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Tag: Shreyans Hirawat

  • NH Studioz teams up with Runn Media Labs to launch three FAST channels for Hindi cinema buffs

    NH Studioz teams up with Runn Media Labs to launch three FAST channels for Hindi cinema buffs

    MUMBAI: Hindi cinema just found a faster way to reach your screen. NH Studioz, the Indian content giant with over 2,500 film titles in its vault, launched three new free ad-supported streaming TV (FAST) channels, partnering with Runn Media Labs to make the magic happen.

    The new channels — NH BollyFlix, NH BollyGold and NH BollyRaga — are already live on Samsung TV Plus, Swift TV, and RunnTV, offering a buffet of blockbusters, golden classics, and musical gems that can be streamed for free. Think of it as Hindi cinema’s greatest hits, rewrapped for the streaming age.

    .  NH BollyFlix delivers the big-bang entertainers.

    .  NH BollyGold revisits cinematic treasures from Indian cinema’s golden era.

    .  NH BollyRaga spins a nostalgic loop of melodies and chart-toppers.

    NH Studioz holds one of the largest Indian film collections across Hindi, Tamil, Bengali, Punjabi, Marathi and Malayalam languages, spanning from the 1950s to present-day releases. This move into the FAST universe is both a modernisation and a masterstroke.

    Runn Media Labs, the brains behind RunnTV, brought its tech muscle to the party—building out distribution and monetisation tools to turbocharge NH’s legacy content for today’s streaming platforms.

    “Runn Media Labs brings a unique strength to the table — their deep understanding of the streaming business, combined with robust technical expertise, is rare and extremely valuable,” said NH Studioz executive director Shreyans Hirawat. “The speed at which their team executed this launch has been phenomenal. We’re already live with multiple platforms, including Samsung TV Plus, RunnTV and Swift TV, across the globe and are excited to scale further.”

    Runn Media Labs founder & CEO Manish Sinha added, “We’re thrilled to partner with NH Studioz and enable the launch of three high-quality Hindi cinema channels… With a strong content library and an agile distribution model, we together look forward to creating compelling, scalable viewing experiences for global audiences.”

    As digital consumption booms and ad-supported models gain traction, the NH-Runn duo looks ready to rewire Hindi cinema’s distribution model.

    Classic meets code, and it’s streaming gold.

     

  • NH Studioz acquires Fahrenheit Films

    NH Studioz acquires Fahrenheit Films

    Mumbai: NH Studioz, a leading name in the Indian film and media industry, is thrilled to announce its recent acquisition of Fahrenheit Films, a prominent player in the post-production and content restoration arena. The acquisition is poised to be a game-changer, as NH Studioz envisions Fahrenheit Films to become the technical backbone of their operations, fostering innovation and excellence in content creation and delivery.

    NH Studioz MD Shreyans Hirawat expressed his enthusiasm about this strategic move, stating, “We plan to integrate Fahrenheit Films as an integral part of our company, enhancing our technical capabilities and solidifying our position in the industry. This partnership will not only empower us to upgrade our existing content but also expand our reach by dubbing and restoring our precious retro gems.”

    The acquisition is expected to usher in a new era of growth for NH Studioz and Fahrenheit Films. The two companies will synergize to offer post-production services to international clients, further solidifying their presence in the global entertainment landscape.

    Hirawat went on to say, “This acquisition aligns perfectly with our long-term vision to maintain and enhance the quality of our timeless classics while continuing to create groundbreaking new content.”

    In terms of the financial structure of the acquisition, NH Studioz has secured a majority stake in Fahrenheit Films while ensuring that founder Hassan maintains a significant role in the partnership.

    Fahrenheit Films’ track record as a preferred vendor for renowned studios like Star, Disney, and Viacom is a testament to their expertise in content restoration and post-production. Moreover, Hassan’s remarkable contribution as a teacher at Jamia University Delhi has helped shape the careers of numerous students, some of whom have gone on to make a significant impact in the industry.

    This strategic acquisition is poised to reinforce NH Studioz’s commitment to innovation and excellence in the entertainment sector. As NH Studioz and Fahrenheit Films embark on this exciting journey, the world can expect to witness captivating storytelling and entertainment experiences of unparalleled quality.

