MUMBAI: Hoopr, the nation’s first music licensing platform, has unveiled its largest-ever festive catalogue with over 500 curated tracks available on its self-serve platform, Hoopr Smash. Featuring icons like Shreya Ghoshal, Arijit Singh, Salim–Sulaiman, and regional talents such as Pawandeep Rajan and Rajeshwarie Raj, the collection spans India’s vibrant festival calendar, from Navratri and Karwa Chauth to Diwali, Chhath, and Eid.
Curated across moods, languages, and genres, the catalogue is designed for brands, influencers, and content creators seeking culturally resonant, copyright-safe soundtracks. It supports over 30 content verticals, including fashion, F&B, travel, wellness, and automobiles. From devotional bhajans to festive pop hits, Hoopr offers creators the right track to amplify engagement and storytelling.
Internal research by Hoopr highlights music as a key driver of content performance. Short-format videos using music achieve 4.3 times higher visibility, with trending festive tracks alongside influencers boosting engagement by up to 17 times. As India gears up for festivals from Navratri to Valentine’s Day, music plays a critical role in creating original, timely, and emotionally engaging campaigns.
Hoopr co-founder Gaurav Dagaonkar said, “Creators and brands struggle to find the right festive music due to copyright concerns and limited regional choices. Our curated catalogue solves this, enabling seamless content creation and culturally relevant campaigns while supporting artists fairly.”
Hoopr co-founder Meghna Mittal added, “Festive music is a key growth driver for licensing in India. Hoopr Smash offers instant access to tracks, intelligent discovery tools, and quick licensing options, helping creators and brands engage audiences at scale with minimal hassle.”
With 500 plus tracks spanning Hindi cinema, regional, and independent music, Hoopr is setting a new benchmark for India’s music licensing industry, ensuring the festive season resonates not just with lights, but with the perfect soundtrack.
MUMBAI: The enchanting songs of ‘Rajadhiraaj: Love. Life. Leela.’, which gracefully brought Shri Krishna’s timeless leelas to life in the mega-musical, is now available on all music streaming platforms worldwide. Conceptualised by visionary Dhanraj Nathwani, the soundtracks of the theatrical have been composed by renowned composer duo Sachin-Jigar, and the lyrics have been penned by celebrated lyricist Padma Shri Awardee Prasoon Joshi.
20 original melodic tracks, which illuminated the auditorium with their captivating lyrics and lively scores, are now available for streaming, allowing audiences to immerse themselves in the magic of the grand musical. The songs elegantly capture the unconditional love between a mother and son, the enchanting love story of Radha and Krishna, and the mischievousness of Balgopal, evoking a wide range of emotions.
Dhanraj Nathwani said, “Music stirs a rich blend of emotions and leaves a lasting impact on individuals. And Rajadhiraaj’s songs have resonated deeply with the audience across generations, Shri Krishna’s leelas have reached them through music. The enthusiasm we witnessed among the spectators here in Delhi and Mumbai led us to release these soul-stirring songs on the streaming platforms, ensuring they reach a wider audience. Of the 20 tracks, we are releasing 11 right now. We are hopeful that everyone will love them as much as we loved creating them.”
The composition is a blend of Western symphonic elements from Budapest and Indian classical music, highlighting multiple musical genres such as haveli sangeet, Rajasthani and Gujarati folk, Sapakra, Raas Garba, and Hindustani semi-classical music. To capture the flavours of various regions of India, the musical duo also incorporated local instrumentalists, including tabla, dholak, shehnai, and others. The songs have been sung by renowned singers like Shankar Mahadevan, Shreya Ghoshal, Kailash Kher, Sachin Sanghvi, Parthiv Gohil, Keerthi Sagathia and Jonita Gandhi.
Revealing the idea behind the creation of the lively composition, music composer Sachin-Jigar said, “It was an interesting as well as quite challenging project for us and we thrive on such experiences. We have grown up hearing the songs and stories of Shri Krishna from our grandparents and this musical was an opportunity to bring the Krishna we know to the audience. To add depth, we blended Western and Indian classical music, while also experimenting with different local instruments to create unique and dynamic melodies. Each song is different from the other, and each one is close to our hearts.”
