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Tag: Shreyas

  • Zee Live turns up the volume on Marathi pride

    Zee Live turns up the volume on Marathi pride

    MUMBAI: Move over quiet weekends, Pune’s about to feel the beat of Marathi pride. Zee Entertainment Enterprises has cranked up the decibels on culture with the launch of “Marathi Vajlach Pahije” (MVP), the first flagship event under its new experiential vertical, Zee Live, in partnership with World of Vibes.

    Set to take place on 12 October 2025 at Phoenix Market City, Pune, MVP is no ordinary concert, it’s a full-blown celebration of Marathi youth, rhythm, and rebellion, bringing together over 40 artists from the state’s thriving hip-hop and indie scenes. Expect names like Kratex, Sanju Rathod, Shreyas & Vedang, MC Gawthi, and Patya the Doc to turn the stage into a creative battleground where beats meet identity.

    The festival promises to be a collision of tradition and modern swagger, as today’s Marathi creators remix their heritage with street art, spoken word, and music that speaks straight from the mohalla.

    To amplify its reach beyond the mosh pit, Zee Live has teamed up with Marathi Zee5, taking the festival digital with exclusive content, artist stories, and behind-the-scenes footage, ensuring the cultural pulse of MVP reverberates far beyond Pune.

    “This is not just an event; it’s an expression of a generation,” said Zee Live business head Gareth Eswin Thomas. “Marathi Vajlach Pahije captures the rhythm of youth, energy that can’t be contained, only celebrated.”

    Marathi Zee5 and Zee Marathi business head V.R. Hema added, “By giving these young artists both a local and global stage, we’re not just showcasing music, we’re spotlighting their stories and dreams. MVP marks the next era of regional storytelling: bold, proud and rooted.”

    Presented by Zee Live, Marathi Zee5 and World of Vibes, the Festival of MVP is ready to tune Maharashtra into its most vibrant frequency yet. Tickets are live on Bookmyshow, with extra content dropping on Marathi Zee5 for fans who like their beats served with a side of pride.

  • ABI Health shook hands with WPBL to champion fitness

    ABI Health shook hands with WPBL to champion fitness

    MUMBAI: When healthcare meets pickleball, the game gets serious. ABI Health has announced its partnership with the World Pickleball League (WPBL). This collaboration unites ABI’s mission to revolutionise wellness with WPBL’s drive to make pickleball a national movement. Together, they’re proving that fitness, fun, and community are a match made in heaven.

    Pickleball is more than just the fastest-growing sport globally—it’s an embodiment of inclusivity, low injury risks, and intergenerational fun. Recognising this, ABI Health sees pickleball as a perfect vehicle to inspire healthier lifestyles and strengthen community ties.

    ABI Health vice president global, Shreyas highlighted the significance of this partnership, “At ABI Health, we believe that health, wellness and prevention need to be part of everyone’s lifestyle in today’s day and age. Fitness and an active lifestyle are integral to a healthier tomorrow, and pickleball is the perfect embodiment of this ethos. We are thrilled to support WPBL in their mission to make this sport a movement that inspires people to stay fit. This partnership reflects our dedication to building a healthier, more connected world.”

    WPBL brings together six dynamic teams from Delhi, Mumbai, Bengaluru, Pune, Chennai, and Hyderabad to compete at Brabourne Stadium, creating a platform that celebrates not just pickleball but also teamwork, fitness, and community spirit.

    WPBL co-founder & CEO, Gaurav Natekar expressed excitement for the collaboration, “We welcome ABI Health as a partner in this journey to elevate pickleball in India. ABI’s passion for promoting health and wellness aligns perfectly with our mission to make pickleball a sport for everyone. Together, we hope to create a platform that celebrates fitness, teamwork, and community spirit.”

    This partnership goes beyond the court. It’s a movement to build healthier lives, foster connections, and redefine what fitness looks like in today’s world. Pickleball is no longer just a sport; it’s a lifestyle.

    Catch the action as WPBL brings pickleball fever to India while ABI Health ensures the fitness revolution hits its stride.