  • NH Studioz paves the way for Doordarshan’s grand revival

    NH Studioz paves the way for Doordarshan’s grand revival

    Mumbai: NH Studioz, one of India’s premier content houses with a colossal copyright library of over 2500 feature films, has been awarded the tender and entered into a landmark agreement with Doordarshan (DD), India’s pioneering and most widely watched television channel. In a significant move that marks a new era of content synergy, NH Studioz has leased slots on DD for a two-year period, taking complete ownership of daily afternoon slots from 1 pm to 4 pm and weekend prime time slots from 8 pm onwards. They will be taking care of entire programming, advertising sales, marketing, and promotions.

    The agreement includes exclusive programming, advertising sales, marketing, and promotional responsibilities. Doordarshan, with its historical significance as India’s first and oldest television channel, boasts an unparalleled reach. The channel’s cultural impact, strategic placement on all platforms, government partnership, and emotional connect with viewers from diverse demographics make it the ideal platform for NH Studioz to expand its reach and engage with audiences nationwide.

    NH Studioz director Shreyans Hirawat expressed his enthusiasm for the collaboration, stating, “This partnership with Doordarshan represents a historic moment for NH Studioz. We are excited to bring our extensive content library and programming expertise to DD’s platform, and we look forward to providing captivating entertainment to viewers across the nation.”

    NH Studioz’s decision to collaborate with Doordarshan aligns with DD’s aggressive approach to revitalise its platform with new and engaging content. Recent initiatives by DD include shows by renowned creators like Subhash Ghai (“Janaki”), Shilpa Shetty (“Yoga”), and a collaboration with Netflix for “Azaadi Ka Amrit Mahotsav.”

    NH Studioz sees this partnership with Doordarshan as a significant step in shaping the future of entertainment in India. It combines the strength of NH Studioz’s vast content library and programming expertise with Doordarshan’s historic presence, wide reach, and enduring cultural significance. Together, they aim to provide engaging content to viewers across the nation, from tier 2 and tier 3 markets to cultural and festive occasions, reinforcing Doordarshan’s position as an integral part of Indian families.

    With a history of delivering exceptional cinematic experiences, NH Studioz has established itself as a major contributor to the programming of leading movie channels like Star Gold, Zee Cinema, and Set Max, consistently accounting for impressive programming of their content. The studio’s diverse film library, spanning from classics of the 1950s to contemporary releases in 2023, caters to audiences of all demographics and features the biggest names in Indian cinema, including icons like Amitabh Bachchan, Kartik Aryan, Ranbir Kapoor, and more. NH Studioz boasts a vibrant social media presence, with an engaged audience viewing approximately 50 million hours monthly across 33 channels, serving a subscriber base of 35 million users.

  • NH Studioz announces NH Plus OTT platform

    NH Studioz announces NH Plus OTT platform

    Mumbai: Film production company NH Studioz is all set to launch its OTT platform NH Plus.

    With NH Plus, NH Studioz aims to bridge the gap and become a one-stop shop for all the film buffs across demographics, said the company in a statement on Wednesday.

    Commenting on the launch of NH Plus, NH Studioz, director, Shreyans Hirawat said, “With NH Plus, we have planned to explore the digital ecosystem because coming from the entertainment sector, we believe that entertainment is all that people need at the end of the day and that’s when we decided to launch the OTT platform. With the blend of films and classics, our focus is very simple as the audiences are adapting tech and OTT, we would like to reach the desi film audiences.”

    “In today’s time, customer acquisition is the major challenge for any OTT player and we envisage the same challenges,” he further stated.

    While other platforms are focusing both on films and TV shows, NH Plus would focus only on films. The audiences will be able to access titles like “Sholay”, “Sarkar”, “Baghban”, “Krantiveer”, “Pink” and many more on the upcoming OTT platform.

    Hirawat said the company plans to roll out various offers on the subscription plan since the business model would be hybrid in nature. “We will be starting with 200 films and target to add a decent number each month,” he added.