After a stellar run at Mumbai’s Nita Mukesh Ambani Cultural Centre (NMACC), ‘Rajadhiraaj: Love. Life. Leela.’ — the world’s first mega-musical on Shri Krishna’s life graced Delhi’s Jawaharlal Nehru Indoor Auditorium in the last week of November. Executive Producer Bhoomi Nathwani presents the musical masterpiece, which seamlessly blends rich storytelling, stunning visuals, and soul-stirring live music. The show received an enthralling response from the audience in both cities, uniting generations under one roof to celebrate the rich tapestry of art, culture, and tradition. The musical is set to premiere in Dubai in 2025.
To tune into the songs, click on the below-mentioned links:
Mumbai: Whisper, feminine-care brand from Procter & Gamble, has created history by launching the nation’s own Period Song, with India’s biggest voices – Shreya Ghoshal and Sunidhi Chauhan. Both the musicians created their own versions of the ‘Period Song, launching it today on World Menstrual Hygiene Day. Whisper has provided period education to over 100 million girls and women till date and are shining the spotlight on the early onset of menstruation among young girls in the fifth edition of its popular Keep Girls in School movement. Through this catchy tune with very relevant, educative lyrics for young minds, the intent is to get every Indian to sing it and believe – Periods is a sign of being healthy.
Shreya Ghoshal and Sunidhi Chauhan created their own version of the period song, through which they taught school children about menstruation, who later joined them by singing along and dancing to the tune.
“I am so excited to sing India’s own period song, which I hope, will reach every citizen of India and empower young girls to live their lives confidently and without fear – both in school and outside of it. It is shocking that girls are getting periods as early as the age of 8 which makes it even more critical for Whisper’s period song to break societal taboos by educating girls early on and preventing school dropouts. The song is so catchy and joyful that it plays in my mind throughout the day, and I can’t resist humming it. It is a great way to tell all boys and girls that – Periods ka matlab healthy hai aap. It is a song that India truly needed and I’m proud to be associated with it,” said Sunidhi Chauhan.
“I am honoured to lend my voice for Whisper’s period song. It’s so important to educate young children about periods so that they are prepared and there is no fear. Our effort is to let young girls know that getting their periods irrespective of their age means that they are healthy. Girls are getting their periods as early as the age of 8, and this puts about 26 million girls in India at the risk of dropping out of school without proper period education and products. Kudos to Whisper to taking the initiative and normalising periods by teaching young children about it. I was so happy to create the song in different languages, so it can truly become the song of the nation,” said singer Shreya Ghoshal
Studies show that one in five girls have been at the risk of dropping out of school due to lack of period education and products*. With girls starting periods at as early as the age of 8 years, this could escalate further. Without period awareness, 26 million girls could be at the risk of dropping out of school^. Whisper’s Keep Girls in School program has been working on normalising periods and providing girls with the right education and period products, so that they don’t have to compromise on their future and can continue staying in school. Till date Whisper has taught over 100 million girls and women about periods and distributed sanitary pads. Every year, they go to over 50,000 schools to conduct period education sessions.
Shreya Ghoshal sang the mukhda, or “face of the song,” Periods Ka Matlab Healthy Hai aap in eight different languages including Hindi, Tamil, Bengali, Marathi and many others: truly making it the song of the Nation on periods.
‘The song was originally composed and directed by music director Aman Pant, and via clever use of music, Whisper has given a wonderful tool to society, to educate young girls and boys about periods. With the biggest voices in the country picking this momentum, it can help break taboos and normalise periods as a sign of being a strong and healthy girl.
Mumbai: In yet another initiative to spotlight women artists and celebrate women power, Wynk Music has curated special playlists to promote all women artists. Available in Hindi, English, Punjabi, Haryanvi, Tamil, Telugu, Bhojpuri, amongst other languages, the celebrated artists include Lata Mangeshkar to Shreya Ghoshal, to Nooran Sisters, to the numerous Wynk Music artists like Himani Kapoor, Nikhita Gandhi, Raveena Paul, Reena Gilbert, Bawri Basanti, amongst others who have given sensational hits in the year.
Wynk celebrates all women artists round the year and has specially curated playlists across genres that are dedicated to women artists throughout the year, and these include Women in Indie, Women in Hip Hop, Women in RnB, Women in Pop, Women of K Pop and Women of EDM.
