybrid’s collaborative culture is what truly fuels innovation. “From off-site retreats to fun Fridays, we’ve built an environment where people grow both professionally and personally,” he said.

    As Hybrid looks ahead, its focus remains on innovation and sustainable success. With the digital advertising space evolving rapidly, the company is doubling down on its mission to empower brands with smarter, data-driven storytelling.

    Five years on, Hybrid isn’t just building ads, it’s building the future of how India experiences them.

     

  • Hybrid’s Work Culture Gets a Great Upgrade with GPTW Certification

    Hybrid’s Work Culture Gets a Great Upgrade with GPTW Certification

    MUMBAI: Looks like Hybrid Adtech just got a workplace upgrade no software patch required. The adtech company has officially been certified by Great Place To Work, the global benchmark for workplace culture, cementing its reputation as a people-first organisation that’s as driven by passion as it is by performance.

    The certification, based entirely on employee feedback, highlights Hybrid’s success in creating a culture where collaboration, trust, and innovation thrive. A majority of its workforce vouched for an environment that encourages growth not just in KPIs and conversions, but in careers and confidence.

    Hybrid INSEA CEO Shreyas Sathe called the recognition a milestone moment. “Earning the Great Place To Work Certification validates our efforts in building a workplace where innovation and people go hand in hand. Our employees are our biggest strength,” he said, underscoring the company’s belief that culture and creativity are intertwined.

    Echoing that sentiment, Hybrid country head for India Gandharv Sachdeva said, “At Hybrid, people are at the centre of everything we do. This certification reflects the trust, transparency, and teamwork that define our culture. We’re proud to be creating not just a successful business, but a space where everyone belongs.”

    Hybrid’s culture isn’t built on buzzwords, it’s reinforced by initiatives that empower employees to grow both professionally and personally. From skill development and wellness programmes to collaborative opportunities across teams, the company continues to invest in its people as much as in its tech.

    According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at Certified workplaces. Employees in such organisations also report higher job satisfaction, fairer pay, and better access to advancement opportunities, all signs of a workplace where people genuinely look forward to Mondays.

    With its new badge of honour, Hybrid Adtech has proven that being a “great place to work” isn’t just about perks and policies, it’s about people who power possibilities.

    Would you like me to make the headline slightly more playful (for example, using a pun like “Hybrid Works Wonders with Great Place to Work Win”)?
     

  • Hybrid opens a new office in Gurugram, establishing it as the corporate headquarters in India

    Hybrid opens a new office in Gurugram, establishing it as the corporate headquarters in India

    Mumbai: Hybrid has announced the opening of its new office in Gurugram, Haryana. With this development, Hybrid aims to grow its presence in India and attract top local talent. The Gurugram office will also act as the new corporate headquarters for the brand in India, complementing its existing representative offices in Mumbai, Bengaluru, and Kolkata.

    Hybrid INSEA managing director and co-founder Shreyas Sathe reflected on the company’s journey in India, highlighting the market’s vast potential. “Our journey so far in India reflects the market’s tremendous potential. We have been able to align the interests of both brands and agencies by delivering outstanding campaign results through our cutting-edge, AI-driven products and solutions. As we progress further, I am sure we will be able to further strengthen our ties with brands and agencies and other major stakeholders in the digital ecosystem exceeding their expectations and enhancing their brand presence with our cookie-less solutions.”

    Hybrid entered the Indian market in 2020 and quickly became the market leader via its cutting-edge AI-driven advertising solutions such as Hybrid Platform contextual marketing suite VOX, Hybrid Places, and TV Sync technologies. From humble beginnings, Hybrid’s India team has been able to attract major brands and agencies such as Havells, Honda, Rado, Foundit, Mondelez, Shalimar Chemicals, TTK Prestige, GroupM, Dentsu, OMD, Interactive Avenues, and many more.  

    “With increasing privacy regulations and the decline of third-party cookies, there’s been a significant shift towards alternative, cookie-less advertising technologies that respect privacy laws. At Hybrid, we aim to lead this transition with our AI-driven contextual and programmatic solutions” said Hybrid country head India Gandharv Sachdeva.

    Hybrid is an international ad tech company that provides marketers and their agencies with technological solutions for buying and optimizing advertising campaigns in digital media. The company offers an entire ecosystem for programmatic ad buying and proprietary non-cookie solutions for contextual targeting and uses proprietary artificial intelligence algorithms based on neural networks. It specialises in providing innovative and customised solutions to improve the effectiveness of digital advertising campaigns. The company’s 10 representative offices worldwide include India, Poland, Indonesia, Vietnam, Germany, Mexico, Cyprus, The US, Thailand, and Singapore.

  • Hybrid appoints Afla Zulfahmi as Indonesia’s country head

    Hybrid appoints Afla Zulfahmi as Indonesia’s country head

    Mumbai: Hybrid, a pioneering AdTech company with a strong foothold in Indonesia for the last three years, is thrilled to announce the appointment of Afla Zulfahmi as the new country head of Indonesia. With a stellar track record spanning over 14 years in the AdTech industry, Afla brings a wealth of expertise in digital advertising solutions and technology-driven marketing strategies to his new role.

    Afla has held key leadership positions in renowned AdTech companies, including general manager at Smaato, Inc., where he led the Indonesia mobile exchange initiative. He also served as the country manager at Mobilewalla, leading audience-targeted mobile ad campaigns and ensuring transparent campaign execution where he helped to establish a strong presence in the Indonesian market. At Google, Afla specialized in market analysis across Southeast Asia, notably in Indonesia, introducing Google Admob as a potent advertising platform while nurturing robust client relationships.

    In his new role as country head of Indonesia at Hybrid, Afla will spearhead strategic initiatives to further solidify the company’s position as a leader in the AdTech industry. His expertise in digital advertising, data analytics, and advanced targeting techniques will play a crucial role in driving business growth and delivering impactful, data-driven advertising solutions for clients.

    “We are thrilled to welcome Afla to the Hybrid family as our new Country Head of Indonesia,” said Hybrid INSEA MD & co-founder Shreyas Sathe. “His wealth of experience and proven track record in the AdTech industry make him the ideal candidate to lead our operations in Indonesia and drive our continued success in the region.”

    Afla’s appointment reaffirms Hybrid’s commitment to delivering innovative and effective contextual advertising solutions tailored to the needs of clients in Indonesia and beyond.