ITV

Tag: Shreya Roy

  • Dulcoflex has a gut feeling about change

    Dulcoflex has a gut feeling about change

    MUMBAI: Looks like it’s time for some toilet talk with a twist! Dulcoflex, India’s trusted digestive wellness brand, has launched its cheeky yet impactful campaign, ‘kNOw Constipation’, to get Indians talking about something we all do, but rarely discuss.

    Constipation affects one in every five Indians, yet the topic remains hushed behind closed doors. Dulcoflex wants to change that with a dose of humour and heart, turning an everyday discomfort into an open, stigma-free conversation.

    What makes this campaign stand out is its refreshing tone. Instead of awkward metaphors or exaggerated ads, ‘kNOw Constipation’ brings together popular comedians like Aanchal Aggarwal, Srishti Dixit, Soumya Venugopal, Gurleen Pannu, Jamie Lever, and Shreya Roy, using relatable stand-up sets to break the silence without mocking those who suffer.

    Opella CHC India head of brand & innovation Nupur Gurbaxani explained, “Campaigns around constipation often centre on men and trivialise the issue. With ‘kNOw Constipation’, we want women to lead the conversation, understand the problem, and address it right. Only when we know constipation, can we truly say no to it.”

    The campaign goes beyond laughs and likes. It will roll out across digital, radio, and grassroots initiatives, bringing awareness to both urban and rural communities.

    With 276 million Indians struggling daily and many relying solely on home remedies, Dulcoflex’s initiative brings a fresh, fearless voice to a subject long flushed out of public dialogue. Because, as Dulcoflex cheekily reminds us, it’s time to let it out.
     

  • Zee TV Middle East launches the hunt for Asia’s Singing Superstar

    Zee TV Middle East launches the hunt for Asia’s Singing Superstar

    MUMBAI: Zee TV has brought back its one of the famous singing reality show Asia’s Singing Superstar on 7 November for its Middle East audience.

     

    This is a first show which holds no barriers in terms of age and is giving a chance to all those hidden and budding talents across 3 countries to come up and take part in the show.

     

    Never before has a show gathered more than 1500 singers across Middle East to participate for the UAE Auditions & top 5 were selected by the judge Shafqat Amanat Ali.

     

    The selected singers come from diverse Asian nationalities and the 6 singers representing UAE would be Tejaswini (India), Ian Cris (Philippines), Yasmina Alidodova (Tajikistan), Shivhari (Bahrain), Sayed Hasan(Bangladesh) and Shreya Roy (India).

     
    The auditions in Pakistan and India also saw a huge response and the show are slated to showcase the best of all 3 countries.

    The contestants selected from the auditions will be mentored by Shafqat Amanat Ali from Pakistan who is best known for his Sufi Music, ‘Mitwa’, songs from movies like My Name is Khan and by the maestro Shankar Mahadevan from India who is an award winning composer and play back singer, best known for his songs like Taare Zameen Par, India Waale, Maa and numerous more.

    Renowned Pakistani Actor Ahsan khan who appeared in films like Nikah, Billi and Indian Singer/composer Shweta Pandit who debuted in Yash Raj’s “Mohabbatein” will be hosting the show. Most importantly one of the best Pakistani Ghazal singer of his era ‘Ghulam Ali’ who is known for Chupke Chupke, Kiya Hai PyarJise would be the Maha Guru in the Grand Finale Episode of the show.

     

    Speaking about the show, Zee TV’s Chief Content and Creative Officer, Manoj Mathew says “Music has always transcended boundaries across Asia & we look to achieve just that by bringing singers from across Asia together on one platform. The mentors are well selected according to the show requirements as the singers will be divided into two teams. Shankar Madadevan will lead & mentor the Pakistani contestants while Shafqat Amanat Ali will mentor the Indian contestants. UAE contestants will be distributed among both mentors. It will be a unique experience to see contestants from non-hindi/urdu speaking countries sing in hindi/urdu. The show will be produced by the makers of SaReGaMaPa so we expect to put up a great show.”

    Sixteen contestants in total will be chosen from UAE, India and Pakistan to take part in the show. The winner would be crowned ASIA’S SINGING SUPERSTAR and will be launched in a Bollywood movie by Zee Studio – the in-house movie production house of Zee Entertainment.