Initiatives such as these especially help independent artists as the playlists help drive greater discoverability and music streams for these artists enabling them with a wider reach and music distribution. Recently, Wynk also offers five of its independent women artists an unique opportunity to showcase their talent at Hornbill Music Festival – India’s biggest music festival which brings together the best of the music industry. These women artists from Wynk’s featured prominently in the event’s line up and grooved audiences to the best of their songs.
Wynk Music enables its artists with multiple such platforms from time to time and these also include collaborations with other music labels, background score of Web series, OTT, live events et. al. amongst others, with an aim to help them build thriving music careers.
Mumbai: Get ready to dive into the magical world of nostalgic music, where the beats, the energy, the delicious food, and the incredible talent of the artists create an unforgettable experience! India, brace yourself for a trip down memory lane. Paytm Insider has handpicked a series of live music shows that will transport you to the golden era of your childhood tunes. From global sensations like Ronan Keating, 50 Cent, and UB40 to our very own Gurdas Maan, Shaan, Shreya Ghoshal, and more, the stage is all set for a musical extravaganza. Don’t miss out—grab your tickets before they fly off the shelves in a heartbeat!
Ronan Keating Live In India (17 November)
Mumbai peeps! Remember those days when you couldn’t resist humming along to hits like ‘When You Say Nothing At All’ and ‘Life Is A Rollercoaster’ or feeling the nostalgia with ‘Father and Son’? Well, guess what? It’s time to relive those unforgettable moments as Ronan Keating makes his triumphant return to India after 17 years! Don’t miss this golden opportunity to bask in the musical magic of Ronan Keating!
From chart-topping singles to soul-stirring classics he’s set to sweep you off your feet. So, why wait? Grab your tickets starting from just Rs 999 on Paytm Insider and immerse yourself in this one epic night of nostalgic yet contemporary musical journey!
All you 90s kids, be sure to be transported back to the good old days with Bollywood and pop hits like “Tanha Dil”, “Woh Pehli Baar”, “Jab Se Tere Naina”, “It’s The Time To Disco” and “Chand Sifarish” that will tug at your heartstrings and ignite a wave of nostalgia. Don’t miss the chance to catch Shaan live in action at Phoenix Market City, Bengaluru on November 18, 2023.
Mark your calendars and secure your seats early to bask in the brilliance of Shaan in a concert like no other. Book your tickets here priced at Rs 799 onwards.
Get ready for a mind-blowing spectacle as the legendary Curtis ’50 Cent’ Jackson, a powerhouse with Grammy and Emmy Awards in hand, is set to dazzle Mumbai on the 25th of November! Brace yourselves for an unparalleled experience as he takes center stage at the DY Patil Sports Stadium, marking a sensational stop on his epic ‘The Final Lap Tour 2023.’ This could be your ultimate chance to witness him live in action, as he hints that this might just be his farewell tour.
Whether you’re a die-hard hip-hop fan or just looking for a night of great musical vibes, 50 Cent’s live performance is guaranteed to leave you wanting more. The night will be elevated by performances from a stellar line-up featuring artists like DIVINE, Prabh Deep, Shan Vincent de Paul and Yung Raja – creating a unique and heart-pounding experience that you should not miss. Snag your tickets priced at ₹2999 onwards available at Paytm Insider.
Adnan Sami Live |The Legend is Here (17 December)
Step into the long-awaited concert of the renowned maestro, Adnan Sami, and let this musical virtuoso transport you back in time. Immerse yourself in the melodies as the legendary singer takes the stage in Kolkata for a truly unforgettable ‘Big Arena’ experience on the 17 December. Prepare to be captivated by the magic of his musical prowess and the irresistible charisma that has left audiences spellbound for years. It’s a journey through time you won’t want to miss!
Hurry and book your tickets now for he is coming to lift you with the best of 90’s songs like ‘Bheegi Bheegi Raaton Mein’, ‘Kabhi To Nazar Milao’, ‘Lift Karadey’, ‘Tera Chehra’ as well as his soul-stirring renditions. Grab your tickets here, starting at just Rs 999 and get ready for a night packed with nostalgia, emotion and musical brilliance that will leave a lasting imprint on your heart!
