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Tag: Shreyas Iyer

  • Britannia Bourbon brings out fun shenanigans between friends in new TVC

    Britannia Bourbon brings out fun shenanigans between friends in new TVC

    Mumbai: Britannia Bourbon has launched its new campaign by partnering with Indian cricketers – Hardik Pandya, Shreyas Iyer, and Deepak Chahar. The new TVC, which has Bourbon at the center of all the fun, brings out the desire for the iconic chocolaty snack. The TVC, conceptualised by McCann India- South, features the trio who are known to be friends on and off the cricket field.

    The ad film depicts Hardik pulling a minor heist on Shreyas and Deepak and brings out the brand’s proposition of “Original Friendship”. The simple yet relatable creative is one that every friends’ gang can relate to, based on the premise that Bourbon is so delicious that you wouldn’t want to share it even with your best buddies. The TVC celebrates the mischievous, unpretentious bonds between real friends and Britannia Bourbon’s role of igniting fun between such friends.

    “For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way,” said Britannia Industries, VP- marketing, Vinay Subramanyam.

    Speaking about the TVC, McCann Worldgroup head of creative – South, Sambit Mohanty said, “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness, and shenanigans.”

  • boAt is ‘Official Audio Partner’ for six IPL Teams

    boAt is ‘Official Audio Partner’ for six IPL Teams

    NEW DELHI: boAt – a consumer tech brand that is an amalgamation of action sports, music, and fashion becomes the official audio sponsor for six IPL teams -Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. 

    boAt has been partnering with IPL teams since 2018, and this year the brand has leaped by becoming the audio sponsor for six teams. boAt has launched limited-edition earphones, headphones, and speakers inspired by the insignia and colors of the teams, to cater to the fans of the respective teams. The starting price of these licensed products is Rs 499 and will be available online on sites like Amazon.in, Flipkart, and more. 

    The brand’s very own boAtheads (brand ambassadors) Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Prithvi Shaw, and KL Rahul will also be playing with the respective teams. With the brand motto of bringing stadium experience to the home, the association this time is bigger than ever 

    boAt lifestyle co-founder Aman Gupta said, “The announcement of the Indian Premier League (IPL) has brought back the excitement amongst viewers and advertisers who were starved of original sports content. Due to the pandemic, work from home (WFH), workout from home, learning from home, cinema at home has become the new normal and with IPL the consumers will also witness another first – Stadium at home. Cricket is no less than a religion in India, will be viewed with no less than a stadium like an ambiance. IPL season will give the right push to not only speakers, sound-bars, and earphones but the overall audio industry. We are optimistic with our limited edition of headphones and speakers, the experience for our consumers will be bass-heavy”.  

    IMG Reliance has been working closely with boAt on all their sports partnerships. On boAt and associations, IMG Reliance head of sales Nikhil Bardia commented, “Excited to have boAt as our official audio partners, they truly know how to increase the decibel of excitement for the millennial of the country.” 

    Work from home (WFH), workout from home, cinema at home, and study from home has acted as catalyst and boAt has witnessed a 20 per cent surge in demand for its products in Covid2019 times. The brand has also crossed Rs 500 crore (FY 2019-20) in gross revenues in just over 4 years. The ‘Made for India’ brand has ramped up quickly and is now ranked as the No.1 brand in the earwear (headphones & earphones) segment, with around 20 per cent market share as per the data released by leading IT market research and advisory firm International Data Corporation (IDC). 

  • boAt audio ropes in Indian cricketer Shreyas Iyer as brand ambassador

    boAt audio ropes in Indian cricketer Shreyas Iyer as brand ambassador

    MUMBAI: boAt – a leading audio brand that reflects the amalgamation of music, fashion and action sports has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'.   Iyer has established himself as the backbone of India’s limited overs format batting line-up owing to consistent performances post last year’s World Cup. boAt’s new innings with him is targeted towards fitness and music enthusiasts.

    In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Cricket’s rising star strengthens the brand narrative of boAt’s high tech solutions offering the best in style and ergonomically designed for people who are into strenuous exercises. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. It has already created a community of over 2 million boAt heads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.

    boAt, Co-founder Aman Gupta said, “We are happy to be associated with one of the most promising batsman of the India cricket team. Shreyas’ youthful persona and dynamism goes perfectly with our brand. He is a youth icon and we look forward to working with him.”

    Expressing his thoughts, Shreyas Iyer, said, “Music is an integral part of my lifestyle. My choice of music helps me balance my thoughts, unnerve my anxiety at times before a crucial game or help me relax. What enhances the experience to enjoy your music is the selection of the right accessory. In boAt, I have a new partner, which provides great audio quality in conjunction with trendy designs, also resonating with my personality,” added Shreyas, who is exclusively managed by IMG Reliance.

    boAt has already signed Indian cricketers including KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.

  • CEAT signs bat endorsement deal with Indian cricketer Shreyas Iyer

    CEAT signs bat endorsement deal with Indian cricketer Shreyas Iyer

    MUMBAI: CEAT Ltd, a leading Indian tyre manufacturer has signed a bat endorsement deal with Indian Cricket’s rising star ‘Shreyas Iyer’. Shreyas will now be a valuable addition to the Team CEAT, which boasts of stars like Rohit Sharma, Ajinkya Rahane, Shubman Gill, Mayank Agarwal and Harmanpreet Kaur. The CEAT logo will be prominently donned on the bats used by the agile right-hander in all formats of the game henceforth.

    Born in Mumbai, Shreyas Iyer is a prolific top-order batsman and is known for his fearless style of batting and high strike rate. His style of play has even drawn him comparisons to the legendary Virender Sehwag. He went on to become the youngest player to captain the Delhi Capitals and in 2019, led the team to the playoffs for the first time in seven years. In 2017, he made his T20 and ODI debut for India and was a part of the recently concluded T20 series between India and South Africa.

    Shreyas started his training at the age of 12 under erstwhile Indian cricketer Pravin Amre at Shivaji Park Gymkhana. His early training days laid the foundation of his exceptional form during his college days which eventually earned him a spot in the Indian team for the Under-19 World Cup of 2014. He also had a successful stint playing for the Trent Bridge cricket team in England where he scored 297 runs in three innings at an average of 99. His spectacular performance in domestic competitions like Ranji Trophy and Vijay Hazare trophy across seasons has been the highlight of his cricketing career.

    Owing to his exceptional performance in the 2015-16 Ranji season, he was picked up by the Delhi Daredevils in the 2015 IPL auction for a whopping Rs 2.6 crores making him the highest-earning uncapped player in the tournament. He scored 439 runs in that edition which earned him the emerging player award.

    Commenting on the latest development, Anant Goenka, Managing Director, CEAT Ltd, said, “With IPL and CEAT Cricket Awards, we continue to believe in Cricket’s ever growing popularity. We are delighted to have Shreyas Iyer on board, representing our brand across all formats of cricket. Shreyas is one of the exciting talents that gets added to our super talented line-up of Rohit Sharma, Ajinkya Rahane, Harmanpreet Kaur, Mayank Agarwal and young Shubman Gill. His fearless yet dependable style of play has made him one of the most exciting prospects in the International cricket and that makes him a great fit for our brand. We welcome him to the CEAT family and hope that he continues to succeed on and off the field."

    Speaking on the occasion, Shreyas Iyer said, “It is my pleasure to be associated with CEAT that has always supported and boosted cricket in the country. I am looking forward to this longstanding relationship with CEAT and continuing to excel in the game, making many more great memories on the field.”