DIL DA MAMLA | Gurdas Maan Saab Live (17 December)
Add a Punjabi tadka to this December, as the legendary singer Gurdas Maan is coming to you with a live concert in Delhi at Siri Fort Auditorium. Brace yourselves for a night packed with entertainment, fun, electrifying energy and Maan Saab’s unparalleled style of performance as he takes the stage on 17 December to belt out his timeless Punjabi hits like ‘Dil Da Mamla,’ ‘Challa’, and ‘Ki Banu Duniya Da.’
Maan Saab is known for his music that resonates with people across generations, making this an event you can’t afford to miss! So, mark your calendars, save the date and book the best spots now before they run out. Tickets are priced at Rs 699 onwards. Get yours at Paytm Insider.
Shreya Ghoshal Red FM Live In Concert – ALL HEARTS TOUR (23 December)
Brace yourself as the incredible vocal prowess of Shreya Ghoshal gears up to conquer Kochi on the 23rd of December as part of her All Hearts Tour. Casting a spell on music lovers with her mesmerizing voice, the night is expected to be pure musical joy, so mark your calendars and join the fun!
The Red FM Live concert with Shreya will be held at Adlux International Convention Centre and promises to captivate music lovers with her sweet and soulful tunes. Tickets are priced at Rs. 749 onwards and early bird tickets are already live! Get them fast before they run out!
The Goldies – UB40 featuring Ali Campbell (16 & 17 February 2024)
Transport yourself back to the enigmatic reggae-pop vibes that defined the 80s music scene, and who better to evoke those memories than UB40 Feat. Ali Campbell? That’s right! Ali Campbell, the iconic voice of the legendary British band, is making a grand return to captivate audiences in India during their Endless Summer World Tour; Imagine experiencing the live tunes that once played endlessly during the Walkman days and still do in every retro night. Catch him in action LIVE, in Delhi and Mumbai on 16 and 17 February 2024, offering you a rare opportunity to immerse yourself in the enchanting magic of UB40 feat. Ali Campbell and relive the golden days like never before.
Book your spot at Paytm Insider and get ready to groove to their chart-topping tracks like “Red Red Wine”, “(I Can’t Help) Falling In Love with You”, “Don’t Break My Heart”, “Purple Rain”, “Kingston Town”, and “I Got You Babe”, as Ali Campbell’s enchanting voice fills the air.
Mumbai: Sony Entertainment Television’s acclaimed singing reality show, Indian Idol, has etched an indelible mark on the Indian entertainment landscape, solidifying its position as one of the nation’s most popular and iconic singing reality shows. And now, the channel is ready to bring viewers Indian Idol Season 14, which promises to be ‘Music Ka Sabse Bada Tyohaar’, produced by Fremantle India. National Award winner Shreya Ghoshal, Bollywood’s King of Melody Kumar Sanu and Ace Composer/ Singer and Performer Vishal Dadlani have come together to form the Judges Panel, who will nurture the raw talent of aspiring singers handpicked from across the length and breadth of the country, with Hussain Kuwajerwala returning as the host for Season 14. Starting 7 October 2023, the singing reality show will air every Saturday & Sunday at 8:00 PM only on Sony Entertainment Television.
Featuring unique voices that hold the power to evoke a gamut of emotions, the show’s credo ‘Ek Awaaz, Laakhon Ehsaas’ is sure to resonate with audiences; this season will witness participants with stories that entertain, intrigue, and inspire as they attempt to impress the judges with their singing prowess. Singer par excellence Shreya Ghoshal is determined to find the best of the best and will not only test but also correct the singing of the contestants as and when they falter, leading by example. Kumar Sanu debuts as a judge on the show and as the most senior member on the panel, he will teach participants through anecdotes and learning of his rich experience in the field of music. Vishal Dadlani will strive to look for the best ‘3D’ performances that tick mark range & texture, the potential to achieve perfection and gaane ko nibhana, while motivating and providing constructive feedback to aspirants.
Indian Idol Season 14 is Co-Powered by Patanjali Honey, Smith & Jones Pasta Masala and Finolex Wires, with Levi’s and Preet Lite Gold coming on board as Associate Sponsors.
Starting 7 October, tune in to Indian Idol – Season 14 every Saturday & Sunday at 8:00 PM, only on Sony Entertainment Television!
Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster Business Head Neeraj Vyas commented, “Reflecting the rich and diverse musical heritage of India, Indian Idol has been instrumental in serving as a launchpad for aspiring singers to kickstart their musical careers, driving synergy with the vision of our channel to empower the ordinary man and his extraordinary talent. Season 14 will unearth extraordinary voices from the farthest reaches of India, who will be under the discerning eye of some of India’s finest music personalities – prolific singer Shreya Ghoshal, the legendary Kumar Sanu and the fan favourite Vishal Dadlani, who form the Judges Panel. A celebration of music in its truest sense, this edition of the show will bring families together to enjoy a delightful experience of a wide range of songs, across eras”.
Fremantle India managing director Aradhana Bhola commented, “Idols’ production in 60 territories worldwide is testimony to the power & popularity of our brand. As we embark on the 14th season of Indian Idol, we are excited to bring to you a whole host of young, fresh, and talented voices that carry not only the dreams of their families, villages, community & humanity but also the promise of tomorrow’s music stars. Vishal’s rockstar vibes continue to rule, Shreya brings in earnestness and experience, Sanu Da regales with his iconic music & fun persona and of course, there’s a homecoming of sorts for Hussain. We hope that you will continue to love our labour of love.
MUMBAI: After successfully completing five mellifluous seasons, Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favourites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others.
To make an already great season even better, Royal Stag Barrel Select MTV Unplugged season 6, along with debuting on MTV on 14 January at 8 pm the show will also air on MTV’s brand new Bollywood music channel MTV Beats and will also be available on Viacom18’s online platform Voot.
Viacom18 Youth and English Entertainment head Ferzad Palia said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”
The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The last season saw unprecedented success as it reached out to over 34 million viewers across the country with episodes featuring artists such as Ustad Rahat Fateh Ali Khan, Pritam, Sukhwinder Singh. Along with creating musical magic on air, the show also raked in a reach of over 47 million on digital platforms and a reach of over 17 million over radio. With the new season all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.
Pernod Ricard India assistant vice president (Marketing) Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.
Bringing in none other than the Oscar winning great A. R. Rahman back for yet another season, the Royal Stag Barrel Select MTV Unplugged season 6 is all set to redefine Saturday evenings as pure unadulterated music takes center stage. The legend, known for his unique style, will be seen performing a mix of old and new songs and will also be throwing in a surprise rendition of eternal fan favourite Urvashi Urvashi. Stunning the audience with her first stint at going unplugged, Shreya Ghosal will give viewers enough reasons to tune in and make them swoon over her magnificent renditions. Apart from Shreya and A. R. Rahman, completing the line-up for the season are Badshah, Benny Dayal, Neeti Mohan, Amit Trivedi, Sachin-Jigar, Jubin Nautiyal, Siddharth Mahadevan, Amit Mishra, Shahid Mallya, Divya Kumar and Jasleen Royal who will be seen mesmerizing viewers with their magical music.
Royal Stag Barrel Select MTV Unplugged season 6 is set to go on air on 14 January at 8 pm with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witness magic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged season 6.
Artiste line-up for Royal Stag Barrel Select MTV Unplugged Season 6
MUMBAI: After successfully completing five mellifluous seasons, Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favourites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others.
To make an already great season even better, Royal Stag Barrel Select MTV Unplugged season 6, along with debuting on MTV on 14 January at 8 pm the show will also air on MTV’s brand new Bollywood music channel MTV Beats and will also be available on Viacom18’s online platform Voot.
Viacom18 Youth and English Entertainment head Ferzad Palia said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”
The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The last season saw unprecedented success as it reached out to over 34 million viewers across the country with episodes featuring artists such as Ustad Rahat Fateh Ali Khan, Pritam, Sukhwinder Singh. Along with creating musical magic on air, the show also raked in a reach of over 47 million on digital platforms and a reach of over 17 million over radio. With the new season all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.
Pernod Ricard India assistant vice president (Marketing) Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.
Bringing in none other than the Oscar winning great A. R. Rahman back for yet another season, the Royal Stag Barrel Select MTV Unplugged season 6 is all set to redefine Saturday evenings as pure unadulterated music takes center stage. The legend, known for his unique style, will be seen performing a mix of old and new songs and will also be throwing in a surprise rendition of eternal fan favourite Urvashi Urvashi. Stunning the audience with her first stint at going unplugged, Shreya Ghosal will give viewers enough reasons to tune in and make them swoon over her magnificent renditions. Apart from Shreya and A. R. Rahman, completing the line-up for the season are Badshah, Benny Dayal, Neeti Mohan, Amit Trivedi, Sachin-Jigar, Jubin Nautiyal, Siddharth Mahadevan, Amit Mishra, Shahid Mallya, Divya Kumar and Jasleen Royal who will be seen mesmerizing viewers with their magical music.
Royal Stag Barrel Select MTV Unplugged season 6 is set to go on air on 14 January at 8 pm with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witness magic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged season 6.
Artiste line-up for Royal Stag Barrel Select MTV Unplugged Season 6
MUMBAI: Zee TV announced the revamp of one of its most popular homegrown talent showsSa Re Ga Ma Pawhich completed 20 years recently. The talent show helped enrich the Indian music fraternity with gems from its homegrown talent pool.
The channels has roped in Amul as the title sponsor, Sa Re Ga Ma Pa is powered by Flipkart’ and driven by Hyundai. Also Zee TV is hoping for another co-powered by sponsor for the show. Starting from 26 March, the show will be aired at 9:30pm.
The channel has relaunched Sa Re Ga Ma Pa with new logo and a new concept. For the first time ever, a panel of 30 jury members who are experts from the music fraternity, will closely assess aspiring singers’ right from the audition stage and help the mentors in the selection process. The jury represents different components of today’s music scene from DJs and music producers to singers, arrangers and lyricists.
Talking with Indiatelevision.com, Zee TV business head Pradeep Hejmadi said, “The format has grown with the aegis and the engagement of the industry and for the mentors. For us Sa Re Ga Ma Pa doesn’t live for three months, it lives for the ages. Singers like Shreya Ghoshal, Divya, KunalGanjawala, ShekharRavjiani, Bela Shende, Sanjivani, Kamal Khan are the brands for us. This year’s there is very conscious participative opportunity in the show based on ability. For example,a music director will look at things very differently. It’s just not the voice that matters it’s the art of putting all things together that is important. Hence we thought that the jury will be the part of the show as the mentors will be sharpening them and then they will be evaluated by the jury. So that’s the balance we want to keep this time.”
The channel has also introduced the 100 sec clock in the show.“It’s very important for a person to understand that time is precious. People needs to value time, talent and need to give their best performance in those 100 secs. Times don’t wait for anybody. There will be no retakes or second chance as they get enough time to rehearse,” adds Hejmadi.
The mentors include the Dabangg duo from BollywoodSajid-Wajid and the affable, endearing and multiple award-winning Pritam Chakraborty who’s known to constantly offer opportunities to young newcomers. Joining them for the very first time on Sa Re Ga Ma Pa is the king of Indi-Pop and Bollywood playback, the performer par excellence – Mika Singh. The young and charming Aditya Narayan groomed in a family with great musical lineage, returns to host the upcoming season.
Sa Re Ga Ma Pa will also be available on its digital platform Ditto TV and OZEE.
At 9.30pm, the show will be pitched against Sony Entertainment Television’s upcoming comedy show with comedy king Kapil Sharma which will go live from 23 April at 9 pm on weekends.
“India’s Best Dramebaaz has done really well for the channel. Once people get attached to a particular show then they will find time to watch the show. So channels will come and go and some new shows will come but certain shows will always stays. Zee has been the pioneer in this format, its first one to start in the industry and we have a very powerful run,”said Hejmadi further.
The channel has aggressive promotion plans for one of its most popular shows. “Digital will remain the important part of promotions. We will be unleashing the brand campaign with the core brand of Sa Re Ga Ma Pa. After that we will go into the components to showcase what goes in the show and what will be different in the it,” informedHejmadi.
Zee TV is also planning to take Sa Re Ga Ma Pa international. “Music is a form of expression. In India we recite different kinds of songs and so in any other country. What we intend to do is to showcase some of the fabulous talent and get out in those market and do the local version of Sa ReGa Mas. Every SaReGaMa has to start at very particular level. There is intent to take Sa Re Ga Ma Pa international with a local version rather then bring international participants here, informed Hejmadi.
Essel Vision Productions Limited business head Akash Chawla, said, “The auditions across 14 cities have given us some spectacular talent spanning varied genres of music and we look forward to a great season. This season marks a strong differentiator for Sa Re Ga Ma as we introduce a new format. We have enlisted the support of 30 music connoisseurs – experts in the music fraternity who will aid the selection process right from the outset. This will be the first time that a singing reality show will have a jury of experts beyond its mentors to arrive at the finest talent. One singer will be evaluated from 30 different perspectives of music. So, the challenge for each aspirant only gets tougher.”
MUMBAI: Zee TV announced the revamp of one of its most popular homegrown talent showsSa Re Ga Ma Pawhich completed 20 years recently. The talent show helped enrich the Indian music fraternity with gems from its homegrown talent pool.
The channels has roped in Amul as the title sponsor, Sa Re Ga Ma Pa is powered by Flipkart’ and driven by Hyundai. Also Zee TV is hoping for another co-powered by sponsor for the show. Starting from 26 March, the show will be aired at 9:30pm.
The channel has relaunched Sa Re Ga Ma Pa with new logo and a new concept. For the first time ever, a panel of 30 jury members who are experts from the music fraternity, will closely assess aspiring singers’ right from the audition stage and help the mentors in the selection process. The jury represents different components of today’s music scene from DJs and music producers to singers, arrangers and lyricists.
Talking with Indiatelevision.com, Zee TV business head Pradeep Hejmadi said, “The format has grown with the aegis and the engagement of the industry and for the mentors. For us Sa Re Ga Ma Pa doesn’t live for three months, it lives for the ages. Singers like Shreya Ghoshal, Divya, KunalGanjawala, ShekharRavjiani, Bela Shende, Sanjivani, Kamal Khan are the brands for us. This year’s there is very conscious participative opportunity in the show based on ability. For example,a music director will look at things very differently. It’s just not the voice that matters it’s the art of putting all things together that is important. Hence we thought that the jury will be the part of the show as the mentors will be sharpening them and then they will be evaluated by the jury. So that’s the balance we want to keep this time.”
The channel has also introduced the 100 sec clock in the show.“It’s very important for a person to understand that time is precious. People needs to value time, talent and need to give their best performance in those 100 secs. Times don’t wait for anybody. There will be no retakes or second chance as they get enough time to rehearse,” adds Hejmadi.
The mentors include the Dabangg duo from BollywoodSajid-Wajid and the affable, endearing and multiple award-winning Pritam Chakraborty who’s known to constantly offer opportunities to young newcomers. Joining them for the very first time on Sa Re Ga Ma Pa is the king of Indi-Pop and Bollywood playback, the performer par excellence – Mika Singh. The young and charming Aditya Narayan groomed in a family with great musical lineage, returns to host the upcoming season.
Sa Re Ga Ma Pa will also be available on its digital platform Ditto TV and OZEE.
At 9.30pm, the show will be pitched against Sony Entertainment Television’s upcoming comedy show with comedy king Kapil Sharma which will go live from 23 April at 9 pm on weekends.
“India’s Best Dramebaaz has done really well for the channel. Once people get attached to a particular show then they will find time to watch the show. So channels will come and go and some new shows will come but certain shows will always stays. Zee has been the pioneer in this format, its first one to start in the industry and we have a very powerful run,”said Hejmadi further.
The channel has aggressive promotion plans for one of its most popular shows. “Digital will remain the important part of promotions. We will be unleashing the brand campaign with the core brand of Sa Re Ga Ma Pa. After that we will go into the components to showcase what goes in the show and what will be different in the it,” informedHejmadi.
Zee TV is also planning to take Sa Re Ga Ma Pa international. “Music is a form of expression. In India we recite different kinds of songs and so in any other country. What we intend to do is to showcase some of the fabulous talent and get out in those market and do the local version of Sa ReGa Mas. Every SaReGaMa has to start at very particular level. There is intent to take Sa Re Ga Ma Pa international with a local version rather then bring international participants here, informed Hejmadi.
Essel Vision Productions Limited business head Akash Chawla, said, “The auditions across 14 cities have given us some spectacular talent spanning varied genres of music and we look forward to a great season. This season marks a strong differentiator for Sa Re Ga Ma as we introduce a new format. We have enlisted the support of 30 music connoisseurs – experts in the music fraternity who will aid the selection process right from the outset. This will be the first time that a singing reality show will have a jury of experts beyond its mentors to arrive at the finest talent. One singer will be evaluated from 30 different perspectives of music. So, the challenge for each aspirant only gets tougher.”
